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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for afw.comafw.com

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6.4M
Revenue
1.1M
Sessions
0.5-1.0%
Conversion rate
$600-700
Average order value
Online only revenue for afw.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

AFW.com is an online platform that sells a wide range of furniture and home decor items. They offer an extensive selection of products for various areas of the home, including living rooms, bedrooms, dining rooms, and outdoor spaces. The website provides a user-friendly interface for customers to explore and purchase items to enhance their living spaces.

afw.com’s revenueOVER TIME
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Over the past three months, afw.com revenue has experienced growth of 6.6%, compared to the preceding three months.

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afw.com revenue growth for last six months
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OVERVIEW
In September 2024, afw.com in the FURNITURE industry had online sales revenue of $6,370,142, with a median revenue of $181,763 and ikea.com leading at $678,149,237. Their conversion rate was 0.50-1.00%, with a high of 2.09% and a low of 0.35%. The average order value (AOV) was $650-675, with a high of $1,203 and a low of $287. The website had 1,141,782 sessions, compared to the highest at 234,650,631 by ikea.com and a median of 37,530 for FURNITURE stores.
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afw.com competitors

In comparison to its competitors, afw.com stands out with a revenue of $6,370,142 generated from 9,568 transactions and 1,141,782 sessions in September 2024. With an average order value (AOV) ranging between $650-675 and a conversion rate of 0.50-1.00, afw.com demonstrates solid performance in the furniture retail industry. When compared to its competitors, afw.com outperforms colemanfurniture.com, americanfurnitureofslidell.com, and afd-furniture.com in terms of revenue, transactions, and sessions. However, it falls behind ashleyfurniture.com, which generated $89,772,029 in revenue from 82,172 transactions and 14,496,068 sessions with a slightly lower AOV of $1075-1100. americanfreight.com also surpasses afw.com in terms of revenue with $11,326,835 from 25,320 transactions and 2,035,173 sessions, boasting a higher conversion rate of 1.00-1.50 and a lower AOV of $425-450.

#1 ashleyfurniture.com
89.8M
Revenue
14.5M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
#2 colemanfurniture.com
3.4M
Revenue
453.4K
Sessions
0.0-0.5%
Conv. rate
$1500-1600
AOV
#3 afd-furniture.com
43.1K
Revenue
18.3K
Sessions
0.0-0.5%
Conv. rate
$1400-1500
AOV
#4 americanfreight.com
11.3M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#5 americanfurnitureofslidell.com
60K
Revenue
11.7K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
CLOSEST COMPETITORSby revenue
Favicon for roomstogo.comroomstogo.com
Favicon for furniturerow.comfurniturerow.com
Favicon for americanfreight.comamericanfreight.com
Favicon for nfm.comnfm.com
Favicon for 1stopbedrooms.com1stopbedrooms.com
Favicon for afw.comafw.com
$6.4M
Favicon for colemanfurniture.comcolemanfurniture.com
Favicon for foagroup.comfoagroup.com
Favicon for furniturecart.comfurniturecart.com
Favicon for keyhomefurnishings.comkeyhomefurnishings.com
Favicon for morfurniture.commorfurniture.com
TOP MARKET PERFORMERSby revenue
1
Favicon for ashleyfurniture.comashleyfurniture.com
$89.8M
2
Favicon for roomstogo.comroomstogo.com
3
Favicon for furniturerow.comfurniturerow.com
4
Favicon for americanfreight.comamericanfreight.com
5
Favicon for nfm.comnfm.com
6
Favicon for 1stopbedrooms.com1stopbedrooms.com
7
Favicon for afw.comafw.com
8
Favicon for colemanfurniture.comcolemanfurniture.com
9
Favicon for foagroup.comfoagroup.com
10
Favicon for furniturecart.comfurniturecart.com
afw.com vs top market performers
afw.com
top retailers
conversion rate vs average order value for afw.com and its competitors
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afw.com brandsby revenue

1
Logo for ashley furnitureAshley Furniture
Top retailers:fredmeyer.comamazon.comslumberland.com
2
Logo for artisan home by ifdArtisan Home By Ifd
3
Logo for jackson furniture / catnapperJackson Furniture / Catnapper
4
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Top retailers:costco.comfurniturefair.netunlimitedfurnituregroup.com
5
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afw.com categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
3
Dressers
Top retailers:wayfair.comcb2.comamazon.com
4
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Top retailers:wayfair.comamazon.commarksandspencer.com
5
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Top retailers:amazon.comwayfair.comamazon.co.uk
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brands overtime comparison

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afw.com channels

Identify top traffic channels that drive growth for afw.comand discover how performance of traffic channels has changed over time.

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afw.com Google Ads spend

Evaluate afw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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afw.com devices

Review afw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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afw.com top markets

Explore afw.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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afw.com country & global rank

Assess the ranking of afw.com among other retailers within its primary country and worldwide.

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