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May 2026
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Home/Insights/Retailers/shoot-straight.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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406.2K
Revenue
May 26
72.9K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$500-600
AOV
May 26
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Shoot-straight.com is a website that offers a wide variety of firearms and shooting accessories for sale. Their inventory includes pistols, rifles, shotguns, and other related products. The website provides a convenient platform for enthusiasts to browse and purchase firearms, ammunition, optics, holsters, and other shooting supplies.

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shoot-straight.com Annual Revenue and Growth

shoot-straight.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shoot-straight.com revenue by year

shoot-straight.com's monthly revenueOVER TIME
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Over the past three months, shoot-straight.com revenue has experienced decline of 5.3%, compared to the preceding three months.

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shoot-straight.com revenue decline for last six months
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OVERVIEW
In May 2026, shoot-straight.com generated $406,166 in revenue, significantly surpassing the SPORTS median of $105,886, though still far behind industry leader gunbroker.com at $328,707,341; the site achieved a conversion rate of 1.00-1.50%, lower than the high of 2.62%, with an average order value (AOV) ranging from $525 to $550, also below the top AOV of $630; with 72,907 sessions, shoot-straight.com exceeded the median of 40,086, indicating a robust performance within its niche.
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shoot-straight.com competitors

As of May 2026, shoot-straight.com generated $406,166 in revenue with a conversion rate between 1.00% and 1.50%, handling 72,907 sessions and 757 transactions, showcasing a solid performance in the competitive firearms market. In comparison, smith-wesson.com led the field with a staggering revenue of $5,780,812, but it struggled with a conversion rate of just 0.00% to 0.50%. rkguns.com, while lower in revenue at $2,829,450, achieved a similar conversion rate of 1.00% to 1.50% with 10,223 transactions. gunbuyer.com recorded revenue of $347,604 and a 1.00% to 1.50% conversion rate, processing 106,040 sessions. Other competitors like sccy.com and harrysholsters.com displayed lower revenues and less effective conversion rates. Overall, shoot-straight.com holds a competitive edge in its conversion efficiency relative to several rivals despite its smaller revenue scale.

smith-wesson.com screenshot
#1 smith-wesson.com
5.8M
Revenue
2.3M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
2.8M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
347.6K
Revenue
106K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
sccy.com screenshot
#4 sccy.com
21.2K
Revenue
7.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
harrysholsters.com screenshot
#5 harrysholsters.com
9.8K
Revenue
46.7K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
shoot-straight.com vs top market performers
shoot-straight.com
top retailers
conversion rate vs average order value for shoot-straight.com and its competitors
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Revenue share by device at shoot-straight.com

In May large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shoot-straight.com operates in

shoot-straight.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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shoot-straight.com channels

Identify top traffic channels that drive growth for shoot-straight.comand discover how performance of traffic channels has changed over time.

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shoot-straight.com Google Ads spend

Evaluate shoot-straight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoot-straight.com devices

Review shoot-straight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoot-straight.com top markets

Explore shoot-straight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoot-straight.com country & global rank

Assess the ranking of shoot-straight.com among other retailers within its primary country and worldwide.

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