Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/shoot-straight.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for shoot-straight.comshoot-straight.com

Start benchmarking for free
Sign in with GoogleSign up with Google
339.7K
Revenue
Sep 25
75.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
Loading...

Shoot-straight.com is a website that offers a wide variety of firearms and shooting accessories for sale. Their inventory includes pistols, rifles, shotguns, and other related products. The website provides a convenient platform for enthusiasts to browse and purchase firearms, ammunition, optics, holsters, and other shooting supplies.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

shoot-straight.com Annual Revenue and Growth

shoot-straight.com's annual sales on its online store amounted to $5.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
shoot-straight.com revenue by year

shoot-straight.com's monthly revenueOVER TIME
View real-time data

Over the past three months, shoot-straight.com revenue has experienced decline of 26%, compared to the preceding three months.

View real-time data
shoot-straight.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, shoot-straight.com achieved $339,741 in online sales, significantly exceeding the SPORTS median of $97,179, though still behind industry leader gunbroker.com at $284,462,394. The site recorded a conversion rate of 0.50-1.00%, falling below the high benchmark of 2.52%, while its average order value (AOV) ranged from $500-525, also under the top-tier AOV of $635. With 75,815 sessions, shoot-straight.com outperformed the industry median of 38,020 sessions but was far from the massive 12,770,933 sessions garnered by gunbroker.com, highlighting both strengths and areas for growth in this competitive market.
Read more

shoot-straight.com competitors

In September 2025, shoot-straight.com had a revenue of $339,741 from 673 transactions and 75,815 sessions, with an average order value (AOV) of $500-$525 and a conversion rate of 0.50-1.00. In comparison, smith-wesson.com had a revenue of $4,560,362 from 8,672 transactions and 2,029,082 sessions, with an AOV of $525-$550 and a conversion rate of 0.00-0.50. rkguns.com generated $2,727,546 in revenue from 9,863 transactions and 1,001,563 sessions, with an AOV of $275-$300 and a conversion rate of 0.50-1.00. gunbuyer.com had $323,918 in revenue from 983 transactions and 94,686 sessions, with an AOV of $325-$350 and a conversion rate of 1.00-1.50. In comparison, shoot-straight.com falls slightly behind in revenue but remains competitive in terms of transactions, sessions, AOV, and conversion rate.

smith-wesson.com screenshot
#1 smith-wesson.com
4.6M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
2.7M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
323.9K
Revenue
94.7K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
sccy.com screenshot
#4 sccy.com
25.6K
Revenue
10.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
harrysholsters.com screenshot
#5 harrysholsters.com
10.3K
Revenue
50.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
shoot-straight.com vs top market performers
shoot-straight.com
top retailers
conversion rate vs average order value for shoot-straight.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at shoot-straight.com

In September large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 5.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 5.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

shoot-straight.com channels

Identify top traffic channels that drive growth for shoot-straight.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

shoot-straight.com Google Ads spend

Evaluate shoot-straight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

shoot-straight.com devices

Review shoot-straight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

shoot-straight.com top markets

Explore shoot-straight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

shoot-straight.com country & global rank

Assess the ranking of shoot-straight.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard