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May 2026
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Home/Insights/Retailers/onlycurls.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for onlycurls.comonlycurls.com

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223.4K
Revenue
May 26
171K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$25-50
AOV
May 26
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The website onlycurls.com offers a variety of products specifically designed for individuals with curly hair. Their product range includes shampoos, conditioners, styling gels, masks, and various styling tools. Customers can find a curated selection of high-quality and effective solutions to enhance and manage their curly hair.

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onlycurls.com Annual Revenue and Growth

onlycurls.com's annual sales on its online store amounted to $2.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
onlycurls.com revenue by year

onlycurls.com's monthly revenueOVER TIME
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Over the past three months, onlycurls.com revenue has experienced decline of 9.1%, compared to the preceding three months.

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onlycurls.com revenue decline for last six months
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OVERVIEW
In May 2026, onlycurls.com, a player in the BEAUTY AND COSMETICS industry, achieved impressive online sales revenue of $223,397, significantly outpacing the median of $41,533, while its conversion rate of 2.50-3.00% remained below the industry high of 4.55%. With an average order value (AOV) ranging from $25-50, it contrasted sharply with the very high AOV of $205 in the sector. The site attracted 170,994 sessions, markedly higher than the median of 16,416, but still dwarfed by the top competitor's 60,095,887 sessions at sephora.com, underscoring its strong market position and growth potential.
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onlycurls.com competitors

In May 2026, onlycurls.com reported a revenue of $223,397 with a conversion rate between 2.50-3.00%. In comparison, curlsmith.com significantly outperformed with $968,192 in revenue, despite a slightly lower conversion rate of 2.00-2.50%. DevaCurl, with a higher average order value (AOV) of $100-125, generated $247,027 in revenue, indicating a successful high-ticket strategy. floracurl.com and naturallycurly.com lagged behind with revenues of $12,602 and $15,990, respectively, and conversion rates of 1.50-2.00% and 3.00-3.50%. Interestingly, naturallycurly.com had the highest conversion rate but significantly lower revenue due to limited traffic, reflected in only 243 transactions from 7,709 sessions. Lastly, turbietwist.com underperformed with $5,248 in revenue, revealing the competitive nature of the curly hair care market, where onlycurls.com stands out for its balance between traffic and revenue generation.

curlsmith.com screenshot
#1 curlsmith.com
968.2K
Revenue
474.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
floracurl.com screenshot
#2 floracurl.com
12.6K
Revenue
13.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
devacurl.com screenshot
#3 devacurl.com
247K
Revenue
89.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
16K
Revenue
7.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
turbietwist.com screenshot
#5 turbietwist.com
5.2K
Revenue
16.8K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
onlycurls.com vs top market performers
onlycurls.com
top retailers
conversion rate vs average order value for onlycurls.com and its competitors
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Revenue share by device at onlycurls.com

In May large majority of sales on onlycurls.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on onlycurls.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries onlycurls.com operates in

onlycurls.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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onlycurls.com channels

Identify top traffic channels that drive growth for onlycurls.comand discover how performance of traffic channels has changed over time.

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onlycurls.com Google Ads spend

Evaluate onlycurls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onlycurls.com devices

Review onlycurls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onlycurls.com top markets

Explore onlycurls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onlycurls.com country & global rank

Assess the ranking of onlycurls.com among other retailers within its primary country and worldwide.

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