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May 2025
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Home/Insights/Retailers/sigsauer.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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24.9M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com's revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced growth of 15%, compared to the preceding three months.

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sigsauer.com revenue growth for last six months
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OVERVIEW
In May 2025, sigsauer.com in the SPORTS industry had online sales revenue of $24,916,075 with a median revenue of $99,988. The conversion rate ranged from 1.00-1.50% and the AOV was between $775-800. With 2,788,267 sessions, sigsauer.com's performance metrics were below gunbroker.com, which had $308,086,874 in revenue and 13,843,748 sessions. The highest conversion rate in the industry was 2.49%, while the lowest was 0.5%. A very high AOV was $658, compared to a very low of $114. The median number of sessions in the industry was 38,858.
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sigsauer.com competitors

In May 2025, sigsauer.com, with a revenue of $24,916,075 and 31,637 transactions from 2,788,267 sessions, boasted an average order value (AOV) of $775-800 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, guns.com leads with a revenue of $25,668,694 from 71,606 transactions and 4,353,190 sessions, offering a lower AOV of $350-375 but a slightly higher conversion rate of 1.50-2.00%. harrysholsters.com, omahaoutdoors.com, thesoutherntrapper.com, and eurooptic.com fall behind in terms of revenue, transactions, sessions, AOV, and conversion rates. harrysholsters.com stands out with the lowest revenue of $12,859, while thesoutherntrapper.com boasts the highest conversion rate of 3.50-4.00% but with lower revenue compared to the top performers. sigsauer.com competes well overall but could potentially optimize its AOV and conversion rate to outperform its closest rival, guns.com.

harrysholsters.com screenshot
#1 harrysholsters.com
12.9K
Revenue
68.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
thesoutherntrapper.com screenshot
#2 thesoutherntrapper.com
247.2K
Revenue
28.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
25.7M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
eurooptic.com screenshot
#4 eurooptic.com
2.6M
Revenue
770.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
2.4M
Revenue
580.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In May large majority of sales on sigsauer.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on sigsauer.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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