fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
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fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $119.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced growth of 43%, compared to the preceding three months.
fender.com competitors
In the competitive landscape of online music gear retail, fender.com, musiciansfriend.com, guitarcenter.com, sweetwater.com, reverb.com, and chicagomusicexchange.com each present unique strengths. In August 2026, fender.com generated $13.5 million in revenue with 157,000 transactions across 4 million sessions, achieving an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. While fender.com ranks fourth in revenue, it trails reverb.com, sweetwater.com, and guitarcenter.com significantly. In terms of transactions, fender.com ranks third, surpassing musiciansfriend.com and chicagomusicexchange.com, but falling short of reverb.com and sweetwater.com. Despite having a lower AOV, fender.com outperforms musiciansfriend.com's conversion rate, which stands at 1.00-1.50%. Overall, while fender.com holds a respectable position, it faces strong competition from its rivals.
Revenue share by device at fender.com
In August large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fender.com operates in
fender.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
