michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
GRIPS CUSTOMERS & RESEARCH PARTNERS
michaels.com Annual Revenue and Growth
michaels.com's annual sales on its online store amounted to $961.2M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
michaels.com's monthly revenueOVER TIME
Over the past three months, michaels.com revenue has experienced decline of 45%, compared to the preceding three months.
michaels.com competitors
In May 2026, michaels.com outperformed its competitors significantly, generating $50,035,183 in revenue with a conversion rate of 2.00-2.50%. In contrast, joann.com reported only $13,795 in revenue and a lower conversion rate of 1.50-2.00%, while hobbylobby.com generated $11,713,118, but struggled with a conversion rate of just 0.50-1.00%. dickblick.com, although having a high Average Order Value (AOV) of $150-175, earned $7,442,350 with a conversion rate of 1.50-2.00%. orientaltrading.com outpaced Dickblick in revenue at $7,525,224 and achieved a conversion rate of 2.50-3.00%, while partycity.com lagged behind with $839,788 in revenue and a conversion rate of 1.50-2.00%. Overall, michaels.com leads the craft and DIY market with superior metrics across revenue, transactions, and sessions.
Revenue share by device at michaels.com
In May large majority of sales on michaels.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries michaels.com operates in
michaels.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
