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Dec 2025
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Home/Insights/Retailers/mattressfirm.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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102.6M
Revenue
Dec 25
9.5M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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Mattressfirm.com is an online retailer that specializes in selling a wide variety of mattresses with diverse sizes, designs, and materials. They offer an extensive range of options including memory foam, innerspring, hybrid, and adjustable beds. Additionally, they provide bedding accessories like pillows, sheets, mattress protectors, and frames to enhance and complement customers sleeping experiences.

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mattressfirm.com Annual Revenue and Growth

mattressfirm.com's annual sales on its online store amounted to $497.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$497.7M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
mattressfirm.com revenue by year

mattressfirm.com's monthly revenueOVER TIME
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Over the past three months, mattressfirm.com revenue has experienced growth of 95%, compared to the preceding three months.

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mattressfirm.com revenue growth for last six months
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OVERVIEW
In December 2025, mattressfirm.com reported online sales revenue of $102,639,163, significantly below the FURNITURE industry median of $156,465 and far from leader ikea.com’s $795,900,179. The site achieved a conversion rate of 1.50-2.00%, aligning with the upper range of the industry, which is a low 0.26% and high of 2.0%. The average order value (AOV) ranged between $625-650, which is lower than the industry high of $1,208 but above the low of $280. Additionally, the site had 9,462,205 sessions, compared to ikea.com’s staggering 238,379,008, far surpassing the median of 37,321 sessions.
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mattressfirm.com competitors

In December 2025, mattressfirm.com reported revenue of $102,639,163 from 163,413 transactions and 9,462,205 sessions, with an Average Order Value (AOV) of $625-$650 and a conversion rate of 1.50-2.00%. Compared to its competitors, mattressfirm.com outperformed purple.com in revenue and transactions, but fell short in sessions, AOV, and conversion rate. Similarly, mattressfirm.com surpassed us-mattress.com in revenue and sessions but had lower transactions, AOV, and conversion rate. When compared to tempurpedic.com, mattressfirm.com had higher revenue and transactions but lower AOV and conversion rate. In contrast, mattressfirm.com had higher revenue and transactions than mattresswarehouse.com, but a lower conversion rate. Lastly, mattressfirm.com outperformed casper.com in revenue and sessions, but had a lower AOV, and comparable conversion rate. Overall, mattressfirm.com showed strong performance in revenue and transactions compared to its competitors in December 2025.

purple.com screenshot
#1 purple.com
16.8M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
us-mattress.com screenshot
#2 us-mattress.com
343.6K
Revenue
37.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
tempurpedic.com screenshot
#3 tempurpedic.com
16.5M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
mattresswarehouse.com screenshot
#4 mattresswarehouse.com
483.8K
Revenue
369.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
nectarsleep.com screenshot
#5 nectarsleep.com
33.2M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
mattressfirm.com vs top market performers
mattressfirm.com
top retailers
conversion rate vs average order value for mattressfirm.com and its competitors
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Revenue share by device at mattressfirm.com

In December large majority of sales on mattressfirm.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on mattressfirm.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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mattressfirm.com channels

Identify top traffic channels that drive growth for mattressfirm.comand discover how performance of traffic channels has changed over time.

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mattressfirm.com Google Ads spend

Evaluate mattressfirm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mattressfirm.com devices

Review mattressfirm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mattressfirm.com top markets

Explore mattressfirm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mattressfirm.com country & global rank

Assess the ranking of mattressfirm.com among other retailers within its primary country and worldwide.

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