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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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8M
Revenue
Oct 25
3.8M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Zumiez.com is an online platform offering a wide variety of clothing, footwear, and accessories primarily targeting the action sports culture. The websites offerings include a range of brands, spanning from skateboarding and snowboarding to streetwear and lifestyle apparel. Customers can browse and purchase products conveniently through their online platform.

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zumiez.com Annual Revenue and Growth

zumiez.com's annual sales on its online store amounted to $67.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$67.6M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zumiez.com revenue by year

zumiez.com's monthly revenueOVER TIME
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Over the past three months, zumiez.com revenue has experienced growth of 14%, compared to the preceding three months.

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zumiez.com revenue growth for last six months
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OVERVIEW
In October 2025, zumiez.com generated $7,997,425 in online revenue, significantly outperforming the SPORTS industry median of $84,340, yet trailing behind the leader garmin.com at $185,372,405. The site's conversion rate ranged from 2.50-3.00%, slightly below the high of 3.14% within the sector. With an average order value (AOV) between $50-75, Zumiez falls short of the industry high of $550, while its sessions totaled 3,818,535, significantly lower than the top performer Dick's Sporting Goods at 38,669,098 and below the industry median of 29,455 sessions, highlighting room for growth in audience engagement.
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zumiez.com competitors

In October 2025, zumiez.com reported a revenue of $7,997,425 with 107,774 transactions and 3,818,535 sessions. The average order value (AOV) ranged from $50 to $75, and the conversion rate was between 2.50% and 3.00%. When comparing zumiez.com to its competitors, we can see that vans.com had the highest revenue at $23,563,401 with 243,073 transactions and 8,703,901 sessions. tillys.com followed with a revenue of $12,013,261 and 97,925 transactions. journeys.com reported revenue of $13,324,470 with 112,233 transactions, while pacsun.com had the highest revenue among competitors at $34,611,263 with 331,980 transactions. In terms of AOV and conversion rate, zumiez.com fell within the mid-range compared to its competitors, showcasing a strong performance in the online retail space.

tillys.com screenshot
#1 tillys.com
12M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
vans.com screenshot
#2 vans.com
23.6M
Revenue
8.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
tactics.com screenshot
#3 tactics.com
693.3K
Revenue
632.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
journeys.com screenshot
#4 journeys.com
13.3M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#5 pacsun.com
34.6M
Revenue
11.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zumiez.com vs top market performers
zumiez.com
top retailers
conversion rate vs average order value for zumiez.com and its competitors
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Revenue share by device at zumiez.com

In October large majority of sales on zumiez.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on zumiez.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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brands overtime comparison

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zumiez.com channels

Identify top traffic channels that drive growth for zumiez.comand discover how performance of traffic channels has changed over time.

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zumiez.com Google Ads spend

Evaluate zumiez.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zumiez.com devices

Review zumiez.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zumiez.com top markets

Explore zumiez.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zumiez.com country & global rank

Assess the ranking of zumiez.com among other retailers within its primary country and worldwide.

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