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May 2025
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Home/Insights/Retailers/williams-sonoma.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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67.1M
Revenue
6.1M
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.

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williams-sonoma.com's revenueOVER TIME
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Over the past three months, williams-sonoma.com revenue has experienced decline of 38%, compared to the preceding three months.

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williams-sonoma.com revenue decline for last six months
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OVERVIEW
In May 2025, williams-sonoma.com, an industry leader in HOME AND GARDEN, recorded a revenue of $67,065,894 for online sales, with a conversion rate of 4.00-4.50% and an Average Order Value (AOV) of $250-275. The store also had a high number of sessions at 6,056,475, making it the largest online store in the HOME AND GARDEN category. Additionally, williams-sonoma.com showcased exceptional performance metrics, surpassing the median revenue, conversion rate, AOV, and sessions in the HOME AND GARDEN sector.
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williams-sonoma.com competitors

In May 2025, williams-sonoma.com generated a revenue of $67,065,894 with 261,752 transactions and 6,056,475 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 4.00-4.50%. When comparing williams-sonoma.com to its competitors, bedbathandbeyond.com had higher revenue at $71,067,020 with 572,785 transactions and 21,001,876 sessions, but with a lower AOV of $100-125 and conversion rate of 2.50-3.00%. potterybarn.com outperformed williams-sonoma.com in revenue at $87,125,910 with 268,612 transactions and 13,092,623 sessions, featuring a higher AOV of $300-325 but a lower conversion rate of 2.00-2.50%. crateandbarrel.com had a lower revenue of $29,574,604 with 53,915 transactions and 8,919,080 sessions, but a significantly higher AOV of $525-550 with a lower conversion rate of 0.50-1.00%. williams-sonoma.com falls in the middle ground compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

crateandbarrel.com screenshot
#1 crateandbarrel.com
29.6M
Revenue
8.9M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
surlatable.com screenshot
#2 surlatable.com
9.7M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
everythingkitchens.com screenshot
#3 everythingkitchens.com
278.1K
Revenue
136.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
potterybarn.com screenshot
#4 potterybarn.com
87.1M
Revenue
13.1M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
bedbathandbeyond.com screenshot
#5 bedbathandbeyond.com
71.1M
Revenue
21M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
williams-sonoma.com vs top market performers
williams-sonoma.com
top retailers
conversion rate vs average order value for williams-sonoma.com and its competitors
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Revenue share by device at williams-sonoma.com

In May large majority of sales on williams-sonoma.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices.

In May large majority of sales on williams-sonoma.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices.
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williams-sonoma.com channels

Identify top traffic channels that drive growth for williams-sonoma.comand discover how performance of traffic channels has changed over time.

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williams-sonoma.com Google Ads spend

Evaluate williams-sonoma.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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williams-sonoma.com devices

Review williams-sonoma.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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williams-sonoma.com top markets

Explore williams-sonoma.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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williams-sonoma.com country & global rank

Assess the ranking of williams-sonoma.com among other retailers within its primary country and worldwide.

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