williams-sonoma.com
Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.
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williams-sonoma.com's revenueOVER TIME
Over the past three months, williams-sonoma.com revenue has experienced decline of 11%, compared to the preceding three months.
williams-sonoma.com competitors
In July 2025, Williams-Sonoma generated a revenue of $61,901,229 from 252,525 transactions and 6,949,883 sessions, with an Average Order Value (AOV) of $225-$250 and a conversion rate of 3.50-4.00%. Compared to its competitors, Williams-Sonoma outperforms Sur La Table, Everything Kitchens, and Bed Bath & Beyond in terms of revenue, transactions, sessions, AOV, and conversion rate. However, Crate and Barrel and Pottery Barn have higher revenues, transactions, and sessions than Williams-Sonoma, with Crate and Barrel having the highest AOV of $575-$600 and Pottery Barn with the highest conversion rate of 1.50-2.00%. Despite being among the top performers, Williams-Sonoma faces stiff competition in the online retail space from these key players.
Revenue share by device at williams-sonoma.com
In July large majority of sales on williams-sonoma.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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williams-sonoma.com channels
Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.
williams-sonoma.com Google Ads spend
Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
williams-sonoma.com devices
Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
