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Apr 2026
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Home/Insights/Retailers/sigsauer.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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15.3M
Revenue
Apr 26
2.7M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $233.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$233.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sigsauer.com revenue by year

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced decline of 35%, compared to the preceding three months.

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sigsauer.com revenue decline for last six months
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OVERVIEW
In April 2026, sigsauer.com achieved online sales of $15,263,537, significantly higher than the SPORTS median of $101,130, yet far below gunbroker.com's $318,622,412. The site's conversion rate ranged from 1.00-1.50%, just shy of the high end of the industry average at 2.54%. Sigsauer's average order value (AOV) was between $450-475, lower than the top AOV of $604 in the sector. The website attracted 2,688,357 sessions, well below gunbroker.com’s peak of 13,600,213 and far exceeding the median sessions of 39,166 in the SPORTS category.
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sigsauer.com competitors

As of April 2026, sigsauer.com reported impressive revenue of $15,263,537 from 32,773 transactions across 2,688,357 sessions, yielding an AOV of $450-475 and a conversion rate of 1.00-1.50%. In contrast, its competitors show varied performance; guns.com leads with a revenue of $36,146,118 from 101,388 transactions and an AOV of $350-375, while maintaining a conversion rate of 1.50-2.00%. The southerntrapper.com, despite lower revenue at $315,270, boasts a higher conversion rate of 3.50-4.00%. Meanwhile, harrysholsters.com and eurooptic.com struggle with revenues of $7,414 and $4,217,379, respectively, both facing conversion rates below 0.50%. omahaoutdoors.com, with revenue of $353,747, achieves a 1.50-2.00% conversion rate. Overall, while sigsauer.com performs robustly, it faces stiff competition, particularly from guns.com and the southerntrapper.com in terms of both revenue and conversion efficiency.

harrysholsters.com screenshot
#1 harrysholsters.com
7.4K
Revenue
39.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
thesoutherntrapper.com screenshot
#2 thesoutherntrapper.com
315.3K
Revenue
35.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
36.1M
Revenue
5.7M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
eurooptic.com screenshot
#4 eurooptic.com
4.2M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
353.7K
Revenue
54.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In April large majority of sales on sigsauer.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sigsauer.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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