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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for ebay.deebay.de

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643.6M
Revenue
Aug 26
110.1M
Sessions
Aug 26
4.0-4.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $5.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced growth of 35%, compared to the preceding three months.

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ebay.de revenue growth for last six months
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OVERVIEW
ebay.de's revenue for online sales reached $643.6 million in August 2026. A typical store in the marketplace category generates around $307,000 a month. With a conversion rate of 4.00-4.50%, ebay.de is within the typical range of 0.91% to 4.36%. Its average order value (AOV) stands between $125-150, which is also within the typical range of $40 to $283. Additionally, ebay.de recorded 110.1 million sessions, compared to around 153,000 for a typical store in the marketplace category.
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ebay.de competitors

The competitive set includes amazon.de, etsy.com, otto.de, and kaufland.de alongside ebay.de. In August 2026, ebay.de achieved a revenue of $643.6 million from 4.8 million transactions and 110.1 million sessions, placing it second in revenue among its competitors. amazon.de leads with $2.4 billion in revenue and 23.2 million transactions, while etsy.com surpasses ebay.de with 468.1 million sessions. The average order value for ebay.de ranges from $125 to $150, comparable to otto.de's range but trailing amazon.de's lower AOV of $100 to $125. The conversion rate for ebay.de is 4.00-4.50%, which positions it behind amazon.de’s 5.00-5.50%.

amazon.de screenshot
#1 amazon.de
2.4B
Revenue
425.5M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
otto.de screenshot
#2 otto.de
223.7M
Revenue
56.4M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
414.8M
Revenue
468.1M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
kaufland.de screenshot
#4 kaufland.de
100.7M
Revenue
29.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
obi.de screenshot
#5 obi.de
32.7M
Revenue
13.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
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Revenue share by device at ebay.de

In August large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

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ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

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