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Jul 2026
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Home/Insights/Retailers/shoot-straight.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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265.5K
Revenue
Jul 26
65.9K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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Shoot-straight.com is a website that offers a wide variety of firearms and shooting accessories for sale. Their inventory includes pistols, rifles, shotguns, and other related products. The website provides a convenient platform for enthusiasts to browse and purchase firearms, ammunition, optics, holsters, and other shooting supplies.

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shoot-straight.com Annual Revenue and Growth

shoot-straight.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shoot-straight.com revenue by year

shoot-straight.com's monthly revenueOVER TIME
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Over the past three months, shoot-straight.com revenue has experienced decline of 7.4%, compared to the preceding three months.

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shoot-straight.com revenue decline for last six months
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OVERVIEW
In July 2026, shoot-straight.com demonstrated strong performance metrics compared to the average store in the hunting and shooting category. With revenue of $266,000, it significantly exceeds the average of $99,500. The site's conversion rate of 0.50-1.00% is within the category's typical range of 0.52% to 2.5%. Its average order value of $525-550 is also within the typical range of $113 to $663. Additionally, with 65,900 sessions, shoot-straight.com surpasses the average store in the hunting and shooting category, which sees around 37,900 sessions monthly.
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shoot-straight.com competitors

In July 2026, smith-wesson.com generated an impressive $6.4 million in revenue from 11,400 transactions across 2.4 million sessions. In contrast, shoot-straight.com earned $266,000 with 491 transactions from 65,900 sessions, trailing smith-wesson.com by $6.1 million in revenue, 10,900 in transactions, and 2.3 million in sessions. Although shoot-straight.com boasts a conversion rate between 0.50-1.00%, it is on par with rkguns.com, which also has a conversion rate of 0.50-1.00%. Meanwhile, gunbuyer.com, while generating slightly more revenue at $359,000, achieved a higher conversion rate of 1.00-1.50%. Overall, shoot-straight.com ranks fourth among its competitors.

smith-wesson.com screenshot
#1 smith-wesson.com
6.4M
Revenue
2.4M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
2.7M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
359.2K
Revenue
106.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
sccy.com screenshot
#4 sccy.com
24.6K
Revenue
7.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
harrysholsters.com screenshot
#5 harrysholsters.com
9.3K
Revenue
39.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
shoot-straight.com vs top market performers
shoot-straight.com
top retailers
conversion rate vs average order value for shoot-straight.com and its competitors
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Revenue share by device at shoot-straight.com

In July large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shoot-straight.com operates in

shoot-straight.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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shoot-straight.com channels

Identify top traffic channels that drive growth for shoot-straight.comand discover how performance of traffic channels has changed over time.

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shoot-straight.com Google Ads spend

Evaluate shoot-straight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoot-straight.com devices

Review shoot-straight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoot-straight.com top markets

Explore shoot-straight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoot-straight.com country & global rank

Assess the ranking of shoot-straight.com among other retailers within its primary country and worldwide.

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