fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
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fender.com's revenueOVER TIME
Over the past three months, fender.com revenue has experienced growth of 0.91%, compared to the preceding three months.
fender.com competitors
In July 2025, fender.com generated a revenue of $9,089,907 from 108,898 transactions with 3,607,276 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, musiciansfriend.com had a revenue of $7,631,063 from 33,894 transactions and 3,417,240 sessions, with an AOV of $225-$250 and a conversion rate of 0.50-1.00%. Meanwhile, guitarcenter.com outperformed with a revenue of $85,557,109 from 111,545 transactions and 8,774,274 sessions, having an AOV of $750-$775 and a conversion rate of 1.00-1.50%. Other competitors like sweetwater.com, reverb.com, and chicagomusicexchange.com also showed varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, fender.com holds its ground in the competitive market, with solid metrics but room for improvement to match the top performers.
Revenue share by device at fender.com
In July large majority of sales on fender.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
