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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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9M
Revenue
Aug 25
3.4M
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$400-500
AOV
Aug 25
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Casper.com offers a range of sleep products. They sell mattresses, pillows, bed frames, bedding accessories, and sleep-related items. The website provides detailed information about their products, customer reviews, and guides for better sleep. Customers can purchase these items online and enjoy free shipping and hassle-free returns.

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casper.com Annual Revenue and Growth

casper.com's annual sales on its online store amounted to $207.9M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$207.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
casper.com revenue by year

casper.com's monthly revenueOVER TIME
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Over the past three months, casper.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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casper.com revenue growth for last six months
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OVERVIEW
In August 2025, casper.com, in the FURNITURE industry, generated online sales revenue of $9,007,061, with a median revenue of $153,678. The conversion rate ranged from 0.50% to 1.00%, while the AOV was between $425 and $450. The site had 3,355,046 sessions, with ikea.com leading the category with 281,010,311 sessions. High and low conversion rates in the category were 1.88% and 0.23% respectively, while the AOV ranged from $274 to $1,209. The median sessions in the industry were 38,605.
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casper.com competitors

In August 2025, casper.com reported revenue of $9,007,061 with 20,562 transactions and 3,355,046 sessions. Their average order value (AOV) ranged between $425-$450, and their conversion rate was between 0.50-1.00. Comparing this to its competitors, amerisleep.com had revenue of $992,049 with 1,883 transactions and 499,081 sessions, an AOV of $525-$550, and a conversion rate of 0.00-0.50. purple.com outperformed casper.com with revenue of $27,920,948, 34,618 transactions, and 8,776,356 sessions. mattressfirm.com led in revenue with $75,617,427, 117,337 transactions, and 17,485,892 sessions. saatva.com boasted an impressive AOV of $900-$925 and a conversion rate of 1.00-1.50, while tuftandneedle.com had revenue of $1,159,655, 1,859 transactions, and 177,614 sessions with a higher conversion rate than casper.com.

amerisleep.com screenshot
#1 amerisleep.com
992K
Revenue
499.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
purple.com screenshot
#2 purple.com
27.9M
Revenue
8.8M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
mattressfirm.com screenshot
#3 mattressfirm.com
75.6M
Revenue
17.5M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
saatva.com screenshot
#4 saatva.com
28.2M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
tuftandneedle.com screenshot
#5 tuftandneedle.com
1.2M
Revenue
177.6K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
casper.com vs top market performers
casper.com
top retailers
conversion rate vs average order value for casper.com and its competitors
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Revenue share by device at casper.com

In August large majority of sales on casper.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on casper.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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casper.com channels

Identify top traffic channels that drive growth for casper.comand discover how performance of traffic channels has changed over time.

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casper.com Google Ads spend

Evaluate casper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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casper.com devices

Review casper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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casper.com top markets

Explore casper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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casper.com country & global rank

Assess the ranking of casper.com among other retailers within its primary country and worldwide.

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