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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for toom.detoom.de

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13.2M
Revenue
6M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.

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toom.de's revenueOVER TIME
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Over the past three months, toom.de revenue has experienced growth of 15%, compared to the preceding three months.

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toom.de revenue growth for last six months
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OVERVIEW
In July 2025, toom.de in the HOME AND GARDEN industry generated $13,239,137 in online sales revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. The website had 5,993,283 sessions, while the highest sessions were recorded by homedepot.com at 175,364,207. The median revenue in this category is $124,626, with homedepot.com leading at $1,339,846,577. The highest conversion rate is 3.28%, and the highest AOV is $673, while the lowest conversion rate is 0.62% and the lowest AOV is $93.
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toom.de competitors

In July 2025, toom.de's competitors are outperforming them in terms of revenue, transactions, and sessions. hornbach.de leads the pack with a revenue of €27,133,960, 134,417 transactions, and 8,834,385 sessions. obi.de closely follows with €27,263,020 in revenue, 163,446 transactions, and 13,876,533 sessions. bauhaus.info also surpasses toom.de with €24,865,373 in revenue, 183,936 transactions, and 9,504,154 sessions. hagebau.de and globus-baumarkt.de are slightly behind toom.de in revenue, with hagebau.de generating €5,720,345 and globus-baumarkt.de with €7,580,423. However, hagebau.de has a higher average order value (AOV) of €250-275 compared to toom.de's €150-175. Overall, toom.de has the lowest revenue and sessions compared to its competitors, indicating room for improvement in their online performance.

hornbach.de screenshot
#1 hornbach.de
27.1M
Revenue
8.8M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
obi.de screenshot
#2 obi.de
27.3M
Revenue
13.9M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#3 bauhaus.info
24.9M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#4 hagebau.de
5.7M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
globus-baumarkt.de screenshot
#5 globus-baumarkt.de
7.6M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
toom.de vs top market performers
toom.de
top retailers
conversion rate vs average order value for toom.de and its competitors
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Revenue share by device at toom.de

In July large majority of sales on toom.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on toom.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toom.de channels

Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.

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toom.de Google Ads spend

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toom.de devices

Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toom.de top markets

Explore toom.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toom.de country & global rank

Assess the ranking of toom.de among other retailers within its primary country and worldwide.

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