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Dec 2025
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Home/Insights/Retailers/carolsdaughter.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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63.3K
Revenue
Dec 25
88.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Carolsdaughter.com is an online platform that sells beauty and personal care products. The website offers a wide range of items such as haircare products, skincare essentials, fragrances, and accessories. It provides shoppers with a convenient way to explore and purchase various cosmetic offerings from the comfort of their own homes.

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carolsdaughter.com Annual Revenue and Growth

carolsdaughter.com's annual sales on its online store amounted to $1.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
carolsdaughter.com revenue by year

carolsdaughter.com's monthly revenueOVER TIME
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Over the past three months, carolsdaughter.com revenue has experienced growth of 20%, compared to the preceding three months.

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carolsdaughter.com revenue growth for last six months
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OVERVIEW
In December 2025, carolsdaughter.com achieved online sales revenue of $63,284, surpassing the BEAUTY AND COSMETICS median of $53,444, though still far below the industry leader, ulta.com, with $152,769,917. The website's conversion rate ranged from 1.00-1.50%, slightly below the high of 4.87%, with sessions totaling 88,835, well above the median of 23,270. Additionally, carolsdaughter.com's average order value (AOV) fell between $50-75, compared to a high of $191 and a low of $45 in the industry, indicating a stable but competitive performance within the lifestyle sector.
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carolsdaughter.com competitors

In December 2025, carolsdaughter.com reported a revenue of $63,284 with 1,169 transactions and 88,835 sessions, resulting in a conversion rate of 1.00-1.50%. Compared to its competitors, naturallycurly.com had a revenue of $12,699 with 138 transactions and 5,104 sessions, achieving a higher conversion rate of 2.50-3.00%. mielleorganics.com surpassed all others with a revenue of $324,840, 5,604 transactions, and 172,696 sessions, boasting a conversion rate of 3.00-3.50%. functionofbeauty.com closely matched carolsdaughter.com with a revenue of $97,441, 1,455 transactions, and 121,960 sessions, also achieving a conversion rate of 1.00-1.50%. curlsmith.com was the clear leader in the industry with a revenue of $1,858,468, 21,775 transactions, and 489,474 sessions, and the highest conversion rate of 4.00-4.50%.

naturallycurly.com screenshot
#1 naturallycurly.com
12.7K
Revenue
5.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mielleorganics.com screenshot
#2 mielleorganics.com
324.8K
Revenue
172.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
97.4K
Revenue
122K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.9M
Revenue
489.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
devacurl.com screenshot
#5 devacurl.com
126.1K
Revenue
64.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
carolsdaughter.com vs top market performers
carolsdaughter.com
top retailers
conversion rate vs average order value for carolsdaughter.com and its competitors
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Revenue share by device at carolsdaughter.com

In December large majority of sales on carolsdaughter.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on carolsdaughter.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carolsdaughter.com channels

Identify top traffic channels that drive growth for carolsdaughter.comand discover how performance of traffic channels has changed over time.

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carolsdaughter.com Google Ads spend

Evaluate carolsdaughter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carolsdaughter.com devices

Review carolsdaughter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carolsdaughter.com top markets

Explore carolsdaughter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carolsdaughter.com country & global rank

Assess the ranking of carolsdaughter.com among other retailers within its primary country and worldwide.

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