Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for nfm.comnfm.com

Start benchmarking for free
Sign in with GoogleSign up with Google
10M
Revenue
Sep 25
2.2M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

NFM.com is a website that offers a wide range of products for sale, including furniture, appliances, electronics, flooring, home decor, and outdoor items. Customers can browse a diverse selection of products from various brands and utilize online shopping tools to make informed purchasing decisions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

nfm.com Annual Revenue and Growth

nfm.com's annual sales on its online store amounted to $142.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$142.8M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
nfm.com revenue by year

nfm.com's monthly revenueOVER TIME
View real-time data

Over the past three months, nfm.com revenue has experienced decline of 4.6%, compared to the preceding three months.

View real-time data
nfm.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, nfm.com generated $10,049,534 in online sales, significantly exceeding the home and garden industry median of $113,901, yet far behind the leading homedepot.com, which recorded $1,279,366,314. The site’s conversion rate ranged from 1.00-1.50%, below the industry high of 3.36%, while its average order value (AOV) of $425-450 was also lower than the maximum of $677. With 2,241,381 sessions, nfm.com still performed well above the median of 32,433, though it trails the session leader, homedepot.com, with 148,597,767 sessions.
Read more

nfm.com competitors

In September 2025, nfm.com reported a revenue of $10,049,534 with 22,892 transactions and 2,241,381 sessions, boasting an average order value (AOV) of $425-450 and a conversion rate of 1.00-1.50%. When compared to its competitors, ashleyfurniture.com leads the pack with a revenue of $86,582,202 and 73,505 transactions, but nfm.com surpasses pcrichard.com in revenue, transactions, and sessions. nfm.com falls slightly behind abt.com in revenue and sessions, but outperforms colemanfurniture.com and livingspaces.com in most metrics, except for AOV where colemanfurniture.com excels. Overall, nfm.com maintains a competitive edge in terms of revenue, transactions, and conversion rate among its competitors in the online furniture retail industry.

ashleyfurniture.com screenshot
#1 ashleyfurniture.com
86.6M
Revenue
11.6M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
pcrichard.com screenshot
#2 pcrichard.com
6.9M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
abt.com screenshot
#3 abt.com
11M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
colemanfurniture.com screenshot
#4 colemanfurniture.com
3.9M
Revenue
599K
Sessions
0.0-0.5%
Conv. rate
$1400-1500
AOV
livingspaces.com screenshot
#5 livingspaces.com
13.3M
Revenue
3.8M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
nfm.com vs top market performers
nfm.com
top retailers
conversion rate vs average order value for nfm.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at nfm.com

In September large majority of sales on nfm.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on nfm.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

nfm.com channels

Identify top traffic channels that drive growth for nfm.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

nfm.com Google Ads spend

Evaluate nfm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

nfm.com devices

Review nfm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

nfm.com top markets

Explore nfm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

nfm.com country & global rank

Assess the ranking of nfm.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard