Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/finishline.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for finishline.comfinishline.com

Start benchmarking for free
Sign in with GoogleSign up with Google
19.9M
Revenue
Sep 25
6.6M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
Loading...

Finishline.com is an online retail store that offers a wide range of athletic footwear, clothing, and accessories for men, women, and kids. They feature products from popular brands such as Nike, Adidas, Puma, and Converse. The website provides a convenient platform for customers to explore and purchase sports-related items.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

finishline.com Annual Revenue and Growth

finishline.com's annual sales on its online store amounted to $250.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$250.6M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
finishline.com revenue by year

finishline.com's monthly revenueOVER TIME
View real-time data

Over the past three months, finishline.com revenue has experienced growth of 29%, compared to the preceding three months.

View real-time data
finishline.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, finishline.com generated $19,928,098 in online sales, significantly lower than the FASHION AND APPAREL median of $74,931, with sessions totaling 6,559,893, far exceeding the median of 34,221. The site's conversion rate ranged from 1.50% to 2.00%, below the industry's high of 3.2%, while its average order value (AOV) between $150 and $175 was below the high of $382. Despite competing against giants like shein.com, which had an astounding revenue of $819,580,923 and sessions of 297,137,690, finishline.com maintains a respectable position in the marketplace.
Read more

finishline.com competitors

When comparing finishline.com to its competitors in September 2025, we see that finishline.com has a revenue of $19,928,098 with 114,751 transactions and 6,559,893 sessions. The average order value (AOV) falls between $150-$175, and the conversion rate is 1.50-2.00%. In comparison, footlocker.com outperforms finishline.com with a revenue of $26,200,462, 212,098 transactions, and 13,036,986 sessions. champssports.com falls behind with $7,939,338 in revenue, 88,907 transactions, and 3,423,075 sessions. nike.com dominates the market with $236,076,012 in revenue, 1,880,990 transactions, and 99,991,687 sessions. hibbett.com and shoepalace.com both have lower revenues and transactions than finishline.com, with varying AOV and conversion rates. Overall, finishline.com competes well in terms of revenue and transactions, but trails behind in sessions compared to its top competitors in the athletic footwear industry.

footlocker.com screenshot
#1 footlocker.com
26.2M
Revenue
13M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
champssports.com screenshot
#2 champssports.com
7.9M
Revenue
3.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#3 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#4 hibbett.com
14.4M
Revenue
5.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoepalace.com screenshot
#5 shoepalace.com
1.4M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
finishline.com vs top market performers
finishline.com
top retailers
conversion rate vs average order value for finishline.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at finishline.com

In September large majority of sales on finishline.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on finishline.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

finishline.com channels

Identify top traffic channels that drive growth for finishline.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

finishline.com Google Ads spend

Evaluate finishline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

finishline.com devices

Review finishline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

finishline.com top markets

Explore finishline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

finishline.com country & global rank

Assess the ranking of finishline.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard