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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

kroger.com

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364M

Revenue

41.1M

Sessions

7.0-7.5%

Conv. rate

$100-125

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Kroger.com is an e-commerce platform operated by Kroger, an American supermarket chain. Customers can conveniently purchase a wide range of groceries and household essentials from the website. It offers various products including fresh produce, meats, pantry items, dairy, bakery goods, health and beauty products, and household supplies.

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kroger.com's revenueOVER TIME
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Over the past three months, kroger.com revenue has experienced growth of 21%, compared to the preceding three months.

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kroger.com revenue growth for last six months

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OVERVIEW

In May 2025, kroger.com, the largest online store in the FOOD AND DRINK category, had a revenue of $363,978,512, conversion rate of 7.00-7.50%, AOV of $100-125, and sessions of 41,111,924. The median revenue in the FOOD AND DRINK is $43,931, with a very high conversion rate of 5.52%, AOV of $188, and sessions of 14,871. The very low conversion rate in the FOOD AND DRINK is 1.54%, AOV is $49, and sessions is 41,111,924.

kroger.com competitors

In May 2025, kroger.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. kroger.com generated $363,978,512 in revenue from 3,055,406 transactions and 41,111,924 sessions, with an AOV of $100-$125 and a conversion rate of 7.00-7.50%. In comparison, heb.com generated $80,697,199 in revenue from 634,911 transactions and 12,462,349 sessions, with an AOV of $125-$150 and a conversion rate of 5.00-5.50%. safeway.com recorded $217,032,759 in revenue from 1,728,463 transactions and 13,679,123 sessions, with an AOV of $125-$150 and a conversion rate of 12.50-13.00%. fredmeyer.com, ralphs.com, and hy-vee.com also lagged behind kroger.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

#1 heb.com

80.7M

Revenue

12.5M

Sessions

5.0-5.5%

Conv. rate

$125-150

AOV

#2 ralphs.com

15.1M

Revenue

2.5M

Sessions

5.0-5.5%

Conv. rate

$100-125

AOV

#3 safeway.com

217M

Revenue

13.7M

Sessions

12.5-13.0%

Conv. rate

$125-150

AOV

#4 fredmeyer.com

38.3M

Revenue

5.2M

Sessions

5.5-6.0%

Conv. rate

$125-150

AOV

#5 hy-vee.com

17.7M

Revenue

5.6M

Sessions

4.5-5.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

kroger.com vs top market performers

kroger.com

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Revenue share by device at kroger.com

In May large majority of sales on kroger.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

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kroger.com channels

Identify top traffic channels that drive growth for kroger.comand discover how performance of traffic channels has changed over time.

kroger.com Google Ads spend

Evaluate kroger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

kroger.com devices

Review kroger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

kroger.com top markets

Explore kroger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.