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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for ebay.deebay.de

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516.1M
Revenue
Mar 26
112.9M
Sessions
Mar 26
4.5-5.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $5.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced decline of 5.3%, compared to the preceding three months.

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ebay.de revenue decline for last six months
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OVERVIEW
In March 2026, ebay.de generated $516,121,875 in online sales, significantly surpassing the e-commerce marketplace median of $435,665. With a conversion rate between 4.50-5.00%, it closely aligns with the industry's high benchmark of 4.56%. The average order value (AOV) ranged from $75 to $100, while the median AOV is $52, reflecting strong performance. Additionally, ebay.de attracted 112,862,102 sessions, contrasting with the marketplace median of 156,477 but far behind amazon.com's leading 2,537,121,103 sessions. Overall, ebay.de demonstrates robust metrics in a competitive landscape, maintaining a solid position in the e-commerce sector.
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ebay.de competitors

In March 2026, ebay.de generated $516,121,875 in revenue from 5,197,563 transactions and 112,862,102 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 4.50-5.00%. When compared to its competitors, ebay.de falls behind amazon.de, which had a revenue of $1,852,809,622 from 20,520,316 transactions and 399,110,962 sessions, with a similar AOV and a slightly higher conversion rate of 5.00-5.50%. otto.de and etsy.com also outperform ebay.de in terms of revenue, transactions, and sessions. However, ebay.de performs better than kaufland.de and zalando.de in terms of revenue, with a higher number of transactions and sessions. While ebay.de has a decent performance in the market, it faces strong competition from the likes of Amazon, Otto, and Etsy in terms of overall metrics.

amazon.de screenshot
#1 amazon.de
1.9B
Revenue
399.1M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
otto.de screenshot
#2 otto.de
265.7M
Revenue
52.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
etsy.com screenshot
#3 etsy.com
597.5M
Revenue
427.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
110.9M
Revenue
33.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
zalando.de screenshot
#5 zalando.de
80.4M
Revenue
28.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
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Revenue share by device at ebay.de

In March large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

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ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

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