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May 2026
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Home/Insights/Retailers/musicstore.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for musicstore.demusicstore.de

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2.7M
Revenue
May 26
1.1M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$325-350
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: MUSIC

Musicstore.de is an online platform that offers a wide range of musical products and gear. These include musical instruments such as guitars, keyboards, drums, and traditional instruments, as well as audio equipment, accessories, and sheet music. The site acts as a one-stop-shop for all the musical needs of enthusiasts and professionals alike.

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musicstore.de Annual Revenue and Growth

musicstore.de's annual sales on its online store amounted to $32.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$32.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
musicstore.de revenue by year

musicstore.de's monthly revenueOVER TIME
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Over the past three months, musicstore.de revenue has experienced decline of 47%, compared to the preceding three months.

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musicstore.de revenue decline for last six months
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OVERVIEW
In May 2026, musicstore.de generated online sales revenue of $2,703,529, significantly outperforming the industry median of $48,997, yet far below the leading competitor, reverb.com, at $112,099,821. The site's conversion rate ranged between 0.50-1.00%, lagging behind the high end of 3.51%, while its average order value (AOV) of $325-350 was also under the industry benchmark of $744. With 1,105,232 sessions, musicstore.de fell short of the median sessions in the MUSIC sector, which stands at 13,094, highlighting both strengths and areas for growth in its digital performance.
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musicstore.de competitors

In May 2026, musicstore.de reported a revenue of $2,703,529 with 7,892 transactions from 1,105,232 sessions, yielding an average order value (AOV) of $325-$350 and a conversion rate of 0.50-1.00%. In comparison, thomann.de significantly outperformed with a revenue of $74,526,645 and a conversion rate of 2.00-2.50%, while handling 192,219 transactions. reverb.com achieved the highest revenue at $112,099,821 and had an AOV of $625-$650. sweetwater.com, with a revenue of $60,111,029 and a conversion rate of 1.00-1.50%, also surpassed musicstore.de in metrics. fender.com showcased the highest conversion rate at 3.50-4.00% despite lower revenue, highlighting varying strategies. huss-licht-ton.de had modest figures with revenue at $825,128 but similar conversion rates as musicstore.de. Overall, musicstore.de trails its competitors across key performance metrics, reflecting competitive market dynamics.

thomann.de screenshot
#1 thomann.de
74.5M
Revenue
9M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
reverb.com screenshot
#2 reverb.com
112.1M
Revenue
15.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
sweetwater.com screenshot
#3 sweetwater.com
60.1M
Revenue
13.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
fender.com screenshot
#4 fender.com
10.5M
Revenue
3.8M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
huss-licht-ton.de screenshot
#5 huss-licht-ton.de
825.1K
Revenue
111.4K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
musicstore.de vs top market performers
musicstore.de
top retailers
conversion rate vs average order value for musicstore.de and its competitors
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Revenue share by device at musicstore.de

In May large majority of sales on musicstore.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In May large majority of sales on musicstore.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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musicstore.de channels

Identify top traffic channels that drive growth for musicstore.deand discover how performance of traffic channels has changed over time.

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musicstore.de Google Ads spend

Evaluate musicstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musicstore.de devices

Review musicstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musicstore.de top markets

Explore musicstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musicstore.de country & global rank

Assess the ranking of musicstore.de among other retailers within its primary country and worldwide.

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