lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $811.7M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced growth of 3.4%, compared to the preceding three months.
lidl.de competitors
In October 2025, lidl.de reported a revenue of 65,912,605 with 522,364 transactions and 20,651,581 sessions. The average order value (AOV) was between 125-150, and the conversion rate ranged from 2.50-3.00%. Comparing lidl.de to its competitors, kaufland.de stood out with a revenue of 102,353,342, 999,688 transactions, and 27,512,722 sessions. Its AOV was 100-125, and the conversion rate was 3.50-4.00%. On the other hand, aldi-sued.de had a revenue of 24,686,671, 298,340 transactions, and 7,402,807 sessions, with a higher conversion rate of 4.00-4.50%. otto.de led the group with the highest revenue of 263,692,837, 1,890,567 transactions, and 56,135,163 sessions, and a conversion rate of 3.00-3.50%. netto-online.de and baur.de also had their own strengths in revenue, transactions, sessions, AOV, and conversion rates, providing stiff competition in the market.
Revenue share by device at lidl.de
In October large majority of sales on lidl.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
