williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
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williams-sonoma.com Annual Revenue and Growth
williams-sonoma.com's annual sales on its online store amounted to $1.2B in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
williams-sonoma.com's monthly revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced decline of 4.9%, compared to the preceding three months.
williams-sonoma.com competitors
In September 2025, williams-sonoma.com outperformed its competitors in terms of revenue, with a total of $67,040,865. While its number of transactions was lower than bedbathandbeyond.com and potterybarn.com, williams-sonoma.com had a higher average order value (AOV) ranging between $225-$250 and a conversion rate of 3.50-4.00%. Compared to crateandbarrel.com, surlatable.com, everythingkitchens.com, potterybarn.com, and bedbathandbeyond.com, williams-sonoma.com had the highest AOV and conversion rate. Despite having a lower number of transactions and sessions than some of its competitors, williams-sonoma.com was able to generate more revenue per customer, indicating strong customer loyalty and higher spending per transaction. Overall, williams-sonoma.com demonstrated strong performance in revenue generation and conversion rate metrics compared to its competitors in the kitchenware and home goods retail industry.
Revenue share by device at williams-sonoma.com
In September large majority of sales on williams-sonoma.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
