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Sep 2026
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Home/Insights/Retailers/williams-sonoma.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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89.5M
Revenue
Sep 26
9M
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$250-275
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.

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williams-sonoma.com Annual Revenue and Growth

williams-sonoma.com's annual sales on its online store amounted to $978.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$978.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
williams-sonoma.com revenue by year

williams-sonoma.com's monthly revenueOVER TIME
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Over the past three months, williams-sonoma.com revenue has experienced growth of 29%, compared to the preceding three months.

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williams-sonoma.com revenue growth for last six months
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OVERVIEW
williams-sonoma.com generated $89.5 million in online sales for September 2026, significantly outperforming a typical store in the home and garden category, which brings in around $41,400 monthly. The site recorded 9 million sessions, compared to approximately 14,000 for a typical store in the home and garden category. Its conversion rate ranged from 3.50% to 4.00%, well above the typical range of 0.7% to 3.54%. Additionally, williams-sonoma.com’s average order value (AOV) fell between $250 and $275, which is comfortably within the typical range of $100 to $712 in the home and garden category.
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williams-sonoma.com competitors

williams-sonoma.com trails significantly in sessions, generating 9 million compared to bedbathandbeyond.com’s 27.6 million. In terms of revenue, williams-sonoma.com achieved $89.5 million, ranking third among competitors, while potterybarn.com led with $122.1 million. Despite having fewer sessions, williams-sonoma.com excels in average order value (AOV), with a range of $250-275, which surpasses crateandbarrel.com’s AOV of $675-700 and outperforms surlatable.com’s $200-225. When considering conversion rates, williams-sonoma.com operates at 3.50-4.00%, which is ahead of surlatable.com’s 2.50-3.00% but trails behind bedbathandbeyond.com’s 3.00-3.50%. In terms of transactions, williams-sonoma.com processed 326,000, ranking third, while bedbathandbeyond.com leads with 928,000. Overall, in September 2026, williams-sonoma.com shows strong performance in AOV and conversion rates but faces challenges in sessions and overall revenue when compared to its key competitors.

crateandbarrel.com screenshot
#1 crateandbarrel.com
53.5M
Revenue
13.8M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
surlatable.com screenshot
#2 surlatable.com
15.2M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
everythingkitchens.com screenshot
#3 everythingkitchens.com
416.1K
Revenue
216.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
potterybarn.com screenshot
#4 potterybarn.com
122.1M
Revenue
18.1M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
108.6M
Revenue
27.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
williams-sonoma.com vs top market performers
williams-sonoma.com
top retailers
conversion rate vs average order value for williams-sonoma.com and its competitors
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Industries williams-sonoma.com operates in

williams-sonoma.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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williams-sonoma.com channels

Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.

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williams-sonoma.com Google Ads spend

Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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williams-sonoma.com devices

Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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williams-sonoma.com top markets

Explore williams-sonoma.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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williams-sonoma.com country & global rank

Assess the ranking of williams-sonoma.com among other retailers within its primary country and worldwide.

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