smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $65.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced growth of 19%, compared to the preceding three months.
smith-wesson.com competitors
In July 2026, smith-wesson.com trails significantly in revenue, earning $6.4 million compared to grabagun.com’s $16.4 million, which is a gap of $10 million. In terms of transactions, smith-wesson.com recorded 11,400, while grabagun.com led with 53,200, resulting in a difference of 41,800. However, smith-wesson.com ranks second for sessions with 2.4 million, just 600,000 behind grabagun.com. Both smith-wesson.com and sportsmansoutdoorsuperstore.com share similar average order values (AOV) ranging from $550-575. While smith-wesson.com’s conversion rate is at 0.00-0.50%, competitors like sportsmansoutdoorsuperstore.com and rkguns.com outperform it with rates of 0.50-1.00%. Overall, smith-wesson.com faces challenges in both revenue and transactions against its competitors.
Revenue share by device at smith-wesson.com
In July large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Industries smith-wesson.com operates in
smith-wesson.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
