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Sep 2024
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Home/Insights/Retailers/michaels.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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83.7M
Revenue
28.6M
Sessions
3.5-4.0%
Conversion rate
$50-75
Average order value
Online only revenue for michaels.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.

michaels.com’s revenueOVER TIME
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Over the past three months, michaels.com revenue has experienced growth of 21%, compared to the preceding three months.

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michaels.com revenue growth for last six months
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OVERVIEW
In September 2024, michaels.com in the E COMMERCE AND SHOPPING industry generated $83,663,801 in online sales, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. The store had 28,619,768 sessions, making it the highest in its category. The highest AOV in the category was $349, while the lowest was $58. The median revenue for E COMMERCE AND SHOPPING sites was $116,122, with qvc.com leading with $119,268,006 in revenue. The conversion rate ranged from 0.9% to a high of 3.88%.
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michaels.com competitors

When comparing michaels.com to its competitors, we can see that Michaels has a significantly higher revenue of $83,663,801, with 1,116,998 transactions and 28,619,768 sessions. The average order value (AOV) falls between $50-75, with a conversion rate of 3.50-4.00%. In contrast, dickblick.com has a revenue of $8,952,176, hobbylobby.com has a revenue of $9,050,074, partycity.com has a revenue of $15,273,982, orientaltrading.com has a revenue of $5,542,677, and joann.com has a revenue of $20,583,392. Looking at transactions, sessions, AOV, and conversion rate, Michaels outperforms all its competitors in terms of revenue, transactions, and sessions. However, Hobby Lobby has a significantly lower conversion rate at 1.00-1.50% compared to Michaels.

#1 joann.com
20.6M
Revenue
11.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 hobbylobby.com
9.1M
Revenue
13.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
#3 dickblick.com
9M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#4 orientaltrading.com
5.5M
Revenue
4.5M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 partycity.com
15.3M
Revenue
6.7M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
michaels.com vs top market performers
michaels.com
top retailers
conversion rate vs average order value for michaels.com and its competitors
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michaels.com brandsby revenue

1
Logo for michaelsMichaels
2
Logo for online onlyOnline Only
3
Logo for rainbow dot markers by creatology®Rainbow Dot Markers By Creatology®

michaels.com categoriesby revenue

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brands overtime comparison

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michaels.com channels

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michaels.com Google Ads spend

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michaels.com devices

Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaels.com top markets

Explore michaels.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaels.com country & global rank

Assess the ranking of michaels.com among other retailers within its primary country and worldwide.

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