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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.2M
Revenue
Oct 25
1.1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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RKGuns.com is an online platform offering various firearms and related accessories. The website features a wide range of pistols, rifles, shotguns, and ammunition from reputable brands. Additionally, customers can find gun optics, parts, holsters, and gear for personal use or firearms enthusiasts. Secure transactions and convenient shipping options are provided.

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rkguns.com Annual Revenue and Growth

rkguns.com's annual sales on its online store amounted to $39.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$39.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rkguns.com revenue by year

rkguns.com's monthly revenueOVER TIME
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Over the past three months, rkguns.com revenue has experienced decline of 5%, compared to the preceding three months.

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rkguns.com revenue decline for last six months
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OVERVIEW
In October 2025, rkguns.com generated $3,162,481 in online sales, significantly exceeding the SPORTS median of $103,393, though still far from the industry leader, gunbroker.com, at $307,190,709; its conversion rate ranged from 1.00-1.50%, lower than the category's high of 2.58% and above its low of 0.5%, while the average order value (AOV) stood at $250-275, which is below the sector's high of $652 and above the low of $105, with sessions totaling 1,129,713, notably higher than the median of 38,088 in the industry.
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rkguns.com competitors

In October 2025, rkguns.com falls behind its competitors in terms of revenue, with a total of $3,162,481. While rkguns.com has a higher number of transactions compared to some competitors, such as sportsmansoutdoorsuperstore.com and henryusa.com, it lags behind in revenue. In terms of sessions, rkguns.com has a lower number at 1,129,713 compared to competitors like budsgunshop.com and grabagun.com. Additionally, rkguns.com has a lower average order value (AOV) ranging from $250-$275, while competitors like henryusa.com have an AOV of $1025-$1050. However, rkguns.com maintains a competitive conversion rate of 1.00-1.50% when compared to other competitors in the industry. Overall, rkguns.com faces stiff competition in the online gun retail market and may need to explore strategies to increase revenue and sessions to stay competitive.

sportsmansoutdoorsuperstore.com screenshot
#1 sportsmansoutdoorsuperstore.com
5.6M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.8M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
vanceoutdoors.com screenshot
#3 vanceoutdoors.com
3.7M
Revenue
503.1K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
henryusa.com screenshot
#4 henryusa.com
2.6M
Revenue
462.8K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
grabagun.com screenshot
#5 grabagun.com
13.1M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
rkguns.com vs top market performers
rkguns.com
top retailers
conversion rate vs average order value for rkguns.com and its competitors
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Revenue share by device at rkguns.com

In October large majority of sales on rkguns.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In October large majority of sales on rkguns.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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rkguns.com channels

Identify top traffic channels that drive growth for rkguns.comand discover how performance of traffic channels has changed over time.

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rkguns.com Google Ads spend

Evaluate rkguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rkguns.com devices

Review rkguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rkguns.com top markets

Explore rkguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rkguns.com country & global rank

Assess the ranking of rkguns.com among other retailers within its primary country and worldwide.

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