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Sep 2024
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Home/Insights/Retailers/whsmith.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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4.5M
Revenue
1.5M
Sessions
7.0-7.5%
Conversion rate
$25-50
Average order value
Online only revenue for whsmith.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

WHSmith.co.uk is an online platform operated by WHSmith, a popular British retailer. The website offers a wide range of products including books, stationery, Office supplies, art supplies, gifts, magazines, eBooks, audiobooks, board games, and personal care items. They also provide delivery services and accept payments through various methods.

whsmith.co.uk’s revenueOVER TIME
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Over the past three months, whsmith.co.uk revenue has experienced growth of 81%, compared to the preceding three months.

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whsmith.co.uk revenue growth for last six months
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OVERVIEW
whsmith.co.uk's revenue for online sales in e-commerce_and_shopping is $4,473,544, conversion rate 7.00-7.50%, AOV $25-50, and sessions 1,525,303. Top revenue from qvc.com at $119,268,006, highest conversion rate at 3.88%, AOV of $349, and most sessions from michaels.com at 28,619,768. Median revenue is $116,122, sessions at 44,965.
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whsmith.co.uk competitors

When comparing whsmith.co.uk to its competitors in the online book retail industry, we can see some interesting insights. barnesandnoble.com leads in revenue with $21,012,907 compared to WHSmith's $4,473,544. However, WHSmith has a higher conversion rate of 7.00-7.50% compared to Barnes & Noble's 2.50-3.00%. bookshop.org stands out with the highest revenue of $41,099,749, but WHSmith has a higher average order value (AOV) range of 25-50 compared to bookshop.org's 400-425. penguinrandomhouse.com has a high AOV of 225-250 but a lower conversion rate of 1.00-1.50%. theworks.co.uk and officestationery.co.uk lag behind WHSmith in terms of revenue and sessions. Overall, whsmith.co.uk holds its ground with a strong conversion rate and competitive AOV despite facing tough competition from larger players in the industry.

#1 theworks.co.uk
1.8M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$0-25
AOV
#2 barnesandnoble.com
21M
Revenue
14.7M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#3 bookshop.org
41.1M
Revenue
2.8M
Sessions
3.5-4.0%
Conv. rate
$400-500
AOV
#4 penguinrandomhouse.com
15.1M
Revenue
4.7M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
#5 officestationery.co.uk
423.6K
Revenue
62.1K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
Favicon for barnesandnoble.combarnesandnoble.com
Favicon for penguinrandomhouse.compenguinrandomhouse.com
Favicon for viking-direct.co.ukviking-direct.co.uk
Favicon for simonandschuster.comsimonandschuster.com
Favicon for hobbycraft.co.ukhobbycraft.co.uk
Favicon for whsmith.co.ukwhsmith.co.uk
$4.5M
Favicon for hmv.comhmv.com
Favicon for theworks.co.uktheworks.co.uk
Favicon for pocketmags.compocketmags.com
Favicon for ypo.co.ukypo.co.uk
Favicon for harpercollins.co.ukharpercollins.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for bookshop.orgbookshop.org
$41.1M
2
Favicon for smythstoys.comsmythstoys.com
3
Favicon for barnesandnoble.combarnesandnoble.com
4
Favicon for penguinrandomhouse.compenguinrandomhouse.com
5
Favicon for viking-direct.co.ukviking-direct.co.uk
6
Favicon for simonandschuster.comsimonandschuster.com
7
Favicon for hobbycraft.co.ukhobbycraft.co.uk
8
Favicon for whsmith.co.ukwhsmith.co.uk
9
Favicon for hmv.comhmv.com
10
Favicon for theworks.co.uktheworks.co.uk
whsmith.co.uk vs top market performers
whsmith.co.uk
top retailers
conversion rate vs average order value for whsmith.co.uk and its competitors
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whsmith.co.uk brandsby revenue

1
Logo for robloxRoblox
Top retailers:costco.comamazon.comamazon.de
2
Logo for whsmithWhsmith
Top retailers:amazon.co.ukebay.co.uk
3
Logo for red letter daysRed Letter Days
Top retailers:amazon.co.ukjohnlewis.comviking-direct.co.uk
4
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5
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Top retailers:amazon.comamazon.dewalmart.com

whsmith.co.uk categoriesby revenue

1
Gift Cards & Certificates
Top retailers:gap.comamazon.comtarget.com
2
Index Cards
Top retailers:amazon.comamazon.deebay.co.uk
3
Games
Top retailers:amazon.comamazon.deevike.com
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:amazon.comhp.comwalmart.com
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brands overtime comparison

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whsmith.co.uk channels

Identify top traffic channels that drive growth for whsmith.co.ukand discover how performance of traffic channels has changed over time.

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whsmith.co.uk Google Ads spend

Evaluate whsmith.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whsmith.co.uk devices

Review whsmith.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whsmith.co.uk top markets

Explore whsmith.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whsmith.co.uk country & global rank

Assess the ranking of whsmith.co.uk among other retailers within its primary country and worldwide.

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