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Sep 2024
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Home/Insights/Retailers/hobbylobby.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for hobbylobby.comhobbylobby.com

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9.1M
Revenue
13.4M
Sessions
1.0-1.5%
Conversion rate
$50-75
Average order value
Online only revenue for hobbylobby.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Hobbylobby.com is an online retail platform that offers a wide range of craft and hobby supplies. The website provides a variety of categories including art supplies, sewing materials, home decor, fabric, jewelry making supplies, party essentials, and much more. It is a popular destination for enthusiasts seeking diverse creative products.

hobbylobby.com’s revenueOVER TIME
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Over the past three months, hobbylobby.com revenue has experienced growth of 38%, compared to the preceding three months.

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hobbylobby.com revenue growth for last six months
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OVERVIEW
In September 2024, hobbylobby.com in the CRAFTS industry had a revenue of $9,050,074, making it the largest online store in the category. The conversion rate ranged from 1.00-1.50%, with a very high rate of 4.35% and a low of 1.1%. The average order value (AOV) was between $50-75, with a high of $311 and a low of $41. The website had 13,406,192 sessions, the highest in the category, while the median sessions in CRAFTS were 22,482.
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hobbylobby.com competitors

When comparing hobbylobby.com to its competitors in September 2024, we see that michaels.com leads in revenue with $83,663,801, followed by joann.com at $20,583,392, and then Hobby Lobby at $9,050,074. In terms of transactions, michaels.com also leads with 1,116,998 transactions, while joann.com follows with 335,059 transactions, and Hobby Lobby with 137,028 transactions. For conversion rates, michaels.com has the highest at 3.50-4.00%, followed by Party City at the same rate, and then Hobby Lobby at 1.00-1.50%. Hobby Lobby's average order value (AOV) falls within the same range of $50-75 as michaels.com and Party City, but Dick Blick stands out with an AOV of $150-175. Despite not leading in all metrics, Hobby Lobby remains a strong competitor in the arts and crafts market.

#1 michaels.com
83.7M
Revenue
28.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#2 joann.com
20.6M
Revenue
11.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 dickblick.com
9M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#4 orientaltrading.com
5.5M
Revenue
4.5M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 partycity.com
15.3M
Revenue
6.7M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
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Favicon for hobbylobby.comhobbylobby.com
$9.1M
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Favicon for hobbycraft.co.ukhobbycraft.co.uk
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hobbylobby.com vs top market performers
hobbylobby.com
top retailers
conversion rate vs average order value for hobbylobby.com and its competitors
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hobbylobby.com brandsby revenue

1
Logo for hobby lobbyHobby Lobby
Top retailers:amazon.comebay.comtruegether.com
2
Logo for green tree galleryGreen Tree Gallery
Top retailers:mardel.comamazon.com
3
Logo for brother sister design studioBrother Sister Design Studio
Top retailers:mardel.comamazon.com
4
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Top retailers:ebay.com
5
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Top retailers:amazon.com

hobbylobby.com categoriesby revenue

1
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
2
Furniture
Top retailers:macys.comzara.comralphlauren.com
3
Chalkboards
Top retailers:amazon.comamazon.co.ukwalmart.com
4
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Top retailers:amazon.commichaels.comtableclothsfactory.com
5
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Top retailers:ebay.comkroger.comuline.com
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brands overtime comparison

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hobbylobby.com channels

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hobbylobby.com Google Ads spend

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hobbylobby.com devices

Review hobbylobby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbylobby.com top markets

Explore hobbylobby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbylobby.com country & global rank

Assess the ranking of hobbylobby.com among other retailers within its primary country and worldwide.

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