fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
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fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $119.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced growth of 33%, compared to the preceding three months.
fender.com competitors
In January 2026, fender.com had a revenue of $13,099,138 with 192,255 transactions and 4,178,634 sessions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. Comparing fender.com to its competitors, we see that musiciansfriend.com had a revenue of $6,984,048, guitarcenter.com had a revenue of $75,290,847, sweetwater.com had a revenue of $45,640,761, reverb.com had a revenue of $104,422,429, and chicagomusicexchange.com had a revenue of $2,059,159. fender.com's AOV falls in the lower range compared to competitors, while its conversion rate is on the higher end. In terms of revenue, fender.com falls in the mid-range compared to competitors, indicating potential room for growth in the market.
Revenue share by device at fender.com
In January large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
