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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for zumiez.comzumiez.com

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8.4M
Revenue
Dec 25
4.7M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Zumiez.com is an online platform offering a wide variety of clothing, footwear, and accessories primarily targeting the action sports culture. The websites offerings include a range of brands, spanning from skateboarding and snowboarding to streetwear and lifestyle apparel. Customers can browse and purchase products conveniently through their online platform.

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zumiez.com Annual Revenue and Growth

zumiez.com's annual sales on its online store amounted to $67.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$67.6M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zumiez.com revenue by year

zumiez.com's monthly revenueOVER TIME
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Over the past three months, zumiez.com revenue has experienced growth of 17%, compared to the preceding three months.

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zumiez.com revenue growth for last six months
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OVERVIEW
In December 2025, zumiez.com generated $8,386,973 in online sales within the SPORTS industry, significantly lower than the industry leader, garmin.com, at $197,575,281, with a median industry revenue of $90,105. Its conversion rate ranged between 2.50-3.00%, close to the high benchmark of 3.13%. The Average Order Value (AOV) was between $50-75, compared to a very high AOV of $535 in the sector. zumiez.com recorded 4,655,298 sessions, notably below Dick's Sporting Goods, which had 64,737,034 sessions, while the median for the industry was 34,350 sessions, reflecting a competitive online presence.
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zumiez.com competitors

In December 2025, zumiez.com generated a revenue of $8,386,973 with 117,496 transactions and 4,655,298 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, tillys.com outperformed Zumiez with a revenue of $21,955,826, 179,726 transactions, and 5,752,383 sessions. vans.com excelled with a revenue of $32,632,028, 331,316 transactions, and 14,339,218 sessions. journeys.com also outshined Zumiez with a revenue of $29,271,547, 238,589 transactions, and 8,778,943 sessions. However, Zumiez's AOV was on par with most competitors at $50-75, while Tillys and Tactics had higher AOVs of $100-125. Zumiez's conversion rate fell within the middle range compared to its competitors, with PacSun and Tillys having similar rates of 2.50-3.00%.

tillys.com screenshot
#1 tillys.com
22M
Revenue
5.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
vans.com screenshot
#2 vans.com
32.6M
Revenue
14.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
tactics.com screenshot
#3 tactics.com
915K
Revenue
841.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
journeys.com screenshot
#4 journeys.com
29.3M
Revenue
8.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#5 pacsun.com
50.2M
Revenue
16.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zumiez.com vs top market performers
zumiez.com
top retailers
conversion rate vs average order value for zumiez.com and its competitors
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Revenue share by device at zumiez.com

In December large majority of sales on zumiez.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on zumiez.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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zumiez.com channels

Identify top traffic channels that drive growth for zumiez.comand discover how performance of traffic channels has changed over time.

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zumiez.com Google Ads spend

Evaluate zumiez.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zumiez.com devices

Review zumiez.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zumiez.com top markets

Explore zumiez.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zumiez.com country & global rank

Assess the ranking of zumiez.com among other retailers within its primary country and worldwide.

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