williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
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williams-sonoma.com Annual Revenue and Growth
williams-sonoma.com's annual sales on its online store amounted to $978.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
williams-sonoma.com's monthly revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced decline of 54%, compared to the preceding three months.
williams-sonoma.com competitors
In April 2026, williams-sonoma.com led its competitors in revenue with $72,804,266 from 288,608 transactions, achieving a conversion rate of 3.50-4.00% across 7,683,499 sessions. Comparatively, potterybarn.com generated $59,395,082 with 186,054 transactions and a lower conversion rate of 1.00-1.50%, despite higher session traffic of 13,782,177. crateandbarrel.com, with an AOV of $600-625, reported $50,855,072 in revenue and only 0.50-1.00% conversion from 11,401,328 sessions. Sur la table came in significantly lower, with $11,582,835 in revenue from 55,422 transactions at a conversion rate of 2.00-2.50% over 2,238,131 sessions. Notably, bedbathandbeyond.com had the highest total revenue at $95,282,527, but a lower AOV of $175-200, reflecting different market strategies and product focuses among these brands.
Revenue share by device at williams-sonoma.com
In April large majority of sales on williams-sonoma.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
