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Sep 2025
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Home/Insights/Retailers/urbandecay.ca
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for urbandecay.caurbandecay.ca

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6.6K
Revenue
Sep 25
19K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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The website urbanecay.ca offers a wide range of cosmetic products. Their inventory includes makeup items such as foundations, eyeshadows, lipsticks, and bronzers. Urban Decay focuses on selling high-quality cosmetics that are known for their unique and vibrant color selections. They also provide makeup tools and skincare options.

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urbandecay.ca Annual Revenue and Growth

urbandecay.ca's annual sales on its online store amounted to $232.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$232.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
urbandecay.ca revenue by year

urbandecay.ca's monthly revenueOVER TIME
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Over the past three months, urbandecay.ca revenue has experienced growth of 19%, compared to the preceding three months.

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urbandecay.ca revenue growth for last six months
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OVERVIEW
In September 2025, urbandecay.ca generated $6,624 in online sales, significantly lower than the BEAUTY AND COSMETICS median of $40,540, with sessions totaling 19,009, slightly above the median of 18,928. Its conversion rate ranged from 0.50-1.00%, notably below the high of 4.54%, while the average order value (AOV) was between $25-50, contrasting with the category’s high AOV of $203. The industry leader, ulta.com, achieved remarkable revenue of $93,223,020, underscoring the competitive landscape and areas for improvement for urbandecay.ca in conversion and overall sales performance.
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urbandecay.ca competitors

In September 2025, urbandecay.ca falls behind its competitors in terms of revenue, with only $6,624 compared to urbandecay.com's $271,965, juviasplace.com's $357,863, and anastasiabeverlyhills.com's $293,282. The number of transactions on urbandecay.ca is also significantly lower at 138, while juviasplace.com leads with 6,633 transactions. Sessions on urbandecay.ca are at 19,009, far less than the competitors' numbers, with juviasplace.com having 244,322 sessions. The average order value (AOV) on urbandecay.ca ranges from $25-50, similar to nyxcosmetics.ca, but lower than juviasplace.com and anastasiabeverlyhills.com, which fall between $50-75. Conversion rates on urbandecay.ca are also lower, ranging from 0.50-1.00, compared to the competitors who range from 1.00-3.00. Overall, urbandecay.ca has room for improvement in increasing revenue, transactions, sessions, AOV, and conversion rates to compete effectively in the market.

urbandecay.com screenshot
#1 urbandecay.com
272K
Revenue
299K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
nyxcosmetics.ca screenshot
#2 nyxcosmetics.ca
45.6K
Revenue
85.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
juviasplace.com screenshot
#3 juviasplace.com
357.9K
Revenue
244.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
anastasiabeverlyhills.com screenshot
#4 anastasiabeverlyhills.com
293.3K
Revenue
267.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
toofaced.com screenshot
#5 toofaced.com
495.2K
Revenue
279.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
urbandecay.ca vs top market performers
urbandecay.ca
top retailers
conversion rate vs average order value for urbandecay.ca and its competitors
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Revenue share by device at urbandecay.ca

In September large majority of sales on urbandecay.ca, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on urbandecay.ca, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbandecay.ca channels

Identify top traffic channels that drive growth for urbandecay.caand discover how performance of traffic channels has changed over time.

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urbandecay.ca Google Ads spend

Evaluate urbandecay.ca's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.ca devices

Review urbandecay.ca's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.ca top markets

Explore urbandecay.ca's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.ca country & global rank

Assess the ranking of urbandecay.ca among other retailers within its primary country and worldwide.

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