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May 2025
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Home/Insights/Retailers/surlatable.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for surlatable.comsurlatable.com

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9.7M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Surlatable.com is an e-commerce platform that offers a wide range of kitchenware and cooking essentials. The website provides a diverse selection of products, including cookware, cutlery, appliances, bakeware, entertaining essentials, and food. It serves as a convenient destination for individuals seeking high-quality culinary items to enhance their cooking and dining experiences.

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surlatable.com's revenueOVER TIME
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Over the past three months, surlatable.com revenue has experienced decline of 55%, compared to the preceding three months.

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surlatable.com revenue decline for last six months
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OVERVIEW
surlatable.com in the HOME AND GARDEN industry had a revenue of $9,652,917 in May 2025, with a conversion rate of 2.00-2.50% and an AOV of $175-200. The highest online store revenue was $1,523,750,068 from homedepot.com, while the highest conversion rate was 3.35% and the highest AOV was $677. surlatable.com had 2,057,864 sessions, significantly lower than homedepot.com's 181,263,132 sessions, but higher than the median of 36,055 in the HOME AND GARDEN category.
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surlatable.com competitors

In May 2025, surlatable.com generated $9,652,917 in revenue from 49,248 transactions and 2,057,864 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. Compared to its competitors, surlatable.com's revenue and transactions are higher than cookswarehouse.com ($58,240 revenue, 328 transactions), cutleryandmore.com ($870,047 revenue, 2,367 transactions), and everythingkitchens.com ($278,107 revenue, 1,511 transactions), but lower than zwilling.com ($7,054,027 revenue, 68,261 transactions) and williams-sonoma.com ($67,065,894 revenue, 261,752 transactions). surlatable.com's AOV is similar to cookswarehouse.com and everythingkitchens.com, while its conversion rate falls between the rates of its competitors. Overall, surlatable.com maintains a competitive position in the online kitchenware market in terms of revenue and transactions, with potential areas for improvement in AOV and conversion rate.

williams-sonoma.com screenshot
#1 williams-sonoma.com
67.1M
Revenue
6.1M
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
everythingkitchens.com screenshot
#2 everythingkitchens.com
278.1K
Revenue
136.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
cutleryandmore.com screenshot
#3 cutleryandmore.com
870K
Revenue
224.2K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
cookswarehouse.com screenshot
#4 cookswarehouse.com
58.2K
Revenue
27.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
zwilling.com screenshot
#5 zwilling.com
7.1M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
surlatable.com vs top market performers
surlatable.com
top retailers
conversion rate vs average order value for surlatable.com and its competitors
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Revenue share by device at surlatable.com

In May large majority of sales on surlatable.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

In May large majority of sales on surlatable.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.
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surlatable.com channels

Identify top traffic channels that drive growth for surlatable.comand discover how performance of traffic channels has changed over time.

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surlatable.com Google Ads spend

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surlatable.com devices

Review surlatable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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surlatable.com top markets

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surlatable.com country & global rank

Assess the ranking of surlatable.com among other retailers within its primary country and worldwide.

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