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Oct 2025
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Home/Insights/Retailers/musicstore.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for musicstore.demusicstore.de

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2.3M
Revenue
Oct 25
983.8K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: MUSIC

Musicstore.de is an online platform that offers a wide range of musical products and gear. These include musical instruments such as guitars, keyboards, drums, and traditional instruments, as well as audio equipment, accessories, and sheet music. The site acts as a one-stop-shop for all the musical needs of enthusiasts and professionals alike.

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musicstore.de Annual Revenue and Growth

musicstore.de's annual sales on its online store amounted to $55.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$55.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
musicstore.de revenue by year

musicstore.de's monthly revenueOVER TIME
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Over the past three months, musicstore.de revenue has experienced growth of 0.02%, compared to the preceding three months.

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musicstore.de revenue growth for last six months
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OVERVIEW
In October 2025, musicstore.de achieved online sales revenue of $2,315,962, significantly surpassing the median of $47,440 in the MUSIC industry, yet far below reverb.com's leading $129,956,698. With a conversion rate of 0.50-1.00%, musicstore.de remains below the industry high of 3.57%, while its average order value (AOV) ranges from $300 to $325, well short of the $676 peak. The site recorded 983,826 sessions, a substantial figure but still a fraction of reverb.com's impressive 15,687,987 sessions and below the median of 14,367, indicating room for growth in user engagement.
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musicstore.de competitors

In October 2025, musicstore.de falls behind its competitors in terms of revenue, with only 2,315,962 compared to the top performer, thomann.de, with 89,948,969. While musicstore.de has a decent number of transactions at 7,274, it still lags behind thomann.de and reverb.com. Additionally, musicstore.de has a significantly lower number of sessions at 983,826, compared to the highest performer, reverb.com, with 15,687,987 sessions. However, musicstore.de does have a competitive Average Order Value (AOV) range of 300-325, similar to thomann.de and sweetwater.com. The conversion rate for musicstore.de is on par with its competitors at 0.50-1.00. Overall, musicstore.de has room for growth in revenue and sessions to catch up to its competitors in the online music store industry.

thomann.de screenshot
#1 thomann.de
89.9M
Revenue
9.6M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
reverb.com screenshot
#2 reverb.com
130M
Revenue
15.7M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
sweetwater.com screenshot
#3 sweetwater.com
52.7M
Revenue
12.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
fender.com screenshot
#4 fender.com
12.7M
Revenue
3.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
huss-licht-ton.de screenshot
#5 huss-licht-ton.de
685.3K
Revenue
86.7K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
musicstore.de vs top market performers
musicstore.de
top retailers
conversion rate vs average order value for musicstore.de and its competitors
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Revenue share by device at musicstore.de

In October large majority of sales on musicstore.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on musicstore.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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musicstore.de channels

Identify top traffic channels that drive growth for musicstore.deand discover how performance of traffic channels has changed over time.

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musicstore.de Google Ads spend

Evaluate musicstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musicstore.de devices

Review musicstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musicstore.de top markets

Explore musicstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musicstore.de country & global rank

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