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Home/Insights/Retailers/visionworks.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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4.4M
Revenue
Jul 26
1.8M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Visionworks.com is a website offering a wide range of eyewear products and services. Customers can browse and purchase prescription glasses, sunglasses, contact lenses, and lens products. They also provide comprehensive eye exams and various vision care services to help customers maintain healthy eyesight.

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visionworks.com Annual Revenue and Growth

visionworks.com's annual sales on its online store amounted to $44.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$44.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
visionworks.com revenue by year

visionworks.com's monthly revenueOVER TIME
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Over the past three months, visionworks.com revenue has experienced growth of 10%, compared to the preceding three months.

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visionworks.com revenue growth for last six months
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OVERVIEW
visionworks.com demonstrates impressive performance metrics compared to the average store in the health category. For July 2026, it generated $4.4 million in online sales, significantly exceeding the average store in the health category's revenue of around $78,700. With a conversion rate of 1.50-2.00%, visionworks.com is within the typical range of 1.28% to 5.3%. Its average order value (AOV) of $150-175 also aligns with the category's typical range of $56 to $357. Lastly, visionworks.com recorded 1.8 million sessions, far surpassing the average store in the health category's 21,600 sessions monthly.
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visionworks.com competitors

In July 2026, lenscrafters.com reported impressive revenue of $24 million and 142,000 transactions from 3.3 million sessions, achieving a conversion rate of 4.00-4.50%. In comparison, visionworks.com generated $4.4 million with 28,900 transactions and 1.8 million sessions, placing it fifth among competitors. visionworks.com trails lenscrafters.com by $19.6 million in revenue and by 113,100 transactions. Additionally, targetoptical.com, with $6.9 million in revenue and 29,800 transactions, outperformed visionworks.com as well. Overall, visionworks.com has significant gaps to close, trailing warbyparker.com by $32 million in revenue, 169,000 transactions, and 4.1 million sessions. Its conversion rate of 1.50-2.00% shows it competes closely with eyeglasses.com, which also falls in the same range.

lenscrafters.com screenshot
#1 lenscrafters.com
24M
Revenue
3.3M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
targetoptical.com screenshot
#2 targetoptical.com
6.9M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
americasbest.com screenshot
#3 americasbest.com
6M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
eyeglasses.com screenshot
#4 eyeglasses.com
568K
Revenue
165.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
warbyparker.com screenshot
#5 warbyparker.com
36.4M
Revenue
5.9M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
visionworks.com vs top market performers
visionworks.com
top retailers
conversion rate vs average order value for visionworks.com and its competitors
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Revenue share by device at visionworks.com

In July large majority of sales on visionworks.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In July large majority of sales on visionworks.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries visionworks.com operates in

visionworks.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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visionworks.com channels

Identify top traffic channels that drive growth for visionworks.comand discover how performance of traffic channels has changed over time.

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visionworks.com Google Ads spend

Evaluate visionworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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visionworks.com devices

Review visionworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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visionworks.com top markets

Explore visionworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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visionworks.com country & global rank

Assess the ranking of visionworks.com among other retailers within its primary country and worldwide.

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