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Nov 2025
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Home/Insights/Retailers/visionworks.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3.7M
Revenue
Nov 25
1.3M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Visionworks.com is a website offering a wide range of eyewear products and services. Customers can browse and purchase prescription glasses, sunglasses, contact lenses, and lens products. They also provide comprehensive eye exams and various vision care services to help customers maintain healthy eyesight.

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visionworks.com Annual Revenue and Growth

visionworks.com's annual sales on its online store amounted to $59.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$59.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
visionworks.com revenue by year

visionworks.com's monthly revenueOVER TIME
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Over the past three months, visionworks.com revenue has experienced growth of 5.9%, compared to the preceding three months.

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visionworks.com revenue growth for last six months
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OVERVIEW
In November 2025, visionworks.com generated $3,684,118 in online sales, significantly outperforming the health industry's median of $88,366 but lagging behind industry leader walgreens.com at $159,710,012; its conversion rate of 2.00-2.50% falls short of the health category's high of 5.5% while remaining above the low of 1.39%; the average order value (AOV) ranges from $125-150, again below the high of $370 but above the low of $60; with 1,307,138 sessions, visionworks.com surpasses the health median of 24,054 but is well below walgreens.com, which has 57,360,068 sessions.
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visionworks.com competitors

When comparing visionworks.com to its competitors in November 2025, it is clear that visionworks.com falls behind in terms of revenue, transactions, and sessions. visionworks.com generated $3,684,118 in revenue from 26,499 transactions and 1,307,138 sessions. In contrast, lenscrafters.com outperformed visionworks.com with $26,648,307 in revenue, 168,772 transactions, and 2,737,761 sessions. targetoptical.com also surpassed visionworks.com with $6,723,454 in revenue, 28,066 transactions, and 950,321 sessions. Although visionworks.com had a lower average order value (AOV) of $125-150 and conversion rate of 2.00-2.50%, it is essential to note that competitors like warbyparker.com had higher AOV and conversion rates, indicating better performance in these areas. visionworks.com may need to focus on increasing revenue and sessions to remain competitive in the online eyewear market.

lenscrafters.com screenshot
#1 lenscrafters.com
26.6M
Revenue
2.7M
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
targetoptical.com screenshot
#2 targetoptical.com
6.7M
Revenue
950.3K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
americasbest.com screenshot
#3 americasbest.com
9.1M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
eyeglasses.com screenshot
#4 eyeglasses.com
261.4K
Revenue
119K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
38M
Revenue
4.3M
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
visionworks.com vs top market performers
visionworks.com
top retailers
conversion rate vs average order value for visionworks.com and its competitors
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Revenue share by device at visionworks.com

In November large majority of sales on visionworks.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In November large majority of sales on visionworks.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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visionworks.com channels

Identify top traffic channels that drive growth for visionworks.comand discover how performance of traffic channels has changed over time.

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visionworks.com Google Ads spend

Evaluate visionworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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visionworks.com devices

Review visionworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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visionworks.com top markets

Explore visionworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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visionworks.com country & global rank

Assess the ranking of visionworks.com among other retailers within its primary country and worldwide.

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