Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Jul 2025

All countries

Home/Insights/Retailers/lidl.de

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

lidl.de

Start benchmarking for free

55.7M

Revenue

22.9M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

Main country of store: GERMANY
Website category: MARKETPLACE

Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.

GRIPS CUSTOMERS & RESEARCH PARTNERS

lidl.de's revenueOVER TIME
View real-time data

Over the past three months, lidl.de revenue has experienced growth of 4.3%, compared to the preceding three months.

View real-time data

lidl.de revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

lidl.de, an e-commerce marketplace, generated $55,738,128 in online sales revenue with a conversion rate of 2.00-2.50% and an AOV of $100-125. It received 22,885,887 sessions in July 2025. amazon.com leads the MARKETPLACE category with $14,197,032,099 in revenue and 2,860,529,374 sessions. The highest conversion rate in the category is 3.98%, while the lowest is 0.86%. A very high AOV is $301, and a very low AOV is $52. The median revenue and sessions in the category are $276,666 and 131,554 respectively.

lidl.de competitors

In July 2025, lidl.de, with a revenue of 55,738,128 and 473,521 transactions from 22,885,887 sessions, maintains a competitive position in the market. Compared to its competitors, kaufland.de leads in revenue with 94,588,689 and 915,185 transactions from 27,475,734 sessions, boasting a higher conversion rate of 3.00-3.50%. On the other hand, aldi-sued.de has lower revenue at 19,436,941 but a higher conversion rate of 3.50-4.00%. otto.de excels in revenue with 214,396,396 and 1,499,920 transactions, appealing to a larger customer base. netto-online.de showcases a higher average order value of 175-200, while baur.de targets a niche market with an AOV of 200-225. Despite varying strengths, lidl.de competes effectively based on its consistent performance metrics.

#1 kaufland.de

94.6M

Revenue

27.5M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#2 aldi-sued.de

19.4M

Revenue

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#3 otto.de

214.4M

Revenue

48M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#4 netto-online.de

31.3M

Revenue

5.9M

Sessions

2.5-3.0%

Conv. rate

$175-200

AOV

#5 baur.de

23.2M

Revenue

4.4M

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

lidl.de vs top market performers

lidl.de

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at lidl.de

In July large majority of sales on lidl.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

lidl.de channels

Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.

lidl.de Google Ads spend

Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

lidl.de devices

Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lidl.de top markets

Explore lidl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.