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Sep 2026
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Home/Insights/Retailers/shoot-straight.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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309.2K
Revenue
Sep 26
72.7K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$500-600
AOV
Sep 26
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Shoot-straight.com is a website that offers a wide variety of firearms and shooting accessories for sale. Their inventory includes pistols, rifles, shotguns, and other related products. The website provides a convenient platform for enthusiasts to browse and purchase firearms, ammunition, optics, holsters, and other shooting supplies.

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shoot-straight.com Annual Revenue and Growth

shoot-straight.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shoot-straight.com revenue by year

shoot-straight.com's monthly revenueOVER TIME
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Over the past three months, shoot-straight.com revenue has experienced decline of 14%, compared to the preceding three months.

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shoot-straight.com revenue decline for last six months
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OVERVIEW
shoot-straight.com outperforms the average store in the hunting and shooting category across various metrics. In September 2026, it generated $309,000 in revenue, significantly higher than the average store's $94,600. Its conversion rate of 0.50-1.00% aligns with the category's typical range of 0.45% to 2.59%. The average order value stands at $550-575, comfortably within the typical range of $109 to $691. With 72,700 sessions, shoot-straight.com also surpasses the average store's 36,300 sessions per month.
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shoot-straight.com competitors

In September 2026, smith-wesson.com led the market with impressive revenue of $5.5 million and 9,485 transactions from 2.1 million sessions, showcasing a solid AOV range of $575-600. shoot-straight.com, with revenue of $309,000, ranks third among its competitors, achieving 538 transactions and 72,700 sessions, alongside an AOV of $550-575. It trails behind rkguns.com, which generated $2.7 million with 9,420 transactions from 1 million sessions, and has a comparable conversion rate of 0.50-1.00%. gunbuyer.com, while lower in revenue at $272,000, outperforms with a conversion rate of 1.00-1.50%. Overall, shoot-straight.com has room for growth against its more established competitors.

smith-wesson.com screenshot
#1 smith-wesson.com
5.5M
Revenue
2.1M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
2.7M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
272.2K
Revenue
77.3K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
sccy.com screenshot
#4 sccy.com
10K
Revenue
3.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
harrysholsters.com screenshot
#5 harrysholsters.com
8.9K
Revenue
43.8K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
shoot-straight.com vs top market performers
shoot-straight.com
top retailers
conversion rate vs average order value for shoot-straight.com and its competitors
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Revenue share by device at shoot-straight.com

In September large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shoot-straight.com operates in

shoot-straight.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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shoot-straight.com channels

Identify top traffic channels that drive growth for shoot-straight.comand discover how performance of traffic channels has changed over time.

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shoot-straight.com Google Ads spend

Evaluate shoot-straight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoot-straight.com devices

Review shoot-straight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoot-straight.com top markets

Explore shoot-straight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoot-straight.com country & global rank

Assess the ranking of shoot-straight.com among other retailers within its primary country and worldwide.

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