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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for ebay.deebay.de

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502.6M
Revenue
Oct 25
115M
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $6.8B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.8B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced growth of 5.5%, compared to the preceding three months.

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ebay.de revenue growth for last six months
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OVERVIEW
In October 2025, ebay.de generated impressive revenue of $502,551,486, significantly surpassing the e-commerce and shopping marketplace median of $373,562. With a conversion rate of 4.50-5.00%, it exceeds the category's high benchmark of 4.48%. The average order value (AOV) ranged between $75-100, while the marketplace's high AOV stands at $301. ebay.de recorded 115,005,621 sessions, though this pales in comparison to amazon.com’s 2,778,032,849 sessions, highlighting the competitive landscape in online sales. Overall, ebay.de demonstrates strong performance metrics within the e-commerce marketplace sector, driven by solid conversion rates and revenue growth.
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ebay.de competitors

In October 2025, ebay.de generated a revenue of 502,551,486 with 5,508,478 transactions and 115,005,621 sessions. Its average order value (AOV) ranged between 75-100, with a conversion rate of 4.50-5.00. Compared to its competitors, amazon.de led the pack with a revenue of 2,356,630,317, 25,781,664 transactions, and 430,377,889 sessions. The AOV and conversion rate were similar to ebay.de. otto.de had a revenue of 263,692,837, 1,890,567 transactions, and 56,135,163 sessions with a higher AOV range of 125-150 but a lower conversion rate of 3.00-3.50. etsy.com, kaufland.de, and zalando.de also had varying levels of revenue, transactions, sessions, AOV, and conversion rates compared to ebay.de, showing a diverse competitive landscape in the e-commerce market in October 2025.

amazon.de screenshot
#1 amazon.de
2.4B
Revenue
430.4M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
otto.de screenshot
#2 otto.de
263.7M
Revenue
56.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
614M
Revenue
416.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
102.4M
Revenue
27.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
zalando.de screenshot
#5 zalando.de
126.3M
Revenue
32.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
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Revenue share by device at ebay.de

In October large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

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ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

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