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Nov 2025
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Home/Insights/Retailers/onlycurls.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for onlycurls.comonlycurls.com

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451.1K
Revenue
Nov 25
293.9K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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The website onlycurls.com offers a variety of products specifically designed for individuals with curly hair. Their product range includes shampoos, conditioners, styling gels, masks, and various styling tools. Customers can find a curated selection of high-quality and effective solutions to enhance and manage their curly hair.

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onlycurls.com Annual Revenue and Growth

onlycurls.com's annual sales on its online store amounted to $3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
onlycurls.com revenue by year

onlycurls.com's monthly revenueOVER TIME
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Over the past three months, onlycurls.com revenue has experienced growth of 52%, compared to the preceding three months.

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onlycurls.com revenue growth for last six months
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Top products on onlycurls.comby revenue

#1 Only Curls Silk Scrunchies (Mini) - Pinks and Olive
$28.3
Price
$53.5K
Revenue
#2 Fragrance Free Starter Pack
$66.8
Price
$45.5K
Revenue
#3 Original Bundle
$99.1
Price
$45.4K
Revenue
#4 Little Curls Satin Lined Knitted Beanie Hat - Rainbow with Pom Pom
$21
Price
Revenue
#5 Only Curls Silk Pillowcase - Grey
$53.6
Price
Revenue
#6 Little Curls Bundle
$80.4
Price
Revenue
#7 Only Curls Satin Lined Beanie and Snood Set - Sophia in Burgundy
$48.4
Price
Revenue
#8 Mega Hold Bundle
$96.3
Price
Revenue
#9 Starter Bundle
$67.6
Price
Revenue
#10 My Custom Mini Kit - oCeS
$66.6
Price
Revenue
#1 Only Curls Silk Scrunchies (Mini) - Pinks and Olive
$28.3
Price
$53.5K
Revenue
#2 Fragrance Free Starter Pack
$66.8
Price
$45.5K
Revenue
#3 Original Bundle
$99.1
Price
$45.4K
Revenue
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OVERVIEW
In November 2025, onlycurls.com generated $451,102 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 4.00-4.50%, close to the high of 5.32%. Its average order value (AOV) ranged from $25 to $50, lower than the industry high of $204. With 293,949 sessions, onlycurls.com exceeded the median of 19,748, although it remains far behind industry leader Sephora's impressive 76,114,809 sessions, highlighting a solid market position in a competitive landscape.
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onlycurls.com competitors

In November 2025, onlycurls.com reported a revenue of $451,102 with 11,917 transactions and 293,949 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 4.00-4.50%. Comparing this to its competitors, curlsmith.com leads the pack with a revenue of $2,278,140, 25,937 transactions, and 482,647 sessions, boasting an AOV of $75-100 and a conversion rate of 5.00-5.50%. floracurl.com, on the other hand, lags behind with $27,869 in revenue, 444 transactions, and 22,431 sessions, offering an AOV of $50-75 and a conversion rate of 1.50-2.00%. devacurl.com falls in between with $135,450 revenue, 1,307 transactions, and 64,837 sessions, a $100-125 AOV, and a conversion rate of 2.00-2.50%. naturallycurly.com and turbietwist.com also have lower revenue, transactions, and sessions compared to onlycurls.com and its competitors.

curlsmith.com screenshot
#1 curlsmith.com
2.3M
Revenue
482.6K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
floracurl.com screenshot
#2 floracurl.com
27.9K
Revenue
22.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
devacurl.com screenshot
#3 devacurl.com
135.4K
Revenue
64.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
15.1K
Revenue
4.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
turbietwist.com screenshot
#5 turbietwist.com
14.6K
Revenue
24.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
onlycurls.com vs top market performers
onlycurls.com
top retailers
conversion rate vs average order value for onlycurls.com and its competitors
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Revenue share by device at onlycurls.com

In November large majority of sales on onlycurls.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on onlycurls.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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onlycurls.com channels

Identify top traffic channels that drive growth for onlycurls.comand discover how performance of traffic channels has changed over time.

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onlycurls.com Google Ads spend

Evaluate onlycurls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onlycurls.com devices

Review onlycurls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onlycurls.com top markets

Explore onlycurls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onlycurls.com country & global rank

Assess the ranking of onlycurls.com among other retailers within its primary country and worldwide.

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