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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for ebay.deebay.de

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548.7M
Revenue
Dec 25
120M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $6.8B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.8B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced growth of 19%, compared to the preceding three months.

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ebay.de revenue growth for last six months
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OVERVIEW
In December 2025, ebay.de generated $548,662,581 in online sales, slightly below the e-commerce and shopping marketplace median of $558,585. Its conversion rate ranged between 4.50% and 5.00%, surpassing the lower threshold of 1.09% but slightly below the high mark of 4.66%. The Average Order Value (AOV) fell between $100 and $125, while the sector's high AOV is $293. ebay.de recorded an impressive 120,005,726 sessions, significantly above the marketplace median of 184,801, yet dwarfed by Amazon's leading 3,099,241,882 sessions, highlighting ebay.de's strong presence in the competitive e-commerce landscape.
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ebay.de competitors

In December 2025, ebay.de reported a revenue of $548,662,581 with 5,429,023 transactions and 120,005,726 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 4.50-5.00%. When comparing ebay.de to its competitors, it is clear that amazon.de leads the pack with a revenue of $2,820,314,148, 30,007,135 transactions, and 469,239,064 sessions. amazon.de has a lower AOV of $75-100 but a higher conversion rate of 6.00-6.50%. etsy.com follows with a revenue of $1,006,888,563 and 14,337,310 transactions, showing a lower AOV of $50-75 and a conversion rate of 2.50-3.00%. Other competitors like otto.de, kaufland.de, and zalando.de fall behind ebay.de in terms of revenue, transactions, sessions, AOV, and conversion rate. Despite facing tough competition, ebay.de holds its ground as a significant player in the e-commerce market.

amazon.de screenshot
#1 amazon.de
2.8B
Revenue
469.2M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
otto.de screenshot
#2 otto.de
274.4M
Revenue
55.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
1B
Revenue
543.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
163.5M
Revenue
44.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
zalando.de screenshot
#5 zalando.de
125.8M
Revenue
32.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
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Revenue share by device at ebay.de

In December large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

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ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

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