Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/mielleorganics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for mielleorganics.commielleorganics.com

Start benchmarking for free
Sign in with GoogleSign up with Google
514.3K
Revenue
Sep 25
173.3K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
Loading...

Mielle Organics is a website that sells a variety of hair and skincare products. Their product range includes natural and organic hair care solutions, such as shampoos, conditioners, oils, and styling products. Additionally, they offer skincare products designed to nourish and protect the skin. The website also provides relevant information and tips on maintaining healthy hair and skin.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

mielleorganics.com Annual Revenue and Growth

mielleorganics.com's annual sales on its online store amounted to $12.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
mielleorganics.com revenue by year

mielleorganics.com's monthly revenueOVER TIME
View real-time data

Over the past three months, mielleorganics.com revenue has experienced decline of 33%, compared to the preceding three months.

View real-time data
mielleorganics.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, Mielle Organics achieved impressive online sales revenue of $514,308, significantly surpassing the BEAUTY AND COSMETICS median of $40,540. Their conversion rate ranged from 2.50-3.00%, just shy of the category's high of 4.54%, while their average order value (AOV) stood between $100-125, below the industry's high of $203. Mielle's sessions totaled 173,326, well above the median of 18,928 but far from the leading 45,764,193 sessions seen by Sephora. Overall, Mielle Organics demonstrates strong performance metrics, highlighting its competitiveness within the dynamic lifestyle and beauty market.
Read more

mielleorganics.com competitors

In September 2025, mielleorganics.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. mielleorganics.com generated a revenue of $514,308 with 4,967 transactions and 173,326 sessions, resulting in an AOV of $100-125 and a conversion rate of 2.50-3.00%. In comparison, carolsdaughter.com had a revenue of $69,381 with 1,148 transactions and 114,334 sessions, a lower AOV of $50-75, and a conversion rate of 0.50-1.00%. Similarly, other competitors such as naturallycurly.com, naturalgirlwigs.com, michebeauty.com, and toppik.com also lagged behind mielleorganics.com in terms of revenue, transactions, and conversion rate. Overall, mielleorganics.com emerged as a strong performer in the organic hair care industry in September 2025.

carolsdaughter.com screenshot
#1 carolsdaughter.com
69.4K
Revenue
114.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
naturallycurly.com screenshot
#2 naturallycurly.com
10.3K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
naturalgirlwigs.com screenshot
#3 naturalgirlwigs.com
7.2K
Revenue
1.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
michebeauty.com screenshot
#4 michebeauty.com
265.9K
Revenue
81.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
toppik.com screenshot
#5 toppik.com
82.9K
Revenue
92.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
mielleorganics.com vs top market performers
mielleorganics.com
top retailers
conversion rate vs average order value for mielleorganics.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at mielleorganics.com

In September large majority of sales on mielleorganics.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mielleorganics.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

mielleorganics.com channels

Identify top traffic channels that drive growth for mielleorganics.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

mielleorganics.com Google Ads spend

Evaluate mielleorganics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

mielleorganics.com devices

Review mielleorganics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

mielleorganics.com top markets

Explore mielleorganics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

mielleorganics.com country & global rank

Assess the ranking of mielleorganics.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard