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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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45.3M
Revenue
10.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
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Sweetwater.com is an e-commerce site offering a wide range of musical instruments and audio equipment. They carry extensive merchandise such as guitars, keyboards, amps, drums, DJ gear, recording gear, and software from notable brands. The website provides product descriptions, customer reviews, and convenient purchase options for music enthusiasts.

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sweetwater.com's revenueOVER TIME
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Over the past three months, sweetwater.com revenue has experienced decline of 12%, compared to the preceding three months.

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sweetwater.com revenue decline for last six months
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OVERVIEW
In July 2025, sweetwater.com in the MUSIC industry had a revenue of $45,315,757, conversion rate of 1.00-1.50%, AOV of $400-425, and 10,090,028 sessions. Compared to the highest revenue of $122,246,938 from reverb.com, the conversion rate and AOV were lower, while the sessions were significantly lower than the median of 15,877.
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sweetwater.com competitors

In July 2025, sweetwater.com, with a revenue of $45,315,757, 106,804 transactions, and 10,090,028 sessions, had an average order value (AOV) ranging from $400 to $425 and a conversion rate between 1.00% to 1.50%. Compared to its competitors, sweetwater.com falls behind in revenue when compared to reverb.com at $122,246,938. However, it outperforms samash.com in revenue significantly. sweetwater.com has a higher number of transactions and sessions than Musician's Friend and Thomann Music, indicating strong customer engagement. In terms of AOV, sweetwater.com falls behind Guitar Center and samash.com but performs better than Musician's Friend. Additionally, sweetwater.com has a similar conversion rate to its competitors, indicating efficiency in turning sessions into transactions.

guitarcenter.com screenshot
#1 guitarcenter.com
85.6M
Revenue
8.8M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
reverb.com screenshot
#2 reverb.com
122.2M
Revenue
15.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
7.6M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
zzounds.com screenshot
#4 zzounds.com
7.6M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
5.6M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sweetwater.com vs top market performers
sweetwater.com
top retailers
conversion rate vs average order value for sweetwater.com and its competitors
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Revenue share by device at sweetwater.com

In July large majority of sales on sweetwater.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sweetwater.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sweetwater.com channels

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sweetwater.com Google Ads spend

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sweetwater.com devices

Review sweetwater.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetwater.com top markets

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sweetwater.com country & global rank

Assess the ranking of sweetwater.com among other retailers within its primary country and worldwide.

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