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Jan 2026
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Home/Insights/Retailers/visionworks.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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4.6M
Revenue
Jan 26
1.5M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Visionworks.com is a website offering a wide range of eyewear products and services. Customers can browse and purchase prescription glasses, sunglasses, contact lenses, and lens products. They also provide comprehensive eye exams and various vision care services to help customers maintain healthy eyesight.

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visionworks.com Annual Revenue and Growth

visionworks.com's annual sales on its online store amounted to $44.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$44.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
visionworks.com revenue by year

visionworks.com's monthly revenueOVER TIME
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Over the past three months, visionworks.com revenue has experienced growth of 25%, compared to the preceding three months.

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visionworks.com revenue growth for last six months
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OVERVIEW
In January 2026, visionworks.com, operating in the health sector, generated $4,575,275 in online sales, significantly outperforming the median of $95,642 but trailing behind the largest competitor, walgreens.com, which recorded $109,095,070. The site achieved a conversion rate of 2.00-2.50%, below the high of 5.32% in the industry, while its average order value (AOV) ranged from $125-150, compared to the high of $375 and a low of $57. With 1,539,988 sessions, visionworks.com surpassed the health industry's median of 27,449 sessions but remained far behind walgreens.com, which had 63,073,346 sessions.
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visionworks.com competitors

When comparing visionworks.com to its competitors in the eyewear industry in January 2026, it is evident that visionworks.com falls behind in terms of revenue. visionworks.com generated $4,575,275 in revenue with 33,220 transactions and 1,539,988 sessions, resulting in a conversion rate of 2.00-2.50%. In contrast, lenscrafters.com leads the pack with $27,724,614 in revenue, 185,751 transactions, and 3,831,816 sessions, boasting a higher conversion rate of 4.50-5.00%. Other competitors like targetoptical.com, americasbest.com, and warbyparker.com also outperform visionworks.com in terms of revenue, transactions, sessions, and conversion rates. While visionworks.com maintains a competitive average order value (AOV) of 125-150$, it may need to focus on increasing its revenue and conversion rates to catch up with its top competitors in the industry.

lenscrafters.com screenshot
#1 lenscrafters.com
27.7M
Revenue
3.8M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
targetoptical.com screenshot
#2 targetoptical.com
7.4M
Revenue
967.3K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
americasbest.com screenshot
#3 americasbest.com
10.9M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
eyeglasses.com screenshot
#4 eyeglasses.com
340.9K
Revenue
138.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
29.5M
Revenue
6.1M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
visionworks.com vs top market performers
visionworks.com
top retailers
conversion rate vs average order value for visionworks.com and its competitors
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Revenue share by device at visionworks.com

In January large majority of sales on visionworks.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In January large majority of sales on visionworks.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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visionworks.com channels

Identify top traffic channels that drive growth for visionworks.comand discover how performance of traffic channels has changed over time.

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visionworks.com Google Ads spend

Evaluate visionworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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visionworks.com devices

Review visionworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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visionworks.com top markets

Explore visionworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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visionworks.com country & global rank

Assess the ranking of visionworks.com among other retailers within its primary country and worldwide.

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