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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for surlatable.comsurlatable.com

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13.4M
Revenue
Aug 26
2.5M
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Surlatable.com is an e-commerce platform that offers a wide range of kitchenware and cooking essentials. The website provides a diverse selection of products, including cookware, cutlery, appliances, bakeware, entertaining essentials, and food. It serves as a convenient destination for individuals seeking high-quality culinary items to enhance their cooking and dining experiences.

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surlatable.com Annual Revenue and Growth

surlatable.com's annual sales on its online store amounted to $190.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$190.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
surlatable.com revenue by year

surlatable.com's monthly revenueOVER TIME
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Over the past three months, surlatable.com revenue has experienced decline of 6.2%, compared to the preceding three months.

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surlatable.com revenue decline for last six months
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OVERVIEW
surlatable.com is positioned as a leading player in the home and garden category. In August 2026, it generated $13.4 million in online sales, significantly higher than a typical home and garden store's $130,000 monthly revenue. With a conversion rate of 2.50-3.00%, it remains within the category's typical range of 0.64% to 3.35%. Additionally, its average order value (AOV) of $200-225 is comfortably situated within the typical range of $98 to $688. Lastly, surlatable.com attracted 2.5 million sessions, far exceeding a typical home and garden store's 36,700 monthly sessions.
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surlatable.com competitors

In August 2026, williams-sonoma.com reported revenue of $112.1 million from 413,000 transactions across 8.7 million sessions, showcasing an AOV of $250-275 and a conversion rate of 4.50-5.00. In contrast, surlatable.com achieved $13.4 million in revenue with 63,000 transactions from 2.5 million sessions, giving it an AOV of $200-225 and a conversion rate of 2.50-3.00. While surlatable.com ranks second in revenue, transactions, and sessions among its competitors, it trails behind williams-sonoma.com significantly. Other competitors, such as everythingkitchens.com with $367,000 in revenue and cutleryandmore.com at $2 million, show far lower performance metrics, with respective conversion rates of 1.00-1.50. Overall, surlatable.com demonstrates solid metrics but faces strong competition from williams-sonoma.com.

williams-sonoma.com screenshot
#1 williams-sonoma.com
112.1M
Revenue
8.7M
Sessions
4.5-5.0%
Conv. rate
$250-275
AOV
everythingkitchens.com screenshot
#2 everythingkitchens.com
367.3K
Revenue
192.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cutleryandmore.com screenshot
#3 cutleryandmore.com
2M
Revenue
458.6K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
cookswarehouse.com screenshot
#4 cookswarehouse.com
64.9K
Revenue
30.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
crateandbarrel.com screenshot
#5 crateandbarrel.com
79.6M
Revenue
15.6M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
surlatable.com vs top market performers
surlatable.com
top retailers
conversion rate vs average order value for surlatable.com and its competitors
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Revenue share by device at surlatable.com

In August large majority of sales on surlatable.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on surlatable.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries surlatable.com operates in

surlatable.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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surlatable.com channels

Identify top traffic channels that drive growth for surlatable.comand discover how performance of traffic channels has changed over time.

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surlatable.com Google Ads spend

Evaluate surlatable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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surlatable.com devices

Review surlatable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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surlatable.com top markets

Explore surlatable.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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surlatable.com country & global rank

Assess the ranking of surlatable.com among other retailers within its primary country and worldwide.

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