thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de's revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 20%, compared to the preceding three months.
thomann.de competitors
In May 2025, thomann.de stands out among its competitors in various key metrics. While thomann.de boasts a revenue of 90,046,195 with 247,193 transactions and 12,272,003 sessions, its average order value (AOV) falls in the range of 350-375 with a conversion rate of 2.00-2.50%. In comparison, sweetwater.com records a revenue of 49,765,190 with 116,995 transactions and 10,248,951 sessions, showing a higher AOV range of 425-450 but a lower conversion rate of 1.00-1.50%. On the other hand, reverb.com surpasses thomann.de in revenue with 108,380,376 and 170,854 transactions and 15,539,607 sessions, displaying a higher AOV of 625-650, but with a similar conversion rate of 1.00-1.50%. fender.com and musicstore.de present different profiles in revenue, transactions, sessions, AOV, and conversion rates compared to thomann.de and its closest competitors in the online musical instrument industry.
Revenue share by device at thomann.de
In May large majority of sales on thomann.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
