Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for ebay.deebay.de

Start benchmarking for free
Sign in with GoogleSign up with Google
473.5M
Revenue
Sep 25
110.9M
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
Loading...
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $6.8B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.8B
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
View real-time data

Over the past three months, ebay.de revenue has experienced growth of 2.3%, compared to the preceding three months.

View real-time data
ebay.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, ebay.de generated $473,519,575 in revenue from online sales, significantly surpassing the e-commerce marketplace median of $292,070. Its conversion rate ranged between 4.50-5.00%, exceeding the industry's high benchmark of 4.09%. The average order value (AOV) fell between $75-100, below the very high AOV of $309 seen in the sector. With 110,934,450 sessions, ebay.de's traffic is notable, although still dwarfed by amazon.com’s 2,561,667,744 sessions. Overall, ebay.de exhibits strong performance metrics, especially in conversion rate, reinforcing its competitive position in the e-commerce marketplace.
Read more

ebay.de competitors

In September 2025, when comparing ebay.de to its competitors, some interesting insights can be seen. amazon.de leads in revenue with 2,081,849,231, followed by ebay.de with 473,519,575. However, ebay.de has a higher conversion rate at 4.50-5.00 compared to amazon.de's 5.50-6.00. otto.de has a lower revenue than ebay.de at 240,767,228 but has a higher Average Order Value (AOV) at 125-150. etsy.com has a similar revenue to ebay.de at 575,143,195 but a lower conversion rate at 2.00-2.50. kaufland.de and zalando.de also have lower revenues than ebay.de, with kaufland.de having a higher AOV at 100-125. Despite not leading in revenue, ebay.de stands out with a high number of transactions and a competitive conversion rate compared to its competitors.

amazon.de screenshot
#1 amazon.de
2.1B
Revenue
394.2M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
otto.de screenshot
#2 otto.de
240.8M
Revenue
51.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
575.1M
Revenue
391.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
90.9M
Revenue
27.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
zalando.de screenshot
#5 zalando.de
105.2M
Revenue
30.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at ebay.de

In September large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard