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Jun 2026
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Home/Insights/Retailers/sigsauer.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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25M
Revenue
Jun 26
2.3M
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$700-800
AOV
Jun 26
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The website sigsauer.com is an official online platform for Sig Sauer, a renowned firearms manufacturer. It provides comprehensive information and access to a range of firearms, ammunition, and accessories. The site offers resources such as product details, specifications, and recommended retail prices for its lineup of pistols, rifles, and more.

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sigsauer.com Annual Revenue and Growth

sigsauer.com's annual sales on its online store amounted to $233.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$233.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
sigsauer.com revenue by year

sigsauer.com's monthly revenueOVER TIME
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Over the past three months, sigsauer.com revenue has experienced growth of 38%, compared to the preceding three months.

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sigsauer.com revenue growth for last six months
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OVERVIEW
In June 2026, sigsauer.com achieved impressive online sales revenue of $24,965,122, significantly exceeding the SPORTS median of $97,033, though still behind the category leader, gunbroker.com, with $300,771,785. The site's conversion rate ranged from 1.00-1.50%, below the industry's high of 2.6% but above its low of 0.52%. Sigsauer's average order value (AOV) of $775-800 surpassed the high AOV benchmark of $642, while its sessions reached 2,254,394, well above the median of 38,462 but still lower than gunbroker.com's leading 11,545,567 sessions, indicating a solid performance within the competitive market.
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sigsauer.com competitors

In June 2026, sigsauer.com generated approximately $24,965,122 in revenue with an average order value (AOV) of $775-$800 and a conversion rate of 1.00-1.50%. In contrast, guns.com outperformed sigsauer.com, boasting a revenue of $37,335,748, but with a lower AOV of $350-$375 and a higher conversion rate of 1.50-2.00%. The southerntrapper.com also fared well, achieving $406,826 in revenue and a higher conversion rate of 3.50-4.00% but had a much lower AOV of $225-$250. In the lower spectrum, harrysholsters.com and eurooptic.com struggled, with revenues of $9,491 and $3,562,198, respectively. Their AOVs were also significantly lower, showcasing the competitive advantage of sigsauer.com’s premium pricing. Overall, while sigsauer.com performs well, its key metrics indicate room for improvement in conversion rates to match the more successful competitors.

harrysholsters.com screenshot
#1 harrysholsters.com
9.5K
Revenue
40.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
thesoutherntrapper.com screenshot
#2 thesoutherntrapper.com
406.8K
Revenue
46.3K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
37.3M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
eurooptic.com screenshot
#4 eurooptic.com
3.6M
Revenue
994.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
omahaoutdoors.com screenshot
#5 omahaoutdoors.com
147.5K
Revenue
32.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sigsauer.com vs top market performers
sigsauer.com
top retailers
conversion rate vs average order value for sigsauer.com and its competitors
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Revenue share by device at sigsauer.com

In June large majority of sales on sigsauer.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on sigsauer.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sigsauer.com operates in

sigsauer.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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sigsauer.com channels

Identify top traffic channels that drive growth for sigsauer.comand discover how performance of traffic channels has changed over time.

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sigsauer.com Google Ads spend

Evaluate sigsauer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigsauer.com devices

Review sigsauer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigsauer.com top markets

Explore sigsauer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigsauer.com country & global rank

Assess the ranking of sigsauer.com among other retailers within its primary country and worldwide.

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