surlatable.com
Surlatable.com is an e-commerce platform that offers a wide range of kitchenware and cooking essentials. The website provides a diverse selection of products, including cookware, cutlery, appliances, bakeware, entertaining essentials, and food. It serves as a convenient destination for individuals seeking high-quality culinary items to enhance their cooking and dining experiences.
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surlatable.com Annual Revenue and Growth
surlatable.com's annual sales on its online store amounted to $188.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
surlatable.com's monthly revenueOVER TIME
Over the past three months, surlatable.com revenue has experienced growth of 22%, compared to the preceding three months.
surlatable.com competitors
When comparing surlatable.com to its competitors in October 2025, it is clear that Williams-Sonoma dominates in terms of revenue, with $77,420,552 compared to surlatable.com's $13,354,202. Williams-Sonoma also has significantly more transactions and sessions, with 315,653 transactions and 8,601,057 sessions compared to surlatable.com's 68,373 transactions and 2,199,226 sessions. In terms of average order value (AOV), Cutlery and More leads the pack with an AOV of $350-375, while surlatable.com falls in the mid-range with an AOV of $175-200. When it comes to conversion rate, Zwilling stands out with a conversion rate of 6.00-6.50, whereas surlatable.com has a conversion rate of 3.00-3.50. Overall, surlatable.com falls behind its competitors in revenue, transactions, sessions, and conversion rate, but remains competitive in terms of AOV.
Revenue share by device at surlatable.com
In October large majority of sales on surlatable.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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surlatable.com channels
Identify top traffic channels that drive growth for surlatable.comand discover how performance of traffic channels has changed over time.
surlatable.com Google Ads spend
Evaluate surlatable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
surlatable.com devices
Review surlatable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
