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Oct 2025
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Home/Insights/Retailers/shoot-straight.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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356.6K
Revenue
Oct 25
75.9K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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Shoot-straight.com is a website that offers a wide variety of firearms and shooting accessories for sale. Their inventory includes pistols, rifles, shotguns, and other related products. The website provides a convenient platform for enthusiasts to browse and purchase firearms, ammunition, optics, holsters, and other shooting supplies.

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shoot-straight.com Annual Revenue and Growth

shoot-straight.com's annual sales on its online store amounted to $5.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shoot-straight.com revenue by year

shoot-straight.com's monthly revenueOVER TIME
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Over the past three months, shoot-straight.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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shoot-straight.com revenue decline for last six months
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OVERVIEW
In October 2025, shoot-straight.com achieved $356,640 in online sales, significantly exceeding the SPORTS median of $103,393, while its conversion rate ranged from 0.50% to 1.00%, notably below the industry's high of 2.58%. The average order value (AOV) stood between $500 and $525, lower than the sector's high of $652, with 75,864 sessions, surpassing the median of 38,088 but dwarfed by gunbroker.com's impressive 13,734,560 sessions. Overall, shoot-straight.com demonstrates strong revenue performance but reveals areas for improvement in conversion rate and AOV to better compete in the industry.
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shoot-straight.com competitors

In October 2025, when comparing shoot-straight.com to its competitors, it is clear that shoot-straight.com falls in the middle of the pack in terms of revenue and transactions. While shoot-straight.com generated $356,640 in revenue from 707 transactions with 75,864 sessions, its competitors show a wide range of performance. smith-wesson.com leads the pack with $4,631,145 in revenue from 8,846 transactions and 2,035,458 sessions, followed by rkguns.com with $3,162,481 in revenue from 11,676 transactions and 1,129,713 sessions. gunbuyer.com closely trails shoot-straight.com with $337,144 in revenue from 1,052 transactions and 93,607 sessions. In terms of Average Order Value (AOV) and conversion rate, shoot-straight.com and its competitors generally fall within similar ranges. Overall, shoot-straight.com is competitive within its industry but has room for growth to match the performance of its top competitors.

smith-wesson.com screenshot
#1 smith-wesson.com
4.6M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
3.2M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
337.1K
Revenue
93.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
sccy.com screenshot
#4 sccy.com
28.8K
Revenue
11K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
harrysholsters.com screenshot
#5 harrysholsters.com
15.9K
Revenue
53.6K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
shoot-straight.com vs top market performers
shoot-straight.com
top retailers
conversion rate vs average order value for shoot-straight.com and its competitors
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Revenue share by device at shoot-straight.com

In October large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 5.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 5.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shoot-straight.com channels

Identify top traffic channels that drive growth for shoot-straight.comand discover how performance of traffic channels has changed over time.

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shoot-straight.com Google Ads spend

Evaluate shoot-straight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoot-straight.com devices

Review shoot-straight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoot-straight.com top markets

Explore shoot-straight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoot-straight.com country & global rank

Assess the ranking of shoot-straight.com among other retailers within its primary country and worldwide.

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