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Nov 2025
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Home/Insights/Retailers/harrods.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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10.3M
Revenue
Nov 25
3.9M
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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Harrods.com is an online retail destination offering a wide variety of products. The website showcases an extensive range of items, including luxury clothing, accessories, beauty products, home decor, food and drink, and gifts. It serves as a digital platform for customers to explore and purchase world-renowned brands and exclusive products.

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harrods.com Annual Revenue and Growth

harrods.com's annual sales on its online store amounted to $124.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$124.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
harrods.com revenue by year

harrods.com's monthly revenueOVER TIME
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Over the past three months, harrods.com revenue has experienced growth of 0.9%, compared to the preceding three months.

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harrods.com revenue growth for last six months
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OVERVIEW
In November 2025, harrods.com achieved online sales of $10,270,901, significantly above the FASHION AND APPAREL median of $93,064, yet far below shein.com's $916,157,774. The website's conversion rate ranged from 0.50% to 1.00%, below the high benchmark of 3.37%, with an average order value (AOV) between $300 and $325, also trailing the category high of $375. With 3,881,036 sessions, harrods.com stands out against the median of 36,492 but is dwarfed by shein.com's 342,497,064 sessions, highlighting both the potential and competitive landscape of the luxury fashion online retail sector.
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harrods.com competitors

In November 2025, when comparing harrods.com to its competitors, it is clear that selfridges.com leads in revenue with $24,875,187, followed by vestiairecollective.com with $70,287,668. farfetch.com has the highest number of transactions with 469,618, while mytheresa.com boasts the highest Average Order Value (AOV) of $675-700. In terms of conversion rates, harveynichols.com and vestiairecollective.com lead with rates of 2.00-2.50, followed closely by selfridges.com and farfetch.com with rates of 1.50-2.00. harrods.com falls behind in revenue, transactions, and conversion rate compared to its competitors, showing potential areas for improvement in order to stay competitive in the luxury retail market.

selfridges.com screenshot
#1 selfridges.com
24.9M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
farfetch.com screenshot
#2 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
harveynichols.com screenshot
#3 harveynichols.com
9.4M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#4 mytheresa.com
34.8M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
70.3M
Revenue
9.5M
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
harrods.com vs top market performers
harrods.com
top retailers
conversion rate vs average order value for harrods.com and its competitors
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Revenue share by device at harrods.com

In November large majority of sales on harrods.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on harrods.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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harrods.com channels

Identify top traffic channels that drive growth for harrods.comand discover how performance of traffic channels has changed over time.

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harrods.com Google Ads spend

Evaluate harrods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrods.com devices

Review harrods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrods.com top markets

Explore harrods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harrods.com country & global rank

Assess the ranking of harrods.com among other retailers within its primary country and worldwide.

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