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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

toom.de

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15.1M

Revenue

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

Main country of store: GERMANY
Website category: HOME AND GARDEN

The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.

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toom.de's revenueOVER TIME
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Over the past three months, toom.de revenue has experienced decline of 1.3%, compared to the preceding three months.

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toom.de revenue decline for last six months

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OVERVIEW

In May 2025, toom.de, an online store in the home_and_garden industry, generated $15,126,939 in revenue with a conversion rate of 1.00-1.50% and an AOV of $150-175. They received 6,997,072 sessions. Compared to the industry median revenue of $131,378, toom.de performed well but fell short of homedepot.com, the largest store with $1,523,750,068 in revenue. Their conversion rate and AOV were within industry norms, although there were outliers with a conversion rate of 3.35% and an AOV of $677. Despite a high number of sessions, toom.de lagged behind homedepot.com, which recorded 181,263,132 sessions.

toom.de competitors

In May 2025, toom.de had a revenue of €15,126,939 with 91,911 transactions and 6,997,072 sessions. Their average order value (AOV) ranged from €150-175 with a conversion rate of 1.00-1.50%. Comparing this to its competitors, hornbach.de led the pack with a revenue of €27,552,659, 139,329 transactions, and 8,715,322 sessions. Their AOV was slightly higher at €175-200 with a conversion rate of 1.50-2.00%. obi.de also outperformed toom.de with a revenue of €30,411,378, 185,744 transactions, and 14,828,928 sessions. Despite having a similar AOV and conversion rate as toom.de, globus-baumarkt.de had a lower revenue at €6,120,037. hagebau.de had a higher AOV at €250-275, but fewer transactions and sessions compared to toom.de. Lastly, bauhaus.info had a revenue of €21,431,971 with 161,235 transactions and 9,467,736 sessions, boasting a higher AOV and conversion rate than toom.de.

#1 hornbach.de

27.6M

Revenue

8.7M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#2 obi.de

30.4M

Revenue

14.8M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#3 bauhaus.info

21.4M

Revenue

9.5M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#4 hagebau.de

7.4M

Revenue

2.4M

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#5 globus-baumarkt.de

6.1M

Revenue

3.6M

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

toom.de vs top market performers

toom.de

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Revenue share by device at toom.de

In May large majority of sales on toom.de, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

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toom.de channels

Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.

toom.de Google Ads spend

Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

toom.de devices

Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

toom.de top markets

Explore toom.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.