Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
Home/Insights/Retailers/smith-wesson.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for smith-wesson.comsmith-wesson.com

Start benchmarking for free
Sign in with GoogleSign up with Google
4.7M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
Loading...

Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

smith-wesson.com's revenueOVER TIME
View real-time data

Over the past three months, smith-wesson.com revenue has experienced decline of 7.5%, compared to the preceding three months.

View real-time data
smith-wesson.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
For smith-wesson.com in the SPORTS industry, performance metrics for August 2025 include revenue of $4,674,024 (median $103,840), conversion rate 0.00-0.50% (high 2.44%, low 0.48%), AOV $525-550 (high $636, low $104), and sessions 2,027,685 (median 37,927). The top online store is gunbroker.com with revenue of $267,962,289 and sessions at 12,467,945.
Read more

smith-wesson.com competitors

In August 2025, smith-wesson.com reported a revenue of $4,674,024 with 8,814 transactions and 2,027,685 sessions. Their average order value (AOV) ranged between $525-$550, and their conversion rate was between 0.00-0.50%. Compared to its competitors, sportsmansoutdoorsuperstore.com had a revenue of $4,391,378 with 7,641 transactions and 1,019,116 sessions, a higher AOV of $550-$575, and a conversion rate of 0.50-1.00%. rkguns.com had a revenue of $2,897,259 with 10,411 transactions and 1,038,571 sessions, a lower AOV of $275-$300, and a conversion rate of 0.50-1.00%. grabagun.com outperformed all competitors with a revenue of $13,511,993, 43,044 transactions, and 2,956,968 sessions, with an AOV of $300-$325 and a conversion rate of 1.00-1.50%. Overall, smith-wesson.com held its own in the market but faced stiff competition in terms of revenue, transactions, and conversion rates.

sportsmansoutdoorsuperstore.com screenshot
#1 sportsmansoutdoorsuperstore.com
4.4M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
2.9M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
gunbuyer.com screenshot
#3 gunbuyer.com
337.5K
Revenue
93.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
grabagun.com screenshot
#4 grabagun.com
13.5M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
shoot-straight.com screenshot
#5 shoot-straight.com
217.7K
Revenue
56K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
smith-wesson.com vs top market performers
smith-wesson.com
top retailers
conversion rate vs average order value for smith-wesson.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at smith-wesson.com

In August large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In August large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

smith-wesson.com channels

Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

smith-wesson.com Google Ads spend

Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

smith-wesson.com devices

Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

smith-wesson.com top markets

Explore smith-wesson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

smith-wesson.com country & global rank

Assess the ranking of smith-wesson.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard