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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for ebay.deebay.de

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458.6M
Revenue
116.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de's revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced decline of 14%, compared to the preceding three months.

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ebay.de revenue decline for last six months
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OVERVIEW
In May 2025, ebay.de in the MARKETPLACE industry generated $458,597,849 in revenue, with a median of $326,539, a conversion rate of 4.00-4.50%, and an AOV of $75-100. The highest conversion rate was 4.13% and the highest AOV was $299, while the lowest conversion rate was 0.88% and the lowest AOV was $52. With 116,868,194 sessions, ebay.de falls below the highest sessions of 2,589,786,292 from amazon.com, but above the median of 140,161 in the MARKETPLACE category.
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ebay.de competitors

In May 2025, ebay.de generated a revenue of €458,597,849 from 5,147,630 transactions and 116,868,194 sessions with an average order value (AOV) of €75-100 and a conversion rate of 4.00-4.50%. Compared to its competitors, ebay.de falls behind in terms of revenue when compared to amazon.de, which raked in €1,929,247,954. However, ebay.de surpasses kaufland.de in terms of transactions and sessions, but falls short compared to etsy.com and amazon.de. Additionally, ebay.de's AOV is on par with amazon.de, but lower than zalando.de and otto.de. While ebay.de's conversion rate is higher than etsy.com, it is lower than amazon.de. Overall, ebay.de faces tough competition from amazon.de, especially in terms of revenue and conversion rate, but holds its ground against other competitors in different domains.

amazon.de screenshot
#1 amazon.de
1.9B
Revenue
394.3M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
otto.de screenshot
#2 otto.de
214.1M
Revenue
44.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
523.1M
Revenue
405.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
103.9M
Revenue
27.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
zalando.de screenshot
#5 zalando.de
119.2M
Revenue
29.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
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Revenue share by device at ebay.de

In May large majority of sales on ebay.de, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices.

In May large majority of sales on ebay.de, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices.
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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

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ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

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