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Sep 2024
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Home/Insights/Retailers/smith-wesson.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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4.7M
Revenue
1.7M
Sessions
0.5-1.0%
Conversion rate
$500-600
Average order value
Online only revenue for smith-wesson.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.

smith-wesson.com’s revenueOVER TIME
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Over the past three months, smith-wesson.com revenue has experienced growth of 34%, compared to the preceding three months.

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smith-wesson.com revenue growth for last six months
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OVERVIEW
In September 2024, smith-wesson.com, in the SPORTS industry, generated $4,730,507 in online sales with a conversion rate of 0.50-1.00% and an AOV of $525-550. It had 1,653,412 sessions. The largest store in the category was gunbroker.com with $288,971,233 in revenue, a conversion rate of 2.57%, an AOV of $678, and 11,900,296 sessions. The median revenue in the category was $126,938, the median sessions were 41,866, the lowest conversion rate was 0.55%, and the lowest AOV was $107.
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smith-wesson.com competitors

When comparing smith-wesson.com to its competitors in the firearms industry, we can see that grabagun.com leads in revenue with $10,166,407, followed by smith-wesson.com at $4,730,507. However, in terms of transactions, grabagun.com also leads with 30,850 transactions compared to smith-wesson.com's 8,752. sportsmansoutdoorsuperstore.com has a similar revenue to smith-wesson.com at $4,475,155 but slightly fewer transactions at 8,738. The average order value (AOV) for smith-wesson.com falls within the range of $525-550, which is comparable to grabagun.com's $325-350 and sportsmansoutdoorsuperstore.com's $500-525. In terms of conversion rate, gunbuyer.com and rkguns.com lead with a range of 1.00-1.50, while smith-wesson.com falls within the 0.50-1.00 range along with shoot-straight.com. Overall, smith-wesson.com holds a competitive position in the market, with strong revenue and a solid conversion rate.

#1 sportsmansoutdoorsuperstore.com
4.5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
#2 rkguns.com
3.1M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
#3 gunbuyer.com
683.9K
Revenue
157.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
#4 grabagun.com
10.2M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
#5 shoot-straight.com
518.1K
Revenue
103K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
smith-wesson.com vs top market performers
smith-wesson.com
top retailers
conversion rate vs average order value for smith-wesson.com and its competitors
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smith-wesson.com brandsby revenue

1
Logo for smith & wesson homeSmith & Wesson Home
2
Logo for m&p r8M&p R8
3
Logo for governorGovernor

smith-wesson.com categoriesby revenue

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brands overtime comparison

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smith-wesson.com channels

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smith-wesson.com Google Ads spend

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smith-wesson.com devices

Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smith-wesson.com top markets

Explore smith-wesson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smith-wesson.com country & global rank

Assess the ranking of smith-wesson.com among other retailers within its primary country and worldwide.

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