Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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20.9M
Revenue
2M
Sessions
6.5-7.0%
Conv. rate
$150-175
AOV
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Vons.com is an online grocery store offering a wide range of products. They sell groceries, household essentials, fresh produce, meat, seafood, dairy products, bakery items, and more. Customers can conveniently browse various categories, order online, and have their items delivered or schedule a pickup at their nearest physical store location.

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vons.com's revenueOVER TIME
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Over the past three months, vons.com revenue has experienced decline of 4.1%, compared to the preceding three months.

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vons.com revenue decline for last six months
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OVERVIEW
In July 2025, vons.com in the FOOD AND DRINK industry had a revenue of $20,937,319, conversion rate of 6.50-7.00%, and an AOV of $150-175. They recorded 2,027,501 sessions. Compared to the median revenue of $49,616, vons.com falls below but outperforms the lowest conversion rate of 0.89% and AOV of $53. However, they have a lower conversion rate and AOV compared to the very high rates in the industry. With sessions significantly lower than the median of 17,633, vons.com trails behind nespresso.com, the top performer in online sales with $102,024,373 revenue and 14,465,330 sessions.
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vons.com competitors

In July 2025, vons.com reported a revenue of $20,937,319 with 136,661 transactions and 2,027,501 sessions. The average order value (AOV) for vons.com ranged between $150-175, and the conversion rate was 6.50-7.00%. Comparing these metrics to its competitors, albertsons.com had a slightly higher revenue of $21,849,555 but significantly more transactions (289,003) and sessions (5,705,152). safeway.com outperformed all others in revenue with $195,486,779, the highest number of transactions (1,668,836), and sessions (14,047,065). Shaw's had the highest AOV at $225-250, while Jewel Osco had a similar AOV to vons.com but a slightly higher conversion rate. ralphs.com had lower revenue, transactions, and sessions compared to vons.com and its competitors. Overall, vons.com falls within the range of its competitors but may benefit from increasing its transactions and sessions to match the top performers in the industry.

albertsons.com screenshot
#1 albertsons.com
21.8M
Revenue
5.7M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
safeway.com screenshot
#2 safeway.com
195.5M
Revenue
14M
Sessions
11.5-12.0%
Conv. rate
$100-125
AOV
shaws.com screenshot
#3 shaws.com
19.2M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
jewelosco.com screenshot
#4 jewelosco.com
20.5M
Revenue
3.1M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
ralphs.com screenshot
#5 ralphs.com
14.6M
Revenue
2.8M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
vons.com vs top market performers
vons.com
top retailers
conversion rate vs average order value for vons.com and its competitors
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Revenue share by device at vons.com

In July large majority of sales on vons.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on vons.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vons.com channels

Identify top traffic channels that drive growth for vons.comand discover how performance of traffic channels has changed over time.

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vons.com Google Ads spend

Evaluate vons.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vons.com devices

Review vons.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vons.com top markets

Explore vons.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vons.com country & global rank

Assess the ranking of vons.com among other retailers within its primary country and worldwide.

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