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Jan 2026
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Home/Insights/Retailers/finishline.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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18.9M
Revenue
Jan 26
8.8M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Finishline.com is an online retail store that offers a wide range of athletic footwear, clothing, and accessories for men, women, and kids. They feature products from popular brands such as Nike, Adidas, Puma, and Converse. The website provides a convenient platform for customers to explore and purchase sports-related items.

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finishline.com Annual Revenue and Growth

finishline.com's annual sales on its online store amounted to $241M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$241M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
finishline.com revenue by year

finishline.com's monthly revenueOVER TIME
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Over the past three months, finishline.com revenue has experienced growth of 113%, compared to the preceding three months.

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finishline.com revenue growth for last six months
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OVERVIEW
In January 2026, finishline.com reported online sales revenue of $18,927,279, significantly lower than the FASHION AND APPAREL median of $91,806, and far from industry leader shein.com's $809,875,018. The site achieved a conversion rate of 1.50-2.00%, below the high of 3.1% in its category. With an average order value (AOV) of $100-125, finishline.com is again below the category high of $390, while sessions reached 8,775,665, markedly higher than the median of 38,909, yet dwarfed by shein.com's 279,580,739 sessions, indicating areas for improvement in sales and customer engagement.
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finishline.com competitors

finishline.com had a revenue of $18,927,279 in January 2026 with 151,913 transactions and 8,775,665 sessions. Their average order value (AOV) ranged from $100-125, and their conversion rate was between 1.50-2.00%. Comparing these metrics to its competitors, champssports.com had a revenue of $7,845,638 with 85,153 transactions and 3,551,777 sessions, showing a higher conversion rate of 2.00-2.50%. nike.com dominated with a revenue of $275,759,784, 2,149,581 transactions, and 114,045,557 sessions, maintaining a conversion rate of 1.50-2.00%. hibbett.com fell in the middle with a revenue of $9,561,141, 77,129 transactions, and 6,525,007 sessions, but had a lower conversion rate of 1.00-1.50%. shoepalace.com lagged behind with a revenue of $1,633,829, 13,013 transactions, and 1,668,995 sessions, along with the lowest conversion rate of 0.50-1.00%.

champssports.com screenshot
#1 champssports.com
7.8M
Revenue
3.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#2 nike.com
275.8M
Revenue
114M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#3 hibbett.com
9.6M
Revenue
6.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shoepalace.com screenshot
#4 shoepalace.com
1.6M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
flightclub.com screenshot
#5 flightclub.com
12.1M
Revenue
3.9M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
finishline.com vs top market performers
finishline.com
top retailers
conversion rate vs average order value for finishline.com and its competitors
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Revenue share by device at finishline.com

In January large majority of sales on finishline.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on finishline.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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finishline.com channels

Identify top traffic channels that drive growth for finishline.comand discover how performance of traffic channels has changed over time.

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finishline.com Google Ads spend

Evaluate finishline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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finishline.com devices

Review finishline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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finishline.com top markets

Explore finishline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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finishline.com country & global rank

Assess the ranking of finishline.com among other retailers within its primary country and worldwide.

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