williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
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williams-sonoma.com Annual Revenue and Growth
williams-sonoma.com's annual sales on its online store amounted to $978.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
williams-sonoma.com's monthly revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced decline of 31%, compared to the preceding three months.
williams-sonoma.com competitors
When comparing williams-sonoma.com to its competitors in March 2026, it is clear that Williams Sonoma is a strong player in the market. With a revenue of $95,150,559 and 406,859 transactions from 8,284,679 sessions, Williams Sonoma boasts a solid conversion rate of 4.50-5.00%. In contrast, Crate and Barrel has a revenue of $52,094,559 with 87,225 transactions from 12,872,462 sessions and a lower conversion rate of 0.50-1.00%. Sur La Table follows with a revenue of $15,702,976, 72,444 transactions from 2,436,079 sessions, and a slightly higher conversion rate of 2.50-3.00%. While Williams Sonoma's average order value (AOV) falls in the range of $225-$250, it remains competitive with other players like Pottery Barn and Bed Bath & Beyond in terms of revenue and conversion rate.
Revenue share by device at williams-sonoma.com
In March large majority of sales on williams-sonoma.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
