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May 2026
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Home/Insights/Retailers/finishline.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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20.1M
Revenue
May 26
8M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$150-175
AOV
May 26
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Finishline.com is an online retail store that offers a wide range of athletic footwear, clothing, and accessories for men, women, and kids. They feature products from popular brands such as Nike, Adidas, Puma, and Converse. The website provides a convenient platform for customers to explore and purchase sports-related items.

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finishline.com Annual Revenue and Growth

finishline.com's annual sales on its online store amounted to $263.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$263.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
finishline.com revenue by year

finishline.com's monthly revenueOVER TIME
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Over the past three months, finishline.com revenue has experienced decline of 17%, compared to the preceding three months.

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finishline.com revenue decline for last six months
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OVERVIEW
In May 2026, finishline.com generated $20,075,602 in online sales with a conversion rate of 1.00-1.50%, below the industry high of 3.18%. Its average order value (AOV) ranged from $150 to $175, significantly lower than the sector's high of $405. With 7,958,100 sessions, finishline.com experienced far fewer than the leading FASHION AND APPAREL store, shein.com, which boasted 309,473,559 sessions. Overall, while finishline.com shows promising engagement, its performance metrics indicate room for improvement relative to industry standards, particularly when compared to median revenue figures and the overall competitive landscape.
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finishline.com competitors

In May 2026, footlocker.com leads the pack with a revenue of $49,900,775 and a conversion rate of 1.50-2.00%. Following closely is nike.com, which boasts a staggering revenue of $350,900,153 and an impressive conversion rate of 2.00-2.50%. In contrast, finishline.com generated $20,075,602 in revenue with a conversion rate of 1.00-1.50%, showcasing its position within the competitive landscape. champssports.com and hibbett.com recorded revenues of $13,048,255 and $13,113,756, respectively, both surpassing finishline.com in transactions, although finishline outperformed hibbett in revenue. Meanwhile, shoepalace.com significantly lags with just $1,622,564 in revenue. While finishline.com enjoys a solid average order value (AOV) of 150-175, it faces stiff competition from nike.com and footlocker.com, which dominate in both revenue and conversion metrics.

footlocker.com screenshot
#1 footlocker.com
49.9M
Revenue
19.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
champssports.com screenshot
#2 champssports.com
13M
Revenue
5.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#3 nike.com
350.9M
Revenue
117M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#4 hibbett.com
13.1M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
shoepalace.com screenshot
#5 shoepalace.com
1.6M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
finishline.com vs top market performers
finishline.com
top retailers
conversion rate vs average order value for finishline.com and its competitors
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Industries finishline.com operates in

finishline.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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finishline.com channels

Identify top traffic channels that drive growth for finishline.comand discover how performance of traffic channels has changed over time.

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finishline.com Google Ads spend

Evaluate finishline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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finishline.com devices

Review finishline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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finishline.com top markets

Explore finishline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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finishline.com country & global rank

Assess the ranking of finishline.com among other retailers within its primary country and worldwide.

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