smith-wesson.com
Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.
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smith-wesson.com Annual Revenue and Growth
smith-wesson.com's annual sales on its online store amounted to $63.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
smith-wesson.com's monthly revenueOVER TIME
Over the past three months, smith-wesson.com revenue has experienced growth of 2.5%, compared to the preceding three months.
smith-wesson.com competitors
In December 2025, smith-wesson.com generated $4,650,205 in revenue from 8,995 transactions with 2,037,957 sessions, achieving a conversion rate of 0.00-0.50% and an average order value (AOV) of $500-525. In comparison, sportsmansoutdoorsuperstore.com outperformed smith-wesson.com with $5,632,104 in revenue from 9,799 transactions and 1,367,960 sessions, boasting a higher AOV of $550-575 and a conversion rate of 0.50-1.00%. On the lower end, gunbuyer.com lagged behind with only $417,251 in revenue from 1,424 transactions and 124,062 sessions, but with a higher conversion rate of 1.00-1.50% and a slightly higher AOV of $275-300. grabagun.com stood out as the top performer, generating $16,399,146 in revenue from 53,061 transactions and 3,521,388 sessions, with an impressive AOV of $300-325 and a conversion rate of 1.50-2.00%. Overall, smith-wesson.com falls within the mid-range in terms of revenue and performance metrics compared to its competitors.
Revenue share by device at smith-wesson.com
In December large majority of sales on smith-wesson.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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smith-wesson.com channels
Identify top traffic channels that drive growth for smith-wesson.comand discover how performance of traffic channels has changed over time.
smith-wesson.com Google Ads spend
Evaluate smith-wesson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smith-wesson.com devices
Review smith-wesson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
