Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for rkguns.comrkguns.com

Start benchmarking for free
Sign in with GoogleSign up with Google
3.7M
Revenue
Nov 25
1.3M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
Loading...

RKGuns.com is an online platform offering various firearms and related accessories. The website features a wide range of pistols, rifles, shotguns, and ammunition from reputable brands. Additionally, customers can find gun optics, parts, holsters, and gear for personal use or firearms enthusiasts. Secure transactions and convenient shipping options are provided.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

rkguns.com Annual Revenue and Growth

rkguns.com's annual sales on its online store amounted to $39.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$39.9M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
rkguns.com revenue by year

rkguns.com's monthly revenueOVER TIME
View real-time data

Over the past three months, rkguns.com revenue has experienced growth of 7.4%, compared to the preceding three months.

View real-time data
rkguns.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, rkguns.com generated $3,708,033 in revenue from online sales, significantly surpassing the SPORTS median of $102,020, yet falling short of the leading competitor, gunbroker.com, at $315,148,670. The site’s conversion rate ranged from 1.00-1.50%, below the industry high of 2.59%, while its average order value (AOV) of $250-275 was also less than the industry high of $634. With 1,307,177 sessions, rkguns.com outperformed the median of 38,956 but trailed far behind gunbroker.com's 14,084,614 sessions, highlighting areas for growth and potential improvement in customer engagement.
Read more

rkguns.com competitors

When comparing rkguns.com to its competitors in November 2025, some interesting insights emerge. While rkguns.com generated $3,708,033 in revenue from 13,601 transactions and 1,307,177 sessions with an average order value (AOV) of $250-$275 and a conversion rate of 1.00-1.50, it falls behind in terms of revenue compared to competitors like grabagun.com, which made $13,358,765 from 43,648 transactions and 3,020,717 sessions with a similar AOV and conversion rate. sportsmansoutdoorsuperstore.com had a higher revenue of $5,033,215 with a lower number of transactions and sessions but a higher AOV. Overall, rkguns.com holds its own in the market but could potentially increase its revenue by focusing on increasing transactions and sessions, as well as optimizing the AOV and conversion rate metrics to be more competitive with the top performers in the industry.

sportsmansoutdoorsuperstore.com screenshot
#1 sportsmansoutdoorsuperstore.com
5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.1M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
vanceoutdoors.com screenshot
#3 vanceoutdoors.com
3.7M
Revenue
504.5K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
henryusa.com screenshot
#4 henryusa.com
3.2M
Revenue
544.1K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
grabagun.com screenshot
#5 grabagun.com
13.4M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
rkguns.com vs top market performers
rkguns.com
top retailers
conversion rate vs average order value for rkguns.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at rkguns.com

In November large majority of sales on rkguns.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In November large majority of sales on rkguns.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

rkguns.com channels

Identify top traffic channels that drive growth for rkguns.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

rkguns.com Google Ads spend

Evaluate rkguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

rkguns.com devices

Review rkguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

rkguns.com top markets

Explore rkguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

rkguns.com country & global rank

Assess the ranking of rkguns.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard