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Dec 2025
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Home/Insights/Retailers/lusbrands.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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15.4K
Revenue
Dec 25
9.4K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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LUS Brands is an online platform offering haircare products. Their website showcases a range of hair care products, including shampoo, conditioner, and styling aids. Customers can explore various options and find products suitable for different hair types and concerns. Constant product development ensures ongoing selections.

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lusbrands.com Annual Revenue and Growth

lusbrands.com's annual sales on its online store amounted to $4.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lusbrands.com revenue by year

lusbrands.com's monthly revenueOVER TIME
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Over the past three months, lusbrands.com revenue has experienced decline of 53%, compared to the preceding three months.

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lusbrands.com revenue decline for last six months
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Top products on lusbrands.comby revenue

#1 Curl Reset Kit
$86.2
Price
$71.4K
Revenue
#2 XXL 3-Step System
$158.1
Price
$48.5K
Revenue
#3 Ultra-Defining Curl Kit
$68.5
Price
$42.7K
Revenue
#4 Liter Shower Set
$102.3
Price
Revenue
#5 Ultra-Hydrating Curl Kit
$71.1
Price
Revenue
#6 1L Conditioner
$53.4
Price
Revenue
#7 Curly 3-Step System
$52
Price
Revenue
#8 1L Shampoo
$53.7
Price
Revenue
#9 1L All-in-One: CURLY
$60
Price
Revenue
#10 Irish Sea Moss Gel
$21.6
Price
Revenue
#1 Curl Reset Kit
$86.2
Price
$71.4K
Revenue
#2 XXL 3-Step System
$158.1
Price
$48.5K
Revenue
#3 Ultra-Defining Curl Kit
$68.5
Price
$42.7K
Revenue
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OVERVIEW
In December 2025, lusbrands.com, operating in the BEAUTY AND COSMETICS sector, generated $15,395 in online sales, significantly below the median of $53,444, while the industry leader, ulta.com, amassed $152,769,917. With a conversion rate of 2.00-2.50%, lusbrands.com fell short of the high benchmark of 4.87% and above the low of 1.29%. The Average Order Value (AOV) ranged from $50-75, well below the high of $191 but above the low of $45. The site recorded 9,383 sessions, starkly lower than the median of 23,270 and a far cry from sephora.com’s peak of 76,213,109.
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lusbrands.com competitors

In December 2025, lusbrands.com generated $15,395 in revenue from 207 transactions and 9,383 sessions, with an average order value (AOV) ranging between $50-$75 and a conversion rate of 2.00-2.50%. In comparison, curlsmith.com outperformed lusbrands.com with revenue of $1,858,468 from 21,775 transactions and 489,474 sessions, boasting an AOV of $75-$100 and a conversion rate of 4.00-4.50%. onlycurls.com and ouidad.com also surpassed lusbrands.com in terms of revenue, transactions, sessions, AOV, and conversion rate. devacurl.com and carolsdaughter.com fell slightly below lusbrands.com in revenue and transactions but had higher AOV and comparable conversion rates. Overall, lusbrands.com faced stiff competition from its rivals in the haircare industry in December 2025, with room for improvement in revenue, transactions, AOV, and conversion rate.

curlsmith.com screenshot
#1 curlsmith.com
1.9M
Revenue
489.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
onlycurls.com screenshot
#2 onlycurls.com
291.8K
Revenue
323.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
ouidad.com screenshot
#3 ouidad.com
405.3K
Revenue
152.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
devacurl.com screenshot
#4 devacurl.com
126.1K
Revenue
64.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
carolsdaughter.com screenshot
#5 carolsdaughter.com
63.3K
Revenue
88.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lusbrands.com vs top market performers
lusbrands.com
top retailers
conversion rate vs average order value for lusbrands.com and its competitors
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Revenue share by device at lusbrands.com

In December large majority of sales on lusbrands.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In December large majority of sales on lusbrands.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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brands overtime comparison

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lusbrands.com channels

Identify top traffic channels that drive growth for lusbrands.comand discover how performance of traffic channels has changed over time.

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lusbrands.com Google Ads spend

Evaluate lusbrands.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lusbrands.com devices

Review lusbrands.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lusbrands.com top markets

Explore lusbrands.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lusbrands.com country & global rank

Assess the ranking of lusbrands.com among other retailers within its primary country and worldwide.

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