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Sep 2024
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Home/Insights/Retailers/sweetwater.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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59.3M
Revenue
11.1M
Sessions
1.0-1.5%
Conversion rate
$400-500
Average order value
Online only revenue for sweetwater.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Sweetwater.com is an e-commerce site offering a wide range of musical instruments and audio equipment. They carry extensive merchandise such as guitars, keyboards, amps, drums, DJ gear, recording gear, and software from notable brands. The website provides product descriptions, customer reviews, and convenient purchase options for music enthusiasts.

sweetwater.com’s revenueOVER TIME
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Over the past three months, sweetwater.com revenue has experienced decline of 6.2%, compared to the preceding three months.

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sweetwater.com revenue decline for last six months
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OVERVIEW
In September 2024, sweetwater.com, an MUSIC e-commerce site, generated $59,294,124 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $450-475. The highest AOV in the category is $666 and the lowest is $55. The site recorded 11,136,293 sessions, falling below the median of 16,447 for the industry. The top performer in terms of revenue is thomann.de with $110,359,472, while reverb.com leads in sessions with 15,122,032.
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sweetwater.com competitors

When comparing sweetwater.com to its competitors in the music instrument industry, we see that sweetwater.com ranks third in revenue at $59,294,124, following behind guitarcenter.com at $67,387,381 and reverb.com at $98,267,037. sweetwater.com also falls in the middle in terms of transactions and sessions, with 130,322 transactions and 11,136,293 sessions. However, sweetwater.com boasts a higher Average Order Value (AOV) range of $450-$475 compared to its competitors, such as thomannmusic.com with an AOV of $325-$350 and guitarcenter.com with an AOV of $625-$650. In terms of conversion rate, sweetwater.com falls in line with the industry standard at 1.00-1.50, matching musiciansfriend.com and reverb.com. Overall, sweetwater.com is a strong contender in the music instrument e-commerce space, with a solid performance in key metrics compared to its competitors.

#1 guitarcenter.com
67.4M
Revenue
9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#2 reverb.com
98.3M
Revenue
15.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#3 musiciansfriend.com
6.6M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#4 zzounds.com
11.2M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
#5 thomannmusic.com
4.2M
Revenue
932.7K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
sweetwater.com vs top market performers
sweetwater.com
top retailers
conversion rate vs average order value for sweetwater.com and its competitors
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sweetwater.com brandsby revenue

sweetwater.com categoriesby revenue

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brands overtime comparison

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sweetwater.com channels

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sweetwater.com Google Ads spend

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sweetwater.com devices

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sweetwater.com top markets

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sweetwater.com country & global rank

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