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Aug 2026
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Home/Insights/Retailers/sigsauer.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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21.4M
Revenue
Aug 26
2.8M
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$800-900
AOV
Aug 26
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $233.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$233.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
sigsauer.com revenue by year

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced decline of 7.4%, compared to the preceding three months.

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sigsauer.com revenue decline for last six months
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OVERVIEW
sigsauer.com received 2.8 million sessions in August 2026, significantly higher than a typical hunting and shooting store, which sees around 40,600 sessions. The website generated $21.4 million in online sales revenue, while a typical hunting and shooting store generates approximately $108,000 per month. With a conversion rate of 0.50-1.00%, sigsauer.com remains within the category's typical range of 0.52% to 2.51%. Additionally, the average order value (AOV) is $800-825, notably above a typical hunting and shooting store's AOV of $112 to $704.
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sigsauer.com competitors

The competitive set includes sigsauer.com, guns.com, harrysholsters.com, thesoutherntrapper.com, eurooptic.com, and omahaoutdoors.com. In August 2026, sigsauer.com generated $21.4 million in revenue from 26,300 transactions and 2.8 million sessions, securing second place in both revenue and transactions within this group. guns.com surpasses all with $51.9 million in revenue, 144,000 transactions, and 7.4 million sessions. SigSauer's average order value (AOV) ranges from $800 to $825, which is notably higher than harrysholsters.com's AOV of $150 to $175 and eurooptic.com's AOV of $1,000 to $1,025. While sigsauer.com trails guns.com in overall performance, it outperforms competitors like harrysholsters.com and eurooptic.com in both revenue and transactions.

harrysholsters.com screenshot
#1 harrysholsters.com
13.2K
Revenue
49.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
thesoutherntrapper.com screenshot
#2 thesoutherntrapper.com
428.3K
Revenue
45.7K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
guns.com screenshot
#3 guns.com
51.9M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
eurooptic.com screenshot
#4 eurooptic.com
3.6M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
127.9K
Revenue
27K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Industries sigsauer.com operates in

sigsauer.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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