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Oct 2025
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Home/Insights/Retailers/sigsauer.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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17.4M
Revenue
Oct 25
2.1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$700-800
AOV
Oct 25
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $237.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$237.5M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
sigsauer.com revenue by year

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced decline of 30%, compared to the preceding three months.

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sigsauer.com revenue decline for last six months
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OVERVIEW
In October 2025, sigsauer.com generated $17,436,725 in online sales, significantly exceeding the SPORTS median of $103,393, with a conversion rate between 1.00-1.50%, compared to the industry high of 2.58%. The average order value (AOV) ranged from $775-800, well above the SPORTS high of $652, and total sessions reached 2,073,008, contrasting with the industry median of 38,088, though far behind gunbroker.com’s impressive 13,734,560 sessions.
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sigsauer.com competitors

When comparing sigsauer.com to its competitors in October 2025, sigsauer.com falls within the middle range in terms of revenue with $17,436,725. In terms of transactions, sigsauer.com has 21,846 which is on the lower end compared to guns.com with 75,779 transactions. sigsauer.com also has a lower number of sessions at 2,073,008 compared to guns.com with 4,554,813 sessions. However, sigsauer.com has a competitive Average Order Value (AOV) ranging from $775-$800 and a conversion rate of 1.00-1.50 which is on par with guns.com. In contrast, some competitors like harrysholsters.com have significantly lower revenue and conversion rates, while others like eurooptic.com have a higher AOV but lower overall revenue. Overall, sigsauer.com holds its ground in the market against competitors with its balanced performance across various metrics.

harrysholsters.com screenshot
#1 harrysholsters.com
15.9K
Revenue
53.6K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
thesoutherntrapper.com screenshot
#2 thesoutherntrapper.com
407.7K
Revenue
47.7K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
27M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
eurooptic.com screenshot
#4 eurooptic.com
3.6M
Revenue
827.9K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
1.6M
Revenue
422.9K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In October large majority of sales on sigsauer.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sigsauer.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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