smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $65.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced growth of 19%, compared to the preceding three months.
smith-wesson.com competitors
In January 2026, smith-wesson.com reported a revenue of $5,855,653 with 11,253 transactions and 2,411,944 sessions. The average order value (AOV) ranged between $500-$525, with a conversion rate of 0.00-0.50%. Compared to its competitors, smith-wesson.com falls behind grabagun.com, which generated a revenue of $15,287,322 from 49,316 transactions and 3,318,001 sessions, with an AOV of $300-$325 and a conversion rate of 1.00-1.50%. Similarly, sportsmansoutdoorsuperstore.com also outperformed smith-wesson.com with a revenue of $5,780,997, 10,139 transactions, and 1,383,000 sessions. Its AOV ranged between $550-$575, and its conversion rate was 0.50-1.00%. While smith-wesson.com is competitive in some aspects, it may need to improve its conversion rate and increase its sessions to reach the level of its top-performing competitors.
Revenue share by device at smith-wesson.com
In January large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
