fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $115.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced decline of 4.1%, compared to the preceding three months.
fender.com competitors
When comparing fender.com to its competitors in September 2025, it is evident that fender.com falls in the middle in terms of revenue, with $8,894,809. musiciansfriend.com leads the pack with $9,818,042, while guitarcenter.com dominates with $83,198,295. fender.com has the second-highest number of transactions at 110,892, just behind reverb.com with 191,793. fender.com also boasts a solid number of sessions at 3,595,509, higher than musiciansfriend.com but lower than sweetwater.com and reverb.com. In terms of average order value (AOV), fender.com is on the lower end at $75-100, while guitarcenter.com leads with $750-775. fender.com has a respectable conversion rate of 3.00-3.50%, surpassing most of its competitors except for musiciansfriend.com. Overall, fender.com is competitive in the market but has room for improvement in certain areas compared to its rivals.
Revenue share by device at fender.com
In September large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
