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May 2025
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Home/Insights/Retailers/finishline.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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16.4M
Revenue
6.6M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Finishline.com is an online retail store that offers a wide range of athletic footwear, clothing, and accessories for men, women, and kids. They feature products from popular brands such as Nike, Adidas, Puma, and Converse. The website provides a convenient platform for customers to explore and purchase sports-related items.

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finishline.com's revenueOVER TIME
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Over the past three months, finishline.com revenue has experienced decline of 22%, compared to the preceding three months.

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finishline.com revenue decline for last six months
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OVERVIEW
In May 2025, finishline.com in the FASHION AND APPAREL industry had online sales revenue of $16,385,477, a conversion rate of 1.00-1.50%, and an average order value (AOV) of $175-200. Compared to the median industry revenue of $81,783, finishline.com performed well but lagged behind shein.com, the top online store with revenue of $731,622,726. The highest conversion rate in the industry was 3.09%, with a very low of 0.67%. Additionally, finishline.com had 6,558,457 sessions, below the industry median of 33,223 and significantly lower than shein.com's 224,142,058 sessions.
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finishline.com competitors

In May 2025, finishline.com reported revenue of $16,385,477 with 88,575 transactions and 6,558,457 sessions. Their average order value (AOV) falls between $175-200, with a conversion rate of 1.00-1.50%. Compared to its competitors, finishline.com falls behind in revenue, transactions, and sessions. footlocker.com leads the pack with $35,866,438 in revenue, 244,452 transactions, and 13,761,004 sessions. nike.com surpasses them all with a staggering $326,586,210 in revenue, 2,523,168 transactions, and 116,622,635 sessions. While finishline.com has a higher AOV compared to champssports.com and Shoe Palace, their conversion rate lags behind competitors like nike.com and hibbett.com. Overall, finishline.com has room for growth in increasing revenue and expanding its customer base to stay competitive in the online athletic retail market.

footlocker.com screenshot
#1 footlocker.com
35.9M
Revenue
13.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
champssports.com screenshot
#2 champssports.com
7.1M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nike.com screenshot
#3 nike.com
326.6M
Revenue
116.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#4 hibbett.com
11.6M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shoepalace.com screenshot
#5 shoepalace.com
1.7M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
finishline.com vs top market performers
finishline.com
top retailers
conversion rate vs average order value for finishline.com and its competitors
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Revenue share by device at finishline.com

In May large majority of sales on finishline.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

In May large majority of sales on finishline.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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finishline.com channels

Identify top traffic channels that drive growth for finishline.comand discover how performance of traffic channels has changed over time.

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finishline.com Google Ads spend

Evaluate finishline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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finishline.com devices

Review finishline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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finishline.com top markets

Explore finishline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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finishline.com country & global rank

Assess the ranking of finishline.com among other retailers within its primary country and worldwide.

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