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Oct 2025
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Home/Insights/Retailers/harrods.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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10.4M
Revenue
Oct 25
3.1M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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Harrods.com is an online retail destination offering a wide variety of products. The website showcases an extensive range of items, including luxury clothing, accessories, beauty products, home decor, food and drink, and gifts. It serves as a digital platform for customers to explore and purchase world-renowned brands and exclusive products.

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harrods.com Annual Revenue and Growth

harrods.com's annual sales on its online store amounted to $124.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$124.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
harrods.com revenue by year

harrods.com's monthly revenueOVER TIME
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Over the past three months, harrods.com revenue has experienced growth of 8.1%, compared to the preceding three months.

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harrods.com revenue growth for last six months
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OVERVIEW
In October 2025, harrods.com generated $10,389,207 in online sales, significantly above the FASHION AND APPAREL median of $80,524, but far behind market leader shein.com’s $977,396,912. With a conversion rate of 0.50-1.00%, Harrods sits below the high industry average of 3.36%, while its average order value (AOV) ranges between $325-350, which is close to the category's high of $378. Harrods attracted 3,114,846 sessions, vastly overshadowed by Shein’s 321,650,758, yet considerably above the industry median of 33,163 sessions, indicating a robust but challenged position in the competitive fashion landscape.
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harrods.com competitors

In October 2025, when comparing harrods.com to its competitors, we see that selfridges.com outperforms Harrods in terms of revenue, transactions, and sessions. selfridges.com generated $18,047,569 in revenue from 78,073 transactions with 4,612,382 sessions, while harrods.com only made $10,389,207 from 31,125 transactions and 3,114,846 sessions. farfetch.com also surpasses Harrods in revenue, transactions, and sessions. harveynichols.com falls behind Harrods in revenue and transactions but has a higher conversion rate. mytheresa.com has a higher revenue and AOV than Harrods but a similar conversion rate. vestiairecollective.com outperforms Harrods in revenue, transactions, and sessions as well. Overall, harrods.com competes well with its competitors but could work on increasing its revenue, transactions, and sessions to match or surpass the performance of some of the top players in the market.

selfridges.com screenshot
#1 selfridges.com
18M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
farfetch.com screenshot
#2 farfetch.com
105.8M
Revenue
26.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
harveynichols.com screenshot
#3 harveynichols.com
6.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
mytheresa.com screenshot
#4 mytheresa.com
41.3M
Revenue
6.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
85.8M
Revenue
9.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
harrods.com vs top market performers
harrods.com
top retailers
conversion rate vs average order value for harrods.com and its competitors
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Revenue share by device at harrods.com

In October large majority of sales on harrods.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on harrods.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harrods.com channels

Identify top traffic channels that drive growth for harrods.comand discover how performance of traffic channels has changed over time.

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harrods.com Google Ads spend

Evaluate harrods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrods.com devices

Review harrods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrods.com top markets

Explore harrods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harrods.com country & global rank

Assess the ranking of harrods.com among other retailers within its primary country and worldwide.

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