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Sep 2026
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Home/Insights/Retailers/finishline.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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24.3M
Revenue
Sep 26
7M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
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Finishline.com is an online retail store that offers a wide range of athletic footwear, clothing, and accessories for men, women, and kids. They feature products from popular brands such as Nike, Adidas, Puma, and Converse. The website provides a convenient platform for customers to explore and purchase sports-related items.

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finishline.com Annual Revenue and Growth

finishline.com's annual sales on its online store amounted to $263.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$263.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
finishline.com revenue by year

finishline.com's monthly revenueOVER TIME
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Over the past three months, finishline.com revenue has experienced growth of 30%, compared to the preceding three months.

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finishline.com revenue growth for last six months
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OVERVIEW
finishline.com operates within the fashion and apparel category, generating $24.3 million in online sales in September 2026, significantly higher than a typical fashion and apparel store, which generates around $63,500 a month. Its conversion rate ranges from 1.50-2.00%, falling within the typical range of 0.67% to 3.16%. The average order value (AOV) of $200-225 also fits comfortably within the typical range of $79 to $406. Additionally, finishline.com attracted 7 million sessions, far exceeding a typical fashion and apparel store's 26,000 sessions, illustrating its considerable online presence despite lower revenue compared to larger competitors like shein.com.
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finishline.com competitors

In September 2026, finishline.com trails significantly in revenue, earning $24.3 million compared to footlocker.com’s $31.5 million and nike.com’s impressive $237.4 million. While finishline.com recorded 111,000 transactions, it falls behind footlocker.com, which achieved 255,000, and is surpassed by hibbett.com’s 174,000. Additionally, finishline.com has 7 million sessions, ranking lower than footlocker.com’s 15.7 million and nike.com’s dominant 105.3 million. Despite these challenges, finishline.com maintains a competitive average order value (AOV) of $200-225, which is notably higher than footlocker.com’s $100-125, but lower than hibbett.com’s $100-125 and above shoepalace.com’s $125-150. Conversion rates for finishline.com range between 1.50-2.00%, aligning with industry standards but trailing behind champssports.com’s superior range of 2.50-3.00%.

footlocker.com screenshot
#1 footlocker.com
31.5M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
champssports.com screenshot
#2 champssports.com
12.1M
Revenue
4.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
nike.com screenshot
#3 nike.com
237.4M
Revenue
105.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hibbett.com screenshot
#4 hibbett.com
21M
Revenue
8.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoepalace.com screenshot
#5 shoepalace.com
1.2M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
finishline.com vs top market performers
finishline.com
top retailers
conversion rate vs average order value for finishline.com and its competitors
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Industries finishline.com operates in

finishline.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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finishline.com channels

Identify top traffic channels that drive growth for finishline.comand discover how performance of traffic channels has changed over time.

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finishline.com Google Ads spend

Evaluate finishline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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finishline.com devices

Review finishline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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finishline.com top markets

Explore finishline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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finishline.com country & global rank

Assess the ranking of finishline.com among other retailers within its primary country and worldwide.

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