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Dec 2025
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Home/Insights/Retailers/sweetwater.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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48.5M
Revenue
Dec 25
15.1M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$325-350
AOV
Dec 25
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Sweetwater.com is an e-commerce site offering a wide range of musical instruments and audio equipment. They carry extensive merchandise such as guitars, keyboards, amps, drums, DJ gear, recording gear, and software from notable brands. The website provides product descriptions, customer reviews, and convenient purchase options for music enthusiasts.

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sweetwater.com Annual Revenue and Growth

sweetwater.com's annual sales on its online store amounted to $764.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$764.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sweetwater.com revenue by year

sweetwater.com's monthly revenueOVER TIME
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Over the past three months, sweetwater.com revenue has experienced growth of 21%, compared to the preceding three months.

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sweetwater.com revenue growth for last six months
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OVERVIEW
In December 2025, sweetwater.com generated $48,488,334 in online sales with a conversion rate of 0.50-1.00%, below the industry's high of 3.49%, while its average order value (AOV) ranged from $325-350, significantly lower than the $704 benchmark. With 15,140,319 sessions, sweetwater.com fell short of the industry median of 16,689 sessions, and it is important to note that the largest competitor in the MUSIC sector, thomann.de, reported $103,834,902 in revenue. Overall, these metrics highlight sweetwater.com's opportunities for improvement in conversion rates and session engagement to compete more effectively in the market.
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sweetwater.com competitors

In December 2025, sweetwater.com reported a revenue of $48,488,334 from 144,363 transactions and 15,140,319 sessions with an average order value (AOV) ranging from $325 to $350 and a conversion rate between 0.50% and 1.00%. Comparing this data to its competitors, guitarcenter.com leads the pack with a revenue of $102,619,218 from 159,454 transactions and 12,888,804 sessions, boasting an AOV between $625 and $650 and a conversion rate of 1.00% to 1.50%. reverb.com closely follows with a revenue of $100,680,324 from 225,934 transactions and 16,862,935 sessions, with an AOV of $425 to $450 and a conversion rate of 1.00% to 1.50%. musiciansfriend.com, thomannmusic.com, and samash.com lag behind in terms of revenue, transactions, sessions, AOV, and conversion rates when compared to sweetwater.com and its top competitors.

guitarcenter.com screenshot
#1 guitarcenter.com
102.6M
Revenue
12.9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
reverb.com screenshot
#2 reverb.com
100.7M
Revenue
16.9M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
8.9M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
zzounds.com screenshot
#4 zzounds.com
16M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
7.9M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sweetwater.com vs top market performers
sweetwater.com
top retailers
conversion rate vs average order value for sweetwater.com and its competitors
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Revenue share by device at sweetwater.com

In December large majority of sales on sweetwater.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sweetwater.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sweetwater.com channels

Identify top traffic channels that drive growth for sweetwater.comand discover how performance of traffic channels has changed over time.

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sweetwater.com Google Ads spend

Evaluate sweetwater.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sweetwater.com devices

Review sweetwater.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetwater.com top markets

Explore sweetwater.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sweetwater.com country & global rank

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