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Apr 2026
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Home/Insights/Retailers/sweetwater.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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27.3M
Revenue
Apr 26
13.4M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$300-325
AOV
Apr 26
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Sweetwater.com is an e-commerce site offering a wide range of musical instruments and audio equipment. They carry extensive merchandise such as guitars, keyboards, amps, drums, DJ gear, recording gear, and software from notable brands. The website provides product descriptions, customer reviews, and convenient purchase options for music enthusiasts.

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sweetwater.com Annual Revenue and Growth

sweetwater.com's annual sales on its online store amounted to $620.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$620.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sweetwater.com revenue by year

sweetwater.com's monthly revenueOVER TIME
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Over the past three months, sweetwater.com revenue has experienced decline of 32%, compared to the preceding three months.

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sweetwater.com revenue decline for last six months
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OVERVIEW
In April 2026, sweetwater.com, a key player in the MUSIC sector, reported online sales revenue of $27,286,903, significantly lower than the industry median of $46,165 and the leading competitor reverb.com's $76,961,399; the site experienced sessions totaling 13,364,166, slightly below reverb.com's 14,380,690 and the median of 14,593; with a conversion rate ranging from 0.50-1.00%, it falls short of the high benchmark of 3.22% and near the low of 0.72%; the average order value (AOV) of $300-325 also remains well below the sector's high of $729.
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sweetwater.com competitors

In April 2026, sweetwater.com generated $27,286,903 in revenue from 84,242 transactions over 13,364,166 sessions, achieving an average order value (AOV) of $300-325 and a conversion rate between 0.50-1.00%. In contrast, guitarcenter.com led with $78,223,244 in revenue from 134,778 transactions at a significantly higher AOV of $575-600 and a conversion rate of 1.00-1.50%. reverb.com followed closely with $76,961,399 in revenue and an impressive AOV of $400-425 while also enjoying a conversion rate of 1.00-1.50%. musiciansfriend.com and thomannmusic.com reported revenues of $6,963,544 and $6,836,519 respectively, with AOVs of $225-250 and $425-450, both maintaining a higher conversion rate of 1.00-1.50%. In stark contrast, samash.com showed minimal performance with just $339,981 in revenue and a low conversion rate between 0.00-0.50%.

guitarcenter.com screenshot
#1 guitarcenter.com
78.2M
Revenue
10.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
reverb.com screenshot
#2 reverb.com
77M
Revenue
14.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
7M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
thomannmusic.com screenshot
#4 thomannmusic.com
6.8M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
samash.com screenshot
#5 samash.com
340K
Revenue
138.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
sweetwater.com vs top market performers
sweetwater.com
top retailers
conversion rate vs average order value for sweetwater.com and its competitors
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Revenue share by device at sweetwater.com

In April large majority of sales on sweetwater.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sweetwater.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sweetwater.com channels

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sweetwater.com Google Ads spend

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sweetwater.com devices

Review sweetwater.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetwater.com top markets

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sweetwater.com country & global rank

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