michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
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michaels.com Annual Revenue and Growth
michaels.com's annual sales on its online store amounted to $881.1M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
michaels.com's monthly revenueOVER TIME
Over the past three months, michaels.com revenue has experienced growth of 85%, compared to the preceding three months.
michaels.com competitors
In November 2025, michaels.com stands out among its competitors in terms of revenue, with $131,381,742, surpassing joann.com ($109,897), hobbylobby.com ($24,964,318), dickblick.com ($11,202,793), orientaltrading.com ($8,224,601), and partycity.com ($663,357). michaels.com also leads in the number of transactions with 1,674,104, followed by hobbylobby.com (262,701), orientaltrading.com (95,192), joann.com (1,453), dickblick.com (72,852), and partycity.com (12,003). The site's sessions reach 37,495,681, exceeding all competitors. While michaels.com has a conversion rate of 4.00-4.50%, dickblick.com is close with 3.00-3.50%, followed by joann.com (1.50-2.00%), orientaltrading.com (2.00-2.50%), hobbylobby.com (1.00-1.50%), and partycity.com (1.50-2.00%). With a higher AOV range of 75-100 compared to competitors, michaels.com demonstrates its strong performance in the market.
Revenue share by device at michaels.com
In November large majority of sales on michaels.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
