thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.1B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 2.9%, compared to the preceding three months.
thomann.de competitors
In June 2026, thomann.de reported a revenue of $72,748,631, with 189,663 transactions from 8,670,751 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 2.00-2.50%. Comparatively, reverb.com led in revenue with $108,733,910, but had a lower AOV of $625-650 and a conversion rate of 1.00-1.50%. sweetwater.com, while generating $59,017,404, had an AOV of $350-375 and a similar conversion rate range to reverb.com. musicstore.de lagged significantly, with revenue at $2,141,444, and an AOV of $325-350, reflecting a conversion rate of just 0.50-1.00%. In contrast, fender.com reported $10,570,485 in revenue, but had a surprisingly high conversion rate of 3.50-4.00%, albeit with a much lower AOV of $50-75. Overall, thomann.de maintains a strong market presence against its competitors.
Revenue share by device at thomann.de
In June large majority of sales on thomann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
