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Jul 2025
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Home/Insights/Retailers/sigsauer.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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21.2M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com's revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced growth of 9.5%, compared to the preceding three months.

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sigsauer.com revenue growth for last six months
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OVERVIEW
In July 2025, sigsauer.com, in the SPORTS industry, recorded a revenue of $21,150,874 for online sales with a conversion rate of 0.50-1.00% and an average order value (AOV) of $800-825. The store had 2,749,002 sessions, falling below gunbroker.com, the top performer with 12,741,838 sessions. Compared to the median revenue of $101,851, sigsauer.com is a major player in the industry. The very high conversion rate of 2.42% and AOV of $642 suggest strong customer engagement and high purchase values. However, there is room for improvement in increasing sessions to compete with the industry leaders.
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sigsauer.com competitors

In July 2025, sigsauer.com generated a revenue of $21,150,874 with 25,750 transactions and 2,749,002 sessions, resulting in an average order value (AOV) ranging from $800 to $825 and a conversion rate between 0.50% to 1.00%. When compared to its competitors, sigsauer.com falls behind guns.com in terms of revenue, which recorded $28,699,783 with 80,745 transactions and 4,898,056 sessions. guns.com also has a higher AOV of $350-$375 and a conversion rate between 1.50% to 2.00%. On the other hand, sigsauer.com outperforms eurooptic.com and omahaoutdoors.com in terms of revenue, transactions, and sessions. eurooptic.com generated $2,419,215 in revenue with 2,784 transactions and 677,978 sessions, while omahaoutdoors.com recorded $1,717,713 in revenue with 4,735 transactions and 495,205 sessions.

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sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In July large majority of sales on sigsauer.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sigsauer.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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