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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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14.6M
Revenue
Sep 25
2.1M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$800-900
AOV
Sep 25
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $237.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$237.5M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
sigsauer.com revenue by year

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced decline of 25%, compared to the preceding three months.

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sigsauer.com revenue decline for last six months
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OVERVIEW
In September 2025, sigsauer.com, operating in the SPORTS industry, generated $14,636,733 in online sales with a conversion rate of 0.50-1.00%, while the average order value (AOV) ranged from $800 to $825, significantly above the industry average. The site recorded 2,072,397 sessions, notably higher than the median of 38,020. However, compared to the largest online competitor, gunbroker.com, which amassed $284,462,394 in revenue and 12,770,933 sessions, sigsauer.com still demonstrates a solid performance, though there is potential for growth in conversion and session metrics.
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sigsauer.com competitors

In September 2025, sigsauer.com reported a revenue of $14,636,733 with 17,982 transactions and 2,072,397 sessions, boasting an average order value (AOV) between $800-825 and a conversion rate of 0.50-1.00. Comparatively, harrysholsters.com generated $10,278 in revenue from 85 transactions and 50,539 sessions, with an AOV of $100-125 and a conversion rate of 0.00-0.50. thesoutherntrapper.com performed better with $423,838 in revenue, 1,821 transactions, and 49,610 sessions, along with an AOV of $225-250 and a high conversion rate of 3.50-4.00. guns.com led the pack with a significant revenue of $29,283,947, 81,618 transactions, and 4,901,244 sessions, showcasing an AOV between $350-375 and a conversion rate of 1.50-2.00. eurooptic.com and omahaoutdoors.com fell in between, with varying performance metrics across revenue, transactions, sessions, AOV, and conversion rates.

harrysholsters.com screenshot
#1 harrysholsters.com
10.3K
Revenue
50.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
thesoutherntrapper.com screenshot
#2 thesoutherntrapper.com
423.8K
Revenue
49.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
29.3M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
eurooptic.com screenshot
#4 eurooptic.com
2.9M
Revenue
766.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
2.3M
Revenue
479.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In September large majority of sales on sigsauer.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sigsauer.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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