fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
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fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $119.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced growth of 25%, compared to the preceding three months.
fender.com competitors
The competitive set includes fender.com, musiciansfriend.com, guitarcenter.com, sweetwater.com, reverb.com, and chicagomusicexchange.com. In July 2026, fender.com generated $16.3 million in revenue from 158,000 transactions across 4 million sessions, achieving a conversion rate of 3.50-4.00%. While fender.com outperforms musiciansfriend.com in revenue and transactions, it trails significantly behind reverb.com, which leads with $128.9 million in revenue, 200,000 transactions, and 15.4 million sessions. fender.com also ranks lower in total sessions compared to reverb.com by 11.4 million. Notably, fender.com’s AOV of $100-125 is much lower than its competitors, such as guitarcenter.com, which boasts an AOV of $575-600, reflecting a different market strategy. Despite its strengths, fender.com ranks 4th overall in revenue and sessions within this competitive landscape.
Revenue share by device at fender.com
In July large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fender.com operates in
fender.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
