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Oct 2025
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Home/Insights/Retailers/visionworks.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.6M
Revenue
Oct 25
1.3M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Visionworks.com is a website offering a wide range of eyewear products and services. Customers can browse and purchase prescription glasses, sunglasses, contact lenses, and lens products. They also provide comprehensive eye exams and various vision care services to help customers maintain healthy eyesight.

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visionworks.com Annual Revenue and Growth

visionworks.com's annual sales on its online store amounted to $59.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$59.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
visionworks.com revenue by year

visionworks.com's monthly revenueOVER TIME
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Over the past three months, visionworks.com revenue has experienced decline of 1.2%, compared to the preceding three months.

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visionworks.com revenue decline for last six months
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OVERVIEW
In October 2025, visionworks.com generated $3,568,629 in online sales, significantly exceeding the HEALTH median of $87,657, although still trailing behind market leader walgreens.com at $159,748,187. The site's conversion rate ranged between 1.50-2.00%, slightly above the low end of the industry average but well below the high of 5.39%. With an average order value (AOV) of $125-150, visionworks.com outperformed the low end of the AOV spectrum in HEALTH, but was still far from the high of $375. The site attracted 1,276,307 sessions, substantially higher than the industry median of 24,789 sessions.
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visionworks.com competitors

When comparing visionworks.com to its competitors in October 2025, it is evident that lenscrafters.com leads in terms of revenue with $22,118,788, followed by warbyparker.com at $32,596,862. targetoptical.com has the highest average order value (AOV) of $225-250, while visionworks.com falls in the middle range with an AOV of $125-150. In terms of conversion rates, lenscrafters.com has the highest rate at 5.50-6.00%, followed by warbyparker.com at 3.50-4.00%. Despite having lower revenue compared to some competitors, visionworks.com has a respectable number of transactions at 25,580 and a moderate conversion rate of 1.50-2.00%. Overall, visionworks.com holds its ground among competitors in the eyewear industry in terms of revenue, transactions, and conversion rates.

lenscrafters.com screenshot
#1 lenscrafters.com
22.1M
Revenue
2.6M
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
targetoptical.com screenshot
#2 targetoptical.com
5.8M
Revenue
755.5K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
americasbest.com screenshot
#3 americasbest.com
9M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
eyeglasses.com screenshot
#4 eyeglasses.com
270.2K
Revenue
121.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
32.6M
Revenue
4.6M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
visionworks.com vs top market performers
visionworks.com
top retailers
conversion rate vs average order value for visionworks.com and its competitors
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Revenue share by device at visionworks.com

In October large majority of sales on visionworks.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In October large majority of sales on visionworks.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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visionworks.com channels

Identify top traffic channels that drive growth for visionworks.comand discover how performance of traffic channels has changed over time.

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visionworks.com Google Ads spend

Evaluate visionworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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visionworks.com devices

Review visionworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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visionworks.com top markets

Explore visionworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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visionworks.com country & global rank

Assess the ranking of visionworks.com among other retailers within its primary country and worldwide.

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