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Aug 2026
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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27.3M
Revenue
Aug 26
9.4M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$175-200
AOV
Aug 26
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de Annual Revenue and Growth

hornbach.de's annual sales on its online store amounted to $304.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$304.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
hornbach.de revenue by year

hornbach.de's monthly revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced decline of 2.8%, compared to the preceding three months.

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hornbach.de revenue decline for last six months
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OVERVIEW
hornbach.de operates in the home improvement and maintenance category, generating $27.3 million in online sales for August 2026, compared to around $48,300 for a typical home improvement and maintenance store, while the largest, lowes.com, generates $782.9 million. Its conversion rate of 1.00-1.50% falls within the typical range of 0.52% to 2.42%. The average order value (AOV) is $175-200, also within the category's typical range of $75 to $571. With 9.4 million sessions, hornbach.de attracts fewer visitors than a typical home improvement and maintenance store, which sees around 15,700 sessions monthly.
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hornbach.de competitors

hornbach.de trails bauhaus.info significantly, with a revenue of $27.3 million compared to bauhaus.info's $34.3 million. In August 2026, hornbach.de recorded 140,000 transactions against bauhaus.info's 211,000. While hornbach.de had 9.4 million sessions, it was surpassed by obi.de, which achieved 13.1 million sessions. However, hornbach.de's average order value (AOV) of $175-200 is competitive, especially compared to toom.de’s AOV of $200-225. In terms of conversion rate, hornbach.de is aligned with toom.de at 1.00-1.50%, while manomano.de leads with a conversion rate of 3.50-4.00%. Overall, hornbach.de ranks third across all metrics, showing strong performance but facing notable competition from bauhaus.info and obi.de.

obi.de screenshot
#1 obi.de
32.7M
Revenue
13.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
34.3M
Revenue
10.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
toom.de screenshot
#3 toom.de
19.7M
Revenue
6.8M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
manomano.de screenshot
#4 manomano.de
11.6M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
6.5M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In August large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In August large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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hornbach.de channels

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hornbach.de Google Ads spend

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

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hornbach.de country & global rank

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