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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for zumiez.comzumiez.com

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5.2M
Revenue
Jan 26
3.7M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Zumiez.com is an online platform offering a wide variety of clothing, footwear, and accessories primarily targeting the action sports culture. The websites offerings include a range of brands, spanning from skateboarding and snowboarding to streetwear and lifestyle apparel. Customers can browse and purchase products conveniently through their online platform.

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zumiez.com Annual Revenue and Growth

zumiez.com's annual sales on its online store amounted to $80.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$80.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
zumiez.com revenue by year

zumiez.com's monthly revenueOVER TIME
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Over the past three months, zumiez.com revenue has experienced growth of 2%, compared to the preceding three months.

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zumiez.com revenue growth for last six months
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OVERVIEW
In January 2026, zumiez.com generated online sales revenue of $5,191,228, significantly higher than the sports industry median of $84,141, yet far behind market leader garmin.com’s $201,780,487. The site’s conversion rate ranged between 1.50-2.00%, below the industry's high of 3.0% but above the low of 0.68%. With an average order value (AOV) between $75-100, Zumiez's performance also contrasts with the high AOV of $556 in the industry and a low of $78. Furthermore, the site attracted 3,680,106 sessions, well under Dick's Sporting Goods' 40,123,045 sessions and the median of 31,579 in the category.
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zumiez.com competitors

In January 2026, zumiez.com reported a revenue of $5,191,228 from 67,457 transactions and 3,680,106 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 1.50-2.00%. Compared to its competitors, zumiez.com lags behind in revenue generation, transactions, and sessions. tillys.com leads with $13,204,454 in revenue from 99,360 transactions and 3,774,725 sessions, boasting an AOV of $125-$150 and a conversion rate of 2.50-3.00%. vans.com follows closely with $19,099,857 in revenue from 184,346 transactions and 10,829,551 sessions, offering an AOV of $100-$125 and a conversion rate of 1.50-2.00%. Despite these figures, zumiez.com holds its own in terms of AOV and conversion rate, matching or surpassing some competitors in these areas.

tillys.com screenshot
#1 tillys.com
13.2M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
vans.com screenshot
#2 vans.com
19.1M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tactics.com screenshot
#3 tactics.com
839.4K
Revenue
755.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
journeys.com screenshot
#4 journeys.com
13.3M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
pacsun.com screenshot
#5 pacsun.com
28.4M
Revenue
10.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
zumiez.com vs top market performers
zumiez.com
top retailers
conversion rate vs average order value for zumiez.com and its competitors
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Revenue share by device at zumiez.com

In January large majority of sales on zumiez.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In January large majority of sales on zumiez.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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brands overtime comparison

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zumiez.com channels

Identify top traffic channels that drive growth for zumiez.comand discover how performance of traffic channels has changed over time.

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zumiez.com Google Ads spend

Evaluate zumiez.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zumiez.com devices

Review zumiez.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zumiez.com top markets

Explore zumiez.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zumiez.com country & global rank

Assess the ranking of zumiez.com among other retailers within its primary country and worldwide.

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