Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/aimsurplus.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for aimsurplus.comaimsurplus.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.7M
Revenue
Sep 26
549.2K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

aimsurplus.com Annual Revenue and Growth

aimsurplus.com's annual sales on its online store amounted to $20.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$20.1M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
aimsurplus.com revenue by year

aimsurplus.com's monthly revenueOVER TIME
View real-time data

Over the past three months, aimsurplus.com revenue has experienced growth of 27%, compared to the preceding three months.

View real-time data
aimsurplus.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
Compared to the average store in the hunting and shooting category, aimsurplus.com shows impressive performance metrics for September 2026. With online sales revenue of $1.7 million, it significantly exceeds the category's average of around $94,600. The site's conversion rate ranges from 1.00-1.50%, falling within the typical range of 0.45% to 2.59%. Its average order value of $200-225 also aligns within the category's typical range of $109 to $691. Additionally, aimsurplus.com attracted 549,000 sessions, vastly surpassing the average of 36,300 sessions.
Read more

aimsurplus.com competitors

In September 2026, aimsurplus.com leads its competitors with a solid conversion rate of 1.00-1.50%. While it ranks third in revenue at $1.7 million and transactions with 8,066, primaryarms.com and ar15discounts.com outperform it, generating revenues of $10.9 million and $3.7 million respectively. In sessions, aimsurplus.com also trails, accumulating 549,000 compared to primaryarms.com’s 2.6 million sessions. The average order value (AOV) for aimsurplus.com matches that of ar15discounts.com at 200-225, which places it in a favorable position, yet primaryarms.com, with an AOV of 250-275, maintains a lead in that area. Overall, aimsurplus.com performs well but remains behind its primary competitors in key metrics.

armorally.com screenshot
#1 armorally.com
45.7K
Revenue
26.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
aeroprecisionusa.com screenshot
#3 aeroprecisionusa.com
856.6K
Revenue
246.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
primaryarms.com screenshot
#4 primaryarms.com
10.9M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
wingtactical.com screenshot
#5 wingtactical.com
494.9K
Revenue
233.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
aimsurplus.com vs top market performers
aimsurplus.com
top retailers
conversion rate vs average order value for aimsurplus.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at aimsurplus.com

In September large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In September large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

Industries aimsurplus.com operates in

aimsurplus.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

aimsurplus.com channels

Identify top traffic channels that drive growth for aimsurplus.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

aimsurplus.com Google Ads spend

Evaluate aimsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

aimsurplus.com devices

Review aimsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

aimsurplus.com top markets

Explore aimsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

aimsurplus.com country & global rank

Assess the ranking of aimsurplus.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard