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May 2025
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Home/Insights/Retailers/carolsdaughter.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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76.5K
Revenue
152K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
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Carolsdaughter.com is an online platform that sells beauty and personal care products. The website offers a wide range of items such as haircare products, skincare essentials, fragrances, and accessories. It provides shoppers with a convenient way to explore and purchase various cosmetic offerings from the comfort of their own homes.

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carolsdaughter.com's revenueOVER TIME
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Over the past three months, carolsdaughter.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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carolsdaughter.com revenue decline for last six months
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OVERVIEW
In May 2025, carolsdaughter.com, a BEAUTY AND COSMETICS website, reported online sales revenue of $76,546, exceeding the industry median of $46,882. Their conversion rate ranged from 0.50-1.00%, with a high of 4.51% and a low of 1.17% in the industry. The average order value (AOV) fell between $50-75, compared to the high AOV of $213 and low AOV of $53 in the industry. They recorded 152,012 sessions, while the highest sessions came from sephora.com at 38,510,361 and the median sessions for BEAUTY AND COSMETICS was 19,997.
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carolsdaughter.com competitors

In May 2025, carolsdaughter.com lagged behind its competitors in terms of revenue, transactions, and sessions. The website generated $76,546 in revenue from 1,236 transactions and 152,012 sessions. In comparison, curlsmith.com led the pack with $1,080,883 in revenue, 10,844 transactions, and 520,907 sessions. functionofbeauty.com followed with $216,329 in revenue, 2,764 transactions, and 278,297 sessions. mielleorganics.com also outperformed carolsdaughter.com with $1,273,794 in revenue, 11,902 transactions, and 369,401 sessions. While naturallycurly.com had lower revenue than carolsdaughter.com at $13,701, it boasted a higher conversion rate. Overall, carolsdaughter.com struggled to compete with its rivals in terms of online sales and traffic, highlighting potential areas for improvement in its marketing and sales strategies.

naturallycurly.com screenshot
#1 naturallycurly.com
13.7K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mielleorganics.com screenshot
#2 mielleorganics.com
1.3M
Revenue
369.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
216.3K
Revenue
278.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.1M
Revenue
520.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
devacurl.com screenshot
#5 devacurl.com
169K
Revenue
66.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
carolsdaughter.com vs top market performers
carolsdaughter.com
top retailers
conversion rate vs average order value for carolsdaughter.com and its competitors
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Revenue share by device at carolsdaughter.com

In May large majority of sales on carolsdaughter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on carolsdaughter.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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carolsdaughter.com channels

Identify top traffic channels that drive growth for carolsdaughter.comand discover how performance of traffic channels has changed over time.

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carolsdaughter.com Google Ads spend

Evaluate carolsdaughter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carolsdaughter.com devices

Review carolsdaughter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carolsdaughter.com top markets

Explore carolsdaughter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carolsdaughter.com country & global rank

Assess the ranking of carolsdaughter.com among other retailers within its primary country and worldwide.

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