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Home/Insights/Retailers/williams-sonoma.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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81.2M
Revenue
Jun 26
7.9M
Sessions
Jun 26
4.0-4.5%
Conv. rate
Jun 26
$225-250
AOV
Jun 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.

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williams-sonoma.com Annual Revenue and Growth

williams-sonoma.com's annual sales on its online store amounted to $978.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$978.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
williams-sonoma.com revenue by year

williams-sonoma.com's monthly revenueOVER TIME
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Over the past three months, williams-sonoma.com revenue has experienced decline of 0.36%, compared to the preceding three months.

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williams-sonoma.com revenue decline for last six months
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OVERVIEW
In June 2026, williams-sonoma.com, the largest online store in the home and garden industry, achieved impressive online sales revenue of $81,217,551, significantly surpassing the sector's median of $42,975. The site boasted a robust conversion rate of 4.00-4.50%, exceeding the high industry benchmark of 3.5%. Additionally, its average order value (AOV) ranged from $225 to $250, well above the low AOV of $110 in the sector. With a remarkable 7,887,080 sessions, williams-sonoma.com outperformed the median of 25,800 sessions, highlighting its strong market presence and consumer engagement in the home and garden category.
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williams-sonoma.com competitors

In June 2026, williams-sonoma.com achieved a revenue of $81,217,551 with a strong average order value (AOV) of $225-250, translating to a conversion rate of 4.00-4.50% across 7,887,080 sessions and 332,670 transactions. In comparison, potterybarn.com outperformed with revenue of $117,447,537, although its AOV was lower at $300-325, reflecting a conversion rate of 2.00-2.50%. crateandbarrel.com generated $53,212,201 with an impressive AOV of $575-600 but struggled with a lower conversion rate of 0.50-1.00% from 11,755,974 sessions. Meanwhile, bedbathandbeyond.com reported $72,771,572 in revenue but had a significantly lower AOV of $100-125, with a conversion rate of 2.50-3.00%. surlatable.com and everythingkitchens.com lagged with revenues of $13,749,262 and $462,808, respectively, and lower AOVs and conversion rates, emphasizing williams-sonoma.com's competitive position in the kitchenware market.

crateandbarrel.com screenshot
#1 crateandbarrel.com
53.2M
Revenue
11.8M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
surlatable.com screenshot
#2 surlatable.com
13.7M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
everythingkitchens.com screenshot
#3 everythingkitchens.com
462.8K
Revenue
245.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
potterybarn.com screenshot
#4 potterybarn.com
117.4M
Revenue
16.8M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
72.8M
Revenue
20.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
williams-sonoma.com vs top market performers
williams-sonoma.com
top retailers
conversion rate vs average order value for williams-sonoma.com and its competitors
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Revenue share by device at williams-sonoma.com

In June large majority of sales on williams-sonoma.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on williams-sonoma.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries williams-sonoma.com operates in

williams-sonoma.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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williams-sonoma.com channels

Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.

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williams-sonoma.com Google Ads spend

Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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williams-sonoma.com devices

Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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williams-sonoma.com top markets

Explore williams-sonoma.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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williams-sonoma.com country & global rank

Assess the ranking of williams-sonoma.com among other retailers within its primary country and worldwide.

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