lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $746M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced growth of 19%, compared to the preceding three months.
lidl.de competitors
In January 2026, lidl.de reported a revenue of $68,867,920 with 519,444 transactions and 21,951,479 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, kaufland.de stands out with a revenue of $117,192,536, 1,032,853 transactions, and 29,028,052 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%. On the other hand, aldi-sued.de reported a revenue of $34,338,266, 390,966 transactions, and 7,764,233 sessions, with an AOV of $75-100 and a conversion rate of 5.00-5.50%. In terms of revenue, otto.de leads the pack with $271,308,020, 1,784,348 transactions, and 52,901,077 sessions, boasting an AOV of $150-175 and a conversion rate of 3.00-3.50%. netto-online.de and baur.de also have competitive metrics but fall slightly behind lidl.de in terms of revenue and transactions.
Revenue share by device at lidl.de
In January large majority of sales on lidl.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
