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Sep 2024
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Home/Insights/Retailers/pens.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for pens.compens.com

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6.9M
Revenue
841.2K
Sessions
1.5-2.0%
Conversion rate
$400-500
Average order value
Online only revenue for pens.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETING AND ADVERTISING

Pens.com is an online platform offering a diverse selection of writing tools and accessories. The website provides a wide range of pens, including ballpoint, gel, and fountain pens from various renowned brands. Additionally, customers can find customizable options, such as personalized pens, gift sets, and other stationery products.

pens.com’s revenueOVER TIME
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Over the past three months, pens.com revenue has experienced growth of 15%, compared to the preceding three months.

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pens.com revenue growth for last six months
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OVERVIEW
In September 2024, pens.com in the MARKETING AND ADVERTISING industry had online sales revenue of $6,936,212 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $475-500. The store had 841,235 sessions, significantly higher than the median of 39,017 in the industry. However, compared to the largest online store in the category, 4imprint.com with $26,519,561 in revenue and 1,729,481 sessions, pens.com's performance metrics indicate room for improvement in driving more conversions and increasing the AOV.
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pens.com competitors

pens.com ranks second in revenue among its competitors, behind 4imprint.com, with a total of $6,936,212. However, when looking at the number of transactions, pens.com ranks fourth, with 14,452 transactions. In terms of sessions, pens.com also falls behind with 841,235 sessions, placing it in third place. The average order value (AOV) for pens.com falls within the mid-range at $475-500, while the conversion rate is in the middle at 1.50-2.00%. Comparing pens.com to discountmugs.com, 4imprint.com, crestline.com, qualitylogoproducts.com, and 4allpromos.com, pens.com stands out for its balance between revenue, transactions, AOV, and conversion rate, making it a strong competitor in the promotional products industry.

#1 4allpromos.com
3.4M
Revenue
356K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
#2 discountmugs.com
5.1M
Revenue
383.2K
Sessions
4.5-5.0%
Conv. rate
$275-300
AOV
#3 4imprint.com
26.5M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
#4 crestline.com
1.1M
Revenue
87.9K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
#5 qualitylogoproducts.com
642K
Revenue
92.6K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
CLOSEST COMPETITORSby revenue
Favicon for 4imprint.com4imprint.com
Favicon for customink.comcustomink.com
Favicon for pens.compens.com
$6.9M
Favicon for discountmugs.comdiscountmugs.com
Favicon for jetpens.comjetpens.com
Favicon for 4allpromos.com4allpromos.com
Favicon for anypromo.comanypromo.com
Favicon for positivepromotions.compositivepromotions.com
Favicon for crestline.comcrestline.com
Favicon for goldspot.comgoldspot.com
TOP MARKET PERFORMERSby revenue
1
Favicon for 4imprint.com4imprint.com
$26.5M
2
Favicon for customink.comcustomink.com
3
Favicon for pens.compens.com
4
Favicon for discountmugs.comdiscountmugs.com
5
Favicon for jetpens.comjetpens.com
6
Favicon for 4allpromos.com4allpromos.com
7
Favicon for anypromo.comanypromo.com
8
Favicon for positivepromotions.compositivepromotions.com
9
Favicon for crestline.comcrestline.com
10
Favicon for goldspot.comgoldspot.com
pens.com vs top market performers
pens.com
top retailers
conversion rate vs average order value for pens.com and its competitors
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pens.com brandsby revenue

1
Logo for (uwn)(uwn)
2
Logo for (uev)(uev)
3
Logo for golf mateGolf Mate
4
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5
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pens.com categoriesby revenue

1
Pens
Top retailers:gouletpens.com4imprint.comamazon.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Sporting Goods
Top retailers:ikea.comwayfair.comnordstrom.com
4
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Top retailers:amazon.comamazon.deartifactuprising.com
5
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Top retailers:amazon.comamazon.de4imprint.com
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brands overtime comparison

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pens.com channels

Identify top traffic channels that drive growth for pens.comand discover how performance of traffic channels has changed over time.

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pens.com Google Ads spend

Evaluate pens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pens.com devices

Review pens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pens.com top markets

Explore pens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pens.com country & global rank

Assess the ranking of pens.com among other retailers within its primary country and worldwide.

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