williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
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williams-sonoma.com Annual Revenue and Growth
williams-sonoma.com's annual sales on its online store amounted to $978.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
williams-sonoma.com's monthly revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced growth of 19%, compared to the preceding three months.
williams-sonoma.com competitors
In August 2026, williams-sonoma.com trails its competitors most significantly in sessions, recording 8.7 million compared to bedbathandbeyond.com, which leads with 27.5 million. However, williams-sonoma.com boasts a strong revenue of $112.1 million, ranking second behind potterybarn.com’s $174.5 million. In terms of transactions, williams-sonoma.com achieved 413,000, placing it third, while bedbathandbeyond.com surpassed it with 770,000. The average order value (AOV) for williams-sonoma.com ranges from $250 to $275, which is notably higher than crateandbarrel.com’s AOV of $675 to $700 and surlatable.com’s AOV of $200 to $225. With a conversion rate of 4.50-5.00%, williams-sonoma.com outperforms surlatable.com and everythingkitchens.com, while potterybarn.com leads with a rate of 2.00-2.50%. Overall, williams-sonoma.com maintains a competitive position despite trailing in sessions and transactions.
Industries williams-sonoma.com operates in
williams-sonoma.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
