Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/onlycurls.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for onlycurls.comonlycurls.com

Start benchmarking for free
Sign in with GoogleSign up with Google
217.8K
Revenue
116.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
Loading...

The website onlycurls.com offers a variety of products specifically designed for individuals with curly hair. Their product range includes shampoos, conditioners, styling gels, masks, and various styling tools. Customers can find a curated selection of high-quality and effective solutions to enhance and manage their curly hair.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

onlycurls.com's revenueOVER TIME
View real-time data

Over the past three months, onlycurls.com revenue has experienced decline of 13%, compared to the preceding three months.

View real-time data
onlycurls.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Top products on onlycurls.comby revenue

#1 Original Bundle
$91.9
Price
$139.9K
Revenue
#2 Starter Bundle with Towel
$59.6
Price
$75.9K
Revenue
#3 My Custom Mini Kit - oCeS
$51.7
Price
$65.6K
Revenue
#4 Only Curls Hydrating Curl Creme
$24.5
Price
Revenue
#5 Mega Hold Bundle
$89.6
Price
Revenue
#6 Starter Bundle
$48.8
Price
Revenue
#7 The Starter Bundle
$59.1
Price
Revenue
#8 Only Curls All Curl Cleanser
$26.8
Price
Revenue
#9 Only Curls All Curl Conditioner
$25.8
Price
Revenue
#10 My Custom Mini Kit - oCeM
$69.4
Price
Revenue
#1 Original Bundle
$91.9
Price
$139.9K
Revenue
#2 Starter Bundle with Towel
$59.6
Price
$75.9K
Revenue
#3 My Custom Mini Kit - oCeS
$51.7
Price
$65.6K
Revenue
Get access to full product performance analysis
Sign in with GoogleSign up with Google
OVERVIEW
onlycurls.com, a BEAUTY AND COSMETICS website, had a revenue of $217,811 in online sales in May 2025, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $25-50. The website had 116,414 sessions during the month, compared to a median of 19,997 in the industry. The highest revenue in the industry was $96,002,620 from ulta.com, with a conversion rate of 4.51% and an AOV of $213. On the other hand, the lowest conversion rate was 1.17% and the lowest AOV was $53. sephora.com had the highest number of sessions at 38,510,361.
Read more

onlycurls.com competitors

In May 2025, onlycurls.com generated $217,811 in revenue from 4,620 transactions and 116,414 sessions, with an Average Order Value (AOV) of $25-50 and a conversion rate of 3.50-4.00%. Comparing onlycurls.com to its competitors, Turbie Twist had lower revenue at $8,910 from 107 transactions and 22,865 sessions, with an AOV of $75-100 and a low conversion rate of 0.00-0.50%. Curlsmith outperformed with $1,080,883 revenue from 10,844 transactions and 520,907 sessions, AOV $75-100, and a conversion rate of 2.00-2.50%. Devacurl generated $169,022 in revenue from 1,375 transactions and 66,096 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. Naturally Curly and Flora Curl had revenue of $13,701 and $31,219, respectively, with varying metrics but generally falling behind onlycurls.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

curlsmith.com screenshot
#1 curlsmith.com
1.1M
Revenue
520.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
floracurl.com screenshot
#2 floracurl.com
31.2K
Revenue
29.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
devacurl.com screenshot
#3 devacurl.com
169K
Revenue
66.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
13.7K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
turbietwist.com screenshot
#5 turbietwist.com
8.9K
Revenue
22.9K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
onlycurls.com vs top market performers
onlycurls.com
top retailers
conversion rate vs average order value for onlycurls.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at onlycurls.com

In May large majority of sales on onlycurls.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.

In May large majority of sales on onlycurls.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

onlycurls.com channels

Identify top traffic channels that drive growth for onlycurls.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

onlycurls.com Google Ads spend

Evaluate onlycurls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

onlycurls.com devices

Review onlycurls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

onlycurls.com top markets

Explore onlycurls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

onlycurls.com country & global rank

Assess the ranking of onlycurls.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard