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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for ebay.deebay.de

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453M
Revenue
Jun 26
103.2M
Sessions
Jun 26
4.0-4.5%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $5.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced decline of 17%, compared to the preceding three months.

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ebay.de revenue decline for last six months
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OVERVIEW
In June 2026, ebay.de generated $452,968,212 in online sales, significantly surpassing the e-commerce and shopping marketplace median of $288,369. With a conversion rate of 4.00-4.50%, ebay.de performed well, slightly below the high end of 4.46%. Its average order value (AOV) ranged between $100 and $125, below the sector’s high of $291 but above the low of $56. ebay.de's sessions reached 103,183,133, well below the 2,710,440,039 sessions of the leading marketplace, amazon.com, yet considerably above the median of 119,257 in its category, indicating robust engagement within its user base.
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ebay.de competitors

In June 2026, eBay's performance showcases notable strengths and weaknesses compared to its competitors. amazon.de leads significantly with a revenue of $1,739,765,237 and 18,828,661 transactions from 402,207,372 sessions, offering an AOV of $75-100 and a conversion rate of 4.50-5.00%. In contrast, ebay.de generated $452,968,212 in revenue with 4,338,061 transactions across 103,183,133 sessions, boasting an AOV of $100-125 and a conversion rate of 4.00-4.50%. otto.de follows with $227,840,152 in revenue, yet lags behind in transactions (1,610,974) and sessions (52,154,274) while achieving a higher AOV of $125-150. etsy.com outperformed Otto in revenue ($582,472,331) but has a lower AOV and conversion rate. Lastly, kaufland.de remains the smallest competitor with $103,167,959 in revenue, showing the challenges faced by eBay in this competitive landscape.

amazon.de screenshot
#1 amazon.de
1.7B
Revenue
402.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
otto.de screenshot
#2 otto.de
227.8M
Revenue
52.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
582.5M
Revenue
427.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
103.2M
Revenue
31.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
obi.de screenshot
#5 obi.de
38.5M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
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Revenue share by device at ebay.de

In June large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

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ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

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