williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
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williams-sonoma.com Annual Revenue and Growth
williams-sonoma.com's annual sales on its online store amounted to $978.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
williams-sonoma.com's monthly revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced decline of 15%, compared to the preceding three months.
williams-sonoma.com competitors
In May 2026, williams-sonoma.com generated $88,287,790 in revenue from 365,566 transactions, achieving a conversion rate of 4.00-4.50% with an average order value (AOV) of $225-250 over 8,153,938 sessions. Comparatively, potterybarn.com leads with $118,073,006 in revenue from 366,923 transactions and a lower conversion rate of 2.00-2.50% but higher AOV at $300-325. bedbathandbeyond.com, despite a larger number of sessions (20,910,836), recorded $73,714,183 in revenue and the same conversion range as potterybarn.com, reflecting a lower AOV of $100-125. crateandbarrel.com reported $48,345,023 with 81,166 transactions and a notably higher AOV of $575-600, but a poor conversion rate of 0.50-1.00%. surlatable.com showed $16,067,416 revenue with a conversion rate of 2.50-3.00% on lower sessions, while everythingkitchens.com had minimal revenue at $500,396 and a conversion rate of 1.00-1.50%.
Revenue share by device at williams-sonoma.com
In May large majority of sales on williams-sonoma.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries williams-sonoma.com operates in
williams-sonoma.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
