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Mar 2026
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Home/Insights/Retailers/finishline.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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26.6M
Revenue
Mar 26
9.5M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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Finishline.com is an online retail store that offers a wide range of athletic footwear, clothing, and accessories for men, women, and kids. They feature products from popular brands such as Nike, Adidas, Puma, and Converse. The website provides a convenient platform for customers to explore and purchase sports-related items.

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finishline.com Annual Revenue and Growth

finishline.com's annual sales on its online store amounted to $241M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$241M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
finishline.com revenue by year

finishline.com's monthly revenueOVER TIME
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Over the past three months, finishline.com revenue has experienced decline of 21%, compared to the preceding three months.

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finishline.com revenue decline for last six months
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OVERVIEW
In March 2026, finishline.com generated $26,648,122 in online sales, significantly below the FASHION AND APPAREL median of $83,040, with a conversion rate of 1.50-2.00%, trailing the high of 3.14%. Its average order value (AOV) ranged from $150 to $175, well below the industry high of $377, while the site recorded 9,505,244 sessions, far fewer than shein.com's 298,145,068 and above the median of 36,457 in the sector, highlighting the need for strategies to improve revenue and conversion performance amidst fierce competition.
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finishline.com competitors

In March 2026, finishline.com outperformed its competitors in terms of revenue with $26,648,122. However, when looking at the number of transactions, footlocker.com had the highest at 200,799 compared to finishline.com's 159,857. In terms of sessions, nike.com had the highest with 107,785,546 followed by footlocker.com with 14,735,167. The Average Order Value (AOV) for finishline.com ranged between $150-175, which was higher than most competitors except for nike.com and hibbett.com who had similar AOVs. finishline.com's conversion rate was in the middle of the pack at 1.50-2.00%, with champssports.com having the highest at 2.00-2.50% and shoepalace.com having the lowest at 0.50-1.00%. Overall, finishline.com performed well in terms of revenue and AOV but had room for improvement in transactions and sessions compared to its competitors.

footlocker.com screenshot
#1 footlocker.com
15.6M
Revenue
14.7M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
champssports.com screenshot
#2 champssports.com
8.8M
Revenue
4.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#3 nike.com
266.3M
Revenue
107.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#4 hibbett.com
20.5M
Revenue
8.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shoepalace.com screenshot
#5 shoepalace.com
1.6M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
finishline.com vs top market performers
finishline.com
top retailers
conversion rate vs average order value for finishline.com and its competitors
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finishline.com channels

Identify top traffic channels that drive growth for finishline.comand discover how performance of traffic channels has changed over time.

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finishline.com Google Ads spend

Evaluate finishline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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finishline.com devices

Review finishline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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finishline.com top markets

Explore finishline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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finishline.com country & global rank

Assess the ranking of finishline.com among other retailers within its primary country and worldwide.

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