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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.6M
Revenue
Sep 25
593.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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aimsurplus.com Annual Revenue and Growth

aimsurplus.com's annual sales on its online store amounted to $19.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$19.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
aimsurplus.com revenue by year

aimsurplus.com's monthly revenueOVER TIME
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Over the past three months, aimsurplus.com revenue has experienced growth of 3.2%, compared to the preceding three months.

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aimsurplus.com revenue growth for last six months
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OVERVIEW
In September 2025, aimsurplus.com generated online sales revenue of $1,577,100, significantly outperforming the SPORTS median of $97,179, though far behind the industry leader, gunbroker.com, at $284,462,394. The site's conversion rate ranged from 1.00-1.50%, slightly below the category's high of 2.52%, while its average order value (AOV) stood between $200-225, notably lower than the top AOV of $635. aimsurplus.com attracted 593,400 sessions, well above the median of 38,020 but dwarfed by gunbroker.com’s 12,770,933 sessions, reflecting a robust performance amidst competitive dynamics in the market.
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aimsurplus.com competitors

In September 2025, aimsurplus.com generated a revenue of $1,577,100 from 7,607 transactions with 593,400 sessions, boasting an average order value (AOV) range of $200-$225 and a conversion rate of 1.00-1.50%. Compared to its competitors, aimsurplus.com falls behind in terms of revenue when looking at sites like ar15discounts.com ($2,264,557) and primaryarms.com ($10,646,603). However, aimsurplus.com is on par with aeroprecisionusa.com in terms of revenue and AOV. When considering conversion rate, aimsurplus.com is competitive with ar15discounts.com, aeroprecisionusa.com, and wingtactical.com. Although aimsurplus.com may not have the highest revenue among its competitors, it demonstrates strong conversion rates and a consistent AOV range.

armorally.com screenshot
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46.7K
Revenue
34.2K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
2.3M
Revenue
838.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
aeroprecisionusa.com screenshot
#3 aeroprecisionusa.com
2.6M
Revenue
747.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
primaryarms.com screenshot
#4 primaryarms.com
10.6M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
wingtactical.com screenshot
#5 wingtactical.com
317.1K
Revenue
162.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
aimsurplus.com vs top market performers
aimsurplus.com
top retailers
conversion rate vs average order value for aimsurplus.com and its competitors
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Revenue share by device at aimsurplus.com

In September large majority of sales on aimsurplus.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In September large majority of sales on aimsurplus.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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aimsurplus.com channels

Identify top traffic channels that drive growth for aimsurplus.comand discover how performance of traffic channels has changed over time.

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aimsurplus.com Google Ads spend

Evaluate aimsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aimsurplus.com devices

Review aimsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aimsurplus.com top markets

Explore aimsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aimsurplus.com country & global rank

Assess the ranking of aimsurplus.com among other retailers within its primary country and worldwide.

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