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Dec 2025
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Home/Insights/Retailers/harrods.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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16.9M
Revenue
Dec 25
5.7M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$325-350
AOV
Dec 25
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Harrods.com is an online retail destination offering a wide variety of products. The website showcases an extensive range of items, including luxury clothing, accessories, beauty products, home decor, food and drink, and gifts. It serves as a digital platform for customers to explore and purchase world-renowned brands and exclusive products.

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harrods.com Annual Revenue and Growth

harrods.com's annual sales on its online store amounted to $124.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$124.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
harrods.com revenue by year

harrods.com's monthly revenueOVER TIME
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Over the past three months, harrods.com revenue has experienced growth of 22%, compared to the preceding three months.

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harrods.com revenue growth for last six months
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OVERVIEW
In December 2025, harrods.com generated online sales revenue of $16,939,053, significantly lower than the FASHION AND APPAREL median of $92,600, with a conversion rate between 0.50-1.00%, below the high of 3.17%, while its average order value (AOV) ranged from $325-350, close to the high of $389. With 5,686,078 sessions, Harrods lags behind industry leader shein.com, which has 304,519,814 sessions, contrasting with the lifestyle median of 39,789, indicating opportunities for improvement in user engagement and sales performance within the competitive fashion landscape.
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harrods.com competitors

In December 2025, harrods.com reported a revenue of $16,939,053 with 49,911 transactions and 5,686,078 sessions. The average order value (AOV) ranged from $325 to $350, and the conversion rate was between 0.50% and 1.00%. Comparing this data to its competitors, we see that selfridges.com had the highest revenue at $31,260,809 with 130,611 transactions and 8,395,154 sessions. farfetch.com also outperformed harrods.com with a revenue of $107,065,192, 348,519 transactions, and 28,509,269 sessions. In terms of AOV, mytheresa.com had the highest range at $650 to $675, while vestiairecollective.com had the highest conversion rate at 1.50% to 2.00%. Overall, harrods.com performed well but faced strong competition in revenue and conversion rates from its counterparts in the luxury retail sector.

selfridges.com screenshot
#1 selfridges.com
31.3M
Revenue
8.4M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
farfetch.com screenshot
#2 farfetch.com
107.1M
Revenue
28.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
harveynichols.com screenshot
#3 harveynichols.com
9.5M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#4 mytheresa.com
38.3M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
76.2M
Revenue
9.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
harrods.com vs top market performers
harrods.com
top retailers
conversion rate vs average order value for harrods.com and its competitors
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Revenue share by device at harrods.com

In December large majority of sales on harrods.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on harrods.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harrods.com channels

Identify top traffic channels that drive growth for harrods.comand discover how performance of traffic channels has changed over time.

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harrods.com Google Ads spend

Evaluate harrods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrods.com devices

Review harrods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrods.com top markets

Explore harrods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harrods.com country & global rank

Assess the ranking of harrods.com among other retailers within its primary country and worldwide.

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