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Sep 2025
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Home/Insights/Retailers/lusbrands.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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60.8K
Revenue
Sep 25
26.8K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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LUS Brands is an online platform offering haircare products. Their website showcases a range of hair care products, including shampoo, conditioner, and styling aids. Customers can explore various options and find products suitable for different hair types and concerns. Constant product development ensures ongoing selections.

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lusbrands.com Annual Revenue and Growth

lusbrands.com's annual sales on its online store amounted to $4.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lusbrands.com revenue by year

lusbrands.com's monthly revenueOVER TIME
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Over the past three months, lusbrands.com revenue has experienced decline of 65%, compared to the preceding three months.

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lusbrands.com revenue decline for last six months
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Top products on lusbrands.comby revenue

#1 Scalp Therapy Trio
$60
Price
$282.1K
Revenue
#2 Curl Reset Kit
$87.9
Price
$129.2K
Revenue
#3 Ultra-Defining Curl Kit
$69.1
Price
$85.6K
Revenue
#4 XXL 3-Step System
$160.9
Price
Revenue
#5 Ultra-Hydrating Curl Kit
$71.7
Price
Revenue
#6 Liter Shower Set
$103.5
Price
Revenue
#7 1L Conditioner
$54.1
Price
Revenue
#8 1L Shampoo
$54.1
Price
Revenue
#9 Curly 3-Step System
$53.4
Price
Revenue
#10 1L All-in-One: CURLY
$60.2
Price
Revenue
#1 Scalp Therapy Trio
$60
Price
$282.1K
Revenue
#2 Curl Reset Kit
$87.9
Price
$129.2K
Revenue
#3 Ultra-Defining Curl Kit
$69.1
Price
$85.6K
Revenue
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OVERVIEW
In September 2025, lusbrands.com generated $60,820 in online sales, surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate between 1.50-2.00%, below the high of 4.54% for the industry. The average order value (AOV) ranged from $125-150, under the high of $203, while sessions totaled 26,819, exceeding the median of 18,928 but far behind the leading sephora.com, which had 45,764,193 sessions. Overall, lusbrands.com performed solidly within the competitive landscape of its category.
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lusbrands.com competitors

In September 2025, lusbrands.com had a revenue of $60,820 with 479 transactions and 26,819 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, curlsmith.com stands out with a revenue of $1,272,994 from 14,117 transactions and 482,051 sessions, boasting an AOV of $75-100 and a high conversion rate of 2.50-3.00%. onlycurls.com also had a strong performance with a revenue of $180,838, 4,602 transactions, and 141,197 sessions, showcasing an AOV of $25-50 and a conversion rate of 3.00-3.50%. ouidad.com and devacurl.com had similar revenue numbers to lusbrands.com, while carolsdaughter.com lagged behind in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, lusbrands.com is on par with some competitors but may need to improve its metrics to match the performance of top players like curlsmith.com and onlycurls.com.

curlsmith.com screenshot
#1 curlsmith.com
1.3M
Revenue
482.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
onlycurls.com screenshot
#2 onlycurls.com
180.8K
Revenue
141.2K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
ouidad.com screenshot
#3 ouidad.com
178.1K
Revenue
133.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
devacurl.com screenshot
#4 devacurl.com
86.2K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
carolsdaughter.com screenshot
#5 carolsdaughter.com
69.4K
Revenue
114.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lusbrands.com vs top market performers
lusbrands.com
top retailers
conversion rate vs average order value for lusbrands.com and its competitors
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Revenue share by device at lusbrands.com

In September large majority of sales on lusbrands.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In September large majority of sales on lusbrands.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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brands overtime comparison

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lusbrands.com channels

Identify top traffic channels that drive growth for lusbrands.comand discover how performance of traffic channels has changed over time.

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lusbrands.com Google Ads spend

Evaluate lusbrands.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lusbrands.com devices

Review lusbrands.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lusbrands.com top markets

Explore lusbrands.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lusbrands.com country & global rank

Assess the ranking of lusbrands.com among other retailers within its primary country and worldwide.

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