Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for nfm.comnfm.com

Start benchmarking for free
Sign in with GoogleSign up with Google
11.1M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

NFM.com is a website that offers a wide range of products for sale, including furniture, appliances, electronics, flooring, home decor, and outdoor items. Customers can browse a diverse selection of products from various brands and utilize online shopping tools to make informed purchasing decisions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

nfm.com's revenueOVER TIME
View real-time data

Over the past three months, nfm.com revenue has experienced growth of 27%, compared to the preceding three months.

View real-time data
nfm.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, nfm.com in the HOME AND GARDEN industry generated $11,113,758 in online sales, with a conversion rate of 1.00-1.50% and an AOV of $425-450. The store had 2,257,680 sessions, while the largest store in the category, homedepot.com, had $1,339,846,577 in revenue and 175,364,207 sessions. The median revenue in the category is $124,626, with a conversion rate ranging from 0.62% to 3.28% and an AOV between $93 and $673.
Read more

nfm.com competitors

In July 2025, nfm.com generated $11,113,758 in revenue from 25,209 transactions and 2,257,680 sessions with an average order value (AOV) ranging between $425-450 and a conversion rate of 1.00-1.50%. Compared to its competitors, nfm.com lags behind Ashley Furniture, which had revenue of $97,868,636 from 83,281 transactions and 16,045,849 sessions, with a higher AOV of $1175-1200 but a lower conversion rate of 0.50-1.00%. However, nfm.com outperformed Coleman Furniture in terms of revenue and transactions but fell short in sessions, AOV, and conversion rate. Among its competitors, nfm.com ranked lower than Living Spaces in revenue and sessions but had a similar AOV and higher conversion rate. Overall, nfm.com holds its ground in revenue and transactions but has room for improvement in sessions, AOV, and conversion rate compared to its competitors in the furniture retail industry.

ashleyfurniture.com screenshot
#1 ashleyfurniture.com
97.9M
Revenue
16M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
pcrichard.com screenshot
#2 pcrichard.com
9.8M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
abt.com screenshot
#3 abt.com
15M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
colemanfurniture.com screenshot
#4 colemanfurniture.com
5.6M
Revenue
740.5K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
livingspaces.com screenshot
#5 livingspaces.com
14.6M
Revenue
3.7M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
nfm.com vs top market performers
nfm.com
top retailers
conversion rate vs average order value for nfm.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at nfm.com

In July large majority of sales on nfm.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on nfm.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

nfm.com channels

Identify top traffic channels that drive growth for nfm.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

nfm.com Google Ads spend

Evaluate nfm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

nfm.com devices

Review nfm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

nfm.com top markets

Explore nfm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

nfm.com country & global rank

Assess the ranking of nfm.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard