smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $65.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced growth of 6.6%, compared to the preceding three months.
smith-wesson.com competitors
In May 2026, smith-wesson.com generated $5,780,812 in revenue from 10,564 transactions across 2,296,385 sessions, with an average order value (AOV) between $525-550 and a conversion rate of 0.00-0.50%. Comparatively, grabagun.com leads in revenue at $12,847,433 from 41,302 transactions and a higher conversion rate of 1.50-2.00%, despite a lower AOV of $300-325. sportsmansoutdoorsuperstore.com reported $5,088,894 in revenue with an AOV of $550-575 and a better conversion rate of 0.50-1.00%. Meanwhile, rkguns.com had $2,829,450 in revenue and a notable conversion rate of 1.00-1.50%, despite a lower AOV of $275-300. gunbuyer.com and shoot-straight.com also reported higher conversion rates of 1.00-1.50% but generated much lower revenues, underscoring smith-wesson.com’s robust market presence.
Revenue share by device at smith-wesson.com
In May large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Industries smith-wesson.com operates in
smith-wesson.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
