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May 2025
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Home/Insights/Retailers/sweetwater.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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49.8M
Revenue
10.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
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Sweetwater.com is an e-commerce site offering a wide range of musical instruments and audio equipment. They carry extensive merchandise such as guitars, keyboards, amps, drums, DJ gear, recording gear, and software from notable brands. The website provides product descriptions, customer reviews, and convenient purchase options for music enthusiasts.

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sweetwater.com's revenueOVER TIME
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Over the past three months, sweetwater.com revenue has experienced decline of 2.1%, compared to the preceding three months.

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sweetwater.com revenue decline for last six months
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OVERVIEW
In May 2025, sweetwater.com, an MUSIC online retailer, generated $49,765,190 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $425-450. The highest AOV in the category was $668, while the lowest was $54. sweetwater.com had 10,248,951 sessions, with reverb.com leading the category at 15,539,607 sessions. The median revenue in MUSIC was $42,905, with the largest online store, reverb.com, earning $108,380,376. The highest conversion rate in the category was 3.48%, and the lowest was 0.76%, while the median number of sessions was 12,845.
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sweetwater.com competitors

In May 2025, sweetwater.com stands out from its competitors in several key metrics. While sweetwater.com has a revenue of $49,765,190 with 116,995 transactions and 10,248,951 sessions, samash.com lags significantly behind with only $380,053 in revenue, 415 transactions, and 122,589 sessions. thomannmusic.com, musiciansfriend.com, and guitarcenter.com have revenues of $4,967,548, $7,368,801, and $74,055,962, respectively, with varying numbers of transactions and sessions. reverb.com outperforms sweetwater.com in revenue with $108,380,376, 170,854 transactions, and 15,539,607 sessions. However, sweetwater.com maintains a competitive advantage in average order value (AOV) and conversion rate, falling within the range of $425-450 and 1.00-1.50, respectively, matching or surpassing most of its competitors. Overall, sweetwater.com's solid performance in AOV and conversion rate sets it apart from its rivals in the online music retail industry.

guitarcenter.com screenshot
#1 guitarcenter.com
74.1M
Revenue
8.6M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
reverb.com screenshot
#2 reverb.com
108.4M
Revenue
15.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
7.4M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
zzounds.com screenshot
#4 zzounds.com
7.8M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
5M
Revenue
994.6K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sweetwater.com vs top market performers
sweetwater.com
top retailers
conversion rate vs average order value for sweetwater.com and its competitors
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Revenue share by device at sweetwater.com

In May large majority of sales on sweetwater.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on sweetwater.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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sweetwater.com channels

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sweetwater.com Google Ads spend

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sweetwater.com devices

Review sweetwater.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetwater.com top markets

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sweetwater.com country & global rank

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