Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for ebay.deebay.de

Start benchmarking for free
Sign in with GoogleSign up with Google
483.8M
Revenue
Apr 26
107.3M
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
Loading...
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $5.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9B
Annual growth forecast2025/2026
5-10%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
View real-time data

Over the past three months, ebay.de revenue has experienced decline of 13%, compared to the preceding three months.

View real-time data
ebay.de revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, ebay.de generated $483,781,341 in online sales, significantly surpassing the e-commerce marketplace median of $370,530. With a conversion rate between 4.00-4.50%, it performed well against the high benchmark of 4.36%. Its average order value (AOV) ranged from $100-125, lower than the sector’s high of $300. ebay.de attracted 107,297,735 sessions, a notable figure but dwarfed by Amazon’s 2,525,357,109 sessions, while the median in its category stood at 143,015. These metrics underline ebay.de's strong position within the competitive e-commerce landscape.
Read more

ebay.de competitors

In April 2026, ebay.de generated a revenue of $483,781,341 with 4,625,485 transactions and 107,297,735 sessions, achieving an average order value (AOV) between $100-125 and a conversion rate of 4.00-4.50%. In contrast, amazon.de significantly outperformed with $1,668,298,968 in revenue from 18,931,079 transactions across 386,153,651 sessions, while maintaining a higher conversion rate of 4.50-5.00% and a lower AOV of $75-100. etsy.com, while less competitive in revenue ($574,001,644) and transactions (8,921,699), drew 418,083,125 sessions but suffered a lower conversion rate of 2.00-2.50%. otto.de, with revenue at $241,530,848, achieved a higher AOV of $125-150 but lagged with only 1,708,274 transactions and a conversion rate of 3.00-3.50%. Finally, kaufland.de brought in $103,814,321, with similar AOV and lower metrics overall.

amazon.de screenshot
#1 amazon.de
1.7B
Revenue
386.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
otto.de screenshot
#2 otto.de
241.5M
Revenue
51.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
574M
Revenue
418.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
103.8M
Revenue
31.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
obi.de screenshot
#5 obi.de
36.2M
Revenue
15.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at ebay.de

In April large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard