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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

nfm.com

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18.5M

Revenue

Jul 26

Sessions

Jul 26

1.5-2.0%

Conv. rate

Jul 26

$375-400

AOV

Jul 26

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

NFM.com is a website that offers a wide range of products for sale, including furniture, appliances, electronics, flooring, home decor, and outdoor items. Customers can browse a diverse selection of products from various brands and utilize online shopping tools to make informed purchasing decisions.

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nfm.com Annual Revenue and Growth

nfm.com's annual sales on its online store amounted to $125.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$125.7M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

nfm.com's monthly revenueOVER TIME
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Over the past three months, nfm.com revenue has experienced growth of 42%, compared to the preceding three months.

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nfm.com revenue growth for last six months

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OVERVIEW

nfm.com operates in the home and garden category and performed well in July 2026 with online sales revenue of $18.5 million. The average store in the home and garden category generates around $118,000 monthly. Its conversion rate of 1.50-2.00% falls within the category's typical range of 0.64% to 3.35%. With an average order value of $375-400 and 3 million sessions, nfm.com outperformed the average store in the home and garden category, which sees around 33,500 sessions monthly.

nfm.com competitors

The most significant gap for nfm.com is in revenue, trailing ashleyfurniture.com by $157 million. As of July 2026, nfm.com generated $18.5 million with 46,400 transactions from 3 million sessions, giving it an AOV of $375-400 and a conversion rate of 1.50-2.00%. In contrast, ashleyfurniture.com dominated with $175.5 million in revenue, 144,000 transactions, and 26.8 million sessions, but a lower conversion rate of 0.50-1.00%. nfm.com also outperformed pcrichard.com, which reported $18.3 million in revenue and the same conversion rate of 1.50-2.00%. While nfm.com ranks third overall in revenue and transactions, it remains significantly behind ashleyfurniture.com.

#1 ashleyfurniture.com

175.5M

Revenue

26.8M

Sessions

0.5-1.0%

Conv. rate

$1200-1300

AOV

#2 pcrichard.com

18.3M

Revenue

1.7M

Sessions

1.5-2.0%

Conv. rate

$600-700

AOV

#3 abt.com

18.5M

Revenue

1.6M

Sessions

1.0-1.5%

Conv. rate

$1100-1200

AOV

#4 colemanfurniture.com

6.9M

Revenue

Sessions

0.0-0.5%

Conv. rate

$1500-1600

AOV

#5 livingspaces.com

23M

Revenue

4.9M

Sessions

0.0-0.5%

Conv. rate

$900-1000

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

nfm.com vs top market performers

nfm.com

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Industries nfm.com operates in

nfm.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Discount Brand Name Furniture Home Appliances Contemporary Home Furnishings and Decor Bedroom Furniture Customizable and Modern Furniture Furniture and Home Goods Furniture Home Furniture Modern and Contemporary Furniture Consumer Electronics and Home Appliances

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nfm.com channels

Identify top traffic channels that drive growth for nfm.comand discover how performance of traffic channels has changed over time.

nfm.com Google Ads spend

Evaluate nfm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nfm.com devices

Review nfm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nfm.com top markets

Explore nfm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.