fender.com
Fender.com is an online platform affiliated with Fender, a renowned musical instrument manufacturer. The website offers an extensive range of electric guitars, bass guitars, amplifiers, and accessories. Customers can purchase Fender-branded instruments, explore product specifications, read instrument-related articles, and access resources for music education and collaborations.
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fender.com Annual Revenue and Growth
fender.com's annual sales on its online store amounted to $115.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
fender.com's monthly revenueOVER TIME
Over the past three months, fender.com revenue has experienced growth of 37%, compared to the preceding three months.
fender.com competitors
In November 2025, when comparing fender.com to its competitors, it is clear that fender.com falls in the middle of the pack in terms of revenue. fender.com generated $14,246,065 in revenue from 185,904 transactions and 3,983,260 sessions, with an average order value (AOV) between $75-100 and a conversion rate of 4.50-5.00%. In contrast, competitors like guitarcenter.com and reverb.com outperformed fender.com in terms of revenue, transactions, sessions, AOV, and conversion rate. For example, guitarcenter.com generated $106,762,378 in revenue from 126,538 transactions and 10,162,005 sessions, with an AOV between $825-850 and a conversion rate of 1.00-1.50%. Similarly, reverb.com saw significant success with $141,937,438 in revenue from 217,354 transactions and 15,833,824 sessions, with an AOV between $650-675 and a conversion rate of 1.00-1.50%. Overall, while fender.com performs adequately in the market, there is room for improvement to compete with top performers like guitarcenter.com and reverb.com.
Revenue share by device at fender.com
In November large majority of sales on fender.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fender.com channels
Identify top traffic channels that drive growth for fender.comand discover how performance of traffic channels has changed over time.
fender.com Google Ads spend
Evaluate fender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fender.com devices
Review fender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
