obi.de
Obi.de is a retail website that offers a vast range of products for home improvement and gardening. It provides customers with access to various tools, appliances, paints, furniture, lighting fixtures, flooring materials, and garden supplies. The site also offers online tutorials and advice to assist users with their projects.
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obi.de Annual Revenue and Growth
obi.de's annual sales on its online store amounted to $335.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
obi.de's monthly revenueOVER TIME
Over the past three months, obi.de revenue has experienced growth of 11%, compared to the preceding three months.
obi.de competitors
When comparing obi.de to its competitors in March 2026, we can see that obi.de generated the highest revenue at $39,268,945, followed closely by bauhaus.info at $32,211,323. In terms of transactions, obi.de had the most with 247,378, while bauhaus.info closely followed with 197,393. In sessions, obi.de also had the highest number at 15,512,639, significantly more than the closest competitor, hornbach.de, with 10,818,039. In average order value (AOV), obi.de and bauhaus.info both fell in the range of $150-175, but hagebau.de had the highest AOV at $225-250. The conversion rate for obi.de was in the range of 1.50-2.00%, tying with bauhaus.info, while manomano.de had the highest conversion rate at 3.00-3.50%. Overall, obi.de's strong performance across revenue, transactions, and sessions sets it apart from its competitors in the home improvement industry.
Revenue share by device at obi.de
In March large majority of sales on obi.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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obi.de channels
Identify top traffic channels that drive growth for obi.deand discover how performance of traffic channels has changed over time.
obi.de Google Ads spend
Evaluate obi.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
obi.de devices
Review obi.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
