vans.com
Vans.com is an online platform that features a wide range of products for sale. The website primarily showcases footwear, including sneakers, sandals, and boots, while also offering clothing, accessories, and bags. It is known for offering a variety of stylish and casual products to cater to diverse tastes and preferences.
GRIPS CUSTOMERS & RESEARCH PARTNERS
vans.com Annual Revenue and Growth
vans.com's annual sales on its online store amounted to $251.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
vans.com's monthly revenueOVER TIME
Over the past three months, vans.com revenue has experienced decline of 10%, compared to the preceding three months.
vans.com competitors
In May 2026, vans.com generated a revenue of $22,522,981 from 226,462 transactions across 10,796,957 sessions, yielding an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, journeys.com earned $14,169,298 with 126,346 transactions and 6,618,298 sessions, achieving a higher AOV of $100-125 but a lower conversion rate of 1.50-2.00%. tillys.com, with a revenue of $12,251,995 and 97,441 transactions, matched vans.com’s conversion rate at 2.00-2.50% but had a significantly lower session count at 4,809,501. famousfootwear.com outperformed all with $24,153,648 in revenue and similar conversion rates, while tactics.com lagged with just $830,636 in revenue from 7,175 transactions and a conversion rate of 0.50-1.00%. Overall, vans.com stands out for its robust revenue and session engagement compared to its peers.
Revenue share by device at vans.com
In May large majority of sales on vans.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries vans.com operates in
vans.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
vans.com channels
Identify top traffic channels that drive growth for vans.comand discover how performance of traffic channels has changed over time.
vans.com Google Ads spend
Evaluate vans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vans.com devices
Review vans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
