smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $65.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced growth of 4.4%, compared to the preceding three months.
smith-wesson.com competitors
In March 2026, smith-wesson.com reported a revenue of $5,644,092 with 10,952 transactions and 2,118,175 sessions. The average order value (AOV) ranged between $500-525, and the conversion rate was between 0.50-1.00%. Compared to its competitors, sportsmansoutdoorssuperstore.com had a higher revenue of $6,323,020 with 10,700 transactions and 1,367,307 sessions. The AOV was higher at $575-600, but the conversion rate was similar at 0.50-1.00%. rkguns.com had a revenue of $3,298,928 with 12,359 transactions and 1,129,452 sessions, a lower AOV of $250-275, and a higher conversion rate of 1.00-1.50%. grabagun.com stood out with a revenue of $12,870,083, 41,678 transactions, 2,790,084 sessions, and an AOV of $300-325, as well as a conversion rate of 1.00-1.50%. gunbuyer.com and shoot-straight.com had lower revenues and fewer transactions compared to smith-wesson.com.
Revenue share by device at smith-wesson.com
In March large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
