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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for ebay.deebay.de

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561.7M
Revenue
Jan 26
118.1M
Sessions
Jan 26
4.5-5.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $5.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced growth of 19%, compared to the preceding three months.

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ebay.de revenue growth for last six months
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OVERVIEW
In January 2026, ebay.de generated impressive online sales revenue of $561,697,573, surpassing the e-commerce and shopping marketplace median of $529,306, though significantly behind Amazon's dominance at $12,297,703,393. The site's conversion rate ranged between 4.50-5.00%, exceeding the very high industry benchmark of 4.66%. ebay.de's average order value (AOV) stood between $100-125, below the high benchmark of $290 but above the low of $53. With 118,105,987 sessions, ebay.de maintained a strong presence, though this was a fraction compared to Amazon's staggering 2,738,157,822 sessions, highlighting the competitive landscape.
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ebay.de competitors

In January 2026, ebay.de reported a revenue of $561,697,573 with 5,492,234 transactions and 118,105,987 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 4.50-5.00%. Compared to its competitors, amazon.de leads the pack with a revenue of $2,694,611,763, 28,564,101 transactions, and 433,989,662 sessions, with an AOV of $75-100 and a conversion rate of 6.50-7.00%. Meanwhile, otto.de follows with a revenue of $271,308,020, 1,784,348 transactions, and 52,901,077 sessions, offering an AOV of $150-175 and a conversion rate of 3.00-3.50%. etsy.com, kaufland.de, and zalando.de also present competitive revenue figures, transactions, sessions, AOVs, and conversion rates in the online marketplace landscape. Overall, ebay.de stands out for its solid performance metrics in the industry, but it faces tough competition from other major players in the market.

amazon.de screenshot
#1 amazon.de
2.7B
Revenue
434M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
otto.de screenshot
#2 otto.de
271.3M
Revenue
52.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
etsy.com screenshot
#3 etsy.com
821.6M
Revenue
476.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
117.2M
Revenue
29M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
zalando.de screenshot
#5 zalando.de
114.3M
Revenue
29.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
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Revenue share by device at ebay.de

In January large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

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ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

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