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Apr 2026
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Home/Insights/Retailers/visionworks.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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3.3M
Revenue
Apr 26
1.7M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Visionworks.com is a website offering a wide range of eyewear products and services. Customers can browse and purchase prescription glasses, sunglasses, contact lenses, and lens products. They also provide comprehensive eye exams and various vision care services to help customers maintain healthy eyesight.

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visionworks.com Annual Revenue and Growth

visionworks.com's annual sales on its online store amounted to $44.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$44.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
visionworks.com revenue by year

visionworks.com's monthly revenueOVER TIME
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Over the past three months, visionworks.com revenue has experienced decline of 10%, compared to the preceding three months.

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visionworks.com revenue decline for last six months
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OVERVIEW
In April 2026, visionworks.com generated $3,302,699 in online sales, significantly surpassing the health industry's median revenue of $84,099, yet falling short of market leader walgreens.com, which earned $113,112,734. With a conversion rate between 1.00-1.50%, visionworks.com remains near the lower end of the HEALTH sector, where the high benchmark is 4.81%. The average order value (AOV) ranges from $125 to $150, while the industry average is lower than $364, with sessions totaling 1,656,171, a figure far below walgreens.com's impressive 59,127,205 sessions but above the median of 24,080 in the sector.
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visionworks.com competitors

In April 2026, visionworks.com generated $3,302,699 in revenue from 23,045 transactions and 1,656,171 sessions, achieving a conversion rate of 1.00-1.50%. Competitor lenscrafters.com significantly outperformed it with $14,705,759 in revenue from 92,248 transactions over 3,185,434 sessions, boasting a conversion rate of 2.50-3.00%. Similarly, warbyparker.com achieved $21,644,875 in revenue, making it the leader among competitors, while targetoptical.com generated $4,702,166, with an AOV notably higher at $225-250 and a conversion rate of 1.50-2.00%. americasbest.com followed with $9,112,912 in revenue, serving 74,041 transactions. Meanwhile, eyeglasses.com struggled with $292,263 in revenue from only 1,701 transactions, illustrating a challenging market position. visionworks.com holds a modest market share relative to these competitors, indicating a need for enhanced strategies to boost performance metrics.

lenscrafters.com screenshot
#1 lenscrafters.com
14.7M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
targetoptical.com screenshot
#2 targetoptical.com
4.7M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
americasbest.com screenshot
#3 americasbest.com
9.1M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
eyeglasses.com screenshot
#4 eyeglasses.com
292.3K
Revenue
170.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
21.6M
Revenue
5.3M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
visionworks.com vs top market performers
visionworks.com
top retailers
conversion rate vs average order value for visionworks.com and its competitors
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Revenue share by device at visionworks.com

In April large majority of sales on visionworks.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In April large majority of sales on visionworks.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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visionworks.com channels

Identify top traffic channels that drive growth for visionworks.comand discover how performance of traffic channels has changed over time.

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visionworks.com Google Ads spend

Evaluate visionworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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visionworks.com devices

Review visionworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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visionworks.com top markets

Explore visionworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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visionworks.com country & global rank

Assess the ranking of visionworks.com among other retailers within its primary country and worldwide.

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