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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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12.8M
Revenue
Dec 25
2.4M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

NFM.com is a website that offers a wide range of products for sale, including furniture, appliances, electronics, flooring, home decor, and outdoor items. Customers can browse a diverse selection of products from various brands and utilize online shopping tools to make informed purchasing decisions.

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nfm.com Annual Revenue and Growth

nfm.com's annual sales on its online store amounted to $142.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$142.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nfm.com revenue by year

nfm.com's monthly revenueOVER TIME
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Over the past three months, nfm.com revenue has experienced growth of 10%, compared to the preceding three months.

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nfm.com revenue growth for last six months
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OVERVIEW
In December 2025, nfm.com, operating in the home_and_garden sector, generated $12,781,005 in online sales, significantly surpassing the median revenue of $114,229, but far behind industry leader homedepot.com's $1,505,674,874. With a conversion rate of 1.00-1.50%, it falls short of the high benchmark of 3.32%, while its average order value (AOV) ranged between $450-475, below the top tier of $667. The website attracted 2,402,828 sessions, a remarkable figure compared to the median of 33,723, but dwarfed by homedepot.com’s 141,891,489 sessions, reflecting its position in the competitive market.
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nfm.com competitors

In December 2025, nfm.com generated $12,781,005 in revenue from 28,273 transactions and 2,402,828 sessions, with an average order value (AOV) range of $450-475 and a conversion rate of 1.00-1.50%. Compared to its competitors, nfm.com falls behind Ashley Furniture with revenue of $120,588,874, P.C. Richard & Son with revenue of $13,000,252, and Abt Electronics with revenue of $26,532,160. However, nfm.com outperforms Coleman Furniture and Living Spaces in terms of revenue, transactions, sessions, AOV, and conversion rate. Coleman Furniture had revenue of $3,828,131, while Living Spaces had revenue of $14,690,714. Overall, nfm.com stands out in the furniture market by maintaining a competitive conversion rate and solid revenue despite facing tough competition from larger companies in the industry.

ashleyfurniture.com screenshot
#1 ashleyfurniture.com
120.6M
Revenue
17.2M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
pcrichard.com screenshot
#2 pcrichard.com
13M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
abt.com screenshot
#3 abt.com
26.5M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$1000-1100
AOV
colemanfurniture.com screenshot
#4 colemanfurniture.com
3.8M
Revenue
649.1K
Sessions
0.0-0.5%
Conv. rate
$1500-1600
AOV
livingspaces.com screenshot
#5 livingspaces.com
14.7M
Revenue
3.4M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
nfm.com vs top market performers
nfm.com
top retailers
conversion rate vs average order value for nfm.com and its competitors
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Revenue share by device at nfm.com

In December large majority of sales on nfm.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on nfm.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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nfm.com channels

Identify top traffic channels that drive growth for nfm.comand discover how performance of traffic channels has changed over time.

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nfm.com Google Ads spend

Evaluate nfm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nfm.com devices

Review nfm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nfm.com top markets

Explore nfm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nfm.com country & global rank

Assess the ranking of nfm.com among other retailers within its primary country and worldwide.

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