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Oct 2025
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Home/Insights/Retailers/peepers.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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394.4K
Revenue
Oct 25
240.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Peepers.com is an online platform offering a variety of eyewear options for men and women. Their product range includes reading glasses, sunglasses, and blue-light glasses. Additionally, they provide a wide selection of frame styles, lens types, and magnification strengths, catering to different visual needs and preferences.

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peepers.com Annual Revenue and Growth

peepers.com's annual sales on its online store amounted to $4.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peepers.com revenue by year

peepers.com's monthly revenueOVER TIME
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Over the past three months, peepers.com revenue has experienced growth of 6.1%, compared to the preceding three months.

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peepers.com revenue growth for last six months
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Top products on peepers.comby revenue

#1 Take a Bow (Progressive)
$224.4
Price
$56.1K
Revenue
#2 Birdie (Blue Light)
$159.6
Price
$45.8K
Revenue
#3 Kent (Blue Light)
$109.7
Price
$38K
Revenue
#4 Dante (Blue Light)
$250.6
Price
Revenue
#5 Next Level (Progressives)
$326.5
Price
Revenue
#6 Cavern (Blue Light)
$200.3
Price
Revenue
#7 Piper (Blue Light)
$165.2
Price
Revenue
#8 Jude (Progressives)
$203
Price
Revenue
#9 Brady (Progressive)
$503.5
Price
Revenue
#10 Octavia (Progressive)
$182.7
Price
Revenue
#1 Take a Bow (Progressive)
$224.4
Price
$56.1K
Revenue
#2 Birdie (Blue Light)
$159.6
Price
$45.8K
Revenue
#3 Kent (Blue Light)
$109.7
Price
$38K
Revenue
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OVERVIEW
In October 2025, peepers.com achieved an impressive revenue of $394,369, significantly surpassing the lifestyle/fashion and apparel median of $80,524, while also maintaining a conversion rate of 2.50-3.00%, slightly below the category high of 3.36%. Their average order value (AOV) ranged between $50-75, nearing the lower end of the spectrum compared to the industry high of $378. Additionally, peepers.com recorded 240,404 sessions, well above the median of 33,163, yet still far behind the industry leader, shein.com, which amassed a staggering 321,650,758 sessions.
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peepers.com competitors

In October 2025, peepers.com saw revenue of $394,369 with 6,338 transactions and 240,404 sessions, boasting a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. Comparing this to its competitors, readers.com had higher revenue at $527,533 with 9,542 transactions and 184,561 sessions, along with a higher conversion rate of 5.00-5.50%. fostergrant.com also outperformed peepers.com in revenue with $442,391, 6,921 transactions, and 175,684 sessions, and a conversion rate of 3.50-4.00%. On the other hand, icueyewear.com had significantly lower revenue at $29,228 with 295 transactions and 12,587 sessions, but a slightly higher AOV of $75-100. eyebobs.com and lookoptic.com also showed higher revenue and AOV compared to peepers.com, with eyebobs.com having the highest AOV of $125-150 but the lowest conversion rate.

readers.com screenshot
#1 readers.com
527.5K
Revenue
184.6K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
fostergrant.com screenshot
#2 fostergrant.com
442.4K
Revenue
175.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
icueyewear.com screenshot
#3 icueyewear.com
29.2K
Revenue
12.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
eyebobs.com screenshot
#4 eyebobs.com
95.8K
Revenue
117.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lookoptic.com screenshot
#5 lookoptic.com
564.8K
Revenue
298.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
peepers.com vs top market performers
peepers.com
top retailers
conversion rate vs average order value for peepers.com and its competitors
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Revenue share by device at peepers.com

In October large majority of sales on peepers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on peepers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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peepers.com channels

Identify top traffic channels that drive growth for peepers.comand discover how performance of traffic channels has changed over time.

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peepers.com Google Ads spend

Evaluate peepers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peepers.com devices

Review peepers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peepers.com top markets

Explore peepers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peepers.com country & global rank

Assess the ranking of peepers.com among other retailers within its primary country and worldwide.

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