lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $746M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced decline of 20%, compared to the preceding three months.
lidl.de competitors
In March 2026, lidl.de generated a revenue of $44,484,869 from 334,845 transactions and 18,003,145 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.50-2.00%. When compared to its competitors, kaufland.de stands out with a revenue of $110,881,625 from 1,017,187 transactions and 33,712,559 sessions, with an AOV of $100-125 and a conversion rate of 3.00-3.50%. aldi-sued.de follows with $25,336,600 revenue from 295,679 transactions and 6,298,151 sessions, boasting a high conversion rate of 4.50-5.00%. Other competitors like otto.de, netto-online.de, and baur.de also have impressive metrics in terms of revenue, transactions, sessions, AOV, and conversion rates. However, lidl.de's focus on maintaining a balanced AOV and conversion rate while staying competitive in revenue against these well-established competitors is noteworthy.
Revenue share by device at lidl.de
In March large majority of sales on lidl.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
