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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

fender.com

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8.9M

Revenue

3.8M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: MUSIC

Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.

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fender.com's revenueOVER TIME
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Over the past three months, fender.com revenue has experienced decline of 1.8%, compared to the preceding three months.

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fender.com revenue decline for last six months

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OVERVIEW

In May 2025, fender.com in the MUSIC industry had a revenue of $8,932,109, with a median revenue of $42,905. The conversion rate ranged from 3.00-3.50%, compared to a high of 3.48% and a low of 0.76% in the category. The average order value (AOV) was $50-75, while the highest AOV was $668 and the lowest was $54. fender.com had 3,815,014 sessions, with the highest sessions at 15,539,607 from reverb.com, and a median of 12,845 sessions in the MUSIC category.

fender.com competitors

In May 2025, fender.com lagged behind its competitors in terms of revenue, with $8,932,109 in comparison to the top performer reverb.com with $108,380,376. fender.com also had the lowest number of transactions at 123,367, while reverb.com had the highest at 170,854. However, fender.com had a higher conversion rate of 3.00-3.50% compared to its competitors with a standard 1.00-1.50%. In sessions, fender.com had 3,815,014, placing it in the middle of the pack. fender.com's Average Order Value (AOV) was also lower at $50-75, with guitarcenter.com leading at $675-700. Despite lagging behind in revenue and transactions, fender.com's higher conversion rate may indicate a more efficient and effective sales process.

#1 musiciansfriend.com

7.4M

Revenue

2.7M

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#2 guitarcenter.com

74.1M

Revenue

8.6M

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

#3 sweetwater.com

49.8M

Revenue

10.2M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#4 reverb.com

108.4M

Revenue

15.5M

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

#5 chicagomusicexchange.com

1.5M

Revenue

314.8K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

fender.com vs top market performers

fender.com

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Revenue share by device at fender.com

In May large majority of sales on fender.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

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fender.com channels

Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.

fender.com Google Ads spend

Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

fender.com devices

Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

fender.com top markets

Explore fender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.