fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
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fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $119.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced decline of 15%, compared to the preceding three months.
fender.com competitors
When comparing fender.com to its competitors in March 2026, we see that fender.com generated $8,416,995 in revenue with 116,341 transactions and 4,003,048 sessions. The average order value (AOV) for fender.com ranged from $50 to $75, with a conversion rate of 2.50% to 3.00%. In comparison, musiciansfriend.com had a revenue of $8,982,109 with 32,760 transactions and 2,394,088 sessions, while guitarcenter.com generated $76,443,528 in revenue with 129,857 transactions and 9,867,536 sessions. sweetwater.com saw $41,337,581 in revenue with 122,324 transactions and 13,764,716 sessions, and reverb.com had $94,090,828 in revenue with 209,274 transactions and 15,389,449 sessions. Chicago Music Exchange had $1,727,129 in revenue with 3,828 transactions and 326,215 sessions. Despite fierce competition, fender.com held its ground with solid revenue and conversion rates in the guitar industry.
Revenue share by device at fender.com
In March large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
