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Oct 2025
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Home/Insights/Retailers/onlycurls.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for onlycurls.comonlycurls.com

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267.1K
Revenue
Oct 25
174.7K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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The website onlycurls.com offers a variety of products specifically designed for individuals with curly hair. Their product range includes shampoos, conditioners, styling gels, masks, and various styling tools. Customers can find a curated selection of high-quality and effective solutions to enhance and manage their curly hair.

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onlycurls.com Annual Revenue and Growth

onlycurls.com's annual sales on its online store amounted to $3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
onlycurls.com revenue by year

onlycurls.com's monthly revenueOVER TIME
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Over the past three months, onlycurls.com revenue has experienced growth of 3.4%, compared to the preceding three months.

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onlycurls.com revenue growth for last six months
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Top products on onlycurls.comby revenue

#1 The Curly Bundle
$104
Price
$72.4K
Revenue
#2 My Custom Mini Kit - oCeS
$69.8
Price
$54.9K
Revenue
#3 Starter Bundle
$65.6
Price
$51.5K
Revenue
#4 Only Curls Silk Scrunchies (Mini) - Pinks and Olive
$28.5
Price
Revenue
#5 Fragrance Free Starter Pack
$66.7
Price
Revenue
#6 The Starter Bundle
$83.8
Price
Revenue
#7 Only Curls Hydrating Curl Creme
$30.5
Price
Revenue
#8 Only Curls Silk Pillowcase - Grey
$53.9
Price
Revenue
#9 Starter Bundle with Towel
$78
Price
Revenue
#10 Only Curls Cleansing Co-Wash
$62.6
Price
Revenue
#1 The Curly Bundle
$104
Price
$72.4K
Revenue
#2 My Custom Mini Kit - oCeS
$69.8
Price
$54.9K
Revenue
#3 Starter Bundle
$65.6
Price
$51.5K
Revenue
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OVERVIEW
In October 2025, onlycurls.com generated $267,077 in revenue from online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,294. With a conversion rate of 3.50-4.00%, it closely approaches the industry's high of 4.65%. The average order value (AOV) ranged from $25-50, falling short of the high AOV of $202 seen in the sector. The site recorded 174,690 sessions, well above the median of 18,156, but far behind the top player, sephora.com, which boasted 49,510,502 sessions, highlighting a robust performance within a competitive landscape.
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onlycurls.com competitors

In October 2025, onlycurls.com generated a revenue of $267,077 from 6,907 transactions and 174,690 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 3.50-4.00%. In comparison, curlsmith.com outperformed onlycurls.com with a revenue of $1,923,004 from 21,102 transactions and 483,316 sessions, boasting a higher AOV of $75-100 and a conversion rate of 4.00-4.50%. While onlycurls.com falls behind in revenue compared to curlsmith.com, it surpasses floracurl.com, devacurl.com, naturallycurly.com, and turbietwist.com in various metrics such as transactions, sessions, AOV, and conversion rate. Despite facing tough competition in the curly hair market, onlycurls.com maintains a steady performance and remains a strong player in the industry.

curlsmith.com screenshot
#1 curlsmith.com
1.9M
Revenue
483.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
floracurl.com screenshot
#2 floracurl.com
21.5K
Revenue
20.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
devacurl.com screenshot
#3 devacurl.com
105.5K
Revenue
63.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
11.5K
Revenue
5.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
turbietwist.com screenshot
#5 turbietwist.com
9.6K
Revenue
26.3K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
onlycurls.com vs top market performers
onlycurls.com
top retailers
conversion rate vs average order value for onlycurls.com and its competitors
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Revenue share by device at onlycurls.com

In October large majority of sales on onlycurls.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on onlycurls.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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onlycurls.com channels

Identify top traffic channels that drive growth for onlycurls.comand discover how performance of traffic channels has changed over time.

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onlycurls.com Google Ads spend

Evaluate onlycurls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onlycurls.com devices

Review onlycurls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onlycurls.com top markets

Explore onlycurls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onlycurls.com country & global rank

Assess the ranking of onlycurls.com among other retailers within its primary country and worldwide.

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