smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $63.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced decline of 0.63%, compared to the preceding three months.
smith-wesson.com competitors
In November 2025, smith-wesson.com had a revenue of $6,005,259 from 12,148 transactions and 2,268,306 sessions, with an average order value (AOV) of $475-$500 and a conversion rate of 0.50-1.00. Compared to its competitors, sportsmansoutdoorsuperstore.com had a slightly lower revenue of $5,033,215 from 8,815 transactions and 1,234,167 sessions, with a higher AOV of $550-$575 but a similar conversion rate. rkguns.com had a revenue of $3,708,033 from 13,601 transactions and 1,307,177 sessions, with a lower AOV of $250-$275 but a higher conversion rate of 1.00-1.50. grabagun.com outperformed all with a revenue of $13,358,765 from 43,648 transactions and 3,020,717 sessions, boasting an AOV of $300-$325 and a conversion rate of 1.00-1.50. gunbuyer.com and shoot-straight.com also showed competitive numbers but were behind in revenue compared to smith-wesson.com and its top competitor, grabagun.com.
Revenue share by device at smith-wesson.com
In November large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
