michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
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michaels.com Annual Revenue and Growth
michaels.com's annual sales on its online store amounted to $877.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
michaels.com's monthly revenueOVER TIME
Over the past three months, michaels.com revenue has experienced decline of 47%, compared to the preceding three months.
michaels.com competitors
In March 2026, michaels.com outperformed its competitors in terms of revenue, with a total revenue of $56,272,635. The closest competitor in terms of revenue was hobbylobby.com with $12,239,256, followed by dickblick.com with $6,595,385. In terms of transactions, michaels.com also had the highest number with 727,497 transactions, while hobbylobby.com had 140,872 transactions. michaels.com had a high number of sessions at 24,518,941, outperforming all competitors. The average order value (AOV) for michaels.com ranged from $75 to $100, similar to hobbylobby.com and orientaltrading.com. However, michaels.com had a higher conversion rate of 2.50-3.00%, compared to its competitors joann.com, hobbylobby.com, and party city.com. Overall, michaels.com demonstrated strong performance across all metrics compared to its competitors in the arts and crafts retail industry.
Revenue share by device at michaels.com
In March large majority of sales on michaels.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
