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Sep 2025
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Home/Insights/Retailers/sweetwater.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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46.9M
Revenue
Sep 25
10M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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Sweetwater.com is an e-commerce site offering a wide range of musical instruments and audio equipment. They carry extensive merchandise such as guitars, keyboards, amps, drums, DJ gear, recording gear, and software from notable brands. The website provides product descriptions, customer reviews, and convenient purchase options for music enthusiasts.

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sweetwater.com Annual Revenue and Growth

sweetwater.com's annual sales on its online store amounted to $764.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$764.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sweetwater.com revenue by year

sweetwater.com's monthly revenueOVER TIME
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Over the past three months, sweetwater.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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sweetwater.com revenue decline for last six months
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OVERVIEW
In September 2025, sweetwater.com reported online sales revenue of $46,866,543, slightly below the MUSIC median of $48,156, with a conversion rate between 1.00-1.50%, under the high benchmark of 3.58%. Their average order value (AOV) ranged from $425-450, significantly lower than the category high of $656. sweetwater.com attracted 10,045,725 sessions, yet this was below the highest performer, reverb.com, which had 14,748,933 sessions and also fell short of the median sessions of 16,222 within the industry, reflecting a need for improved customer engagement and conversion strategies.
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sweetwater.com competitors

In September 2025, sweetwater.com generated a revenue of $46,866,543 from 108,507 transactions and 10,045,725 sessions with an average order value (AOV) ranging from $425 to $450 and a conversion rate of 1.00-1.50%. When compared to its competitors, sweetwater.com falls behind in terms of revenue and transactions but surpasses them in sessions. guitarcenter.com leads the pack with $83,198,295 in revenue from 109,595 transactions and 8,379,351 sessions, boasting a higher AOV of $750-775. On the other hand, reverb.com excels with $118,105,794 in revenue from 191,793 transactions and 14,748,933 sessions. sweetwater.com's conversion rate aligns closely with the industry standard, while competitors like musiciansfriend.com and samash.com exhibit lower conversion rates. Despite facing stiff competition, sweetwater.com maintains a strong presence in the market due to its high volume of sessions and consistent AOV.

guitarcenter.com screenshot
#1 guitarcenter.com
83.2M
Revenue
8.4M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
reverb.com screenshot
#2 reverb.com
118.1M
Revenue
14.7M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
9.8M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
zzounds.com screenshot
#4 zzounds.com
12.7M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
5.9M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sweetwater.com vs top market performers
sweetwater.com
top retailers
conversion rate vs average order value for sweetwater.com and its competitors
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Revenue share by device at sweetwater.com

In September large majority of sales on sweetwater.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sweetwater.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sweetwater.com channels

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sweetwater.com Google Ads spend

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sweetwater.com devices

Review sweetwater.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetwater.com top markets

Explore sweetwater.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sweetwater.com country & global rank

Assess the ranking of sweetwater.com among other retailers within its primary country and worldwide.

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