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Dec 2025
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Home/Insights/Retailers/visionworks.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.1M
Revenue
Dec 25
1.5M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Visionworks.com is a website offering a wide range of eyewear products and services. Customers can browse and purchase prescription glasses, sunglasses, contact lenses, and lens products. They also provide comprehensive eye exams and various vision care services to help customers maintain healthy eyesight.

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visionworks.com Annual Revenue and Growth

visionworks.com's annual sales on its online store amounted to $59.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$59.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
visionworks.com revenue by year

visionworks.com's monthly revenueOVER TIME
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Over the past three months, visionworks.com revenue has experienced growth of 17%, compared to the preceding three months.

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visionworks.com revenue growth for last six months
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OVERVIEW
In December 2025, visionworks.com generated online sales of $4,116,554 with a conversion rate of 1.50-2.00%, surpassing the lower threshold of 1.43% in the health sector, though still below the high benchmark of 5.42%. With an average order value (AOV) between $125-150, it remains significantly lower than the high AOV of $363, but above the low of $57. Visionworks attracted 1,522,292 sessions, markedly exceeding the median of 27,706 in the health industry, yet far behind the leading walgreens.com, which achieved 74,557,289 sessions and revenue of $134,927,102.
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visionworks.com competitors

When comparing visionworks.com to its competitors in the eyewear industry as of December 2025, it is clear that lenscrafters.com stands out with the highest revenue of $28,150,241, followed by warbyparker.com at $28,975,910. In terms of transactions, lenscrafters.com also leads with 184,261 transactions, while America's Best comes in third with 87,018 transactions. targetoptical.com boasts the highest average order value (AOV) of $225-250, while eyeglasses.com has the lowest AOV at $150-175. However, visionworks.com has a competitive conversion rate of 1.50-2.00%, placing it in the middle of the pack compared to its competitors. Overall, visionworks.com holds its own in the market, but there is room for growth to match the revenue and transaction numbers of top performers like lenscrafters.com and warbyparker.com.

lenscrafters.com screenshot
#1 lenscrafters.com
28.2M
Revenue
3.4M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
targetoptical.com screenshot
#2 targetoptical.com
7.3M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
americasbest.com screenshot
#3 americasbest.com
10M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
eyeglasses.com screenshot
#4 eyeglasses.com
292.8K
Revenue
157.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
29M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
visionworks.com vs top market performers
visionworks.com
top retailers
conversion rate vs average order value for visionworks.com and its competitors
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Revenue share by device at visionworks.com

In December large majority of sales on visionworks.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In December large majority of sales on visionworks.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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visionworks.com channels

Identify top traffic channels that drive growth for visionworks.comand discover how performance of traffic channels has changed over time.

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visionworks.com Google Ads spend

Evaluate visionworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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visionworks.com devices

Review visionworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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visionworks.com top markets

Explore visionworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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visionworks.com country & global rank

Assess the ranking of visionworks.com among other retailers within its primary country and worldwide.

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