whsmith.co.uk
WHSmith.co.uk is an online platform operated by WHSmith, a popular British retailer. The website offers a wide range of products including books, stationery, Office supplies, art supplies, gifts, magazines, eBooks, audiobooks, board games, and personal care items. They also provide delivery services and accept payments through various methods.
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whsmith.co.uk's revenueOVER TIME
Over the past three months, whsmith.co.uk revenue has experienced decline of 28%, compared to the preceding three months.
whsmith.co.uk competitors
In July 2025, whsmith.co.uk had a revenue of £1,169,969 with 28,634 transactions and 313,832 sessions, boasting an average order value (AOV) of £25-£50 and a conversion rate of 9.00-9.50%. In comparison, theworks.co.uk had lower revenue at £745,536 but more transactions at 37,857 and significantly higher sessions at 1,532,190, with a lower AOV of £0-£25 and a conversion rate of 2.00-2.50%. barnesandnoble.com outperformed all with a revenue of £18,524,477, 362,422 transactions, and 16,255,084 sessions, with a higher AOV of £50-£75 but a similar conversion rate to theworks.co.uk. bookshop.org and penguinrandomhouse.com both had higher revenues than whsmith.co.uk, with bookshop.org having a much higher AOV of £250-£275 and a conversion rate of 2.00-2.50%, while penguinrandomhouse.com had a similar AOV but a lower conversion rate of 1.00-1.50%. officestationery.co.uk lagged behind in all metrics compared to whsmith.co.uk.
Revenue share by device at whsmith.co.uk
In July large majority of sales on whsmith.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whsmith.co.uk channels
Identify top traffic channels that drive growth for whsmith.co.ukand discover how performance of traffic channels has changed over time.
whsmith.co.uk Google Ads spend
Evaluate whsmith.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
whsmith.co.uk devices
Review whsmith.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
