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Jul 2026
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Home/Insights/Retailers/harrods.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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16.5M
Revenue
Jul 26
4.1M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$375-400
AOV
Jul 26
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Harrods.com is an online retail destination offering a wide variety of products. The website showcases an extensive range of items, including luxury clothing, accessories, beauty products, home decor, food and drink, and gifts. It serves as a digital platform for customers to explore and purchase world-renowned brands and exclusive products.

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harrods.com Annual Revenue and Growth

harrods.com's annual sales on its online store amounted to $124.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$124.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
harrods.com revenue by year

harrods.com's monthly revenueOVER TIME
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Over the past three months, harrods.com revenue has experienced growth of 50%, compared to the preceding three months.

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harrods.com revenue growth for last six months
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OVERVIEW
In July 2026, harrods.com, a player in the fashion and apparel category, generated $16.5 million in online sales, significantly higher than the typical fashion and apparel retailer, which sees around $71,300 monthly. Its conversion rate stood at 1.00-1.50%, within the typical fashion and apparel retailer range of 0.66% to 3.1%. The average order value (AOV) was $375-400, aligning with the typical range of $84 to $403. Additionally, harrods.com recorded 4.1 million sessions, a stark contrast to the typical fashion and apparel retailer's approximately 28,400 sessions, while the most-visited site, shein.com, attracts 301.1 million sessions.
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harrods.com competitors

The competitive set includes harrods.com, selfridges.com, farfetch.com, harveynichols.com, mytheresa.com, and vestiairecollective.com. In July 2026, harrods.com generated $16.5 million in revenue, ranking fourth among its competitors, trailing farfetch.com by $109.9 million. With 42,600 transactions, harrods.com ranks fifth, falling behind farfetch.com by 320,000 transactions. The site attracted 4.1 million sessions, which places it fifth as well, trailing farfetch.com by 29.7 million sessions. Although harrods.com has an average order value (AOV) of $375-400, it is lower than mytheresa.com’s AOV of $675-700 and vestiairecollective.com’s AOV of $475-500. The conversion rates across the competitors, including harrods.com’s rate of 1.00-1.50%, are consistent, with harveynichols.com showing the highest rate at 1.50-2.00%. Overall, while harrods.com performs well in certain areas, it lags significantly behind farfetch.com in key metrics.

selfridges.com screenshot
#1 selfridges.com
15M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
farfetch.com screenshot
#2 farfetch.com
126.4M
Revenue
33.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
harveynichols.com screenshot
#3 harveynichols.com
5.5M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#4 mytheresa.com
38.8M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
50.3M
Revenue
11.3M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
harrods.com vs top market performers
harrods.com
top retailers
conversion rate vs average order value for harrods.com and its competitors
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Revenue share by device at harrods.com

In July large majority of sales on harrods.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on harrods.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries harrods.com operates in

harrods.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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harrods.com channels

Identify top traffic channels that drive growth for harrods.comand discover how performance of traffic channels has changed over time.

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harrods.com Google Ads spend

Evaluate harrods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrods.com devices

Review harrods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrods.com top markets

Explore harrods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harrods.com country & global rank

Assess the ranking of harrods.com among other retailers within its primary country and worldwide.

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