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Apr 2026
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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27.6M
Revenue
Apr 26
10.5M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de Annual Revenue and Growth

hornbach.de's annual sales on its online store amounted to $304.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$304.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hornbach.de revenue by year

hornbach.de's monthly revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced growth of 21%, compared to the preceding three months.

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hornbach.de revenue growth for last six months
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OVERVIEW
In April 2026, hornbach.de achieved online sales revenue of $27,585,612, surpassing the DIY HOME IMPROVEMENT median of $27,063. With a conversion rate of 1.00-1.50%, it falls short of the high benchmark of 2.51% but significantly above the low of 0.37%. The average order value (AOV) ranged from $175-200, considerably lower than the high AOV of $506, while the store recorded 10,534,422 sessions, a stark contrast to lowes.com’s 129,277,852 sessions and above the median of 15,926. Overall, hornbach.de demonstrates strong performance amidst industry challenges.
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hornbach.de competitors

In April 2026, hornbach.de generated $27,585,612 in revenue from 149,179 transactions across 10,534,422 sessions, achieving an AOV of $175-200 and a conversion rate of 1.00-1.50%. In comparison, obi.de outperformed with $36,242,815 in revenue and 236,156 transactions from 15,481,668 sessions, showcasing a higher conversion rate of 1.50-2.00%. bauhaus.info also surpassed hornbach.de, generating $32,495,452 from 202,778 transactions over 12,390,447 sessions, maintaining a similar conversion rate to obi.de. toom.de lagged behind with $13,988,100 in revenue and a lower conversion rate of 0.50-1.00%, while manomano.de had the highest conversion rate at 3.00-3.50%, yet only reached $10,125,665 in revenue. hagebau.de distinguished itself with the highest AOV of $225-250 but struggled with a lower overall revenue of $5,746,062.

obi.de screenshot
#1 obi.de
36.2M
Revenue
15.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
32.5M
Revenue
12.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
toom.de screenshot
#3 toom.de
14M
Revenue
8.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
manomano.de screenshot
#4 manomano.de
10.1M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
5.7M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In April large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In April large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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hornbach.de channels

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hornbach.de Google Ads spend

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

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hornbach.de country & global rank

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