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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

whsmith.co.uk

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2.2M

Revenue

960.9K

Sessions

5.5-6.0%

Conv. rate

$25-50

AOV

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

WHSmith.co.uk is an online platform operated by WHSmith, a popular British retailer. The website offers a wide range of products including books, stationery, Office supplies, art supplies, gifts, magazines, eBooks, audiobooks, board games, and personal care items. They also provide delivery services and accept payments through various methods.

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whsmith.co.uk's revenueOVER TIME
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Over the past three months, whsmith.co.uk revenue has experienced decline of 34%, compared to the preceding three months.

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whsmith.co.uk revenue decline for last six months

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OVERVIEW

whsmith.co.uk, an e-commerce_and_shopping website, generated $2,210,965 in revenue with a conversion rate of 5.50-6.00% and an AOV of $25-50 in May 2025. It had 960,859 sessions, while the top performer in the category was qvc.com with $120,848,035 in revenue and 27,739,926 sessions. The median revenue for E COMMERCE AND SHOPPING was $83,973, the median sessions were 37,355, the highest conversion rate was 3.75%, the lowest was 0.79%, the highest AOV was $349, and the lowest was $57.

whsmith.co.uk competitors

In May 2025, whsmith.co.uk generated £2,210,965 in revenue from 55,287 transactions and 960,859 sessions with an average order value (AOV) ranging from £25-£50 and a conversion rate of 5.50-6.00%. Comparing whsmith.co.uk to its competitors, barnesandnoble.com leads the pack with £15,727,059 in revenue from 300,007 transactions and 14,789,674 sessions. penguinrandomhouse.com follows with £19,491,775 in revenue, bookshop.org with £31,631,688, theworks.co.uk with £779,011, and officestationery.co.uk with £271,925. The competitors show varying performance metrics, with AOV and conversion rates also differing significantly. While whsmith.co.uk excels in conversion rate, it lags behind in revenue and transactions compared to some of its competitors. Overall, whsmith.co.uk can leverage its strong conversion rate to boost revenue and compete more effectively in the market.

#1 theworks.co.uk

779K

Revenue

1.4M

Sessions

2.5-3.0%

Conv. rate

$0-25

AOV

#2 barnesandnoble.com

15.7M

Revenue

14.8M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 bookshop.org

31.6M

Revenue

3.4M

Sessions

2.5-3.0%

Conv. rate

$325-350

AOV

#4 penguinrandomhouse.com

19.5M

Revenue

5.3M

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#5 officestationery.co.uk

271.9K

Revenue

65.2K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

whsmith.co.uk vs top market performers

whsmith.co.uk

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Revenue share by device at whsmith.co.uk

In May large majority of sales on whsmith.co.uk, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

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whsmith.co.uk channels

Identify top traffic channels that drive growth for whsmith.co.ukand discover how performance of traffic channels has changed over time.

whsmith.co.uk Google Ads spend

Evaluate whsmith.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

whsmith.co.uk devices

Review whsmith.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

whsmith.co.uk top markets

Explore whsmith.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.