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Home/Insights/Retailers/sportsmansoutdoorsuperstore.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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5.8M
Revenue
Jan 26
1.4M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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SportsmansOutdoorSuperstore.com is a website that offers an extensive range of products relating to outdoor sports and activities. On this platform, customers can find firearms, ammunition, hunting equipment, fishing gear, camping supplies, and various accessories. The website provides a convenient and diverse shopping experience for outdoor enthusiasts.

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sportsmansoutdoorsuperstore.com Annual Revenue and Growth

sportsmansoutdoorsuperstore.com's annual sales on its online store amounted to $63.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$63.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sportsmansoutdoorsuperstore.com revenue by year

sportsmansoutdoorsuperstore.com's monthly revenueOVER TIME
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Over the past three months, sportsmansoutdoorsuperstore.com revenue has experienced growth of 5%, compared to the preceding three months.

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sportsmansoutdoorsuperstore.com revenue growth for last six months
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OVERVIEW
In January 2026, sportsmansoutdoorsuperstore.com generated online sales revenue of $5,780,997, significantly exceeding the SPORTS median of $109,374, while its conversion rate ranged from 0.50% to 1.00%, below the high benchmark of 2.57%. The average order value (AOV) stood between $550 and $575, slightly lower than the high of $639 in the category. With 1,383,000 sessions, the site performed well compared to the median of 44,742, but far behind the leading competitor, gunbroker.com, which amassed 14,743,769 sessions, highlighting the competitive landscape of the industry.
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sportsmansoutdoorsuperstore.com competitors

In January 2026, sportsmansoutdoorsuperstore.com reported a revenue of $5,780,997 from 10,139 transactions and 1,383,000 sessions, with an average order value (AOV) ranging between $550-575 and a conversion rate of 0.50-1.00%. Compared to its competitors, budsgunshop.com had a higher revenue of $9,283,109 from 25,802 transactions and 2,648,953 sessions, with a lower AOV of $350-375 and a similar conversion rate. gunbroker.com stood out with a significantly higher revenue of $331,602,389 from 1,186,053 transactions and 14,743,769 sessions, boasting an AOV of $275-300 and a conversion rate of 8.00-8.50%. Meanwhile, omahaoutdoors.com, guns.com, and guncritic.com had lower revenues and metrics across the board compared to sportsmansoutdoorsuperstore.com, highlighting the latter's competitive positioning in the market.

budsgunshop.com screenshot
#1 budsgunshop.com
9.3M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
gunbroker.com screenshot
#2 gunbroker.com
331.6M
Revenue
14.7M
Sessions
8.0-8.5%
Conv. rate
$275-300
AOV
guns.com screenshot
#3 guns.com
35.3M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
omahaoutdoors.com screenshot
#4 omahaoutdoors.com
1.1M
Revenue
308.8K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
guncritic.com screenshot
#5 guncritic.com
71K
Revenue
57.1K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
sportsmansoutdoorsuperstore.com vs top market performers
sportsmansoutdoorsuperstore.com
top retailers
conversion rate vs average order value for sportsmansoutdoorsuperstore.com and its competitors
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Revenue share by device at sportsmansoutdoorsuperstore.com

In January large majority of sales on sportsmansoutdoorsuperstore.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In January large majority of sales on sportsmansoutdoorsuperstore.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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sportsmansoutdoorsuperstore.com channels

Identify top traffic channels that drive growth for sportsmansoutdoorsuperstore.comand discover how performance of traffic channels has changed over time.

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sportsmansoutdoorsuperstore.com Google Ads spend

Evaluate sportsmansoutdoorsuperstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsmansoutdoorsuperstore.com devices

Review sportsmansoutdoorsuperstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsmansoutdoorsuperstore.com top markets

Explore sportsmansoutdoorsuperstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sportsmansoutdoorsuperstore.com country & global rank

Assess the ranking of sportsmansoutdoorsuperstore.com among other retailers within its primary country and worldwide.

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