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Dec 2025
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Home/Insights/Retailers/shoot-straight.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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415.6K
Revenue
Dec 25
91.7K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Shoot-straight.com is a website that offers a wide variety of firearms and shooting accessories for sale. Their inventory includes pistols, rifles, shotguns, and other related products. The website provides a convenient platform for enthusiasts to browse and purchase firearms, ammunition, optics, holsters, and other shooting supplies.

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shoot-straight.com Annual Revenue and Growth

shoot-straight.com's annual sales on its online store amounted to $5.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shoot-straight.com revenue by year

shoot-straight.com's monthly revenueOVER TIME
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Over the past three months, shoot-straight.com revenue has experienced growth of 47%, compared to the preceding three months.

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shoot-straight.com revenue growth for last six months
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OVERVIEW
In December 2025, shoot-straight.com generated online sales revenue of $415,561, significantly surpassing the SPORTS median of $110,843, though far behind the industry leader gunbroker.com at $333,534,269. The site experienced 91,718 sessions, exceeding the median of 41,382 but still a fraction of gunbroker.com's 14,932,027 sessions. With a conversion rate of 0.50-1.00%, shoot-straight.com fell within the lower range compared to the very high rate of 2.62%, while its average order value (AOV) of $475-500 was below the category's high of $632.
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shoot-straight.com competitors

In December 2025, shoot-straight.com reported a revenue of $415,561 with 852 transactions and 91,718 sessions, boasting an average order value (AOV) of $475-500 and a conversion rate of 0.50-1.00%. When compared to its competitors, shoot-straight.com falls behind in terms of revenue. For instance, smith-wesson.com generated $4,650,205 in revenue with 8,995 transactions and over 2 million sessions, while rkguns.com and gunbuyer.com also outperformed shoot-straight.com in terms of revenue. However, shoot-straight.com surpasses sccy.com and harrysholsters.com in terms of revenue. Additionally, shoot-straight.com competes well with its competitors in terms of conversion rate, as it falls within the range of its competitors' rates. Overall, while shoot-straight.com may not lead in revenue, its conversion rate is competitive in the industry.

smith-wesson.com screenshot
#1 smith-wesson.com
4.7M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
3.4M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
417.3K
Revenue
124.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
sccy.com screenshot
#4 sccy.com
25.3K
Revenue
8.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
harrysholsters.com screenshot
#5 harrysholsters.com
19.4K
Revenue
53.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
shoot-straight.com vs top market performers
shoot-straight.com
top retailers
conversion rate vs average order value for shoot-straight.com and its competitors
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Revenue share by device at shoot-straight.com

In December large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shoot-straight.com channels

Identify top traffic channels that drive growth for shoot-straight.comand discover how performance of traffic channels has changed over time.

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shoot-straight.com Google Ads spend

Evaluate shoot-straight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoot-straight.com devices

Review shoot-straight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoot-straight.com top markets

Explore shoot-straight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoot-straight.com country & global rank

Assess the ranking of shoot-straight.com among other retailers within its primary country and worldwide.

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