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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for ysl.comysl.com

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20M
Revenue
Nov 25
3.7M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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YSL.com is an e-commerce website associated with the luxury fashion brand Yves Saint Laurent. The website offers a wide range of fashion and beauty products, including apparel, handbags, shoes, accessories, fragrances, and makeup. It provides customers a convenient online platform to browse and purchase high-end items from the brand.

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ysl.com Annual Revenue and Growth

ysl.com's annual sales on its online store amounted to $155.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$155.7M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
ysl.com revenue by year

ysl.com's monthly revenueOVER TIME
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Over the past three months, ysl.com revenue has experienced growth of 70%, compared to the preceding three months.

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ysl.com revenue growth for last six months
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OVERVIEW
In November 2025, ysl.com generated $20,034,144 in online sales, significantly outperforming the FASHION AND APPAREL median of $93,064, though it lags behind industry leader shein.com at $916,157,774. With a conversion rate of 1.50-2.00%, ysl.com is below the high benchmark of 3.37%, but above the low of 0.73%. Its average order value (AOV) ranges from $275-300, compared to the high of $375 and low of $76 in the industry. ysl.com recorded 3,661,395 sessions, substantially exceeding the median of 36,492, yet far from shein.com's remarkable 342,497,064 sessions.
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ysl.com competitors

In November 2025, ysl.com outperformed some of its competitors in terms of revenue, transactions, and sessions. YSL's revenue of $20,034,144 was higher than yslbeautyus.com's revenue of $6,181,024 and elysewalker.com's revenue of $599,795. YSL also had more transactions (70,152) and sessions (3,661,395) compared to fwrd.com (transactions: 34,431, sessions: 2,080,205) and matchesfashion.com (transactions: 797, sessions: 65,842). However, YSL's average order value (AOV) of $275-$300 was lower than fwrd.com's AOV of $525-$550 and mytheresa.com's AOV of $675-$700. Additionally, YSL's conversion rate of 1.50-2.00% fell in line with its competitors like fwrd.com and elysewalker.com, while yslbeautyus.com and matchesfashion.com had higher conversion rates of 2.50-3.00% and 1.00-1.50% respectively.

yslbeautyus.com screenshot
#1 yslbeautyus.com
6.2M
Revenue
2.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fwrd.com screenshot
#2 fwrd.com
18.1M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
elysewalker.com screenshot
#3 elysewalker.com
599.8K
Revenue
81.7K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
mytheresa.com screenshot
#4 mytheresa.com
34.8M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
matchesfashion.com screenshot
#5 matchesfashion.com
372.4K
Revenue
65.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
ysl.com vs top market performers
ysl.com
top retailers
conversion rate vs average order value for ysl.com and its competitors
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Revenue share by device at ysl.com

In November large majority of sales on ysl.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on ysl.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ysl.com channels

Identify top traffic channels that drive growth for ysl.comand discover how performance of traffic channels has changed over time.

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ysl.com Google Ads spend

Evaluate ysl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ysl.com devices

Review ysl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ysl.com top markets

Explore ysl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ysl.com country & global rank

Assess the ranking of ysl.com among other retailers within its primary country and worldwide.

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