michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
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michaels.com's revenueOVER TIME
Over the past three months, michaels.com revenue has experienced decline of 7.6%, compared to the preceding three months.
michaels.com competitors
In July 2025, michaels.com had a revenue of $57,314,329 with 730,349 transactions and 24,984,162 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, michaels.com outperformed joann.com, which had a revenue of $195,277 with 3,166 transactions and 325,547 sessions, a lower AOV of $50-75, and a conversion rate of 0.50-1.00%. hobbylobby.com had a revenue of $8,811,167 with 108,217 transactions and 16,133,407 sessions, similar AOV of $75-100, and a conversion rate of 0.50-1.00%. michaels.com also fared well against dickblick.com, orientaltrading.com, and partycity.com in terms of revenue, transactions, sessions, AOV, and conversion rate, establishing itself as a strong competitor in the arts and crafts industry.
Revenue share by device at michaels.com
In July large majority of sales on michaels.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
