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Aug 2026
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Home/Insights/Retailers/musicstore.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for musicstore.demusicstore.de

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2.1M
Revenue
Aug 26
842.5K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$300-325
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: MUSIC

Musicstore.de is an online platform that offers a wide range of musical products and gear. These include musical instruments such as guitars, keyboards, drums, and traditional instruments, as well as audio equipment, accessories, and sheet music. The site acts as a one-stop-shop for all the musical needs of enthusiasts and professionals alike.

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musicstore.de Annual Revenue and Growth

musicstore.de's annual sales on its online store amounted to $32.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$32.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
musicstore.de revenue by year

musicstore.de's monthly revenueOVER TIME
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Over the past three months, musicstore.de revenue has experienced decline of 27%, compared to the preceding three months.

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musicstore.de revenue decline for last six months
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OVERVIEW
In August 2026, musicstore.de generated $2.1 million in online sales, significantly higher than an average music store's monthly revenue of around $50,700. The site attracted 843,000 sessions, far exceeding the typical 16,400 sessions seen by an average music store. Its conversion rate ranged from 0.50-1.00%, which is within the typical range of 0.74% to 3.53% for the music category. Additionally, musicstore.de's average order value (AOV) of $300-325 sits comfortably within the typical range of $51 to $722 for the category. Overall, these metrics indicate a robust performance for musicstore.de within the music category.
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musicstore.de competitors

In August 2026, musicstore.de trails its competitors most significantly in revenue, generating $2.1 million compared to reverb.com’s $111.2 million, which is the highest among them. Additionally, in transactions, musicstore.de processed 6,520, whereas reverb.com led with 196,000. When it comes to sessions, musicstore.de recorded 843,000, significantly lower than reverb.com’s impressive 15.1 million. In terms of average order value (AOV), musicstore.de's range of $300-325 is comparable to sweetwater.com, which has a similar AOV range. However, both struggle against thomann.de, which boasts an AOV of $425-450. Conversion rates also reveal that musicstore.de, with a rate between 0.50-1.00%, significantly lags behind thomann.de and fender.com, the latter achieving a conversion rate of 3.50-4.00%. Overall, while musicstore.de performs adequately in AOV, it clearly trails behind its competitors in revenue, transactions, and sessions.

thomann.de screenshot
#1 thomann.de
59.8M
Revenue
6.5M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
reverb.com screenshot
#2 reverb.com
111.2M
Revenue
15.1M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
sweetwater.com screenshot
#3 sweetwater.com
53.3M
Revenue
13.6M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
fender.com screenshot
#4 fender.com
13.5M
Revenue
4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
huss-licht-ton.de screenshot
#5 huss-licht-ton.de
436.2K
Revenue
87.6K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
musicstore.de vs top market performers
musicstore.de
top retailers
conversion rate vs average order value for musicstore.de and its competitors
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Revenue share by device at musicstore.de

In August large majority of sales on musicstore.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In August large majority of sales on musicstore.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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musicstore.de channels

Identify top traffic channels that drive growth for musicstore.deand discover how performance of traffic channels has changed over time.

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musicstore.de Google Ads spend

Evaluate musicstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musicstore.de devices

Review musicstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musicstore.de top markets

Explore musicstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musicstore.de country & global rank

Assess the ranking of musicstore.de among other retailers within its primary country and worldwide.

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