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Jul 2025
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Home/Insights/Retailers/aimsurplus.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.9M
Revenue
683.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
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aimsurplus.com's revenueOVER TIME
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Over the past three months, aimsurplus.com revenue has experienced growth of 21%, compared to the preceding three months.

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aimsurplus.com revenue growth for last six months
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OVERVIEW
In July 2025, aimsurplus.com in the SPORTS industry had online sales revenue of $1,867,627, a conversion rate of 1.00-1.50%, an AOV of $200-225, and 683,447 sessions. The highest revenue in the category was $277,013,395 from gunbroker.com, the highest conversion rate was 2.42%, the highest AOV was $642, and the highest sessions were 12,741,838. The median revenue was $101,851, the median conversion rate was 0.48%, the median AOV was $112, and the median sessions were 39,019.
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aimsurplus.com competitors

In July 2025, aimsurplus.com stands out in terms of revenue and sessions compared to its competitors. aimsurplus.com generated $1,867,627 in revenue from 8,969 transactions and 683,447 sessions with an Average Order Value (AOV) of $200-$225 and a conversion rate of 1.00-1.50%. In contrast, its competitors had varying performance metrics. For example, armorally.com had significantly lower revenue of $41,110 from 114 transactions and 41,195 sessions with an AOV of $350-$375 and a conversion rate of 0.00-0.50%. Meanwhile, ar15discounts.com, aeroprecisionusa.com, primaryarms.com, and wingtactical.com fell within a similar range of revenue, transactions, sessions, AOV, and conversion rate, but aimsurplus.com outperformed them in revenue and sessions. aimsurplus.com's competitive advantage lies in its ability to drive higher revenue from a comparable number of transactions and sessions.

armorally.com screenshot
#1 armorally.com
41.1K
Revenue
41.2K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3.4M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
aeroprecisionusa.com screenshot
#3 aeroprecisionusa.com
1.6M
Revenue
471.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
primaryarms.com screenshot
#4 primaryarms.com
10.9M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
wingtactical.com screenshot
#5 wingtactical.com
427.4K
Revenue
214.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
aimsurplus.com vs top market performers
aimsurplus.com
top retailers
conversion rate vs average order value for aimsurplus.com and its competitors
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Revenue share by device at aimsurplus.com

In July large majority of sales on aimsurplus.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on aimsurplus.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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aimsurplus.com channels

Identify top traffic channels that drive growth for aimsurplus.comand discover how performance of traffic channels has changed over time.

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aimsurplus.com Google Ads spend

Evaluate aimsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aimsurplus.com devices

Review aimsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aimsurplus.com top markets

Explore aimsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aimsurplus.com country & global rank

Assess the ranking of aimsurplus.com among other retailers within its primary country and worldwide.

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