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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

thomann.de

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110.4M

Revenue

14.9M

Sessions

1.5-2.0%

Conversion rate

$375-400

Average order value

Online only revenue for thomann.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: GERMANY
Website category: MUSIC

Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.

thomann.de’s revenueOVER TIME
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Over the past three months, thomann.de revenue has experienced decline of 19%, compared to the preceding three months.

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thomann.de revenue decline for last six months

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OVERVIEW

In September 2024, thomann.de, the largest online store in the MUSIC category, recorded a revenue of $110,359,472 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $375-400. The store had 14,921,388 sessions, slightly lower than the industry median of 16,447. Despite not having the highest conversion rate or AOV in the industry, thomann.de continues to lead in revenue, showcasing its strong position in the market.

thomann.de competitors

thomann.de outperforms its competitors in terms of revenue, with $110,359,472 compared to sweetwater.com's $59,294,124, reverb.com's $98,267,037, fender.com's $9,614,222, and musicstore.de's $5,399,872. In terms of transactions, thomann.de also leads with 292,469, followed by reverb.com with 220,606, sweetwater.com with 130,322, fender.com with 140,542, and musicstore.de with 14,220. Additionally, thomann.de boasts the highest number of sessions with 14,921,388, surpassing reverb.com with 15,122,032, sweetwater.com with 11,136,293, fender.com with 3,965,580, and musicstore.de with 978,807. Despite having a similar average order value (AOV) as thomann.de ($375-400), fender.com has a significantly higher conversion rate at 3.50-4.00% compared to thomann.de's 1.50-2.00%, as well as reverb.com and musicstore.de at 1.00-1.50%.

#1 musicstore.de

5.4M

Revenue

978.8K

Sessions

1.0-1.5%

Conv. rate

$375-400

AOV

#2 reverb.com

98.3M

Revenue

15.1M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#3 sweetwater.com

59.3M

Revenue

11.1M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#4 fender.com

9.6M

Revenue

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

thomann.de vs top market performers

thomann.de

top retailers

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thomann.de brandsby revenue

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Top retailers:artifactuprising.com revzilla.com harborfreight.com

Yamaha

Top retailers:amazon.com ebay.co.uk walmart.com

Schecter

Top retailers:amazon.com americanmusical.com zzounds.com

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Top retailers:amazon.com reverb.com amazon.de

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Top retailers:denon.com amazon.com amazon.de

thomann.de categoriesby revenue

Guitars

Top retailers:amazon.com guitarcenter.com reverb.com

Sporting Goods

Top retailers:ikea.com wayfair.com nordstrom.com

Speakers

Top retailers:amazon.com amazon.de sonos.com

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Top retailers:apple.com magazineluiza.com.br hihonor.com

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Top retailers:amazon.com gear4music.com amazon.co.uk

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thomann.de channels

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thomann.de Google Ads spend

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thomann.de devices

Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomann.de top markets

Explore thomann.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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