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Nov 2025
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Home/Insights/Retailers/peepers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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558.9K
Revenue
Nov 25
302.3K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Peepers.com is an online platform offering a variety of eyewear options for men and women. Their product range includes reading glasses, sunglasses, and blue-light glasses. Additionally, they provide a wide selection of frame styles, lens types, and magnification strengths, catering to different visual needs and preferences.

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peepers.com Annual Revenue and Growth

peepers.com's annual sales on its online store amounted to $4.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
peepers.com revenue by year

peepers.com's monthly revenueOVER TIME
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Over the past three months, peepers.com revenue has experienced growth of 18%, compared to the preceding three months.

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peepers.com revenue growth for last six months
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Top products on peepers.comby revenue

#1 Take a Bow (Progressive)
$208
Price
$67.6K
Revenue
#2 Dante (Blue Light)
$310.9
Price
$50.1K
Revenue
#3 Kent (Blue Light)
$85.3
Price
$43.5K
Revenue
#4 Birdie (Blue Light)
$112.9
Price
Revenue
#5 Next Level (Progressives)
$376.4
Price
Revenue
#6 Dante (Blue Light)
$120.6
Price
Revenue
#7 Cavern (Blue Light)
$183.9
Price
Revenue
#8 Bengal (Blue Light)
$183.7
Price
Revenue
#9 Piper (Blue Light)
$154.2
Price
Revenue
#10 Faye (Blue Light)
$103
Price
Revenue
#1 Take a Bow (Progressive)
$208
Price
$67.6K
Revenue
#2 Dante (Blue Light)
$310.9
Price
$50.1K
Revenue
#3 Kent (Blue Light)
$85.3
Price
$43.5K
Revenue
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OVERVIEW
In November 2025, peepers.com generated $558,879 in online sales, significantly outperforming the FASHION AND APPAREL median of $93,064. Its conversion rate ranged from 2.50% to 3.00%, closely trailing the high benchmark of 3.37%, while its average order value (AOV) fell between $50 and $75, lower than the high AOV of $375. With 302,282 sessions, peepers.com surpassed the lifestyle median of 36,492 but remained far from the industry leader, shein.com, which dominated with $916,157,774 in revenue and 342,497,064 sessions, highlighting the competitive landscape of the lifestyle and fashion apparel sector.
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peepers.com competitors

In November 2025, peepers.com generated a revenue of $558,879 with 8,696 transactions and 302,282 sessions, boasting a conversion rate of 2.50-3.00 and an average order value (AOV) of $50-75. Compared to its competitors, peepers.com falls slightly behind readers.com, which had a revenue of $559,981 from 10,134 transactions and 218,413 sessions, with a higher conversion rate of 4.50-5.00. fostergrant.com also outperformed peepers.com with a revenue of $494,992 from 7,688 transactions and 148,022 sessions, showcasing a conversion rate of 5.00-5.50. However, peepers.com outshines icueyewear.com, eyebobs.com, and lookoptic.com in terms of revenue, transactions, and sessions, indicating a competitive position within the market despite facing stiff competition from readers.com and fostergrant.com.

readers.com screenshot
#1 readers.com
560K
Revenue
218.4K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
fostergrant.com screenshot
#2 fostergrant.com
495K
Revenue
148K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
icueyewear.com screenshot
#3 icueyewear.com
29.2K
Revenue
13.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
eyebobs.com screenshot
#4 eyebobs.com
103.7K
Revenue
87.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
lookoptic.com screenshot
#5 lookoptic.com
634.4K
Revenue
349.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
peepers.com vs top market performers
peepers.com
top retailers
conversion rate vs average order value for peepers.com and its competitors
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Revenue share by device at peepers.com

In November large majority of sales on peepers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on peepers.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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peepers.com channels

Identify top traffic channels that drive growth for peepers.comand discover how performance of traffic channels has changed over time.

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peepers.com Google Ads spend

Evaluate peepers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peepers.com devices

Review peepers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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peepers.com top markets

Explore peepers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peepers.com country & global rank

Assess the ranking of peepers.com among other retailers within its primary country and worldwide.

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