smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $63.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced decline of 11%, compared to the preceding three months.
smith-wesson.com competitors
In October 2025, smith-wesson.com showed a revenue of $4,631,145 with 8,846 transactions and 2,035,458 sessions. The average order value (AOV) ranged between $500-$525, and the conversion rate was between 0.00-0.50. In comparison, one of its competitors, grabagun.com, had a significantly higher revenue of $13,117,001 with 41,536 transactions and 2,976,751 sessions. The AOV for grabagun.com was similar to smith-wesson.com at $300-$325, but the conversion rate was higher at 1.00-1.50. On the other hand, gunbuyer.com had the lowest revenue among the competitors at $337,144, with 1,052 transactions and 93,607 sessions. The AOV for gunbuyer.com was $300-$325, and the conversion rate was 1.00-1.50, indicating a higher rate of conversion compared to smith-wesson.com.
Revenue share by device at smith-wesson.com
In October large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
