michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
GRIPS CUSTOMERS & RESEARCH PARTNERS
michaels.com Annual Revenue and Growth
michaels.com's annual sales on its online store amounted to $877.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
michaels.com's monthly revenueOVER TIME
Over the past three months, michaels.com revenue has experienced decline of 55%, compared to the preceding three months.
michaels.com competitors
In April 2026, michaels.com outperformed its competitors with a remarkable revenue of $49,918,452, far exceeding joann.com’s $21,614 and hobbylobby.com’s $10,918,991. michaels.com recorded 665,805 transactions from 23,168,825 sessions, yielding a conversion rate of 2.50-3.00%. joann.com had similar conversion rates but achieved only 493 transactions and an AOV of $25-50. In contrast, hobbylobby.com generated a higher AOV of $75-100 but fell short with only 128,126 transactions and a lower conversion rate of 0.50-1.00%. dickblick.com, although boasting an AOV of $100-125, generated only $5,913,938 in revenue from 55,720 transactions, indicating its niche market. orientaltrading.com and partycity.com had even lower revenues of $6,107,292 and $744,912, respectively, highlighting michaels.com’s dominance in the crafting and DIY market.
Revenue share by device at michaels.com
In April large majority of sales on michaels.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
