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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

harrods.com

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9.1M

Revenue

2.5M

Sessions

0.5-1.0%

Conv. rate

$375-400

AOV

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL

Harrods.com is an online retail destination offering a wide variety of products. The website showcases an extensive range of items, including luxury clothing, accessories, beauty products, home decor, food and drink, and gifts. It serves as a digital platform for customers to explore and purchase world-renowned brands and exclusive products.

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harrods.com's revenueOVER TIME
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Over the past three months, harrods.com revenue has experienced decline of 26%, compared to the preceding three months.

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harrods.com revenue decline for last six months

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OVERVIEW

In May 2025, harrods.com in the FASHION AND APPAREL industry had a revenue of $9,085,021, conversion rate of 0.50-1.00%, AOV of $375-400, and 2,509,043 sessions. The median revenue in the category is $81,783, with the highest revenue coming from shein.com at $731,622,726. The highest conversion rate in the industry is 3.09% and the lowest is 0.67%. A very high AOV is $415, while a very low AOV is $82. The store with the most sessions is shein.com at 224,142,058, with a median of 33,223 sessions in the FASHION AND APPAREL industry.

harrods.com competitors

In May 2025, harrods.com had a revenue of £9,085,021 from 22,839 transactions and 2,509,043 sessions, with an average order value (AOV) ranging from £375-£400 and a conversion rate of 0.50-1.00%. Compared to its competitors, harrods.com falls behind in revenue when compared to farfetch.com which generated £88,260,840. However, it outperformed selfridges.com and harveynichols.com in terms of revenue. harrods.com had a lower AOV compared to mytheresa.com and vestiairecollective.com, but a higher AOV compared to selfridges.com and harveynichols.com. Additionally, harrods.com had a lower conversion rate compared to selfridges.com and harveynichols.com, but similar conversion rates to farfetch.com and mytheresa.com. Despite facing stiff competition, harrods.com maintains a strong position in the luxury retail market based on its revenue and transaction numbers.

#1 selfridges.com

16.9M

Revenue

4.4M

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#2 farfetch.com

88.3M

Revenue

20.5M

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

#3 harveynichols.com

6.2M

Revenue

1.4M

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

#4 mytheresa.com

32.6M

Revenue

Sessions

0.5-1.0%

Conv. rate

$600-700

AOV

#5 vestiairecollective.com

52.6M

Revenue

8.8M

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

vestiairecollective.com

gucci.com

harrods.com vs top market performers

harrods.com

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Revenue share by device at harrods.com

In May large majority of sales on harrods.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

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harrods.com channels

Identify top traffic channels that drive growth for harrods.comand discover how performance of traffic channels has changed over time.

harrods.com Google Ads spend

Evaluate harrods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

harrods.com devices

Review harrods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

harrods.com top markets

Explore harrods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.