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Sep 2025
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Home/Insights/Retailers/musicstore.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.9M
Revenue
Sep 25
899.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: MUSIC

Musicstore.de is an online platform that offers a wide range of musical products and gear. These include musical instruments such as guitars, keyboards, drums, and traditional instruments, as well as audio equipment, accessories, and sheet music. The site acts as a one-stop-shop for all the musical needs of enthusiasts and professionals alike.

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musicstore.de Annual Revenue and Growth

musicstore.de's annual sales on its online store amounted to $55.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$55.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
musicstore.de revenue by year

musicstore.de's monthly revenueOVER TIME
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Over the past three months, musicstore.de revenue has experienced decline of 10%, compared to the preceding three months.

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musicstore.de revenue decline for last six months
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OVERVIEW
In September 2025, musicstore.de generated $1,852,910 in online sales, significantly outperforming the median of $48,156 in the MUSIC industry. With a conversion rate of 0.50-1.00%, it remains below the industry high of 3.58%. The average order value (AOV) ranged between $300-325, while a high AOV is noted at $656. The site attracted 899,349 sessions, far fewer than reverb.com's impressive 14,748,933, with the industry median sitting at 16,222 sessions. Overall, musicstore.de exhibits strong revenue but highlights areas for improvement in conversion and session engagement.
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musicstore.de competitors

In September 2025, musicstore.de had a revenue of 1,852,910 with 5,867 transactions and 899,349 sessions. The average order value (AOV) ranged from 300-325 with a conversion rate of 0.50-1.00. Comparing musicstore.de to its competitors, thomann.de led in revenue with 65,401,395 and the highest number of transactions and sessions. reverb.com had the highest revenue of 118,105,794 with a high AOV of 600-625. sweetwater.com had a revenue of 46,866,543 with a similar conversion rate to musicstore.de. fender.com had a significantly lower revenue but a high AOV of 75-100. huss-licht-ton.de had the lowest revenue but a high AOV of 1025-1050. Overall, musicstore.de was competitive in terms of conversion rate but lagged behind in revenue and number of transactions and sessions compared to its competitors.

thomann.de screenshot
#1 thomann.de
65.4M
Revenue
9.3M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
reverb.com screenshot
#2 reverb.com
118.1M
Revenue
14.7M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
sweetwater.com screenshot
#3 sweetwater.com
46.9M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fender.com screenshot
#4 fender.com
8.9M
Revenue
3.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
huss-licht-ton.de screenshot
#5 huss-licht-ton.de
611.2K
Revenue
110.4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
musicstore.de vs top market performers
musicstore.de
top retailers
conversion rate vs average order value for musicstore.de and its competitors
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Revenue share by device at musicstore.de

In September large majority of sales on musicstore.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on musicstore.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musicstore.de channels

Identify top traffic channels that drive growth for musicstore.deand discover how performance of traffic channels has changed over time.

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musicstore.de Google Ads spend

Evaluate musicstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musicstore.de devices

Review musicstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musicstore.de top markets

Explore musicstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musicstore.de country & global rank

Assess the ranking of musicstore.de among other retailers within its primary country and worldwide.

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