lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $746M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced growth of 33%, compared to the preceding three months.
lidl.de competitors
lidl.de trails kaufland.de significantly in revenue, with $63.9 million compared to $100.7 million. In August 2026, lidl.de recorded 459,000 transactions against kaufland.de’s 982,000, highlighting a clear gap in customer engagement. Both stores have similar average order values, with lidl.de ranging from $125-150, while kaufland.de is slightly lower at $100-125. However, lidl.de's conversion rate of 2.00-2.50% falls short of kaufland.de’s 3.00-3.50%. When compared to otto.de, which leads with $223.7 million in revenue, 1.8 million transactions, and 56.4 million sessions, lidl.de ranks third in revenue and transactions. In sessions, lidl.de achieves 18.8 million, significantly behind otto.de. Overall, lidl.de remains competitive but clearly trails some rivals.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
