michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
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michaels.com Annual Revenue and Growth
michaels.com's annual sales on its online store amounted to $961.2M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
michaels.com's monthly revenueOVER TIME
Over the past three months, michaels.com revenue has experienced growth of 13%, compared to the preceding three months.
michaels.com competitors
The most striking gap between michaels.com and its closest competitor, hobbylobby.com, lies in revenue, where michaels.com outperforms hobbylobby.com by $59.6 million. In July 2026, michaels.com generated $78.7 million from 823,000 transactions, with 28.2 million sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In contrast, hobbylobby.com achieved $19.1 million in revenue, 148,000 transactions, and 17.3 million sessions, with a higher AOV of $125-150 but a similar conversion rate of 0.50-1.00%. Other competitors like joann.com and dickblick.com significantly trail, with revenues of $8,804 and $9.4 million, respectively, and far fewer transactions and sessions. Overall, michaels.com not only leads the market in revenue and transaction volume but also maintains a strong online presence, reinforcing its dominant position in the crafting and home decor sector.
Revenue share by device at michaels.com
In July large majority of sales on michaels.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries michaels.com operates in
michaels.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
