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Nov 2025
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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21.3M
Revenue
Nov 25
7.4M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de Annual Revenue and Growth

hornbach.de's annual sales on its online store amounted to $337M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$337M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hornbach.de revenue by year

hornbach.de's monthly revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced decline of 18%, compared to the preceding three months.

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hornbach.de revenue decline for last six months
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OVERVIEW
In November 2025, hornbach.de generated $21,333,674 in online sales, significantly lower than the $49,206 median for the home and garden industry, and far behind the leading $721,375,880 from lowes.com; the site's conversion rate ranged from 1.00-1.50%, underperforming the high benchmark of 2.58% and above the low of 0.61%, while its average order value (AOV) fell between $175-200, considerably less than the high AOV of $587; with 7,418,480 sessions, hornbach.de was notably less frequented than lowes.com, which had 121,891,852 sessions, against a median of 13,920 for the category.
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hornbach.de competitors

When comparing hornbach.de to its competitors in November 2025, we can see that obi.de leads in terms of revenue with €29,676,022, followed by bauhaus.info with €24,490,675. However, hornbach.de ranks third with a revenue of €21,333,674. In terms of transactions, obi.de also leads with 187,273 transactions, followed by bauhaus.info with 187,030, while hornbach.de has 110,169 transactions. When looking at sessions, obi.de has the highest with 10,683,287 sessions, followed by hornbach.de with 7,418,480 sessions. Interestingly, hagebau.de has the highest Average Order Value (AOV) at €250-275, while hornbach.de falls in the range of €175-200. Despite not leading in all metrics, hornbach.de maintains a competitive conversion rate of 1.00-1.50%.

obi.de screenshot
#1 obi.de
29.7M
Revenue
10.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
24.5M
Revenue
7.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
toom.de screenshot
#3 toom.de
11.9M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
manomano.de screenshot
#4 manomano.de
14.9M
Revenue
2.3M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
6M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In November large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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hornbach.de channels

Identify top traffic channels that drive growth for hornbach.deand discover how performance of traffic channels has changed over time.

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hornbach.de Google Ads spend

Evaluate hornbach.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

Explore hornbach.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hornbach.de country & global rank

Assess the ranking of hornbach.de among other retailers within its primary country and worldwide.

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