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Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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9.6M
Revenue
4M
Sessions
3.5-4.0%
Conversion rate
$50-75
Average order value
Online only revenue for fender.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.

fender.com’s revenueOVER TIME
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Over the past three months, fender.com revenue has experienced growth of 0.09%, compared to the preceding three months.

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fender.com revenue growth for last six months
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OVERVIEW
In September 2024, fender.com in the MUSIC industry had a revenue of $9,614,222 with a median revenue of $55,563, a conversion rate of 3.50-4.00%, an AOV of $50-75, and 3,965,580 sessions. The largest online store in this category was thomann.de with a revenue of $110,359,472 and the highest sessions came from reverb.com at 15,122,032. The very high conversion rate was 3.22% and the very low was 0.91%, while the very high AOV was $666 and the very low was $55, with a median of 16,447 sessions.
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fender.com competitors

When comparing fender.com to its competitors, it is evident that fender.com falls behind in terms of revenue, transactions, and sessions. fender.com has a revenue of $9,614,222 with 140,542 transactions and 3,965,580 sessions. In contrast, its closest competitor in revenue, reverb.com, boasts a revenue of $98,267,037 with 220,606 transactions and 15,122,032 sessions. fender.com also lags behind in average order value (AOV) with a range of $50-75, while competitors like guitarcenter.com have an AOV range of $625-650. However, fender.com does excel in conversion rate with a range of 3.50-4.00%, outperforming most of its competitors in this domain. Overall, while fender.com may not be leading in revenue and sessions, its high conversion rate sets it apart in terms of customer engagement and retention.

#1 musiciansfriend.com
6.6M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 guitarcenter.com
67.4M
Revenue
9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#3 sweetwater.com
59.3M
Revenue
11.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#4 reverb.com
98.3M
Revenue
15.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#5 chicagomusicexchange.com
2.6M
Revenue
270.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
fender.com vs top market performers
fender.com
top retailers
conversion rate vs average order value for fender.com and its competitors
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brands overtime comparison

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fender.com channels

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fender.com Google Ads spend

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fender.com devices

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fender.com top markets

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fender.com country & global rank

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