fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
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fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $119.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced decline of 26%, compared to the preceding three months.
fender.com competitors
In May 2026, fender.com generated $10,493,021 in revenue, outperforming competitors like musiciansfriend.com, which reported $9,180,484, despite a significantly lower average order value (AOV) of $250-275. fender.com had 142,317 transactions from 3,772,035 sessions, yielding a conversion rate of 3.50-4.00%. In contrast, guitarcenter.com, the largest player, led with $92,617,185 in revenue from 155,616 transactions but maintained a lower conversion rate of 1.00-1.50%. sweetwater.com followed with $60,111,029 and 166,921 transactions. Notably, reverb.com dominated with $112,099,821 in revenue and 175,530 transactions, but its AOV of $625-650 is substantially higher than fender.com's. Overall, while fender.com performs strongly in conversions and revenue relative to its size, it lags behind larger competitors in total revenue and transaction volume.
Revenue share by device at fender.com
In May large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fender.com operates in
fender.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
