Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
Home/Insights/Retailers/sweetwater.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for sweetwater.comsweetwater.com

Start benchmarking for free
Sign in with GoogleSign up with Google
46.3M
Revenue
Aug 25
10.5M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$400-500
AOV
Aug 25
Loading...

Sweetwater.com is an e-commerce site offering a wide range of musical instruments and audio equipment. They carry extensive merchandise such as guitars, keyboards, amps, drums, DJ gear, recording gear, and software from notable brands. The website provides product descriptions, customer reviews, and convenient purchase options for music enthusiasts.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sweetwater.com Annual Revenue and Growth

sweetwater.com's annual sales on its online store amounted to $764.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$764.9M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sweetwater.com revenue by year

sweetwater.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sweetwater.com revenue has experienced decline of 13%, compared to the preceding three months.

View real-time data
sweetwater.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2025, sweetwater.com, an MUSIC online retailer, generated $46,342,578 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $400-425. Compared to the industry, the median revenue is $49,038, the highest revenue is $119,664,790 from reverb.com, the highest conversion rate is 3.56%, and the highest AOV is $641. sweetwater.com had 10,538,203 sessions, while the highest sessions came from reverb.com at 15,579,420, and the industry median for sessions is 15,700.
Read more

sweetwater.com competitors

In August 2025, sweetwater.com reported a revenue of $46,342,578 with 110,471 transactions from 10,538,203 sessions, resulting in an average order value (AOV) of $400-$425 and a conversion rate of 1.00-1.50%. When compared to its competitors, sweetwater.com falls behind in terms of revenue and transactions. guitarcenter.com leads the pack with a revenue of $84,621,494 and 112,408 transactions from 8,720,957 sessions, boasting a higher AOV of $750-$775. reverb.com also outperforms sweetwater.com with a revenue of $119,664,790, 203,978 transactions, and 15,579,420 sessions, with a competitive AOV of $575-$600. sweetwater.com's conversion rate is on par with its competitors, but its revenue and transaction numbers could be improved to compete more effectively in the market.

guitarcenter.com screenshot
#1 guitarcenter.com
84.6M
Revenue
8.7M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
reverb.com screenshot
#2 reverb.com
119.7M
Revenue
15.6M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
5.5M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
zzounds.com screenshot
#4 zzounds.com
13.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
6M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sweetwater.com vs top market performers
sweetwater.com
top retailers
conversion rate vs average order value for sweetwater.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sweetwater.com

In August large majority of sales on sweetwater.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on sweetwater.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sweetwater.com channels

Identify top traffic channels that drive growth for sweetwater.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sweetwater.com Google Ads spend

Evaluate sweetwater.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sweetwater.com devices

Review sweetwater.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sweetwater.com top markets

Explore sweetwater.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sweetwater.com country & global rank

Assess the ranking of sweetwater.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard