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Dec 2025
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Home/Insights/Retailers/sigsauer.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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15.7M
Revenue
Dec 25
2.2M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$800-900
AOV
Dec 25
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $237.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$237.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sigsauer.com revenue by year

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced decline of 3%, compared to the preceding three months.

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sigsauer.com revenue decline for last six months
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OVERVIEW
In December 2025, sigsauer.com generated online sales revenue of $15,669,772, significantly surpassing the median of $110,843 in the SPORTS industry. With a conversion rate of 0.50-1.00%, it remains below the high industry benchmark of 2.62%. The average order value (AOV) ranged from $800 to $825, exceeding the high AOV of $632 in the sector. The website attracted 2,203,371 sessions, notably lower than gunbroker.com’s 14,932,027 sessions, while far surpassing the median of 41,382 sessions in the category, highlighting its robust performance within a competitive market.
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sigsauer.com competitors

In December 2025, when comparing sigsauer.com to its competitors, sigsauer.com falls slightly behind in terms of revenue with $15,669,772. However, it surpasses some competitors in terms of conversion rate, ranging from 0.50-1.00%. harrysholsters.com lags behind in revenue with $19,355 and has a lower conversion rate of 0.00-0.50%. On the other hand, guns.com leads the pack with $35,324,967 in revenue but falls behind sigsauer.com in conversion rate with 1.50-2.00%. The Southern Trapper and Omaha Outdoors also fall below sigsauer.com in revenue, with $440,770 and $1,668,537 respectively. However, eurooptic.com surpasses sigsauer.com in Average Order Value with $925-950. Overall, while sigsauer.com may not have the highest revenue among its competitors, it maintains a competitive edge with a respectable conversion rate.

harrysholsters.com screenshot
#1 harrysholsters.com
19.4K
Revenue
53.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
thesoutherntrapper.com screenshot
#2 thesoutherntrapper.com
440.8K
Revenue
51K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
35.3M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
eurooptic.com screenshot
#4 eurooptic.com
5M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
1.7M
Revenue
489.8K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In December large majority of sales on sigsauer.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sigsauer.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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