williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
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williams-sonoma.com Annual Revenue and Growth
williams-sonoma.com's annual sales on its online store amounted to $1.2B in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
williams-sonoma.com's monthly revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced growth of 49%, compared to the preceding three months.
williams-sonoma.com competitors
In November 2025, williams-sonoma.com outperformed its competitors in terms of revenue, with a total of $125,687,895. Its closest competitor in terms of revenue was potterybarn.com with $132,927,681. However, williams-sonoma.com had a higher number of transactions at 538,954 compared to potterybarn.com's 494,606. williams-sonoma.com also had a higher average order value (AOV) range of $225-$250, compared to potterybarn.com's $250-$275. In terms of conversion rate, williams-sonoma.com was on par with surlatable.com and bedbathandbeyond.com at 3.50-4.00%, while crateandbarrel.com had a lower conversion rate of 0.50-1.00%. Overall, williams-sonoma.com showed strong performance across all metrics compared to its competitors in the online home goods retail sector.
Revenue share by device at williams-sonoma.com
In November large majority of sales on williams-sonoma.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
