obi.de
Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.
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obi.de Annual Revenue and Growth
obi.de's annual sales on its online store amounted to $335.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
obi.de's monthly revenueOVER TIME
Over the past three months, obi.de revenue has experienced decline of 3.9%, compared to the preceding three months.
obi.de competitors
In January 2026, obi.de outperformed its competitors in terms of revenue with $29,014,704. Its closest competitor, hornbach.de, trailed behind with $21,997,282 in revenue. However, obi.de also had the highest number of transactions at 183,166, compared to the other competitors. While obi.de had a relatively high average order value (AOV) range of $150-175, hornbach.de had a slightly higher AOV range of $175-200. On the other hand, bauhaus.info had a lower AOV range of $125-150 but a higher conversion rate of 2.00-2.50%. Overall, obi.de maintained a competitive conversion rate of 1.50-2.00%, falling within the range of its competitors. Despite stiff competition in the home improvement retail sector, obi.de demonstrated its strength through solid revenue numbers and transaction volume in January 2026.
Revenue share by device at obi.de
In January large majority of sales on obi.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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obi.de channels
Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.
obi.de Google Ads spend
Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
obi.de devices
Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
