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Apr 2026
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Home/Insights/Retailers/harrods.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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9.9M
Revenue
Apr 26
3.5M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$325-350
AOV
Apr 26
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Harrods.com is an online retail destination offering a wide variety of products. The website showcases an extensive range of items, including luxury clothing, accessories, beauty products, home decor, food and drink, and gifts. It serves as a digital platform for customers to explore and purchase world-renowned brands and exclusive products.

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harrods.com Annual Revenue and Growth

harrods.com's annual sales on its online store amounted to $124.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$124.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
harrods.com revenue by year

harrods.com's monthly revenueOVER TIME
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Over the past three months, harrods.com revenue has experienced decline of 19%, compared to the preceding three months.

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harrods.com revenue decline for last six months
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OVERVIEW
In April 2026, harrods.com generated $9,912,525 in online sales within the FASHION AND APPAREL industry, significantly outperforming the median revenue of $78,791, yet trailing far behind the market leader, shein.com, at $860,961,522. The website's conversion rate ranged from 0.50-1.00%, below the industry high of 3.05% and slightly above the low of 0.65%. Its average order value (AOV) was between $325-350, compared to a high of $389 and a low of $76 in the sector. With 3,476,368 sessions, harrods.com eclipsed the median of 35,276 but fell short of shein.com's massive 281,585,790 sessions.
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harrods.com competitors

In April 2026, harrods.com generated $9,912,525 in revenue from 29,568 transactions across 3,476,368 sessions, achieving an average order value (AOV) of $325-350 with a conversion rate of 0.50-1.00%. In comparison, selfridges.com reported $11,128,256 in revenue with 47,343 transactions over 4,720,527 sessions, having a lower AOV of $225-250 but a similar conversion rate. farfetch.com stands out with a significant revenue of $97,852,445 and the highest transaction volume of 269,990, despite its higher AOV of $350-375 and the highest conversion rate of 1.00-1.50%. mytheresa.com generated $32,920,691, boasting the highest AOV of $700-725, but a similar conversion rate as harrods.com. vestiairecollective.com achieved $79,155,319 in revenue with a conversion rate of 1.50-2.00%. Overall, harrods.com performs well, yet its competitors like Farfetch and vestiairecollective.com dominate in revenue and transactions.

selfridges.com screenshot
#1 selfridges.com
11.1M
Revenue
4.7M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
farfetch.com screenshot
#2 farfetch.com
97.9M
Revenue
25.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
harveynichols.com screenshot
#3 harveynichols.com
4.6M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#4 mytheresa.com
32.9M
Revenue
7.1M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
79.2M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
harrods.com vs top market performers
harrods.com
top retailers
conversion rate vs average order value for harrods.com and its competitors
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Revenue share by device at harrods.com

In April large majority of sales on harrods.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on harrods.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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harrods.com channels

Identify top traffic channels that drive growth for harrods.comand discover how performance of traffic channels has changed over time.

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harrods.com Google Ads spend

Evaluate harrods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrods.com devices

Review harrods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrods.com top markets

Explore harrods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harrods.com country & global rank

Assess the ranking of harrods.com among other retailers within its primary country and worldwide.

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