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Sep 2025
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Home/Insights/Retailers/hornbach.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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25.1M
Revenue
Sep 25
8.7M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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This website, hornbach.de, is an online platform that offers a wide range of products for construction, home improvement, gardening, and DIY projects. They provide a vast selection of tools, materials, hardware, and equipment to cater to various needs, enabling customers to efficiently undertake various building and renovation projects.

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hornbach.de Annual Revenue and Growth

hornbach.de's annual sales on its online store amounted to $337M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$337M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hornbach.de revenue by year

hornbach.de's monthly revenueOVER TIME
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Over the past three months, hornbach.de revenue has experienced decline of 5.1%, compared to the preceding three months.

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hornbach.de revenue decline for last six months
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OVERVIEW
In September 2025, hornbach.de generated $25,140,650 in online sales, significantly lower than the industry median of $38,545, with a conversion rate between 1.00-1.50%, trailing behind the high benchmark of 2.53%. Its average order value (AOV) ranged from $175 to $200, far below the high AOV of $580, while attracting 8,706,938 sessions, markedly less than lowes.com's leading 106,877,821 sessions, but surpassing the median of 16,486 sessions in the home and garden/home improvement sector.
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hornbach.de competitors

In September 2025, hornbach.de reported a revenue of €25,140,650 from 130,169 transactions with 8,706,938 sessions, an average order value (AOV) of €175-200, and a conversion rate of 1.00-1.50%. Compared to its competitors, obi.de leads in revenue with €33,763,375 from 214,718 transactions and 12,777,789 sessions, with an AOV of €150-175 and a conversion rate of 1.50-2.00%. bauhaus.info follows with €17,278,324 revenue from 133,132 transactions and 7,300,732 sessions, offering an AOV of €125-150 and a conversion rate of 1.50-2.00%. Meanwhile, hornbach.de's revenue surpasses toom.de's €12,024,258 and manomano.de's €10,825,592, but falls below hagebau.de's €5,003,989 revenue. Each competitor has its own strengths in terms of revenue, transactions, sessions, AOV, and conversion rate, but hornbach.de stands out in certain areas within the industry.

obi.de screenshot
#1 obi.de
33.8M
Revenue
12.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#2 bauhaus.info
17.3M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
toom.de screenshot
#3 toom.de
12M
Revenue
5.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
manomano.de screenshot
#4 manomano.de
10.8M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
hagebau.de screenshot
#5 hagebau.de
5M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hornbach.de vs top market performers
hornbach.de
top retailers
conversion rate vs average order value for hornbach.de and its competitors
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Revenue share by device at hornbach.de

In September large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In September large majority of sales on hornbach.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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hornbach.de channels

Identify top traffic channels that drive growth for hornbach.deand discover how performance of traffic channels has changed over time.

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hornbach.de Google Ads spend

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hornbach.de devices

Review hornbach.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hornbach.de top markets

Explore hornbach.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hornbach.de country & global rank

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