Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.2M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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RKGuns.com is an online platform offering various firearms and related accessories. The website features a wide range of pistols, rifles, shotguns, and ammunition from reputable brands. Additionally, customers can find gun optics, parts, holsters, and gear for personal use or firearms enthusiasts. Secure transactions and convenient shipping options are provided.

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rkguns.com's revenueOVER TIME
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Over the past three months, rkguns.com revenue has experienced decline of 2.6%, compared to the preceding three months.

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rkguns.com revenue decline for last six months
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OVERVIEW
In May 2025, rkguns.com, an online store in the SPORTS industry, generated $3,210,468 in revenue with a conversion rate of 0.50-1.00% and an AOV of $275-300. Compared to the median revenue of $99,988 and median sessions of 38,858 in the industry, rkguns.com performed well. However, it falls short of gunbroker.com, the largest online store with revenue of $308,086,874 and 13,843,748 sessions. While rkguns.com's metrics are respectable, there is room for improvement to compete with industry leaders.
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rkguns.com competitors

In May 2025, rkguns.com generated a revenue of $3,210,468 from 11,149 transactions and 1,128,774 sessions, with an Average Order Value (AOV) ranging from $275 to $300 and a conversion rate of 0.50-1.00%. Comparing rkguns.com to its competitors, we see that budsgunshop.com leads in revenue with $8,341,741 from 22,500 transactions and 2,277,897 sessions, with an AOV of $350-375 and a similar conversion rate. grabagun.com also outperforms rkguns.com with $11,900,196 in revenue from 37,043 transactions and 2,561,077 sessions, boasting a higher conversion rate of 1.00-1.50%. However, rkguns.com fares better than vanceoutdoors.com and sportsmansoutdoorsuperstore.com in terms of revenue, transactions, sessions, and AOV, showcasing competitive performance in the firearms and outdoor sports retail industry in May 2025.

sportsmansoutdoorsuperstore.com screenshot
#1 sportsmansoutdoorsuperstore.com
4.9M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
8.3M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
vanceoutdoors.com screenshot
#3 vanceoutdoors.com
2.6M
Revenue
338.9K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
henryusa.com screenshot
#4 henryusa.com
3M
Revenue
542.6K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
grabagun.com screenshot
#5 grabagun.com
11.9M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
rkguns.com vs top market performers
rkguns.com
top retailers
conversion rate vs average order value for rkguns.com and its competitors
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Revenue share by device at rkguns.com

In May large majority of sales on rkguns.com, 80% was finalized on mobile devices, with 20% of sales coming from desktop devices.

In May large majority of sales on rkguns.com, 80% was finalized on mobile devices, with 20% of sales coming from desktop devices.
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rkguns.com channels

Identify top traffic channels that drive growth for rkguns.comand discover how performance of traffic channels has changed over time.

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rkguns.com Google Ads spend

Evaluate rkguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rkguns.com devices

Review rkguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rkguns.com top markets

Explore rkguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rkguns.com country & global rank

Assess the ranking of rkguns.com among other retailers within its primary country and worldwide.

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