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Jul 2026
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Home/Insights/Retailers/musicstore.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for musicstore.demusicstore.de

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2.2M
Revenue
Jul 26
930.3K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: MUSIC

Musicstore.de is an online platform that offers a wide range of musical products and gear. These include musical instruments such as guitars, keyboards, drums, and traditional instruments, as well as audio equipment, accessories, and sheet music. The site acts as a one-stop-shop for all the musical needs of enthusiasts and professionals alike.

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musicstore.de Annual Revenue and Growth

musicstore.de's annual sales on its online store amounted to $32.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$32.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
musicstore.de revenue by year

musicstore.de's monthly revenueOVER TIME
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Over the past three months, musicstore.de revenue has experienced decline of 24%, compared to the preceding three months.

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musicstore.de revenue decline for last six months
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OVERVIEW
In July 2026, musicstore.de generated $2.2 million in online sales, significantly higher than an average music store's revenue of around $50,400. The site recorded 930,000 sessions, far exceeding the average music store's 14,200 sessions. Its conversion rate ranged from 0.50-1.00%, which is within the typical range of 0.73% to 3.41% for the music category. Additionally, musicstore.de's average order value (AOV) was between $325-350, also within the typical range of $62 to $745. These metrics highlight musicstore.de's strong performance in the music category relative to its peers.
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musicstore.de competitors

In July 2026, musicstore.de trails significantly in revenue, generating only $2.2 million compared to its competitors. reverb.com leads the pack with $128.9 million, leaving musicstore.de at a staggering $126.7 million behind. Additionally, musicstore.de ranks fifth out of six in transactions, with only 6,552 sales, while reverb.com again excels with 200,000 transactions, surpassing musicstore.de by 193,000. This trend continues with sessions, where musicstore.de has 930,000, compared to reverb.com's impressive 15.4 million, creating a gap of 14.5 million sessions. Despite a competitive average order value (AOV) ranging from $325 to $350, musicstore.de's conversion rate of 0.50-1.00% pales in comparison to the 2.00-2.50% seen at thomann.de and the 1.00-1.50% at both reverb.com and sweetwater.com. Overall, musicstore.de clearly faces challenges in both revenue and user engagement metrics when compared to its larger competitors.

thomann.de screenshot
#1 thomann.de
69.7M
Revenue
7.6M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
reverb.com screenshot
#2 reverb.com
128.9M
Revenue
15.4M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
sweetwater.com screenshot
#3 sweetwater.com
59.1M
Revenue
13.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
fender.com screenshot
#4 fender.com
16.3M
Revenue
4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
huss-licht-ton.de screenshot
#5 huss-licht-ton.de
570.6K
Revenue
109.2K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
musicstore.de vs top market performers
musicstore.de
top retailers
conversion rate vs average order value for musicstore.de and its competitors
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Revenue share by device at musicstore.de

In July large majority of sales on musicstore.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on musicstore.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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musicstore.de channels

Identify top traffic channels that drive growth for musicstore.deand discover how performance of traffic channels has changed over time.

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musicstore.de Google Ads spend

Evaluate musicstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musicstore.de devices

Review musicstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musicstore.de top markets

Explore musicstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musicstore.de country & global rank

Assess the ranking of musicstore.de among other retailers within its primary country and worldwide.

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