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Jul 2026
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Home/Insights/Retailers/mattressfirm.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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58.7M
Revenue
Jul 26
8M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$600-700
AOV
Jul 26
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Mattressfirm.com is an online retailer that specializes in selling a wide variety of mattresses with diverse sizes, designs, and materials. They offer an extensive range of options including memory foam, innerspring, hybrid, and adjustable beds. Additionally, they provide bedding accessories like pillows, sheets, mattress protectors, and frames to enhance and complement customers sleeping experiences.

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mattressfirm.com Annual Revenue and Growth

mattressfirm.com's annual sales on its online store amounted to $713M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$713M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
mattressfirm.com revenue by year

mattressfirm.com's monthly revenueOVER TIME
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Over the past three months, mattressfirm.com revenue has experienced decline of 11%, compared to the preceding three months.

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mattressfirm.com revenue decline for last six months
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OVERVIEW
In July 2026, mattressfirm.com generated $58.7 million in online sales. The average store in the furniture category sees around $144,000 a month, while the largest, ikea.com, generates $836.6 million. With a conversion rate of 1.00-1.50%, mattressfirm.com falls within the typical range of 0.27% to 1.97% for the furniture category. Its average order value (AOV) is $625-650, which is also within the typical AOV range of $294 to $1,209 in the furniture category. Additionally, mattressfirm.com recorded 8 million sessions, significantly higher than the average store in the furniture category, which sees around 34,100 sessions monthly.
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mattressfirm.com competitors

In July 2026, purple.com reported a revenue of $15.8 million from 15,500 transactions across 3.8 million sessions, with an average order value (AOV) ranging from $1000 to $1025 and a conversion rate between 0.00% and 0.50%. In comparison, mattressfirm.com significantly outperformed all competitors, generating $58.7 million in revenue with 93,100 transactions from 8 million sessions, leading purple.com by $42.9 million in revenue and 77,600 in transactions. mattressfirm.com also boasts a higher conversion rate of 1.00% to 1.50%, which stands in stark contrast to purple.com's lower rate. Competitor tempurpedic.com follows with a revenue of $19.3 million and 17,700 transactions, but still trails mattressfirm.com by $39.4 million in revenue and 75,400 in transactions. Overall, mattressfirm.com is the clear leader in the mattress market, establishing a substantial gap over its competitors in both revenue and transactions.

purple.com screenshot
#1 purple.com
15.8M
Revenue
3.8M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
us-mattress.com screenshot
#2 us-mattress.com
179.3K
Revenue
15K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
tempurpedic.com screenshot
#3 tempurpedic.com
19.3M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
mattresswarehouse.com screenshot
#4 mattresswarehouse.com
986.7K
Revenue
545.1K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
nectarsleep.com screenshot
#5 nectarsleep.com
42.2M
Revenue
4.9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
mattressfirm.com vs top market performers
mattressfirm.com
top retailers
conversion rate vs average order value for mattressfirm.com and its competitors
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Revenue share by device at mattressfirm.com

In July large majority of sales on mattressfirm.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on mattressfirm.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries mattressfirm.com operates in

mattressfirm.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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mattressfirm.com channels

Identify top traffic channels that drive growth for mattressfirm.comand discover how performance of traffic channels has changed over time.

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mattressfirm.com Google Ads spend

Evaluate mattressfirm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mattressfirm.com devices

Review mattressfirm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mattressfirm.com top markets

Explore mattressfirm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mattressfirm.com country & global rank

Assess the ranking of mattressfirm.com among other retailers within its primary country and worldwide.

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