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Jul 2026
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Home/Insights/Retailers/surlatable.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for surlatable.comsurlatable.com

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13.5M
Revenue
Jul 26
2.3M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Surlatable.com is an e-commerce platform that offers a wide range of kitchenware and cooking essentials. The website provides a diverse selection of products, including cookware, cutlery, appliances, bakeware, entertaining essentials, and food. It serves as a convenient destination for individuals seeking high-quality culinary items to enhance their cooking and dining experiences.

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surlatable.com Annual Revenue and Growth

surlatable.com's annual sales on its online store amounted to $190.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$190.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
surlatable.com revenue by year

surlatable.com's monthly revenueOVER TIME
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Over the past three months, surlatable.com revenue has experienced growth of 0.81%, compared to the preceding three months.

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surlatable.com revenue growth for last six months
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OVERVIEW
surlatable.com operates in the home and garden category and exhibits robust performance metrics for the month of July 2026. The site generated $13.5 million in online sales, significantly exceeding the $118,000 typical revenue of a typical home and garden store. With a conversion rate of 2.50-3.00%, it falls comfortably within the category's typical range of 0.64% to 3.35%. Its average order value (AOV) of $200-225 is also within the typical range of $99 to $687. Additionally, surlatable.com recorded 2.3 million sessions, far surpassing the approximately 33,500 sessions seen by a typical home and garden store.
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surlatable.com competitors

In July 2026, williams-sonoma.com led the market with a substantial revenue of $111.8 million and 410,000 transactions, significantly outperforming its competitors. surlatable.com followed as the second-largest player, generating $13.5 million in revenue from 63,700 transactions, trailing williams-sonoma.com by $98.3 million and 346,000 transactions. With 2.3 million sessions, surlatable.com experienced 6.9 million fewer sessions compared to williams-sonoma.com, highlighting the latter's stronger online presence. everythingkitchens.com, cutleryandmore.com, and cookswarehouse.com lagged behind in all metrics, with revenues of $414,000, $1.7 million, and $69,900, respectively. While surlatable.com has a solid average order value (AOV) of $200-225, it still falls short in conversion rates, sitting between 2.50-3.00%, compared to williams-sonoma.com's 4.00-4.50%.

williams-sonoma.com screenshot
#1 williams-sonoma.com
111.8M
Revenue
9.2M
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
everythingkitchens.com screenshot
#2 everythingkitchens.com
414.4K
Revenue
213.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cutleryandmore.com screenshot
#3 cutleryandmore.com
1.7M
Revenue
391.6K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
cookswarehouse.com screenshot
#4 cookswarehouse.com
69.9K
Revenue
33.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
crateandbarrel.com screenshot
#5 crateandbarrel.com
72.7M
Revenue
14.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
surlatable.com vs top market performers
surlatable.com
top retailers
conversion rate vs average order value for surlatable.com and its competitors
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Revenue share by device at surlatable.com

In July large majority of sales on surlatable.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on surlatable.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries surlatable.com operates in

surlatable.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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surlatable.com channels

Identify top traffic channels that drive growth for surlatable.comand discover how performance of traffic channels has changed over time.

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surlatable.com Google Ads spend

Evaluate surlatable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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surlatable.com devices

Review surlatable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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surlatable.com top markets

Explore surlatable.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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surlatable.com country & global rank

Assess the ranking of surlatable.com among other retailers within its primary country and worldwide.

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