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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for zumiez.comzumiez.com

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7.2M
Revenue
Sep 25
3.5M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Zumiez.com is an online platform offering a wide variety of clothing, footwear, and accessories primarily targeting the action sports culture. The websites offerings include a range of brands, spanning from skateboarding and snowboarding to streetwear and lifestyle apparel. Customers can browse and purchase products conveniently through their online platform.

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zumiez.com Annual Revenue and Growth

zumiez.com's annual sales on its online store amounted to $67.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$67.6M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
zumiez.com revenue by year

zumiez.com's monthly revenueOVER TIME
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Over the past three months, zumiez.com revenue has experienced growth of 17%, compared to the preceding three months.

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zumiez.com revenue growth for last six months
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OVERVIEW
In September 2025, zumiez.com reported online sales revenue of $7,224,848, significantly below the sports industry's median of $77,565, while the leading store, garmin.com, generated $183,476,907. The conversion rate for zumiez.com ranged from 2.50% to 3.00%, slightly below the industry's high of 3.05%. Its average order value (AOV) was between $50 and $75, far below the peak AOV of $539 in the sector. With 3,464,962 sessions, zumiez.com lags behind garmin.com, which had 47,231,640 sessions, and is below the median of 30,275 in the sports category.
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zumiez.com competitors

In September 2025, zumiez.com reported a revenue of $7,224,848 with 96,511 transactions and 3,464,962 sessions. The average order value (AOV) ranged from $50-75 with a conversion rate of 2.50-3.00%. Comparing zumiez.com to its competitors, tillys.com had a higher revenue of $13,410,699 with 108,996 transactions and 4,031,376 sessions. vans.com outperformed zumiez.com with a revenue of $25,739,435, 268,643 transactions, and 9,685,578 sessions. However, zumiez.com had a better conversion rate than tactics.com, journeys.com, and pacsun.com. While zumiez.com may have had lower revenue compared to some competitors, its conversion rate and AOV were competitive in the market, indicating a strong potential for growth and improvement in the future.

tillys.com screenshot
#1 tillys.com
13.4M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
vans.com screenshot
#2 vans.com
25.7M
Revenue
9.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
tactics.com screenshot
#3 tactics.com
464.8K
Revenue
481.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
journeys.com screenshot
#4 journeys.com
12.2M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#5 pacsun.com
32.1M
Revenue
11M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
zumiez.com vs top market performers
zumiez.com
top retailers
conversion rate vs average order value for zumiez.com and its competitors
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Revenue share by device at zumiez.com

In September large majority of sales on zumiez.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on zumiez.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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zumiez.com channels

Identify top traffic channels that drive growth for zumiez.comand discover how performance of traffic channels has changed over time.

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zumiez.com Google Ads spend

Evaluate zumiez.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zumiez.com devices

Review zumiez.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zumiez.com top markets

Explore zumiez.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zumiez.com country & global rank

Assess the ranking of zumiez.com among other retailers within its primary country and worldwide.

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