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Jul 2026
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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30M
Revenue
Jul 26
10.3M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de Annual Revenue and Growth

hornbach.de's annual sales on its online store amounted to $304.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$304.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
hornbach.de revenue by year

hornbach.de's monthly revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced growth of 12%, compared to the preceding three months.

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hornbach.de revenue growth for last six months
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OVERVIEW
hornbach.de operates in the home improvement and maintenance category and, for the month of July 2026, generated $30 million in online sales. In contrast, a typical home improvement and maintenance store generates around $52,600 monthly, while the largest, lowes.com, achieves $872 million. hornbach.de's conversion rate is within the category's typical range at 1.00-1.50%, while a typical home improvement and maintenance store sees rates between 0.49% and 2.4%. Its average order value (AOV) of $175-200 is also within the typical range of $68 to $491, and with 10.3 million sessions, it falls short of a typical home improvement and maintenance store's 16,800 sessions.
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hornbach.de competitors

The most significant gap between hornbach.de and its competitor, obi.de, is in revenue, where hornbach.de trails by $8.7 million. In July 2026, hornbach.de generated $30 million from 154,000 transactions across 10.3 million sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate between 1.00% and 1.50%. In comparison, obi.de achieved $38.7 million in revenue from 240,000 transactions and 15.8 million sessions, with an AOV of $150 to $175 and a conversion rate of 1.50% to 2.00%. bauhaus.info follows closely behind hornbach.de, with $37.2 million in revenue, 229,000 transactions, and a higher conversion rate in the same range as obi.de. Meanwhile, toom.de, while having a lower revenue of $23.9 million, boasts a higher AOV of $200 to $225, but matches hornbach.de's conversion rate.

obi.de screenshot
#1 obi.de
38.7M
Revenue
15.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
37.2M
Revenue
11.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
toom.de screenshot
#3 toom.de
23.9M
Revenue
8.3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
manomano.de screenshot
#4 manomano.de
13.3M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
8.5M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In July large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In July large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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hornbach.de channels

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hornbach.de Google Ads spend

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

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hornbach.de country & global rank

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