lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $746M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced decline of 28%, compared to the preceding three months.
lidl.de competitors
In May 2026, lidl.de generated a revenue of $57,760,078 with 447,488 transactions and sessions reaching 18,529,595, resulting in an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In comparison, kaufland.de outperformed lidl.de significantly, recording a revenue of $96,796,588, with a higher transaction count of 921,714 and a better conversion rate of 3.00-3.50%. aldi-sued.de, despite its lower revenue of $28,237,086, exhibited a robust conversion rate of 4.50-5.00%. On the other hand, otto.de dominated the market with an impressive revenue of $225,842,805, coupled with the same AOV range as lidl.de but a higher transaction count and conversion rate. netto-online.de achieved a high AOV of $175-200 and a conversion rate of 2.50-3.00%, while baur.de showcased an AOV of $200-225, despite having lower overall performance metrics.
Revenue share by device at lidl.de
In May large majority of sales on lidl.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
