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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for ebay.deebay.de

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737.1M
Revenue
Jul 26
106.9M
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $5.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9B
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced growth of 18%, compared to the preceding three months.

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ebay.de revenue growth for last six months
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OVERVIEW
ebay.de's revenue for online sales in July 2026 reached $737.1 million. A typical store in the marketplace category generates around $286,000 a month. With a conversion rate of 4.00-4.50%, ebay.de is within the category's typical range of 0.93% to 4.53%. Its average order value (AOV) stands at $150-175, also within the typical range of $61 to $308. Additionally, ebay.de recorded 106.9 million sessions, compared to approximately 134,000 sessions for a typical store in the marketplace category.
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ebay.de competitors

The competitive set includes amazon.de, otto.de, etsy.com, and kaufland.de. In July 2026, ebay.de generated $737.1 million in revenue from 4.6 million transactions across 106.9 million sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 4.00-4.50%. In comparison, amazon.de leads significantly with $2.3 billion in revenue, 22.2 million transactions, and 406.2 million sessions, outperforming ebay.de by $1.6 billion in revenue and 17.6 million transactions. etsy.com, with 458.7 million sessions, trails ebay.de by 351.8 million sessions. otto.de and kaufland.de lag behind ebay.de in revenue and transactions, with revenues of $239.6 million and $104.2 million, respectively.

amazon.de screenshot
#1 amazon.de
2.3B
Revenue
406.2M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
otto.de screenshot
#2 otto.de
239.6M
Revenue
52.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
644.3M
Revenue
458.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
104.2M
Revenue
30.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
obi.de screenshot
#5 obi.de
38.7M
Revenue
15.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
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Revenue share by device at ebay.de

In July large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

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ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

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