toom.de
The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.
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toom.de Annual Revenue and Growth
toom.de's annual sales on its online store amounted to $191.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
toom.de's monthly revenueOVER TIME
Over the past three months, toom.de revenue has experienced decline of 12%, compared to the preceding three months.
toom.de competitors
In November 2025, when comparing toom.de to its competitors, we can see that while toom.de has a revenue of 11,885,823 and 72,474 transactions, hornbach.de leads with 21,333,674 in revenue and 110,169 transactions. obi.de surpasses both with 29,676,022 in revenue and 187,273 transactions. In terms of sessions, toom.de has 4,647,162, while obi.de leads with 10,683,287. The average order value (AOV) for toom.de ranges between 150-175, similar to obi.de and globus-baumarkt.de, while hornbach.de and bauhaus.info have higher AOVs. The conversion rate for toom.de is 1.50-2.00, matching obi.de, hornbach.de, and globus-baumarkt.de. Overall, while toom.de holds its own in certain areas, it falls behind in terms of revenue and transactions compared to its competitors in the home improvement market.
Revenue share by device at toom.de
In November large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toom.de channels
Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.
toom.de Google Ads spend
Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toom.de devices
Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
