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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for surlatable.comsurlatable.com

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8.7M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Surlatable.com is an e-commerce platform that offers a wide range of kitchenware and cooking essentials. The website provides a diverse selection of products, including cookware, cutlery, appliances, bakeware, entertaining essentials, and food. It serves as a convenient destination for individuals seeking high-quality culinary items to enhance their cooking and dining experiences.

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surlatable.com's revenueOVER TIME
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Over the past three months, surlatable.com revenue has experienced decline of 23%, compared to the preceding three months.

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surlatable.com revenue decline for last six months
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OVERVIEW
surlatable.com, in the HOME AND GARDEN industry, had online sales revenue of $8,691,828 in July 2025, with a conversion rate of 2.00-2.50% and an AOV of $175-200. The site had 1,899,916 sessions. Compared to the median revenue of $124,626, conversion rate of 3.28%, AOV of $673, and sessions of 36,567 in the industry, surlatable.com performed above average in revenue and sessions, but below average in conversion rate and AOV. The highest performing site in the industry was homedepot.com with revenue of $1,339,846,577 and 175,364,207 sessions.
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surlatable.com competitors

In July 2025, surlatable.com had a revenue of $8,691,828 with 43,995 transactions and 1,899,916 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. When comparing surlatable.com to its competitors, williams-sonoma.com leads the pack with a revenue of $61,901,229 from 252,525 transactions and 6,949,883 sessions, featuring an AOV of $225-250 and a conversion rate of 3.50-4.00%. everythingkitchens.com follows with a revenue of $324,979, cutleryandmore.com with $804,323, cookswarehouse.com with $46,507, and zwilling.com with $6,641,599. Each competitor has its own strengths and weaknesses in terms of revenue, transactions, sessions, AOV, and conversion rate. surlatable.com falls in the middle of the pack in terms of revenue and AOV, but lags behind in transactions and sessions compared to some competitors.

williams-sonoma.com screenshot
#1 williams-sonoma.com
61.9M
Revenue
6.9M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
everythingkitchens.com screenshot
#2 everythingkitchens.com
325K
Revenue
177.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cutleryandmore.com screenshot
#3 cutleryandmore.com
804.3K
Revenue
262.9K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
cookswarehouse.com screenshot
#4 cookswarehouse.com
46.5K
Revenue
20.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
zwilling.com screenshot
#5 zwilling.com
6.6M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
surlatable.com vs top market performers
surlatable.com
top retailers
conversion rate vs average order value for surlatable.com and its competitors
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Revenue share by device at surlatable.com

In July large majority of sales on surlatable.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on surlatable.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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surlatable.com channels

Identify top traffic channels that drive growth for surlatable.comand discover how performance of traffic channels has changed over time.

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surlatable.com Google Ads spend

Evaluate surlatable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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surlatable.com devices

Review surlatable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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surlatable.com top markets

Explore surlatable.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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surlatable.com country & global rank

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