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Sep 2025
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Home/Insights/Retailers/mattressfirm.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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43.5M
Revenue
Sep 25
7M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$600-700
AOV
Sep 25
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Mattressfirm.com is an online retailer that specializes in selling a wide variety of mattresses with diverse sizes, designs, and materials. They offer an extensive range of options including memory foam, innerspring, hybrid, and adjustable beds. Additionally, they provide bedding accessories like pillows, sheets, mattress protectors, and frames to enhance and complement customers sleeping experiences.

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mattressfirm.com Annual Revenue and Growth

mattressfirm.com's annual sales on its online store amounted to $497.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$497.7M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
mattressfirm.com revenue by year

mattressfirm.com's monthly revenueOVER TIME
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Over the past three months, mattressfirm.com revenue has experienced growth of 38%, compared to the preceding three months.

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mattressfirm.com revenue growth for last six months
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OVERVIEW
In September 2025, mattressfirm.com generated $43,464,046 in online sales, significantly surpassing the median revenue of $128,623 in the FURNITURE sector, yet far below industry leader ikea.com's $948,741,774. The site achieved a conversion rate between 0.50-1.00%, below the sector's high of 1.96%, while its average order value (AOV) ranged from $650-675, again lower than the top AOV of $1,213. With 6,954,019 sessions, mattressfirm.com outperformed the median of 34,751 but lagged behind ikea.com's massive 238,090,084 sessions, indicating room for improvement in both engagement and conversion strategies.
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mattressfirm.com competitors

In September 2025, mattressfirm.com outperformed its competitors in terms of revenue, with $43,464,046, compared to purple.com at $19,420,122, tempurpedic.com at $12,982,892, casper.com at $14,952,233, us-mattress.com at $263,177, and mattresswarehouse.com at $356,257. mattressfirm.com also had the highest number of transactions with 66,634, followed by casper.com at 34,533, tempurpedic.com at 13,800, purple.com at 24,827, and us-mattress.com at 232. Additionally, mattressfirm.com had the most sessions at 6,954,019, compared to tempurpedic.com at 2,532,018, purple.com at 4,619,490, casper.com at 2,031,787, and mattresswarehouse.com at 290,231. The average order value (AOV) for mattressfirm.com fell within the range of $650-675, which was competitive with other top performers in the industry. Overall, mattressfirm.com demonstrated strong performance across multiple domains compared to its competitors in September 2025.

purple.com screenshot
#1 purple.com
19.4M
Revenue
4.6M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
us-mattress.com screenshot
#2 us-mattress.com
263.2K
Revenue
27K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
tempurpedic.com screenshot
#3 tempurpedic.com
13M
Revenue
2.5M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
mattresswarehouse.com screenshot
#4 mattresswarehouse.com
356.3K
Revenue
290.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
casper.com screenshot
#5 casper.com
15M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
mattressfirm.com vs top market performers
mattressfirm.com
top retailers
conversion rate vs average order value for mattressfirm.com and its competitors
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Revenue share by device at mattressfirm.com

In September large majority of sales on mattressfirm.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on mattressfirm.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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mattressfirm.com channels

Identify top traffic channels that drive growth for mattressfirm.comand discover how performance of traffic channels has changed over time.

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mattressfirm.com Google Ads spend

Evaluate mattressfirm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mattressfirm.com devices

Review mattressfirm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mattressfirm.com top markets

Explore mattressfirm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mattressfirm.com country & global rank

Assess the ranking of mattressfirm.com among other retailers within its primary country and worldwide.

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