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Jan 2026
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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22M
Revenue
Jan 26
7.9M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de Annual Revenue and Growth

hornbach.de's annual sales on its online store amounted to $304.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$304.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
hornbach.de revenue by year

hornbach.de's monthly revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced decline of 20%, compared to the preceding three months.

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hornbach.de revenue decline for last six months
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OVERVIEW
In January 2026, hornbach.de generated online sales of $21,997,282, with a conversion rate of 1.00-1.50% against a high benchmark of 2.45%. The average order value (AOV) ranged from $175 to $200, significantly below the high of $575 in its category. The site attracted 7,935,380 sessions, well below lowes.com's leading 111,152,338 and also less than the median of 14,062 in the DIY HOME IMPROVEMENT sector, while the median revenue in the same industry stood at $37,434, highlighting hornbach.de's challenges in scaling within a competitive marketplace.
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hornbach.de competitors

In January 2026, hornbach.de reported a revenue of $21,997,282 with 115,166 transactions and 7,935,380 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 1.00-1.50%. When comparing these metrics to its competitors, obi.de leads the pack with a revenue of $29,014,704, 183,166 transactions, and 10,624,634 sessions, with an AOV of $150-$175 and a conversion rate of 1.50-2.00%. While bauhaus.info closely mirrors hornbach.de with $22,278,413 in revenue, it exceeds in transactions (169,636) and sessions (6,950,822), with a higher conversion rate of 2.00-2.50%. Other competitors such as toom.de, manomano.de, and hagebau.de have varying levels of revenue, transactions, sessions, AOV, and conversion rates, positioning hornbach.de as a strong contender within the competitive online home improvement market.

obi.de screenshot
#1 obi.de
29M
Revenue
10.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
22.3M
Revenue
7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
toom.de screenshot
#3 toom.de
12M
Revenue
5.6M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
manomano.de screenshot
#4 manomano.de
10.6M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
5M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In January large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In January large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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hornbach.de channels

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hornbach.de Google Ads spend

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

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hornbach.de country & global rank

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