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Apr 2026
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Home/Insights/Retailers/musicstore.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for musicstore.demusicstore.de

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2.9M
Revenue
Apr 26
1.1M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$325-350
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: MUSIC

Musicstore.de is an online platform that offers a wide range of musical products and gear. These include musical instruments such as guitars, keyboards, drums, and traditional instruments, as well as audio equipment, accessories, and sheet music. The site acts as a one-stop-shop for all the musical needs of enthusiasts and professionals alike.

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musicstore.de Annual Revenue and Growth

musicstore.de's annual sales on its online store amounted to $32.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$32.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
musicstore.de revenue by year

musicstore.de's monthly revenueOVER TIME
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Over the past three months, musicstore.de revenue has experienced decline of 43%, compared to the preceding three months.

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musicstore.de revenue decline for last six months
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OVERVIEW
In April 2026, musicstore.de generated $2,916,674 in online sales with a conversion rate of 0.50-1.00% and an average order value (AOV) between $325-350, while it attracted 1,054,541 sessions; despite these figures, the store's performance remains below industry leaders like reverb.com, which recorded $76,961,399 in revenue and 14,380,690 sessions, highlighting the competitive challenges faced in the arts and entertainment music sector, where the median revenue is $46,165, a very high conversion rate is 3.22%, and the highest AOV reaches $729.
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musicstore.de competitors

As of April 2026, musicstore.de generated $2,916,674 in revenue with 8,521 transactions from 1,054,541 sessions, achieving an average order value (AOV) of $325-350 and a conversion rate of 0.50-1.00%. In comparison, thomann.de leads the market with a revenue of $65,947,041 and a conversion rate of 1.50-2.00%, significantly outperforming musicstore.de. reverb.com follows closely, boasting $76,961,399 in revenue and a higher AOV of $400-425. sweetwater.com, while generating $27,286,903, mirrors musicstore.de's conversion rate. fender.com excels with the highest conversion rate of 2.50-3.00%, despite a lower revenue of $9,308,163. huss-licht-ton.de, although niche, shows high AOV ($1150-1175) but minimal transactions. Overall, musicstore.de lags behind in both revenue and transaction volume compared to its key competitors.

thomann.de screenshot
#1 thomann.de
65.9M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
reverb.com screenshot
#2 reverb.com
77M
Revenue
14.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sweetwater.com screenshot
#3 sweetwater.com
27.3M
Revenue
13.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
fender.com screenshot
#4 fender.com
9.3M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
huss-licht-ton.de screenshot
#5 huss-licht-ton.de
691.1K
Revenue
87.7K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
musicstore.de vs top market performers
musicstore.de
top retailers
conversion rate vs average order value for musicstore.de and its competitors
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Revenue share by device at musicstore.de

In April large majority of sales on musicstore.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In April large majority of sales on musicstore.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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musicstore.de channels

Identify top traffic channels that drive growth for musicstore.deand discover how performance of traffic channels has changed over time.

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musicstore.de Google Ads spend

Evaluate musicstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musicstore.de devices

Review musicstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musicstore.de top markets

Explore musicstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musicstore.de country & global rank

Assess the ranking of musicstore.de among other retailers within its primary country and worldwide.

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