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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for ysl.comysl.com

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11.2M
Revenue
3.4M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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YSL.com is an e-commerce website associated with the luxury fashion brand Yves Saint Laurent. The website offers a wide range of fashion and beauty products, including apparel, handbags, shoes, accessories, fragrances, and makeup. It provides customers a convenient online platform to browse and purchase high-end items from the brand.

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ysl.com's revenueOVER TIME
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Over the past three months, ysl.com revenue has experienced decline of 34%, compared to the preceding three months.

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ysl.com revenue decline for last six months
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OVERVIEW
In May 2025, ysl.com, a FASHION AND APPAREL website, generated $11,237,268 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $300-325. Compared to the industry median revenue of $81,783, ysl.com's performance is strong, although shein.com leads with $731,622,726 in sales. Despite having 3,365,545 sessions, ysl.com falls short of shein.com's 224,142,058 sessions. In terms of conversion rates, ysl.com's 1.00-1.50% is below the 3.09% high and 0.67% low, while its AOV of $300-325 is higher than the $82 low but below the $415 high in the FASHION AND APPAREL sector.
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ysl.com competitors

In May 2025, ysl.com generated a revenue of $11,237,268 with 36,996 transactions from 3,365,545 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 1.00-1.50%. Comparing ysl.com to its competitors, matchesfashion.com had a revenue of $417,504 from 899 transactions and 74,801 sessions, with an AOV of $450-475 and a similar conversion rate. fwrd.com outperformed ysl.com with a revenue of $13,414,537 from 25,604 transactions and 2,153,005 sessions, along with a higher AOV of $500-525. mytheresa.com excelled with a revenue of $32,605,550, 47,691 transactions, and 6,028,287 sessions, showcasing an AOV of $675-700. elysewalker.com and yslbeautyus.com had lower revenues compared to ysl.com, with varying AOV and conversion rates. Overall, ysl.com holds its ground among its competitors but could potentially improve its performance metrics to compete more effectively.

yslbeautyus.com screenshot
#1 yslbeautyus.com
1.8M
Revenue
969.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fwrd.com screenshot
#2 fwrd.com
13.4M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
elysewalker.com screenshot
#3 elysewalker.com
473.9K
Revenue
62.8K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
mytheresa.com screenshot
#4 mytheresa.com
32.6M
Revenue
6M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
matchesfashion.com screenshot
#5 matchesfashion.com
417.5K
Revenue
74.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
ysl.com vs top market performers
ysl.com
top retailers
conversion rate vs average order value for ysl.com and its competitors
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Revenue share by device at ysl.com

In May large majority of sales on ysl.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on ysl.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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ysl.com channels

Identify top traffic channels that drive growth for ysl.comand discover how performance of traffic channels has changed over time.

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ysl.com Google Ads spend

Evaluate ysl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ysl.com devices

Review ysl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ysl.com top markets

Explore ysl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ysl.com country & global rank

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