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Jan 2026
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Home/Insights/Retailers/aimsurplus.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.3M
Revenue
Jan 26
501.6K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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aimsurplus.com Annual Revenue and Growth

aimsurplus.com's annual sales on its online store amounted to $20.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$20.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
aimsurplus.com revenue by year

aimsurplus.com's monthly revenueOVER TIME
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Over the past three months, aimsurplus.com revenue has experienced growth of 7.7%, compared to the preceding three months.

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aimsurplus.com revenue growth for last six months
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OVERVIEW
In January 2026, aimsurplus.com achieved impressive performance metrics, generating $1,342,512 in online sales, significantly surpassing the SPORTS median of $109,374, yet trailing behind market leader gunbroker.com at $331,602,389. The site reported a conversion rate of 1.00-1.50%, below the high of 2.57%, while maintaining an average order value (AOV) between $200-225, lower than the high of $639. aimsurplus.com attracted 501,569 sessions, far exceeding the industry median of 44,742 but significantly behind gunbroker.com's leading 14,743,769 sessions, showcasing both growth potential and competitive challenges within the niche.
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aimsurplus.com competitors

In January 2026, aimsurplus.com reported a revenue of $1,342,512 from 6,697 transactions and 501,569 sessions, with an average order value (AOV) range of $200-$225 and a conversion rate of 1.00%-1.50%. Comparing this data to its competitors, armorally.com had significantly lower revenue at $36,400 with 99 transactions and 29,458 sessions, offering a higher AOV range of $350-$375 but a lower conversion rate of 0.00%-0.50%. On the other hand, ar15discounts.com outperformed aimsurplus.com with a revenue of $3,514,308 from 20,372 transactions and 1,295,191 sessions, boasting an AOV range of $150-$175 and a higher conversion rate of 1.50%-2.00%. Additionally, aeroprecisionusa.com had a revenue of $1,145,071 from 5,764 transactions and 479,799 sessions, similar to aimsurplus.com in terms of AOV and conversion rate. primaryarms.com and wingtactical.com also displayed varying levels of success in different domains compared to aimsurplus.com.

armorally.com screenshot
#1 armorally.com
36.4K
Revenue
29.5K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
aeroprecisionusa.com screenshot
#3 aeroprecisionusa.com
1.1M
Revenue
479.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
primaryarms.com screenshot
#4 primaryarms.com
10.3M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
wingtactical.com screenshot
#5 wingtactical.com
412.1K
Revenue
223.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
aimsurplus.com vs top market performers
aimsurplus.com
top retailers
conversion rate vs average order value for aimsurplus.com and its competitors
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Revenue share by device at aimsurplus.com

In January large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In January large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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aimsurplus.com channels

Identify top traffic channels that drive growth for aimsurplus.comand discover how performance of traffic channels has changed over time.

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aimsurplus.com Google Ads spend

Evaluate aimsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aimsurplus.com devices

Review aimsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aimsurplus.com top markets

Explore aimsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aimsurplus.com country & global rank

Assess the ranking of aimsurplus.com among other retailers within its primary country and worldwide.

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