williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
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williams-sonoma.com Annual Revenue and Growth
williams-sonoma.com's annual sales on its online store amounted to $978.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
williams-sonoma.com's monthly revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced growth of 22%, compared to the preceding three months.
williams-sonoma.com competitors
In July 2026, williams-sonoma.com trails its competitors most significantly in transactions, recording 410,000 compared to bedbathandbeyond.com, which leads with 727,000, leaving a gap of 317,000. In terms of revenue, williams-sonoma.com generated $111.8 million, placing it second overall, but trailing potterybarn.com by $56.3 million. Despite its strong revenue performance, williams-sonoma.com ranks fourth in sessions with 9.2 million, lagging behind bedbathandbeyond.com by 16.8 million sessions. However, its average order value (AOV) ranges from $250-275, significantly outperforming competitors like crateandbarrel.com, which has an AOV of $650-675, and surlatable.com with $200-225. The conversion rate for williams-sonoma.com is also notable at 4.00-4.50%, which is higher than surlatable.com’s 2.50-3.00% but lower than potterybarn.com’s 2.00-2.50%. Overall, while williams-sonoma.com excels in AOV and conversion rate, it faces considerable challenges in engagement metrics compared to its key competitors.
Industries williams-sonoma.com operates in
williams-sonoma.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
