zumiez.com
Zumiez.com is an online platform offering a wide variety of clothing, footwear, and accessories primarily targeting the action sports culture. The websites offerings include a range of brands, spanning from skateboarding and snowboarding to streetwear and lifestyle apparel. Customers can browse and purchase products conveniently through their online platform.
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zumiez.com Annual Revenue and Growth
zumiez.com's annual sales on its online store amounted to $67.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
zumiez.com's monthly revenueOVER TIME
Over the past three months, zumiez.com revenue has experienced growth of 17%, compared to the preceding three months.
zumiez.com competitors
When comparing zumiez.com to its competitors in the online retail industry in November 2025, we see that Zumiez falls behind in terms of revenue, with $10,300,276 compared to the leading competitor, PacSun, which generated $58,668,840. In terms of transactions, Zumiez had 137,600, while PacSun had 534,485. Additionally, Zumiez had 4,013,332 sessions, whereas PacSun had 17,315,637. Zumiez's average order value (AOV) falls in the range of $50-75, whereas most of its competitors, including PacSun, Vans, Tillys, and Journeys, have an AOV of $100-125. However, Zumiez does perform well in terms of conversion rate, with a range of 3.00-3.50%, putting it on par with Vans and PacSun in this metric. Overall, Zumiez faces stiff competition from larger retailers in the industry.
Revenue share by device at zumiez.com
In November large majority of sales on zumiez.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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zumiez.com channels
Identify top traffic channels that drive growth for zumiez.comand discover how performance of traffic channels has changed over time.
zumiez.com Google Ads spend
Evaluate zumiez.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zumiez.com devices
Review zumiez.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
