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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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16.6M
Revenue
Aug 25
2.3M
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$800-900
AOV
Aug 25
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $237.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$237.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
sigsauer.com revenue by year

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced decline of 13%, compared to the preceding three months.

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sigsauer.com revenue decline for last six months
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OVERVIEW
In August 2025, sigsauer.com in the SPORTS industry had online sales revenue of $16,590,194, with a median revenue of $103,840. The conversion rate ranged from 0.50-1.00%, AOV was $800-825, and total sessions reached 2,310,171. The highest revenue in the category was gunbroker.com at $267,962,289, highest conversion rate was 2.44%, highest AOV was $636, and highest sessions were 12,467,945. The lowest conversion rate was 0.48%, lowest AOV was $104, and median sessions were 37,927.
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sigsauer.com competitors

In August 2025, sigsauer.com reported a revenue of $16,590,194 from 20,520 transactions and 2,310,171 sessions, with an average order value (AOV) ranging from $800 to $825 and a conversion rate of 0.50% to 1.00%. Comparing this to its competitors, sigsauer.com outperforms harrysholsters.com, which had a revenue of $10,692 from 86 transactions and 53,604 sessions, with an AOV of $100 to $125 and a conversion rate of 0.00% to 0.50%. sigsauer.com falls behind guns.com in terms of revenue, as guns.com generated $29,539,920 from 82,753 transactions and 4,968,990 sessions, with an AOV of $350 to $375 and a conversion rate of 1.50% to 2.00%. However, sigsauer.com has a higher conversion rate than eurooptic.com and omahaoutdoors.com, indicating a more effective marketing strategy in converting sessions into transactions.

harrysholsters.com screenshot
#1 harrysholsters.com
10.7K
Revenue
53.6K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
thesoutherntrapper.com screenshot
#2 thesoutherntrapper.com
301.7K
Revenue
34.8K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
29.5M
Revenue
5M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
eurooptic.com screenshot
#4 eurooptic.com
2.7M
Revenue
758.9K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
2.1M
Revenue
489.5K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In August large majority of sales on sigsauer.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on sigsauer.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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