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Home/Insights/Retailers/aimsurplus.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.7M
Revenue
Mar 26
590.9K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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aimsurplus.com Annual Revenue and Growth

aimsurplus.com's annual sales on its online store amounted to $20.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$20.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
aimsurplus.com revenue by year

aimsurplus.com's monthly revenueOVER TIME
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Over the past three months, aimsurplus.com revenue has experienced decline of 21%, compared to the preceding three months.

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aimsurplus.com revenue decline for last six months
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OVERVIEW
In March 2026, aimsurplus.com achieved impressive online sales revenue of $1,733,883, significantly surpassing the SPORTS median of $109,018, despite a conversion rate of 1.00-1.50%, lower than the sector's high of 2.74%. The site's average order value (AOV) ranged between $175-200, below the high benchmark of $588 but above the low of $98. With 590,915 sessions, aimsurplus.com notably outperformed the median of 40,251, yet still trailed the industry leader, gunbroker.com, which boasted 14,795,148 sessions and a staggering $344,171,183 in revenue.
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aimsurplus.com competitors

When comparing aimsurplus.com to its competitors in March 2026, it is evident that aimsurplus.com falls behind in terms of revenue. aimsurplus.com generated $1,733,883 in revenue from 8,806 transactions and 590,915 sessions, with an average order value (AOV) of $175-$200 and a conversion rate of 1.00-1.50%. In contrast, some competitors such as ar15discounts.com had a significantly higher revenue of $4,192,791 from 23,138 transactions and 1,400,925 sessions, with a similar AOV and a higher conversion rate of 1.50-2.00%. Even primaryarms.com had a much higher revenue of $10,701,018 from 45,317 transactions and 2,681,966 sessions, with a higher AOV and conversion rate. While aimsurplus.com's metrics are competitive, there is room for growth in revenue to catch up to its top-performing competitors.

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aimsurplus.com vs top market performers
aimsurplus.com
top retailers
conversion rate vs average order value for aimsurplus.com and its competitors
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Revenue share by device at aimsurplus.com

In March large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In March large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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aimsurplus.com channels

Identify top traffic channels that drive growth for aimsurplus.comand discover how performance of traffic channels has changed over time.

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aimsurplus.com Google Ads spend

Evaluate aimsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aimsurplus.com devices

Review aimsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aimsurplus.com top markets

Explore aimsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aimsurplus.com country & global rank

Assess the ranking of aimsurplus.com among other retailers within its primary country and worldwide.

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