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Dec 2025
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Home/Insights/Retailers/crateandbarrel.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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53.2M
Revenue
Dec 25
15.4M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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Crateandbarrel.com is an online retail platform offering various home furnishings, decor, and kitchenware products. The website provides an extensive selection of furniture, lighting, rugs, bedding, cookware, and tableware. It caters to individuals seeking stylish and functional items to enhance the aesthetic appeal and functionality of their homes.

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crateandbarrel.com Annual Revenue and Growth

crateandbarrel.com's annual sales on its online store amounted to $527M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$527M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
crateandbarrel.com revenue by year

crateandbarrel.com's monthly revenueOVER TIME
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Over the past three months, crateandbarrel.com revenue has experienced growth of 38%, compared to the preceding three months.

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crateandbarrel.com revenue growth for last six months
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OVERVIEW
In December 2025, crateandbarrel.com generated $53,197,080 in online sales within the FURNITURE sector, with a conversion rate between 0.50-1.00%, significantly lower than the high of 2.0% in the industry. Its average order value (AOV) ranged from $550-575, while sessions totaled 15,352,704, compared to ikea.com’s impressive 238,379,008 sessions. The median revenue in this category was only $156,465, highlighting crateandbarrel.com’s robust performance against the backdrop of a competitive landscape dominated by larger players like ikea.com. Overall, the metrics reveal a strong presence but indicate room for growth in conversion and sessions.
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crateandbarrel.com competitors

In December 2025, crateandbarrel.com had a revenue of $53,197,080 with 94,299 transactions and 15,352,704 sessions, resulting in an average order value (AOV) of $550-575 and a conversion rate of 0.50-1.00%. Compared to its competitors, cb2.com had a higher revenue of $65,881,421 with 111,947 transactions and 4,409,743 sessions, boasting a higher AOV of $575-600 and a significantly higher conversion rate of 2.50-3.00%. On the other hand, potterybarn.com generated the most revenue at $129,600,626, with 459,657 transactions and 18,837,692 sessions, showcasing a lower AOV of $275-300 but a higher conversion rate of 2.00-2.50% compared to Crate and Barrel. While Crate and Barrel falls in the middle range of revenue among its competitors, it may need to focus on increasing its conversion rate to remain competitive in the market.

cb2.com screenshot
#1 cb2.com
65.9M
Revenue
4.4M
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
potterybarn.com screenshot
#2 potterybarn.com
129.6M
Revenue
18.8M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
overstock.com screenshot
#3 overstock.com
43M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
westelm.com screenshot
#4 westelm.com
98.6M
Revenue
11.6M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
williams-sonoma.com screenshot
#5 williams-sonoma.com
151.7M
Revenue
15.7M
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
crateandbarrel.com vs top market performers
crateandbarrel.com
top retailers
conversion rate vs average order value for crateandbarrel.com and its competitors
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Revenue share by device at crateandbarrel.com

In December large majority of sales on crateandbarrel.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on crateandbarrel.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crateandbarrel.com channels

Identify top traffic channels that drive growth for crateandbarrel.comand discover how performance of traffic channels has changed over time.

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crateandbarrel.com Google Ads spend

Evaluate crateandbarrel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crateandbarrel.com devices

Review crateandbarrel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crateandbarrel.com top markets

Explore crateandbarrel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crateandbarrel.com country & global rank

Assess the ranking of crateandbarrel.com among other retailers within its primary country and worldwide.

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