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Sep 2025
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Home/Insights/Retailers/onlycurls.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for onlycurls.comonlycurls.com

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180.8K
Revenue
Sep 25
141.2K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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The website onlycurls.com offers a variety of products specifically designed for individuals with curly hair. Their product range includes shampoos, conditioners, styling gels, masks, and various styling tools. Customers can find a curated selection of high-quality and effective solutions to enhance and manage their curly hair.

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onlycurls.com Annual Revenue and Growth

onlycurls.com's annual sales on its online store amounted to $3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
onlycurls.com revenue by year

onlycurls.com's monthly revenueOVER TIME
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Over the past three months, onlycurls.com revenue has experienced decline of 5%, compared to the preceding three months.

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onlycurls.com revenue decline for last six months
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Top products on onlycurls.comby revenue

#1 Original Bundle
$112.7
Price
$95.5K
Revenue
#2 Starter Bundle
$65
Price
$69.6K
Revenue
#3 My Custom Mini Kit - oCeS
$69.3
Price
$58.3K
Revenue
#4 Fragrance Free Starter Pack
$66.7
Price
Revenue
#5 The Starter Bundle
$84.1
Price
Revenue
#6 Mega Hold Bundle
$113.2
Price
Revenue
#7 Starter Bundle with Towel
$74.1
Price
Revenue
#8 Only Curls Hydrating Curl Creme
$27.2
Price
Revenue
#9 Only Curls All Curl Cleanser
$30.5
Price
Revenue
#10 Starter Bundle
$64.5
Price
Revenue
#1 Original Bundle
$112.7
Price
$95.5K
Revenue
#2 Starter Bundle
$65
Price
$69.6K
Revenue
#3 My Custom Mini Kit - oCeS
$69.3
Price
$58.3K
Revenue
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OVERVIEW
In September 2025, onlycurls.com generated impressive online sales of $180,838, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, while achieving a conversion rate of 3.00-3.50%, just shy of the high benchmark of 4.54%. Their average order value (AOV) ranged from $25-50, below the category high of $203, but consistent with their performance metrics. With 141,197 sessions, onlycurls.com outpaced the median of 18,928, though it still fell short of the leading sephora.com’s remarkable 45,764,193 sessions, indicating strong engagement within its niche.
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onlycurls.com competitors

In September 2025, onlycurls.com had a revenue of $180,838 with 4,602 transactions and 141,197 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. When compared to its competitors, curlsmith.com stands out with a revenue of $1,272,994 from 14,117 transactions and 482,051 sessions, featuring an AOV of $75-100 and a conversion rate of 2.50-3.00%. Flora Curl, on the other hand, had a revenue of $22,022 with 366 transactions and 20,902 sessions, showcasing an AOV of $50-75 and a conversion rate of 1.50-2.00%. devacurl.com and naturallycurly.com also had higher revenues compared to onlycurls.com, while Turbie Twist lagged behind in terms of transactions and conversion rate. onlycurls.com may need to focus on increasing transactions and sessions to compete effectively in the market.

curlsmith.com screenshot
#1 curlsmith.com
1.3M
Revenue
482.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
floracurl.com screenshot
#2 floracurl.com
22K
Revenue
20.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
devacurl.com screenshot
#3 devacurl.com
86.2K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
10.3K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
turbietwist.com screenshot
#5 turbietwist.com
12.5K
Revenue
37.7K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
onlycurls.com vs top market performers
onlycurls.com
top retailers
conversion rate vs average order value for onlycurls.com and its competitors
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Revenue share by device at onlycurls.com

In September large majority of sales on onlycurls.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on onlycurls.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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onlycurls.com channels

Identify top traffic channels that drive growth for onlycurls.comand discover how performance of traffic channels has changed over time.

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onlycurls.com Google Ads spend

Evaluate onlycurls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onlycurls.com devices

Review onlycurls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onlycurls.com top markets

Explore onlycurls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onlycurls.com country & global rank

Assess the ranking of onlycurls.com among other retailers within its primary country and worldwide.

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