fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $119.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced decline of 26%, compared to the preceding three months.
fender.com competitors
In April 2026, fender.com generated $9,308,163 in revenue from 107,548 transactions across 3,969,318 sessions, achieving an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, guitarcenter.com leads the pack with a revenue of $78,223,244 from 134,778 transactions over 10,712,421 sessions, featuring a high AOV of $575-600 but a lower conversion rate of 1.00-1.50%. sweetwater.com follows with $27,286,903 in revenue, 84,242 transactions, and an AOV of $300-325, but struggles with a conversion rate of only 0.50-1.00%. reverb.com and musiciansfriend.com also show competitive revenue figures of $76,961,399 and $6,963,544 respectively, but with lower transactions and varied AOVs. Overall, fender.com holds a unique position with its relatively higher conversion rate among competitors.
Revenue share by device at fender.com
In April large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
