lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lidl.de's revenueOVER TIME
Over the past three months, lidl.de revenue has experienced decline of 3.2%, compared to the preceding three months.
lidl.de competitors
In August 2025, when comparing lidl.de to its competitors, some interesting insights emerge. While lidl.de had a revenue of €58,754,928 from 502,018 transactions and 24,059,490 sessions with an average order value (AOV) of €100-125 and a conversion rate of 2.00-2.50%, it lags behind in revenue compared to kaufland.de at €96,287,234, aldi-sued.de at €23,159,071, and otto.de at €229,171,396. Additionally, lidl.de falls short in sessions when compared to otto.de with 52,824,776 sessions. However, lidl.de remains competitive with its AOV and conversion rate compared to its counterparts, showcasing a strong performance in those domains. netto-online.de and baur.de also show different strengths in revenue and AOV, emphasizing the diverse landscape of the online retail industry in Germany in 2025.
Revenue share by device at lidl.de
In August large majority of sales on lidl.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Gain even more insights with the Grips app
lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
