toom.de
The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.
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toom.de Annual Revenue and Growth
toom.de's annual sales on its online store amounted to $167.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
toom.de's monthly revenueOVER TIME
Over the past three months, toom.de revenue has experienced growth of 35%, compared to the preceding three months.
toom.de competitors
In August 2026, toom.de stands out with a respectable conversion rate of 1.00-1.50%, which matches that of hagebau.de and globus-baumarkt.de. However, it trails behind competitors like obi.de and bauhaus.info, which boast conversion rates of 1.50-2.00%. In terms of revenue, toom.de generated $19.7 million, placing it fourth among its peers, while bauhaus.info led with $34.3 million. Additionally, toom.de recorded 91,500 transactions, significantly fewer than bauhaus.info's 211,000. The site had 6.8 million sessions, falling short of obi.de's impressive 13.1 million. With an average order value (AOV) between $200-225, toom.de offers a competitive price point, though it still trails the AOV of hagebau.de, which ranges from $250-275.
Revenue share by device at toom.de
In August large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toom.de channels
Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.
toom.de Google Ads spend
Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toom.de devices
Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
