williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
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williams-sonoma.com Annual Revenue and Growth
williams-sonoma.com's annual sales on its online store amounted to $978.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
williams-sonoma.com's monthly revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced growth of 78%, compared to the preceding three months.
williams-sonoma.com competitors
In January 2026, Williams-Sonoma recorded a revenue of $85,786,462 with 350,012 transactions and 9,405,037 sessions, boasting an average order value (AOV) of $225-$250 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, we see that Crate and Barrel had a revenue of $43,030,887 with 75,063 transactions and 12,177,028 sessions, indicating a higher AOV of $550-$575 but a lower conversion rate of 0.50-1.00%. Sur La Table generated $22,652,433 in revenue from 113,257 transactions and 3,532,348 sessions, with an AOV of $200-$225 and a conversion rate of 3.00-3.50%. Williams-Sonoma's direct competitor Pottery Barn earned $106,048,810 in revenue from 375,415 transactions and 16,883,698 sessions, showing a slightly higher AOV of $275-$300 and a conversion rate of 2.00-2.50%. Lastly, Bed Bath & Beyond brought in $96,296,553 in revenue from 821,994 transactions and 21,780,559 sessions, with a lower AOV of $100-$125 but a similar conversion rate of 3.50-4.00%.
Revenue share by device at williams-sonoma.com
In January large majority of sales on williams-sonoma.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
