lidl.de
Lidl.de is a website featuring a variety of merchandise, including food and beverages, household and daily essentials, various categories of clothes and electronics, as well as seasonal products. The site provides an easy online shopping platform, deals, and information about their stores, services, recipes, and corporate responsibility initiatives.
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lidl.de Annual Revenue and Growth
lidl.de's annual sales on its online store amounted to $811.7M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
lidl.de's monthly revenueOVER TIME
Over the past three months, lidl.de revenue has experienced decline of 5.9%, compared to the preceding three months.
lidl.de competitors
In September 2025, when comparing lidl.de to its competitors, we see that kaufland.de leads in revenue with €90,937,744 compared to Lidl's €59,675,298. In terms of transactions, kaufland.de also surpasses lidl.de with 888,304 transactions versus Lidl's 478,848. However, lidl.de boasts a higher conversion rate range of 2.00-2.50% compared to kaufland.de's 3.00-3.50%. On the other hand, aldi-sued.de has a higher conversion rate range of 4.00-4.50% but lower revenue and transactions than lidl.de. otto.de outperforms lidl.de in revenue and transactions but has a similar conversion rate. netto-online.de and baur.de have lower revenue and transactions than lidl.de but differ in terms of average order value (AOV) and conversion rate. Overall, lidl.de holds its ground in conversion rate against its competitors but has room for growth in revenue and transactions.
Revenue share by device at lidl.de
In September large majority of sales on lidl.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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lidl.de channels
Identify top traffic channels that drive growth for lidl.deand discover how performance of traffic channels has changed over time.
lidl.de Google Ads spend
Evaluate lidl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lidl.de devices
Review lidl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
