fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $119.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced decline of 10%, compared to the preceding three months.
fender.com competitors
In June 2026, fender.com generated $10,570,485 in revenue from 141,355 transactions over 3,772,348 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. In comparison, guitarcenter.com led with a substantial revenue of $83,817,974 but a lower conversion rate of 1.00-1.50%, despite its high AOV of $575-600. reverb.com topped the charts with $108,733,910 in revenue, though it maintained a similar conversion rate. sweetwater.com also performed well, generating $59,017,404 from 164,824 transactions, yet with a lower AOV of $350-375. In contrast, musiciansfriend.com and chicagomusicexchange.com lagged with revenues of $8,284,024 and $1,249,843, respectively, and significantly lower conversion rates, showcasing fender.com’s efficiency in generating sales from its traffic relative to these competitors.
Revenue share by device at fender.com
In June large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fender.com operates in
fender.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
