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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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19M
Revenue
Mar 26
2.9M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$400-500
AOV
Mar 26
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $233.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$233.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sigsauer.com revenue by year

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced growth of 14%, compared to the preceding three months.

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sigsauer.com revenue growth for last six months
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OVERVIEW
In March 2026, sigsauer.com generated online sales revenue of $18,961,559, significantly higher than the SPORTS median of $109,018, but well below the leading competitor gunbroker.com, which amassed $344,171,183. The site recorded a conversion rate between 1.00-1.50%, trailing the high benchmark of 2.74% and surpassing the low of 0.53%. Sigsauer's average order value (AOV) ranged from $450-475, compared to a high of $588 in the industry and a low of $98. Additionally, the site attracted 2,934,344 sessions, markedly higher than the median of 40,251, yet far behind gunbroker.com's 14,795,148 sessions.
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sigsauer.com competitors

In March 2026, sigsauer.com outperformed its competitors in terms of revenue, with $18,961,559. Its closest competitor in revenue was guns.com with $37,894,895. However, sigsauer.com had a higher conversion rate of 1.00-1.50% compared to guns.com's 1.50-2.00%. sigsauer.com also had a higher Average Order Value (AOV) range of 450-475. In terms of transactions and sessions, sigsauer.com had 41,524 transactions and 2,934,344 sessions. While the Southern Trapper had a higher conversion rate of 4.00-4.50%, it generated lower revenue and had fewer transactions and sessions compared to sigsauer.com. Overall, sigsauer.com proved to be a strong competitor in the firearms industry with its impressive revenue and solid conversion rates.

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sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In March large majority of sales on sigsauer.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on sigsauer.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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