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Nov 2025
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Home/Insights/Retailers/urbandecay.ca
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for urbandecay.caurbandecay.ca

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8.7K
Revenue
Nov 25
24K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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The website urbanecay.ca offers a wide range of cosmetic products. Their inventory includes makeup items such as foundations, eyeshadows, lipsticks, and bronzers. Urban Decay focuses on selling high-quality cosmetics that are known for their unique and vibrant color selections. They also provide makeup tools and skincare options.

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urbandecay.ca Annual Revenue and Growth

urbandecay.ca's annual sales on its online store amounted to $232.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$232.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
urbandecay.ca revenue by year

urbandecay.ca's monthly revenueOVER TIME
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Over the past three months, urbandecay.ca revenue has experienced growth of 1.9%, compared to the preceding three months.

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urbandecay.ca revenue growth for last six months
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OVERVIEW
In November 2025, urbandecay.ca generated $8,708 in online sales with a conversion rate between 0.50-1.00%, significantly lower than the industry median of 1.38% and high of 5.32%. Their average order value (AOV) ranged from $25 to $50, while the lifestyle sector boasts an AOV high of $204. The site attracted 24,040 sessions, surpassing the median of 19,748 but far behind industry leader sephora.com, which recorded 76,114,809 sessions. Overall, urbandecay.ca lags behind key performance metrics within the BEAUTY AND COSMETICS industry.
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urbandecay.ca competitors

When comparing urbandecay.ca to its competitors in November 2025, we see that while Urban Decay Canada had a revenue of $8,708 with 196 transactions and 24,040 sessions, its average order value (AOV) ranged between $25-50 and its conversion rate was between 0.50-1.00. In comparison, Urban Decay's US counterpart, urbandecay.com, outperformed with a revenue of $725,464, 11,520 transactions, and 473,633 sessions. The AOV for urbandecay.com was between $50-75, and the conversion rate was 2.00-2.50. Other competitors like nyxcosmetics.ca, juviasplace.com, and anastasiabeverlyhills.com also showed higher revenue, transactions, and sessions compared to urbandecay.ca, indicating a stronger online presence and customer engagement for these brands in the beauty industry.

urbandecay.com screenshot
#1 urbandecay.com
725.5K
Revenue
473.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
nyxcosmetics.ca screenshot
#2 nyxcosmetics.ca
69K
Revenue
85.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
juviasplace.com screenshot
#3 juviasplace.com
778.8K
Revenue
430.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
anastasiabeverlyhills.com screenshot
#4 anastasiabeverlyhills.com
724.4K
Revenue
571.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
toofaced.com screenshot
#5 toofaced.com
1.2M
Revenue
337.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
urbandecay.ca vs top market performers
urbandecay.ca
top retailers
conversion rate vs average order value for urbandecay.ca and its competitors
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Revenue share by device at urbandecay.ca

In November large majority of sales on urbandecay.ca, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on urbandecay.ca, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbandecay.ca channels

Identify top traffic channels that drive growth for urbandecay.caand discover how performance of traffic channels has changed over time.

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urbandecay.ca Google Ads spend

Evaluate urbandecay.ca's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbandecay.ca devices

Review urbandecay.ca's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbandecay.ca top markets

Explore urbandecay.ca's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbandecay.ca country & global rank

Assess the ranking of urbandecay.ca among other retailers within its primary country and worldwide.

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