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Jul 2026
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Home/Insights/Retailers/finishline.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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28.6M
Revenue
Jul 26
10M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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Finishline.com is an online retail store that offers a wide range of athletic footwear, clothing, and accessories for men, women, and kids. They feature products from popular brands such as Nike, Adidas, Puma, and Converse. The website provides a convenient platform for customers to explore and purchase sports-related items.

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finishline.com Annual Revenue and Growth

finishline.com's annual sales on its online store amounted to $263.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$263.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
finishline.com revenue by year

finishline.com's monthly revenueOVER TIME
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Over the past three months, finishline.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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finishline.com revenue growth for last six months
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OVERVIEW
finishline.com performs significantly below a typical fashion and apparel store in various metrics. For July 2026, it reported online sales revenue of $28.6 million, whereas a typical fashion and apparel store generates around $71,300 a month, and the largest, shein.com, achieves $881.5 million. Its conversion rate of 1.00-1.50% falls within the category's typical range of 0.66% to 3.1%. Additionally, finishline.com's average order value (AOV) of $175-200 is also within the typical range of $84 to $403. Lastly, with 10 million sessions, it significantly trails a typical fashion and apparel store, which sees around 28,400 sessions monthly.
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finishline.com competitors

In July 2026, finishline.com trails its competitors significantly in revenue, earning $28.6 million compared to footlocker.com’s $82.1 million and nike.com’s $325.3 million, which is a staggering gap of 296.7 million. Additionally, finishline.com processes 144,000 transactions, placing it fifth among competitors, with nike.com outperforming it by 2.6 million transactions. With 10 million sessions, finishline.com ranks third, but it still falls short of nike.com by 118 million sessions. While both finishline.com and shoepalace.com share a similar conversion rate of 1.00-1.50%, footlocker.com and hibbett.com have better rates at 1.50-2.00%. The average order values (AOV) remain competitive across the board, ranging from $175-200 for finishline.com and footlocker.com, down to $100-125 for competitors like nike.com. Overall, finishline.com must address these gaps to enhance its market position.

footlocker.com screenshot
#1 footlocker.com
82.1M
Revenue
21.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
champssports.com screenshot
#2 champssports.com
15.2M
Revenue
6.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nike.com screenshot
#3 nike.com
325.3M
Revenue
128M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hibbett.com screenshot
#4 hibbett.com
19.8M
Revenue
9.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shoepalace.com screenshot
#5 shoepalace.com
2.3M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
finishline.com vs top market performers
finishline.com
top retailers
conversion rate vs average order value for finishline.com and its competitors
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Industries finishline.com operates in

finishline.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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finishline.com channels

Identify top traffic channels that drive growth for finishline.comand discover how performance of traffic channels has changed over time.

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finishline.com Google Ads spend

Evaluate finishline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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finishline.com devices

Review finishline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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finishline.com top markets

Explore finishline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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finishline.com country & global rank

Assess the ranking of finishline.com among other retailers within its primary country and worldwide.

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