smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $63.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced decline of 2.9%, compared to the preceding three months.
smith-wesson.com competitors
In September 2025, Smith & Wesson's website (smith-wesson.com) had a revenue of $4,560,362 with 8,672 transactions and 2,029,082 sessions, resulting in an average order value (AOV) ranging from $525 to $550 and a conversion rate between 0.00% and 0.50%. Compared to its competitors, Smith & Wesson falls behind in revenue when compared to grabagun.com, which had a revenue of $13,294,277. However, Smith & Wesson outperformed some competitors in terms of conversion rate, such as gunbuyer.com and shoot-straight.com. sportsmansoutdoorsuperstore.com had the highest revenue among the competitors at $5,668,341, with an AOV between $575 and $600. rkguns.com had a lower AOV of $275 to $300 but a similar conversion rate to gunbuyer.com and shoot-straight.com. Overall, Smith & Wesson's performance is solid but could benefit from improvements in revenue and sessions compared to its competitors.
Revenue share by device at smith-wesson.com
In September large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
