michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
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michaels.com Annual Revenue and Growth
michaels.com's annual sales on its online store amounted to $881.1M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
michaels.com's monthly revenueOVER TIME
Over the past three months, michaels.com revenue has experienced growth of 28%, compared to the preceding three months.
michaels.com competitors
In September 2025, michaels.com outperformed its competitors in terms of revenue with $90,352,515. joann.com lagged behind with only $79,437 in revenue. However, hobbylobby.com came close with $9,396,528 in revenue. michaels.com also had the highest number of transactions with 1,181,842, while dickblick.com had 38,425 transactions. In terms of sessions, michaels.com had 30,281,186, outpacing all competitors significantly. The average order value (AOV) for michaels.com ranged between $75-100, similar to hobbylobby.com and orientaltrading.com. michaels.com also had a high conversion rate of 3.50-4.00%, which was higher than all its competitors. Overall, michaels.com emerged as the top performer in terms of revenue, transactions, sessions, AOV, and conversion rate among its competitors in September 2025.
Revenue share by device at michaels.com
In September large majority of sales on michaels.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
