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Sep 2025
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Home/Insights/Retailers/visionworks.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.1M
Revenue
Sep 25
1.5M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Visionworks.com is a website offering a wide range of eyewear products and services. Customers can browse and purchase prescription glasses, sunglasses, contact lenses, and lens products. They also provide comprehensive eye exams and various vision care services to help customers maintain healthy eyesight.

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visionworks.com Annual Revenue and Growth

visionworks.com's annual sales on its online store amounted to $59.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$59.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
visionworks.com revenue by year

visionworks.com's monthly revenueOVER TIME
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Over the past three months, visionworks.com revenue has experienced decline of 7.2%, compared to the preceding three months.

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visionworks.com revenue decline for last six months
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OVERVIEW
In September 2025, visionworks.com generated $3,147,534 in online sales, significantly above the health industry median of $86,581, but far behind industry leader walgreens.com, which reported $147,913,429. The site’s conversion rate ranged from 1.50-2.00%, sitting comfortably above the low end of 1.25%, yet well below the impressive 5.22% benchmark. With an average order value (AOV) of $125-150, visionworks.com surpassed the health sector’s low AOV of $58 but fell short of the high average of $381. The website recorded 1,459,712 sessions, markedly higher than the median of 24,842 in the industry.
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visionworks.com competitors

Compared to its competitors in September 2025, visionworks.com falls behind in terms of revenue, transactions, and sessions. visionworks.com generated $3,147,534 in revenue from 22,671 transactions and 1,459,712 sessions. In contrast, lenscrafters.com leads the pack with $17,636,925 in revenue, 112,996 transactions, and 2,202,370 sessions. targetoptical.com also outperforms visionworks.com with $4,342,767 in revenue, 18,545 transactions, and 755,076 sessions. Despite this, visionworks.com boasts a competitive average order value (AOV) range of $125-$150 and a conversion rate of 1.50-2.00%. While it may not be at the top in terms of overall metrics, visionworks.com holds its ground with its AOV and conversion rate in comparison to its rivals like americasbest.com, eyeglasses.com, and warbyparker.com.

lenscrafters.com screenshot
#1 lenscrafters.com
17.6M
Revenue
2.2M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
targetoptical.com screenshot
#2 targetoptical.com
4.3M
Revenue
755.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
americasbest.com screenshot
#3 americasbest.com
6M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
eyeglasses.com screenshot
#4 eyeglasses.com
241.2K
Revenue
134.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
26.2M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
visionworks.com vs top market performers
visionworks.com
top retailers
conversion rate vs average order value for visionworks.com and its competitors
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Revenue share by device at visionworks.com

In September large majority of sales on visionworks.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on visionworks.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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visionworks.com channels

Identify top traffic channels that drive growth for visionworks.comand discover how performance of traffic channels has changed over time.

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visionworks.com Google Ads spend

Evaluate visionworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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visionworks.com devices

Review visionworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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visionworks.com top markets

Explore visionworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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visionworks.com country & global rank

Assess the ranking of visionworks.com among other retailers within its primary country and worldwide.

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