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Mar 2026
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Home/Insights/Retailers/sweetwater.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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41.3M
Revenue
Mar 26
13.8M
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$325-350
AOV
Mar 26
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Sweetwater.com is an e-commerce site offering a wide range of musical instruments and audio equipment. They carry extensive merchandise such as guitars, keyboards, amps, drums, DJ gear, recording gear, and software from notable brands. The website provides product descriptions, customer reviews, and convenient purchase options for music enthusiasts.

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sweetwater.com Annual Revenue and Growth

sweetwater.com's annual sales on its online store amounted to $620.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$620.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sweetwater.com revenue by year

sweetwater.com's monthly revenueOVER TIME
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Over the past three months, sweetwater.com revenue has experienced decline of 24%, compared to the preceding three months.

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sweetwater.com revenue decline for last six months
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OVERVIEW
In March 2026, sweetwater.com generated $41,337,581 in online sales, slightly below the arts and entertainment/music industry's median of $50,392, with a conversion rate between 0.50-1.00%, below the high of 3.52%. Its average order value (AOV) ranged from $325-350, significantly lower than the industry high of $704, while total sessions reached 13,764,716, just shy of the leading reverb.com’s 15,389,449 and above the industry median of 14,004. Overall, sweetwater.com displays solid traffic but struggles with conversion and AOV compared to industry leaders.
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sweetwater.com competitors

When comparing sweetwater.com to its competitors in March 2026, it is clear that sweetwater.com falls behind in terms of revenue compared to top performers like reverb.com and guitarcenter.com. sweetwater.com has a revenue of $41,337,581, while reverb.com leads with $94,090,828 and guitarcenter.com follows with $76,443,528. In terms of transactions, sweetwater.com is also outperformed by reverb.com and guitarcenter.com. However, sweetwater.com excels in the number of sessions with 13,764,716, surpassing musiciansfriend.com and thomannmusic.com. sweetwater.com's average order value (AOV) falls in the mid-range, while samash.com has the highest AOV. Despite a lower conversion rate compared to some competitors, sweetwater.com remains a strong player in the online music equipment market.

guitarcenter.com screenshot
#1 guitarcenter.com
76.4M
Revenue
9.9M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
reverb.com screenshot
#2 reverb.com
94.1M
Revenue
15.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
9M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
zzounds.com screenshot
#4 zzounds.com
11.4M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
8.6M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sweetwater.com vs top market performers
sweetwater.com
top retailers
conversion rate vs average order value for sweetwater.com and its competitors
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Revenue share by device at sweetwater.com

In March large majority of sales on sweetwater.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on sweetwater.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sweetwater.com channels

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sweetwater.com Google Ads spend

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sweetwater.com devices

Review sweetwater.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetwater.com top markets

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sweetwater.com country & global rank

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