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Jun 2026
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Home/Insights/Retailers/shoot-straight.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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398.4K
Revenue
Jun 26
67.7K
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$500-600
AOV
Jun 26
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Shoot-straight.com is a website that offers a wide variety of firearms and shooting accessories for sale. Their inventory includes pistols, rifles, shotguns, and other related products. The website provides a convenient platform for enthusiasts to browse and purchase firearms, ammunition, optics, holsters, and other shooting supplies.

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shoot-straight.com Annual Revenue and Growth

shoot-straight.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shoot-straight.com revenue by year

shoot-straight.com's monthly revenueOVER TIME
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Over the past three months, shoot-straight.com revenue has experienced decline of 16%, compared to the preceding three months.

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shoot-straight.com revenue decline for last six months
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OVERVIEW
In June 2026, shoot-straight.com achieved online sales revenue of $398,352, significantly surpassing the sports/hunting and shooting median of $97,033, though far behind the industry leader, gunbroker.com, with $300,771,785. Its conversion rate ranged from 1.00-1.50%, lower than the sector’s high of 2.6%, with an average order value (AOV) of $525-550, below the high of $642. The site attracted 67,723 sessions, above the median of 38,462, yet a fraction of gunbroker.com’s 11,545,567 sessions, indicating solid performance relative to competitors within the sports/hunting and shooting sector.
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shoot-straight.com competitors

In June 2026, shoot-straight.com generated $398,352 in revenue from 745 transactions across 67,723 sessions, with an average order value (AOV) of $525-550 and a conversion rate of 1.00-1.50%. In comparison, smith-wesson.com significantly outperformed with $5,162,858 in revenue from 9,285 transactions, albeit at a lower AOV of $550-575 and a conversion rate of 0.00-0.50%. rkguns.com reported $2,699,582 in revenue, also with a higher number of transactions (9,745) but a much lower AOV of $275-300 and a conversion rate of 0.50-1.00%. gunbuyer.com had similar revenue at $348,379, with 1,131 transactions and an AOV of $300-325, maintaining a conversion rate of 1.00-1.50%. Overall, shoot-straight.com stands competitively, particularly with its strong conversion rate and AOV relative to its competitors.

smith-wesson.com screenshot
#1 smith-wesson.com
5.2M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
2.7M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
348.4K
Revenue
106K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
sccy.com screenshot
#4 sccy.com
14.9K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
harrysholsters.com screenshot
#5 harrysholsters.com
9.5K
Revenue
40.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
shoot-straight.com vs top market performers
shoot-straight.com
top retailers
conversion rate vs average order value for shoot-straight.com and its competitors
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Revenue share by device at shoot-straight.com

In June large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shoot-straight.com operates in

shoot-straight.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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shoot-straight.com channels

Identify top traffic channels that drive growth for shoot-straight.comand discover how performance of traffic channels has changed over time.

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shoot-straight.com Google Ads spend

Evaluate shoot-straight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoot-straight.com devices

Review shoot-straight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoot-straight.com top markets

Explore shoot-straight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoot-straight.com country & global rank

Assess the ranking of shoot-straight.com among other retailers within its primary country and worldwide.

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