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Sep 2025
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Home/Insights/Retailers/peepers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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349.7K
Revenue
Sep 25
174K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Peepers.com is an online platform offering a variety of eyewear options for men and women. Their product range includes reading glasses, sunglasses, and blue-light glasses. Additionally, they provide a wide selection of frame styles, lens types, and magnification strengths, catering to different visual needs and preferences.

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peepers.com Annual Revenue and Growth

peepers.com's annual sales on its online store amounted to $4.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peepers.com revenue by year

peepers.com's monthly revenueOVER TIME
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Over the past three months, peepers.com revenue has experienced growth of 11%, compared to the preceding three months.

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peepers.com revenue growth for last six months
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Top products on peepers.comby revenue

#1 Center Stage
$222.6
Price
$75K
Revenue
#2 Strut (Blue Light)
$506.9
Price
$67.9K
Revenue
#3 Denver (Blue Light)
$720.6
Price
$56.2K
Revenue
#4 Kent (Blue Light)
$110.9
Price
Revenue
#5 Take a Bow (Progressive)
$250.9
Price
Revenue
#6 Next Level (Progressives)
$260.4
Price
Revenue
#7 Dante (Blue Light)
$342.8
Price
Revenue
#8 Birdie (Blue Light)
$144.8
Price
Revenue
#9 Cavern (Blue Light)
$201.4
Price
Revenue
#10 Betsy (Blue Light)
$315.5
Price
Revenue
#1 Center Stage
$222.6
Price
$75K
Revenue
#2 Strut (Blue Light)
$506.9
Price
$67.9K
Revenue
#3 Denver (Blue Light)
$720.6
Price
$56.2K
Revenue
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OVERVIEW
In September 2025, peepers.com achieved online sales revenue of $349,722, significantly surpassing the FASHION AND APPAREL median of $74,931, while its conversion rate of 3.00-3.50% aligns closely with the high benchmark of 3.2%. The average order value (AOV) ranged from $50-75, compared to the category's high of $382, and it garnered 173,966 sessions, well above the median of 34,221 but far below industry leader shein.com, which had 297,137,690 sessions. Overall, peepers.com demonstrates strong performance in revenue and conversion, though there are opportunities for growth in AOV and traffic compared to top competitors.
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peepers.com competitors

In September 2025, when comparing peepers.com to its competitors, readers.com stands out with higher revenue of $379,607, more transactions at 7,049, and slightly higher conversion rates ranging from 3.50-4.00. On the other hand, fostergrant.com lags behind with revenue of $239,488, 3,772 transactions, and a lower conversion rate of 2.50-3.00 compared to peepers.com. icueyewear.com has significantly lower revenue at $15,670 and fewer transactions and sessions, indicating a lower level of activity. eyebobs.com shows lower revenue and a wide range of average order value ($125-150) but with a lower conversion rate of 0.50-1.00. lookoptic.com surpasses peepers.com in revenue with $436,864 and has a higher average order value, but peepers.com outperforms in terms of conversion rates at 3.00-3.50.

readers.com screenshot
#1 readers.com
379.6K
Revenue
178.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
fostergrant.com screenshot
#2 fostergrant.com
239.5K
Revenue
133.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
icueyewear.com screenshot
#3 icueyewear.com
15.7K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
eyebobs.com screenshot
#4 eyebobs.com
62.8K
Revenue
64.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lookoptic.com screenshot
#5 lookoptic.com
436.9K
Revenue
142.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
peepers.com vs top market performers
peepers.com
top retailers
conversion rate vs average order value for peepers.com and its competitors
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Revenue share by device at peepers.com

In September large majority of sales on peepers.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on peepers.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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peepers.com channels

Identify top traffic channels that drive growth for peepers.comand discover how performance of traffic channels has changed over time.

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peepers.com Google Ads spend

Evaluate peepers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peepers.com devices

Review peepers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peepers.com top markets

Explore peepers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peepers.com country & global rank

Assess the ranking of peepers.com among other retailers within its primary country and worldwide.

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