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Sep 2024
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Home/Insights/Retailers/lidl.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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68.9M
Revenue
27.9M
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for lidl.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.

lidl.de’s revenueOVER TIME
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Over the past three months, lidl.de revenue has experienced growth of 3.6%, compared to the preceding three months.

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lidl.de revenue growth for last six months
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OVERVIEW
lidl.de's revenue for online sales in the MARKETPLACE is $68,857,436, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. The store had 27,905,712 sessions in September 2024. In comparison, the largest online store in the category is amazon.com with a revenue of $13,324,689,296 and the highest number of sessions at 2,653,517,446. The highest conversion rate is 4.66% and the highest AOV is $293, while the lowest conversion rate is 1.09% and the lowest AOV is $55.
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lidl.de competitors

When comparing lidl.de to its competitors in the online retail sector, we can see some interesting insights. In terms of revenue, lidl.de leads the pack with €68,857,436, followed by otto.de with €241,884,374. However, when it comes to the number of transactions, lidl.de is surpassed by otto.de and kaufland.de, with 649,222 transactions. In sessions, otto.de also takes the lead with 52,002,001 sessions, while lidl.de comes in second with 27,905,712 sessions. The Average Order Value (AOV) for lidl.de ranges from €100-125, similar to kaufland.de, while otto.de has a slightly higher AOV of €125-150. In terms of conversion rate, lidl.de falls in the middle range at 2.00-2.50%, while aldi-sued.de boasts the highest conversion rate of 3.50-4.00%. Overall, lidl.de holds its own against competitors but has room for improvement in certain metrics.

#1 kaufland.de
125.2M
Revenue
29.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#2 aldi-sued.de
25.9M
Revenue
8.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#3 otto.de
241.9M
Revenue
52M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#4 netto-online.de
27.4M
Revenue
6.5M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#5 baur.de
31.6M
Revenue
5.7M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for lidl.delidl.de
$68.9M
Favicon for baur.debaur.de
Favicon for netto-online.denetto-online.de
Favicon for aldi-sued.dealdi-sued.de
Favicon for manomano.demanomano.de
Favicon for roller.deroller.de
Favicon for aldi-nord.dealdi-nord.de
Favicon for lidl-fotos.delidl-fotos.de
TOP MARKET PERFORMERSby revenue
1
Favicon for otto.deotto.de
$241.9M
2
Favicon for kaufland.dekaufland.de
3
Favicon for lidl.delidl.de
4
Favicon for baur.debaur.de
5
Favicon for netto-online.denetto-online.de
6
Favicon for aldi-sued.dealdi-sued.de
7
Favicon for manomano.demanomano.de
8
Favicon for roller.deroller.de
9
Favicon for aldi-nord.dealdi-nord.de
10
Favicon for lidl-fotos.delidl-fotos.de
lidl.de vs top market performers
lidl.de
top retailers
conversion rate vs average order value for lidl.de and its competitors
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lidl.de brandsby revenue

1
Logo for lidl logo deutschlandLidl Logo Deutschland
2
Logo for highlightsHighlights
Top retailers:madison-reed.comhighlights.comwayfair.com
3
Logo for prozessorProzessor
Top retailers:jacob.deotto.de
4
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Top retailers:amazon.dehagebau.de
5
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Top retailers:amazon.dekaufland.dewalmart.com

lidl.de categoriesby revenue

1
Mattresses
Top retailers:amazon.commacys.compurple.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Canopies & Gazebos
Top retailers:costco.comuline.combjs.com
4
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Top retailers:apple.commagazineluiza.com.brhihonor.com
5
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Top retailers:amazon.comwalmart.comtrekbikes.com
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brands overtime comparison

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lidl.de channels

Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.

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lidl.de Google Ads spend

Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lidl.de devices

Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lidl.de top markets

Explore lidl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lidl.de country & global rank

Assess the ranking of lidl.de among other retailers within its primary country and worldwide.

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