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Apr 2026
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Home/Insights/Retailers/shoot-straight.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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268.5K
Revenue
Apr 26
58.3K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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Shoot-straight.com is a website that offers a wide variety of firearms and shooting accessories for sale. Their inventory includes pistols, rifles, shotguns, and other related products. The website provides a convenient platform for enthusiasts to browse and purchase firearms, ammunition, optics, holsters, and other shooting supplies.

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shoot-straight.com Annual Revenue and Growth

shoot-straight.com's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shoot-straight.com revenue by year

shoot-straight.com's monthly revenueOVER TIME
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Over the past three months, shoot-straight.com revenue has experienced decline of 2.3%, compared to the preceding three months.

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shoot-straight.com revenue decline for last six months
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OVERVIEW
In April 2026, shoot-straight.com generated $268,460 in online sales, significantly exceeding the sports/hunting and shooting industry median of $101,130, while its conversion rate ranged between 0.50-1.00%, below the high benchmark of 2.54%. The average order value (AOV) was $575-600, close to the high of $604, with a total of 58,264 sessions, surpassing the median of 39,166 yet far behind the leading store, gunbroker.com, which had 13,600,213 sessions and revenue of $318,622,412. Overall, shoot-straight.com shows competitive revenue performance with potential for growth in conversion rates.
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shoot-straight.com competitors

In April 2026, shoot-straight.com generated $268,460 in revenue with 464 transactions from 58,264 sessions, resulting in an Average Order Value (AOV) of $575-600 and a conversion rate of 0.50-1.00%. Compared to competitors, smith-wesson.com led significantly with $4,526,753 in revenue, processing 8,319 transactions from a staggering 2,079,021 sessions and an AOV of $525-550, albeit with a lower conversion rate of 0.00-0.50%. rkguns.com, with $2,573,246 in revenue and 9,198 transactions, matched shoot-straight.com's conversion rate but had a considerably lower AOV of $275-300. gunbuyer.com saw $356,612 in revenue with the highest conversion rate at 1.00-1.50%, while smaller players like sccy.com and harrysholsters.com lagged behind, showcasing how shoot-straight.com holds a solid position amidst varying performance levels in the industry.

smith-wesson.com screenshot
#1 smith-wesson.com
4.5M
Revenue
2.1M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
2.6M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
356.6K
Revenue
108.6K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
sccy.com screenshot
#4 sccy.com
18.4K
Revenue
6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
harrysholsters.com screenshot
#5 harrysholsters.com
7.4K
Revenue
39.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
shoot-straight.com vs top market performers
shoot-straight.com
top retailers
conversion rate vs average order value for shoot-straight.com and its competitors
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Revenue share by device at shoot-straight.com

In April large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on shoot-straight.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shoot-straight.com channels

Identify top traffic channels that drive growth for shoot-straight.comand discover how performance of traffic channels has changed over time.

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shoot-straight.com Google Ads spend

Evaluate shoot-straight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shoot-straight.com devices

Review shoot-straight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shoot-straight.com top markets

Explore shoot-straight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shoot-straight.com country & global rank

Assess the ranking of shoot-straight.com among other retailers within its primary country and worldwide.

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