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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

sigsauer.com

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20.9M

Revenue

Jul 26

2.8M

Sessions

Jul 26

0.5-1.0%

Conv. rate

Jul 26

$700-800

AOV

Jul 26

Main country of store: UNITED STATES
Website category: SPORTS

The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $233.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$233.5M

Annual growth forecast2025/2026

0-5%

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eCommerce Revenue

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced growth of 17%, compared to the preceding three months.

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sigsauer.com revenue growth for last six months

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OVERVIEW

sigsauer.com saw approximately 2.8 million sessions in July 2026, significantly higher than a typical hunting and shooting store's 37,900 sessions. The domain generated $20.9 million in online sales revenue, far exceeding the typical hunting and shooting store's $99,500. Its conversion rate ranged from 0.50% to 1.00%, which is within the typical hunting and shooting category range of 0.52% to 2.5%. Additionally, the average order value (AOV) stood between $775 and $800, well above the typical hunting and shooting store's range of $113 to $663.

sigsauer.com competitors

The competitive set includes sigsauer.com, guns.com, harrysholsters.com, thesoutherntrapper.com, eurooptic.com, and omahaoutdoors.com. In July 2026, sigsauer.com generated $20.9 million in revenue from 26,200 transactions across 2.8 million sessions, with an average order value (AOV) ranging from $775 to $800 and a conversion rate between 0.50% and 1.00%. guns.com leads the market with $47.8 million in revenue, outperforming sigsauer.com by $26.9 million, and boasts 139,000 transactions, surpassing sigsauer.com by 113,000. Additionally, guns.com attracted 7.2 million sessions, which is 4.4 million more than sigsauer.com. In contrast, harrysholsters.com and eurooptic.com struggle significantly, with revenues of $9,286 and $3.2 million, respectively.

#1 harrysholsters.com

9.3K

Revenue

39.6K

Sessions

0.0-0.5%

Conv. rate

$150-175

AOV

#2 thesoutherntrapper.com

443.3K

Revenue

47K

Sessions

3.5-4.0%

Conv. rate

$250-275

AOV

#3 guns.com

47.8M

Revenue

7.2M

Sessions

1.5-2.0%

Conv. rate

$325-350

AOV

#4 eurooptic.com

3.2M

Revenue

928.2K

Sessions

0.0-0.5%

Conv. rate

$900-1000

AOV

#5 omahaoutdoors.com

147.7K

Revenue

33.2K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

sigsauer.com vs top market performers

sigsauer.com

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Industries sigsauer.com operates in

sigsauer.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Tactical and Shooting Supplies Firearm Components and Accessories Shooting Sports Outdoor and Shooting Supplies Firearms and Ammunition Firearm Accessories and Parts Firearms and Accessories Firearms and Tactical Accessories

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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.