michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
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michaels.com Annual Revenue and Growth
michaels.com's annual sales on its online store amounted to $881.1M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
michaels.com's monthly revenueOVER TIME
Over the past three months, michaels.com revenue has experienced growth of 78%, compared to the preceding three months.
michaels.com competitors
In December 2025, michaels.com outperformed its competitors in terms of revenue, with a total of $141,051,111. joann.com lagged behind significantly with only $66,835 in revenue. However, hobbylobby.com had a revenue of $20,084,709, dickblick.com had $13,386,534, orientaltrading.com had $6,518,654, and partycity.com had $700,807. michaels.com also had the highest number of transactions at 1,794,985, while hobbylobby.com followed with 224,554 transactions. michaels.com had the second highest number of sessions at 41,916,986, following hobbylobby.com's 23,197,957 sessions. michaels.com had an average order value (AOV) of $75-$100, the same range as hobbylobby.com and orientaltrading.com, while dickblick.com had a higher AOV of $125-$150. michaels.com had the highest conversion rate at 4.00-4.50%, outperforming its competitors in this domain as well.
Revenue share by device at michaels.com
In December large majority of sales on michaels.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
