smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $65.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced decline of 3%, compared to the preceding three months.
smith-wesson.com competitors
In June 2026, smith-wesson.com generated a revenue of $5,162,858 with 9,285 transactions across 2,001,129 sessions, resulting in an average order value (AOV) of $550-575 and a conversion rate of 0.00-0.50%. Competitor sportsmansoutdoorsuperstore.com closely followed with $4,982,787 in revenue from 8,692 transactions over 1,163,210 sessions, boasting an AOV of $550-575 and a higher conversion rate of 0.50-1.00%. rkguns.com had lower revenue at $2,699,582, but outperformed smith-wesson.com in transactions with 9,745. In stark contrast, grabagun.com dominated the market with $12,640,964 in revenue from 41,790 transactions and a significantly higher conversion rate of 1.50-2.00%. gunbuyer.com lagged considerably with only $348,379 in revenue and a conversion rate of 1.00-1.50%, indicating the competitive landscape is marked by varied performance metrics.
Revenue share by device at smith-wesson.com
In June large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Industries smith-wesson.com operates in
smith-wesson.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
