thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.6B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced growth of 61%, compared to the preceding three months.
thomann.de competitors
In December 2025, thomann.de stood out amongst its competitors in terms of revenue with $103,834,902. In comparison, musicstore.de had $6,515,859, reverb.com had $100,680,324, sweetwater.com had $48,488,334, and fender.com had $12,959,982. In terms of transactions, thomann.de had 263,527, while musicstore.de had 19,610, reverb.com had 225,934, sweetwater.com had 144,363, and fender.com had 181,798. Sessions wise, thomann.de had 12,246,119, while musicstore.de had 1,515,169, reverb.com had 16,862,935, sweetwater.com had 15,140,319, and fender.com had 3,894,728. thomann.de also showcased a higher average order value (AOV) range of $375-$400 compared to its competitors. Moreover, thomann.de had a competitive conversion rate of 2.00-2.50%, falling in between the ranges of its competitors.
Revenue share by device at thomann.de
In December large majority of sales on thomann.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
