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Jan 2026
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Home/Insights/Retailers/shoot-straight.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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383.4K
Revenue
Jan 26
85K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Shoot-straight.com is a website that offers a wide variety of firearms and shooting accessories for sale. Their inventory includes pistols, rifles, shotguns, and other related products. The website provides a convenient platform for enthusiasts to browse and purchase firearms, ammunition, optics, holsters, and other shooting supplies.

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shoot-straight.com Annual Revenue and Growth

shoot-straight.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shoot-straight.com revenue by year

shoot-straight.com's monthly revenueOVER TIME
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Over the past three months, shoot-straight.com revenue has experienced growth of 29%, compared to the preceding three months.

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shoot-straight.com revenue growth for last six months
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OVERVIEW
In January 2026, shoot-straight.com generated $383,354 in online sales, significantly surpassing the SPORTS median of $109,374, though trailing behind the leading site, gunbroker.com, at $331,602,389. The site achieved a conversion rate between 0.50-1.00%, which is within the lower end of the industry's range. With an average order value (AOV) between $475-500, it remains below the high AOV of $639. The site recorded 85,040 sessions, exceeding the industry median of 44,742, yet far from gunbroker.com’s dominant 14,743,769 sessions, highlighting potential areas for growth in user engagement and sales performance.
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shoot-straight.com competitors

When comparing shoot-straight.com to its competitors in January 2026, some notable differences stand out. In terms of revenue, shoot-straight.com generated $383,354 from 777 transactions and 85,040 sessions, with an average order value (AOV) ranging from $475 to $500 and a conversion rate between 0.50% to 1.00%. In contrast, smith-wesson.com leads the pack with $5,855,653 in revenue from 11,253 transactions and 2,411,944 sessions, boasting an AOV of $500 to $525 but a lower conversion rate of 0.00% to 0.50%. Other competitors like rkguns.com and gunbuyer.com also outperform shoot-straight.com in terms of revenue and sessions, despite having different AOV and conversion rate ranges. However, shoot-straight.com fares better than sccy.com and harrysholsters.com in revenue and transactions, with comparable conversion rates and slightly higher AOV.

smith-wesson.com screenshot
#1 smith-wesson.com
5.9M
Revenue
2.4M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
3.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
379.4K
Revenue
118.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
sccy.com screenshot
#4 sccy.com
20.1K
Revenue
7.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
harrysholsters.com screenshot
#5 harrysholsters.com
7.8K
Revenue
44K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
shoot-straight.com vs top market performers
shoot-straight.com
top retailers
conversion rate vs average order value for shoot-straight.com and its competitors
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Revenue share by device at shoot-straight.com

In January large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shoot-straight.com channels

Identify top traffic channels that drive growth for shoot-straight.comand discover how performance of traffic channels has changed over time.

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shoot-straight.com Google Ads spend

Evaluate shoot-straight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoot-straight.com devices

Review shoot-straight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoot-straight.com top markets

Explore shoot-straight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoot-straight.com country & global rank

Assess the ranking of shoot-straight.com among other retailers within its primary country and worldwide.

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