michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
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michaels.com Annual Revenue and Growth
michaels.com's annual sales on its online store amounted to $961.2M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
michaels.com's monthly revenueOVER TIME
Over the past three months, michaels.com revenue has experienced growth of 37%, compared to the preceding three months.
michaels.com competitors
michaels.com showcases a striking dominance over its competitors, particularly in revenue, transactions, and sessions. In August 2026, michaels.com achieved a remarkable revenue of $81.3 million, vastly outpacing joann.com, which reported a revenue of $5,287. This trend continues as michaels.com also led in transactions, securing 858,000, while joann.com managed only 90. The session figures further highlight michaels.com’s success, with 29.3 million sessions, dwarfing joann.com’s 11,900 sessions. In terms of average order value (AOV), michaels.com falls within the range of $75-100, providing a competitive offering compared to joann.com's $50-75. While hobbylobby.com and dickblick.com feature notable revenues of $21.7 million and $11.1 million, respectively, neither matches the extensive metrics of michaels.com. With a conversion rate of 2.50-3.00%, michaels.com’s effectiveness is well ahead of joann.com's conversion rate of 0.50-1.00%, showcasing its overall superiority in the market.
Revenue share by device at michaels.com
In August large majority of sales on michaels.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries michaels.com operates in
michaels.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
