williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
GRIPS CUSTOMERS & RESEARCH PARTNERS
williams-sonoma.com Annual Revenue and Growth
williams-sonoma.com's annual sales on its online store amounted to $1.2B in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
williams-sonoma.com's monthly revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced growth of 7.3%, compared to the preceding three months.
williams-sonoma.com competitors
In October 2025, williams-sonoma.com outperformed its competitors in terms of revenue, with $77,420,552 in sales. The website also had a higher average order value (AOV) ranging between $225-$250 and a competitive conversion rate of 3.50-4.00%. In comparison, crateandbarrel.com had lower revenue at $38,863,306 but a higher AOV of $575-$600. surlatable.com had significantly less revenue at $13,354,202, a lower AOV of $175-$200, but a similar conversion rate to williams-sonoma.com. everythingkitchens.com had the lowest revenue at $392,832, with a lower AOV of $150-$175 and a lower conversion rate. potterybarn.com had higher revenue at $98,494,477, a slightly higher AOV, and a lower conversion rate. bedbathandbeyond.com had revenue similar to williams-sonoma.com at $78,910,167, but a lower AOV and a matching conversion rate. Overall, williams-sonoma.com demonstrated strong performance in revenue, AOV, and conversion rate compared to its competitors.
Revenue share by device at williams-sonoma.com
In October large majority of sales on williams-sonoma.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
