vans.com
Vans.com is an online platform that features a wide range of products for sale. The website primarily showcases footwear, including sneakers, sandals, and boots, while also offering clothing, accessories, and bags. It is known for offering a variety of stylish and casual products to cater to diverse tastes and preferences.
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vans.com Annual Revenue and Growth
vans.com's annual sales on its online store amounted to $203.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
vans.com's monthly revenueOVER TIME
Over the past three months, vans.com revenue has experienced growth of 25%, compared to the preceding three months.
vans.com competitors
In September 2025, vans.com reported a revenue of $25,739,435 with 268,643 transactions and 9,685,578 sessions. The average order value (AOV) ranged from $75-100 with a conversion rate of 2.50-3.00%. In comparison, journeys.com had a revenue of $12,221,392 with 100,316 transactions and 3,657,130 sessions, featuring a higher AOV of $100-125 but a similar conversion rate. zumiez.com, on the other hand, had a revenue of $7,224,848 with 96,511 transactions and 3,464,962 sessions, a lower AOV of $50-75, and a comparable conversion rate. tillys.com and famousfootwear.com showed revenues of $13,410,699 and $15,342,367 respectively, with similar AOVs and conversion rates. Lastly, tactics.com lagged behind with a revenue of $464,846, 4,275 transactions, and 481,277 sessions, featuring a higher AOV but a lower conversion rate compared to vans.com and its competitors.
Revenue share by device at vans.com
In September large majority of sales on vans.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vans.com channels
Identify top traffic channels that drive growth for vans.comand discover how performance of traffic channels has changed over time.
vans.com Google Ads spend
Evaluate vans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vans.com devices
Review vans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
