fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
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fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $115.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced growth of 15%, compared to the preceding three months.
fender.com competitors
In October 2025, fender.com generated a revenue of $12,692,631 from 168,662 transactions with a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. When compared to its competitors, fender.com falls behind in terms of revenue and number of transactions. guitarcenter.com leads the pack with a revenue of $89,519,004 from 107,081 transactions, followed closely by reverb.com with $129,956,698 revenue from 209,248 transactions. fender.com, however, has a higher conversion rate and a lower AOV compared to its competitors, suggesting that it may be more efficient at converting sessions into transactions. Despite facing stiff competition from larger players in the market like Guitar Center and Reverb, fender.com holds its own by excelling in certain key performance metrics.
Revenue share by device at fender.com
In October large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
