lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $746M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced growth of 25%, compared to the preceding three months.
lidl.de competitors
In September 2026, lidl.de trails significantly behind otto.de in revenue, with lidl.de generating $64.5 million compared to otto.de's $254.3 million. Despite this, both websites have similar conversion rates, with lidl.de at 2.50-3.00% and otto.de at 3.00-3.50%. In terms of transactions, lidl.de achieved 445,000, while otto.de leads with 1.9 million. However, lidl.de matches kaufland.de, which also has a conversion rate of 2.50-3.00%. lidl.de's sessions stand at 17.3 million, which is notably lower than otto.de's 57.1 million sessions. While lidl.de has an average order value (AOV) between $125-150, kaufland.de's AOV ranges from $100-125, showcasing lidl.de's premium pricing. Overall, lidl.de ranks third among its competitors.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
