lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $811.7M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced growth of 16%, compared to the preceding three months.
lidl.de competitors
In November 2025, lidl.de generated a revenue of 76,579,870 with 579,726 transactions and 22,658,377 sessions, boasting an average order value (AOV) of 125-150 and a conversion rate of 2.50-3.00. When compared to its competitors, kaufland.de outperformed lidl.de in revenue with 141,657,437, 1,248,872 transactions, and 35,545,062 sessions. aldi-sued.de had lower revenue compared to lidl.de, with 40,619,872 revenue, 443,502 transactions, and 8,195,556 sessions but a higher conversion rate of 5.00-5.50. otto.de had the highest revenue of 343,314,767 with 2,345,454 transactions and 63,906,521 sessions, along with a similar AOV to lidl.de but a slightly higher conversion rate. netto-online.de had lower revenue than lidl.de with 34,768,486 revenue, 181,379 transactions, and 5,676,363 sessions, but a higher AOV and comparable conversion rate. baur.de had the lowest revenue among the competitors, with 24,601,646 revenue, 122,487 transactions, and 4,469,382 sessions, boasting the highest AOV but a similar conversion rate to lidl.de.
Revenue share by device at lidl.de
In November large majority of sales on lidl.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
