lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $746M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced decline of 63%, compared to the preceding three months.
lidl.de competitors
As of April 2026, lidl.de generated a revenue of $37,488,087 from 313,283 transactions and 17,231,977 sessions, with a conversion rate between 1.50-2.00%. In comparison, kaufland.de significantly outperformed lidl.de with $103,814,321 in revenue and a higher conversion rate of 3.00-3.50%. aldi-sued.de reported $21,737,022 in revenue with a much stronger conversion rate of 4.50-5.00%, despite fewer transactions. Meanwhile, otto.de dominated the market with $241,530,848 in revenue and an AOV between $125-150, indicating effective upselling strategies. netto-online.de and baur.de lagged behind in revenue at $20,508,592 and $20,685,330, respectively, but had varying AOVs and conversion rates, with netto-online.de matching lidl.de's conversion at 1.50-2.00%. Overall, lidl.de shows competitive engagement but falls short in revenue and conversion efficiency compared to its leading competitors.
Revenue share by device at lidl.de
In April large majority of sales on lidl.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
