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Jan 2026
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Home/Insights/Retailers/sigsauer.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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19.4M
Revenue
Jan 26
2.4M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$800-900
AOV
Jan 26
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $233.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$233.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
sigsauer.com revenue by year

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced growth of 8.4%, compared to the preceding three months.

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sigsauer.com revenue growth for last six months
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OVERVIEW
In January 2026, sigsauer.com generated $19,413,762 in online sales, significantly outperforming the SPORTS median of $109,374, with sessions totaling 2,414,129 compared to the median of 44,742; however, it trails far behind gunbroker.com, the leading online store with $331,602,389 in revenue and 14,743,769 sessions. Sigsauer's conversion rate ranged from 0.50-1.00%, lower than the category's high of 2.57% but above its low of 0.52%, while the average order value (AOV) was $800-825, exceeding the high AOV of $639 in the industry.
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sigsauer.com competitors

When comparing sigsauer.com to its competitors as of January 2026, we see that sigsauer.com generated a revenue of $19,413,762 from 24,093 transactions and 2,414,129 sessions with an average order value (AOV) ranging from $800-$825 and a conversion rate of 0.50-1.00%. In comparison, harrysholsters.com had a revenue of $7,821 from 65 transactions and 43,997 sessions with an AOV of $100-$125 and a conversion rate of 0.00-0.50%. thesoutherntrapper.com generated $297,750 in revenue from 1,317 transactions and 34,644 sessions with an AOV of $225-$250 and a high conversion rate of 3.50-4.00%. guns.com had the highest revenue at $35,278,703 from 100,616 transactions and 5,903,247 sessions with an AOV of $350-$375 and a conversion rate of 1.50-2.00%. eurooptic.com and omahaoutdoors.com also showed competitive performance metrics but fell below sigsauer.com in terms of revenue and conversion rates.

harrysholsters.com screenshot
#1 harrysholsters.com
7.8K
Revenue
44K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
thesoutherntrapper.com screenshot
#2 thesoutherntrapper.com
297.8K
Revenue
34.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
35.3M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
eurooptic.com screenshot
#4 eurooptic.com
5M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
1.1M
Revenue
308.8K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In January large majority of sales on sigsauer.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on sigsauer.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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