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May 2025
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Home/Insights/Retailers/aimsurplus.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.6M
Revenue
567K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
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aimsurplus.com's revenueOVER TIME
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Over the past three months, aimsurplus.com revenue has experienced growth of 2.2%, compared to the preceding three months.

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aimsurplus.com revenue growth for last six months
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OVERVIEW
aimsurplus.com's performance metrics for May 2025 include online sales revenue of $1,632,661 (industry median $99,988), conversion rate of 1.00-1.50% (industry high 2.49%, industry low 0.5%), AOV of $200-225 (industry high $658, industry low $114), and 567,043 sessions (industry median 38,858). gunbroker.com leads with $308,086,874 in revenue and 13,843,748 sessions. Aim for increased conversion rates and AOV to enhance performance in the competitive SPORTS market.
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aimsurplus.com competitors

In May 2025, aimsurplus.com recorded a revenue of $1,632,661 from 7,531 transactions and 567,043 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, ar15discounts.com leads in revenue with $2,401,626 from 13,081 transactions and 823,281 sessions, boasting a higher conversion rate of 1.50-2.00%. On the other hand, armorally.com has a significantly lower revenue of $58,594 from 155 transactions and 52,164 sessions, with a higher AOV of $375-400. wingtactical.com and aeroprecisionusa.com fall within a similar revenue range as aimsurplus.com, while primaryarms.com stands out with the highest revenue of $10,943,765 from 43,574 transactions and 2,820,069 sessions, with an AOV of $250-275 and a conversion rate of 1.50-2.00%.

armorally.com screenshot
#1 armorally.com
58.6K
Revenue
52.2K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
2.4M
Revenue
823.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
aeroprecisionusa.com screenshot
#3 aeroprecisionusa.com
2M
Revenue
558.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
primaryarms.com screenshot
#4 primaryarms.com
10.9M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
wingtactical.com screenshot
#5 wingtactical.com
350.8K
Revenue
173.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
aimsurplus.com vs top market performers
aimsurplus.com
top retailers
conversion rate vs average order value for aimsurplus.com and its competitors
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Revenue share by device at aimsurplus.com

In May large majority of sales on aimsurplus.com, 56% was finalized on mobile devices, with 44% of sales coming from desktop devices.

In May large majority of sales on aimsurplus.com, 56% was finalized on mobile devices, with 44% of sales coming from desktop devices.
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aimsurplus.com channels

Identify top traffic channels that drive growth for aimsurplus.comand discover how performance of traffic channels has changed over time.

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aimsurplus.com Google Ads spend

Evaluate aimsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aimsurplus.com devices

Review aimsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aimsurplus.com top markets

Explore aimsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aimsurplus.com country & global rank

Assess the ranking of aimsurplus.com among other retailers within its primary country and worldwide.

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