smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $65.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced growth of 17%, compared to the preceding three months.
smith-wesson.com competitors
In August 2026, smith-wesson.com trails its competitors in conversion rate, which stands between 0.00-0.50%. In contrast, grabagun.com leads significantly with a conversion rate of 1.50-2.00%, showcasing its effectiveness in converting visitors to buyers. In terms of revenue, smith-wesson.com ranks second with $7.1 million, outpacing sportsmansoutdoorsuperstore.com at $6.6 million and rkguns.com at $2.8 million. Additionally, with 12,400 transactions, smith-wesson.com also ranks second, ahead of sportsmansoutdoorsuperstore.com and rkguns.com. In sessions, it continues to perform well with 2.7 million, again ranking second, closely behind grabagun.com’s impressive 3.4 million. Overall, while smith-wesson.com demonstrates strong figures, it has clear areas for improvement compared to grabagun.com, especially regarding conversion efficiency.
Revenue share by device at smith-wesson.com
In August large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Industries smith-wesson.com operates in
smith-wesson.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
