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Oct 2025
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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23.3M
Revenue
Oct 25
8.3M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de Annual Revenue and Growth

hornbach.de's annual sales on its online store amounted to $337M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$337M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hornbach.de revenue by year

hornbach.de's monthly revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced decline of 4.9%, compared to the preceding three months.

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hornbach.de revenue decline for last six months
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OVERVIEW
In October 2025, hornbach.de generated $23,301,989 in online sales within the DIY HOME IMPROVEMENT industry, falling below the median of $44,382, with a conversion rate between 1.00-1.50%, slightly under the high of 2.44%, and a sessions count of 8,261,994, significantly lower than the top performer, lowes.com, which had 107,912,051 sessions; hornbach.de's average order value ranged from $175 to $200, well below the high of $574 but above the low of $65 in the category.
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hornbach.de competitors

When comparing hornbach.de to its competitors in October 2025, we see that obi.de leads in terms of revenue with €28,013,409, followed closely by hornbach.de with €23,301,989. In terms of transactions, obi.de also leads with 176,475 transactions, while hornbach.de follows with 121,248 transactions. However, when looking at sessions, obi.de again leads with 10,844,512 sessions, whereas hornbach.de has 8,261,994 sessions. The average order value (AOV) for hornbach.de ranges between €175-€200, while obi.de and toom.de have AOVs ranging between €150-€175. When it comes to conversion rates, bauhaus.info leads with a rate of 2.00-2.50, followed by hornbach.de and toom.de with rates of 1.00-1.50. Overall, while hornbach.de may not lead in all domains, it remains competitive within its industry.

obi.de screenshot
#1 obi.de
28M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
23.5M
Revenue
7.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
toom.de screenshot
#3 toom.de
12M
Revenue
5.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
manomano.de screenshot
#4 manomano.de
12.7M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
5.5M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In October large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In October large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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hornbach.de channels

Identify top traffic channels that drive growth for hornbach.deand discover how performance of traffic channels has changed over time.

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hornbach.de Google Ads spend

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

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hornbach.de country & global rank

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