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Dec 2025
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Home/Insights/Retailers/urbandecay.ca
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7.4K
Revenue
Dec 25
20.4K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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The website urbanecay.ca offers a wide range of cosmetic products. Their inventory includes makeup items such as foundations, eyeshadows, lipsticks, and bronzers. Urban Decay focuses on selling high-quality cosmetics that are known for their unique and vibrant color selections. They also provide makeup tools and skincare options.

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urbandecay.ca Annual Revenue and Growth

urbandecay.ca's annual sales on its online store amounted to $232.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$232.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
urbandecay.ca revenue by year

urbandecay.ca's monthly revenueOVER TIME
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Over the past three months, urbandecay.ca revenue has experienced growth of 2.6%, compared to the preceding three months.

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urbandecay.ca revenue growth for last six months
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OVERVIEW
In December 2025, urbandecay.ca generated $7,404 in online sales, significantly below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 0.50-1.00%, lower than the industry high of 4.87% and above the low of 1.29%. The average order value (AOV) ranged from $25-50, also below the sector's high of $191 and above its low of $45. The site attracted 20,354 sessions, which is close to the industry median of 23,270, while far behind leading competitor sephora.com with 76,213,109 sessions. Overall, performance metrics indicate room for growth and improvement.
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urbandecay.ca competitors

In December 2025, urbandecay.ca lagged behind its competitors in terms of revenue, with only $7,404 compared to urbandecay.com's $475,934, juviasplace.com's $996,871, and anastasiabeverlyhills.com's $677,022. The number of transactions on urbandecay.ca was also significantly lower at 155, compared to competitors like juviasplace.com with 20,046 transactions. However, urbandecay.ca had a relatively high conversion rate range of 0.50-1.00%, which was similar to nyxcosmetics.ca's 1.50-2.00% and anastasiabeverlyhills.com's 2.00-2.50%. The average order value (AOV) for urbandecay.ca was in the range of $25-50, comparable to nyxcosmetics.ca, but lower than urbandecay.com and anastasiabeverlyhills.com, which had AOVs of $50-75. Overall, urbandecay.ca showed potential for improvement in revenue and transactions compared to its competitors in the beauty industry.

urbandecay.com screenshot
#1 urbandecay.com
475.9K
Revenue
403.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
nyxcosmetics.ca screenshot
#2 nyxcosmetics.ca
63.3K
Revenue
85.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
juviasplace.com screenshot
#3 juviasplace.com
996.9K
Revenue
576.6K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
anastasiabeverlyhills.com screenshot
#4 anastasiabeverlyhills.com
677K
Revenue
482.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
toofaced.com screenshot
#5 toofaced.com
961.4K
Revenue
455K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
urbandecay.ca vs top market performers
urbandecay.ca
top retailers
conversion rate vs average order value for urbandecay.ca and its competitors
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Revenue share by device at urbandecay.ca

In December large majority of sales on urbandecay.ca, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on urbandecay.ca, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbandecay.ca channels

Identify top traffic channels that drive growth for urbandecay.caand discover how performance of traffic channels has changed over time.

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urbandecay.ca Google Ads spend

Evaluate urbandecay.ca's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.ca devices

Review urbandecay.ca's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.ca top markets

Explore urbandecay.ca's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.ca country & global rank

Assess the ranking of urbandecay.ca among other retailers within its primary country and worldwide.

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