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Jun 2026

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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

toom.de

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16.2M

Revenue

Jun 26

9.3M

Sessions

Jun 26

0.5-1.0%

Conv. rate

Jun 26

$175-200

AOV

Jun 26

Main country of store: GERMANY
Website category: HOME AND GARDEN

The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.

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toom.de Annual Revenue and Growth

toom.de's annual sales on its online store amounted to $167.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$167.7M

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

toom.de's monthly revenueOVER TIME
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Over the past three months, toom.de revenue has experienced growth of 15%, compared to the preceding three months.

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toom.de revenue growth for last six months

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OVERVIEW

In June 2026, toom.de generated $16,182,631 in online sales, significantly above the home_and_garden median of $117,357, yet far below industry leader homedepot.com, which earned $1,349,219,816. With a conversion rate of 0.50-1.00%, toom.de falls short of the high end of 3.4% but is above the low of 0.69%. Its average order value (AOV) ranged from $175-200, notably lower than the high AOV of $686 in the sector. The site attracted 9,334,026 sessions, a considerable number but dwarfed by homedepot.com's 184,835,422 sessions, with the median for the industry being 32,262.

toom.de competitors

In June 2026, toom.de generated a revenue of $16,182,631 from 90,549 transactions and 9,334,026 sessions, resulting in a conversion rate of 0.50-1.00%. Competitors like obi.de led the market with a revenue of $38,467,119 and a higher conversion rate of 1.50-2.00%, significantly outperforming toom.de. hornbach.de and bauhaus.info also surpassed toom.de in revenue, earning $29,736,400 and $32,040,370 respectively, with conversion rates between 1.00-1.50%. In contrast, hagebau.de and globus-baumarkt.de had lower revenues of $8,425,244 and $7,091,516, but hagebau.de boasted a higher AOV of $250-275. Overall, toom.de's performance indicates a need for improvement in both revenue generation and conversion rates to remain competitive in the DIY retail market.

#1 hornbach.de

29.7M

Revenue

10.5M

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#2 obi.de

38.5M

Revenue

15.7M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 bauhaus.info

32M

Revenue

11.8M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 hagebau.de

8.4M

Revenue

2.5M

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#5 globus-baumarkt.de

7.1M

Revenue

4.2M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

toom.de vs top market performers

toom.de

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Revenue share by device at toom.de

In June large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

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toom.de channels

Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.

toom.de Google Ads spend

Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

toom.de devices

Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

toom.de top markets

Explore toom.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.