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Oct 2025
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Home/Insights/Retailers/urbandecay.ca
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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7.3K
Revenue
Oct 25
23.5K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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The website urbanecay.ca offers a wide range of cosmetic products. Their inventory includes makeup items such as foundations, eyeshadows, lipsticks, and bronzers. Urban Decay focuses on selling high-quality cosmetics that are known for their unique and vibrant color selections. They also provide makeup tools and skincare options.

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urbandecay.ca Annual Revenue and Growth

urbandecay.ca's annual sales on its online store amounted to $232.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$232.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
urbandecay.ca revenue by year

urbandecay.ca's monthly revenueOVER TIME
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Over the past three months, urbandecay.ca revenue has experienced growth of 15%, compared to the preceding three months.

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urbandecay.ca revenue growth for last six months
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OVERVIEW
In October 2025, urbandecay.ca generated $7,334 in online sales, significantly lower than the industry median of $41,294, with a conversion rate ranging from 0.50% to 1.00%, compared to a high of 4.65% in the BEAUTY AND COSMETICS sector; its average order value (AOV) was between $25 and $50, much less than the industry's high of $202, and the site attracted 23,481 sessions, surpassing the median of 18,156 but far behind the leading site, sephora.com, which garnered 49,510,502 sessions.
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urbandecay.ca competitors

In October 2025, urbandecay.ca falls behind its competitors in terms of revenue and transactions. While urbandecay.ca generated $7,334 in revenue from 161 transactions, urbandecay.com led the pack with $355,353 in revenue from 5,658 transactions. In terms of sessions, urbandecay.ca had 23,481 sessions, which was lower compared to urbandecay.com's 338,506 sessions. The Average Order Value (AOV) for urbandecay.ca ranged between $25-50, while competitors like juviasplace.com and anastasiabeverlyhills.com had higher AOV ranges of $50-75. Additionally, the conversion rate for urbandecay.ca was between 0.50-1.00, whereas competitors like juviasplace.com had a higher conversion rate of 3.00-3.50. Overall, urbandecay.ca could benefit from improving its revenue and transaction numbers to better compete with its rivals in the beauty industry.

urbandecay.com screenshot
#1 urbandecay.com
355.4K
Revenue
338.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
nyxcosmetics.ca screenshot
#2 nyxcosmetics.ca
60.8K
Revenue
85.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
juviasplace.com screenshot
#3 juviasplace.com
376.9K
Revenue
213.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
anastasiabeverlyhills.com screenshot
#4 anastasiabeverlyhills.com
505.5K
Revenue
437.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
toofaced.com screenshot
#5 toofaced.com
682.5K
Revenue
266.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
urbandecay.ca vs top market performers
urbandecay.ca
top retailers
conversion rate vs average order value for urbandecay.ca and its competitors
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Revenue share by device at urbandecay.ca

In October large majority of sales on urbandecay.ca, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on urbandecay.ca, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbandecay.ca channels

Identify top traffic channels that drive growth for urbandecay.caand discover how performance of traffic channels has changed over time.

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urbandecay.ca Google Ads spend

Evaluate urbandecay.ca's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.ca devices

Review urbandecay.ca's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.ca top markets

Explore urbandecay.ca's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.ca country & global rank

Assess the ranking of urbandecay.ca among other retailers within its primary country and worldwide.

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