kroger.com
Kroger.com is an e-commerce platform operated by Kroger, an American supermarket chain. Customers can conveniently purchase a wide range of groceries and household essentials from the website. It offers various products including fresh produce, meats, pantry items, dairy, bakery goods, health and beauty products, and household supplies.
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kroger.com Annual Revenue and Growth
kroger.com's annual sales on its online store amounted to $4.4B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
kroger.com's monthly revenueOVER TIME
Over the past three months, kroger.com revenue has experienced decline of 11%, compared to the preceding three months.
kroger.com competitors
In August 2025, kroger.com boasted a revenue of $338,531,978 with 2,972,097 transactions and 46,280,628 sessions. The average order value (AOV) ranged between $100-$125, and the conversion rate fell between 6.00-6.50%. Comparing kroger.com to its competitors, we see that heb.com generated $101,489,273 in revenue from 896,154 transactions and 13,769,025 sessions with a slightly higher conversion rate of 6.50-7.00%. safeway.com outperformed kroger.com in revenue at $196,669,138 with 1,592,626 transactions and 13,534,896 sessions, showcasing an impressive conversion rate of 11.50-12.00%. fredmeyer.com recorded $40,134,324 in revenue from 307,483 transactions and 5,562,842 sessions, while hy-vee.com lagged behind with $13,981,102 in revenue, 226,780 transactions, and 5,256,370 sessions, attributing its lower performance to a lower AOV and conversion rate.
Revenue share by device at kroger.com
In August large majority of sales on kroger.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kroger.com channels
Identify top traffic channels that drive growth for kroger.comand discover how performance of traffic channels has changed over time.
kroger.com Google Ads spend
Evaluate kroger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kroger.com devices
Review kroger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
