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Dec 2025
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Home/Insights/Retailers/onlycurls.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for onlycurls.comonlycurls.com

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291.8K
Revenue
Dec 25
323.9K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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The website onlycurls.com offers a variety of products specifically designed for individuals with curly hair. Their product range includes shampoos, conditioners, styling gels, masks, and various styling tools. Customers can find a curated selection of high-quality and effective solutions to enhance and manage their curly hair.

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onlycurls.com Annual Revenue and Growth

onlycurls.com's annual sales on its online store amounted to $3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
onlycurls.com revenue by year

onlycurls.com's monthly revenueOVER TIME
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Over the past three months, onlycurls.com revenue has experienced growth of 71%, compared to the preceding three months.

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onlycurls.com revenue growth for last six months
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Top products on onlycurls.comby revenue

#1 Little Curls Satin Lined Knitted Beanie Hat - Rainbow with Pom Pom
$21.1
Price
$56.8K
Revenue
#2 Only Curls Silk Scrunchies (Mini) - Pinks and Olive
$28.3
Price
$53.4K
Revenue
#3 Fragrance Free Starter Pack
$66.8
Price
$45.3K
Revenue
#4 Little Curls Bundle
$78.8
Price
Revenue
#5 Only Curls Silk Pillowcase - Grey
$53.6
Price
Revenue
#6 Only Curls E-Gift Card
$39.3
Price
Revenue
#7 Only Curls Satin Lined Beanie and Snood Set - Sophia in Burgundy
$48.4
Price
Revenue
#8 Little Curls Satin Lined Lightweight Beanie Hat - Dusty Pink
$22
Price
Revenue
#9 The Curl Wonders Collection
$60.2
Price
Revenue
#10 Only Curls Satin Lined Knitted Beanie Hat - Burgundy with Pom Pom
$31.8
Price
Revenue
#1 Little Curls Satin Lined Knitted Beanie Hat - Rainbow with Pom Pom
$21.1
Price
$56.8K
Revenue
#2 Only Curls Silk Scrunchies (Mini) - Pinks and Olive
$28.3
Price
$53.4K
Revenue
#3 Fragrance Free Starter Pack
$66.8
Price
$45.3K
Revenue
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OVERVIEW
In December 2025, onlycurls.com, a BEAUTY AND COSMETICS brand, generated online sales revenue of $291,766, significantly surpassing the median of $53,444, with a conversion rate of 2.50-3.00%, just below the industry's high of 4.87%. The average order value (AOV) ranged between $25-50, while the lifestyle sector sees a high AOV of $191; it maintained 323,874 sessions, well above the median of 23,270, but far below sephora.com’s peak of 76,213,109. Overall, onlycurls.com demonstrates strong performance metrics in a competitive market.
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onlycurls.com competitors

In December 2025, onlycurls.com had a revenue of $291,766 with 8,343 transactions and 323,874 sessions. The average order value (AOV) ranged between $25-50, and the conversion rate was between 2.50-3.00%. When compared to its competitors, onlycurls.com performed lower in terms of revenue and transactions. curlsmith.com led the pack with $1,858,468 in revenue, 21,775 transactions, and 489,474 sessions, boasting a higher AOV of $75-100 and a conversion rate of 4.00-4.50%. Other competitors such as devacurl.com and naturallycurly.com also surpassed onlycurls.com in revenue and transactions. However, onlycurls.com's conversion rate matched that of naturallycurly.com at 2.50-3.00%, indicating a strong potential for improvement in sales performance to rival the top players in the market.

curlsmith.com screenshot
#1 curlsmith.com
1.9M
Revenue
489.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
floracurl.com screenshot
#2 floracurl.com
35.7K
Revenue
34.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
devacurl.com screenshot
#3 devacurl.com
126.1K
Revenue
64.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
12.7K
Revenue
5.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
turbietwist.com screenshot
#5 turbietwist.com
23.5K
Revenue
29.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
onlycurls.com vs top market performers
onlycurls.com
top retailers
conversion rate vs average order value for onlycurls.com and its competitors
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Revenue share by device at onlycurls.com

In December large majority of sales on onlycurls.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on onlycurls.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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onlycurls.com channels

Identify top traffic channels that drive growth for onlycurls.comand discover how performance of traffic channels has changed over time.

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onlycurls.com Google Ads spend

Evaluate onlycurls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onlycurls.com devices

Review onlycurls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onlycurls.com top markets

Explore onlycurls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onlycurls.com country & global rank

Assess the ranking of onlycurls.com among other retailers within its primary country and worldwide.

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