surlatable.com
Surlatable.com is an e-commerce platform that offers a wide range of kitchenware and cooking essentials. The website provides a diverse selection of products, including cookware, cutlery, appliances, bakeware, entertaining essentials, and food. It serves as a convenient destination for individuals seeking high-quality culinary items to enhance their cooking and dining experiences.
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surlatable.com Annual Revenue and Growth
surlatable.com's annual sales on its online store amounted to $188.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
surlatable.com's monthly revenueOVER TIME
Over the past three months, surlatable.com revenue has experienced growth of 206%, compared to the preceding three months.
surlatable.com competitors
In December 2025, surlatable.com reported a revenue of $42,717,725 with 209,892 transactions and 6,653,182 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 3.00-3.50%. In comparison, williams-sonoma.com outperformed surlatable.com significantly with a revenue of $151,739,943, 647,621 transactions, and 15,668,261 sessions. The AOV was higher at $225-$250, and the conversion rate stood at 4.00-4.50%. everythingkitchens.com, cutleryandmore.com, cookswarehouse.com, and zwilling.com all had lower revenues than surlatable.com, with varying numbers of transactions, sessions, AOV, and conversion rates. It is clear that surlatable.com faces tough competition, especially from williams-sonoma.com, which surpasses it in all metrics, indicating a need for strategic improvements to remain competitive in the market.
Revenue share by device at surlatable.com
In December large majority of sales on surlatable.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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surlatable.com channels
Identify top traffic channels that drive growth for surlatable.comand discover how performance of traffic channels has changed over time.
surlatable.com Google Ads spend
Evaluate surlatable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
surlatable.com devices
Review surlatable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
