michaels.com
Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.
GRIPS CUSTOMERS & RESEARCH PARTNERS
michaels.com's revenueOVER TIME
Over the past three months, michaels.com revenue has experienced decline of 1.5%, compared to the preceding three months.
michaels.com competitors
In May 2025, michaels.com stands out among its competitors in the arts and crafts retail sector. With a revenue of $52,811,659 and 657,402 transactions from 20,460,204 sessions, michaels.com boasts a strong average order value (AOV) of $75-$100 and an impressive conversion rate of 3.00-3.50%. In comparison, dickblick.com has a revenue of $5,844,077 with 37,117 transactions and 1,904,857 sessions, a higher AOV of $150-$175, but a lower conversion rate of 1.50-2.00%. hobbylobby.com follows with $8,402,457 in revenue, 103,202 transactions, and 14,590,514 sessions, similar AOV of $75-$100, but a lower conversion rate of 0.50-1.00%. partycity.com, orientaltrading.com, and joann.com also trail behind michaels.com in terms of revenue, transactions, sessions, AOV, and conversion rates. michaels.com clearly leads the pack in performance metrics among its competitors.
Revenue share by device at michaels.com
In May large majority of sales on michaels.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
Gain even more insights with the Grips app
michaels.com channels
Identify top traffic channels that drive growth for michaels.comand discover how performance of traffic channels has changed over time.
michaels.com Google Ads spend
Evaluate michaels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
michaels.com devices
Review michaels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
