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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.7M
Revenue
Sep 25
1M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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RKGuns.com is an online platform offering various firearms and related accessories. The website features a wide range of pistols, rifles, shotguns, and ammunition from reputable brands. Additionally, customers can find gun optics, parts, holsters, and gear for personal use or firearms enthusiasts. Secure transactions and convenient shipping options are provided.

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rkguns.com Annual Revenue and Growth

rkguns.com's annual sales on its online store amounted to $39.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$39.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rkguns.com revenue by year

rkguns.com's monthly revenueOVER TIME
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Over the past three months, rkguns.com revenue has experienced decline of 6.5%, compared to the preceding three months.

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rkguns.com revenue decline for last six months
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OVERVIEW
In September 2025, rkguns.com generated $2,727,546 in online sales, significantly surpassing the SPORTS median of $97,179, yet still trailing behind industry leader gunbroker.com, which earned $284,462,394. With a conversion rate ranging from 0.50-1.00%, rkguns.com remains competitive against the high of 2.52% and the low of 0.47% in the industry. Its average order value (AOV) of $275-300 falls short of the top AOV of $635 while exceeding the low of $104. rkguns.com recorded 1,001,563 sessions, markedly higher than the median of 38,020 but dwarfed by gunbroker.com's 12,770,933 sessions.
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rkguns.com competitors

In September 2025, rkguns.com lagged behind some of its competitors in terms of revenue, with $2,727,546 compared to budsgunshop.com at $9,255,588 and grabagun.com at $13,294,277. However, rkguns.com had a respectable number of transactions at 9,863, falling in between sportsmansoutdoorsuperstore.com at 9,704 and vanceoutdoors.com at 9,171. rkguns.com also had a decent number of sessions at 1,001,563, although lower than budsgunshop.com at 2,560,225. The average order value (AOV) for rkguns.com ranged between $275-300, falling within the range of its competitors. rkguns.com had a conversion rate between 0.50-1.00, similar to most of its competitors. Overall, while rkguns.com may not lead in revenue or sessions, it remains competitive in terms of transactions, AOV, and conversion rate in the firearms and outdoor industry.

sportsmansoutdoorsuperstore.com screenshot
#1 sportsmansoutdoorsuperstore.com
5.7M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.3M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
vanceoutdoors.com screenshot
#3 vanceoutdoors.com
3M
Revenue
404.8K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
henryusa.com screenshot
#4 henryusa.com
2.9M
Revenue
534.1K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
grabagun.com screenshot
#5 grabagun.com
13.3M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
rkguns.com vs top market performers
rkguns.com
top retailers
conversion rate vs average order value for rkguns.com and its competitors
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Revenue share by device at rkguns.com

In September large majority of sales on rkguns.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In September large majority of sales on rkguns.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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rkguns.com channels

Identify top traffic channels that drive growth for rkguns.comand discover how performance of traffic channels has changed over time.

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rkguns.com Google Ads spend

Evaluate rkguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rkguns.com devices

Review rkguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rkguns.com top markets

Explore rkguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rkguns.com country & global rank

Assess the ranking of rkguns.com among other retailers within its primary country and worldwide.

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