Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for vons.comvons.com

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18.4M
Revenue
Sep 25
1.9M
Sessions
Sep 25
6.5-7.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Vons.com is an online grocery store offering a wide range of products. They sell groceries, household essentials, fresh produce, meat, seafood, dairy products, bakery items, and more. Customers can conveniently browse various categories, order online, and have their items delivered or schedule a pickup at their nearest physical store location.

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vons.com Annual Revenue and Growth

vons.com's annual sales on its online store amounted to $322.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$322.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vons.com revenue by year

vons.com's monthly revenueOVER TIME
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Over the past three months, vons.com revenue has experienced decline of 10%, compared to the preceding three months.

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vons.com revenue decline for last six months
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OVERVIEW
In September 2025, vons.com generated $18,400,009 in online sales, significantly lower than the food_and_drink industry median of $50,437, with a notable conversion rate of 6.50-7.00%, surpassing the high benchmark of 4.99%. The Average Order Value (AOV) ranged from $125-150, also above the low of $54 but below the high of $340. The website attracted 1,871,435 sessions, far below nespresso.com’s impressive 15,599,588 sessions and the industry median of 16,302, indicating a potential area for growth despite strong conversion and AOV metrics in a competitive landscape.
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vons.com competitors

In September 2025, vons.com generated $18,400,009 in revenue from 123,133 transactions and 1,871,435 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 6.50-7.00%. Compared to its competitors, vons.com falls behind safeway.com, which saw $161,348,942 in revenue from 1,597,756 transactions and 12,989,969 sessions, with an AOV of $100-125 and a high conversion rate of 12.00-12.50%. However, vons.com outperformed ralphs.com and shaws.com in terms of revenue and sessions, but had a lower AOV than shaws.com. albertsons.com had a higher revenue and more transactions and sessions than vons.com, but with a lower AOV. Overall, vons.com remains competitive in the online grocery market, holding its ground against some of the industry's top players while focusing on improving its conversion rate and AOV metrics.

albertsons.com screenshot
#1 albertsons.com
27.9M
Revenue
5.3M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
safeway.com screenshot
#2 safeway.com
161.3M
Revenue
13M
Sessions
12.0-12.5%
Conv. rate
$100-125
AOV
shaws.com screenshot
#3 shaws.com
18.6M
Revenue
2M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
jewelosco.com screenshot
#4 jewelosco.com
20.5M
Revenue
2.5M
Sessions
7.5-8.0%
Conv. rate
$100-125
AOV
ralphs.com screenshot
#5 ralphs.com
14.4M
Revenue
2.3M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
vons.com vs top market performers
vons.com
top retailers
conversion rate vs average order value for vons.com and its competitors
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Revenue share by device at vons.com

In September large majority of sales on vons.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on vons.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vons.com channels

Identify top traffic channels that drive growth for vons.comand discover how performance of traffic channels has changed over time.

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vons.com Google Ads spend

Evaluate vons.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vons.com devices

Review vons.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vons.com top markets

Explore vons.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vons.com country & global rank

Assess the ranking of vons.com among other retailers within its primary country and worldwide.

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