smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $65.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced decline of 11%, compared to the preceding three months.
smith-wesson.com competitors
In April 2026, smith-wesson.com reported a revenue of $4,526,753 from 8,319 transactions across 2,079,021 sessions, resulting in an Average Order Value (AOV) of $525-550 and a conversion rate between 0.00-0.50%. In comparison, sportsmansoutdoorsuperstore.com generated $4,633,790 with a slightly higher AOV of $575-600 and a better conversion rate of 0.50-1.00%. rkguns.com achieved $2,573,246 in revenue with a conversion rate of 0.50-1.00%, but a much lower AOV of $275-300. gunbuyer.com had the highest conversion rate at 1.00-1.50% but only managed $356,612 in revenue. grabagun.com outperformed all competitors, recording $12,976,034 in revenue with an AOV of $300-325 and a conversion rate of 1.00-1.50%. Finally, shoot-straight.com fell short, with revenue of $268,460 and a conversion rate of 0.50-1.00%.
Revenue share by device at smith-wesson.com
In April large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
