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Jul 2025
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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27.1M
Revenue
8.8M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de's revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced growth of 2.6%, compared to the preceding three months.

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hornbach.de revenue growth for last six months
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OVERVIEW
In July 2025, hornbach.de in the DIY HOME IMPROVEMENT industry had online sales revenue of $27,133,960, a conversion rate of 1.50-2.00%, an AOV of $200-225, and 8,834,385 sessions. The median revenue in this category was $44,747, with lowes.com leading at $688,227,431. A very high conversion rate was 2.4% and AOV was $597, while a low conversion rate was 0.48% and AOV was $69. The highest number of sessions was from lowes.com at 133,234,265, with a median of 18,201 sessions in the category.
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hornbach.de competitors

In July 2025, when comparing hornbach.de to its competitors, it is evident that hornbach.de is performing well in terms of revenue with €27,133,960. However, in terms of transactions, hornbach.de falls slightly behind obi.de with 134,417 transactions compared to obi.de's 163,446 transactions. Despite having a lower number of transactions, hornbach.de boasts a higher average order value (AOV) range of €200-225, which is also higher than obi.de's AOV range of €150-175. Additionally, hornbach.de has a competitive conversion rate range of 1.50-2.00%, aligning with bauhaus.info in this aspect. When considering sessions, hornbach.de is outperformed by obi.de with 8,834,385 sessions compared to obi.de's 13,876,533 sessions. Overall, hornbach.de demonstrates strength in revenue and AOV, but may benefit from increasing its number of transactions and sessions to further compete with top performers like obi.de and bauhaus.info.

obi.de screenshot
#1 obi.de
27.3M
Revenue
13.9M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
24.9M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
toom.de screenshot
#3 toom.de
13.2M
Revenue
6M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
manomano.de screenshot
#4 manomano.de
14M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
5.7M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In July large majority of sales on hornbach.de, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on hornbach.de, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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hornbach.de channels

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hornbach.de Google Ads spend

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

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hornbach.de country & global rank

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