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Apr 2026
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Home/Insights/Retailers/aimsurplus.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.8M
Revenue
Apr 26
641.7K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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aimsurplus.com Annual Revenue and Growth

aimsurplus.com's annual sales on its online store amounted to $20.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$20.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
aimsurplus.com revenue by year

aimsurplus.com's monthly revenueOVER TIME
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Over the past three months, aimsurplus.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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aimsurplus.com revenue decline for last six months
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OVERVIEW
In April 2026, aimsurplus.com generated $1,834,214 in online sales, significantly surpassing the median of $101,130 for the SPORTS industry, while its conversion rate of 1.00-1.50% is below the high of 2.54%. With an average order value (AOV) of $200-225, it remains below the high AOV of $604, but above the low of $102. aimsurplus.com had 641,652 sessions, well above the industry median of 39,166, yet far from gunbroker.com’s 13,600,213 sessions, the largest in the category. Overall, these metrics indicate a strong market position, yet highlight opportunities for improvement.
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aimsurplus.com competitors

In April 2026, aimsurplus.com generated $1,834,214 in revenue from 8,983 transactions across 641,652 sessions, yielding an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. Comparatively, ar15discounts.com led with $4,483,338 in revenue and 24,318 transactions, boasting a higher conversion rate of 1.50-2.00%. primaryarms.com significantly outperformed aimsurplus.com, achieving $9,437,161 in revenue with a similar AOV of 225-250 and an impressive conversion rate of 1.50-2.00%. armorally.com, despite having a higher AOV of 225-250, lagged with only $29,802 in revenue. Meanwhile, aeroprecisionusa.com earned $562,579, maintaining an AOV of 175-200 and a conversion rate akin to aimsurplus.com. Overall, while aimsurplus.com performed solidly, it faced stiff competition, particularly from ar15discounts.com and primaryarms.com.

armorally.com screenshot
#1 armorally.com
29.8K
Revenue
36.5K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
4.5M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
aeroprecisionusa.com screenshot
#3 aeroprecisionusa.com
562.6K
Revenue
291.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
primaryarms.com screenshot
#4 primaryarms.com
9.4M
Revenue
2.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
wingtactical.com screenshot
#5 wingtactical.com
395.4K
Revenue
194.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
aimsurplus.com vs top market performers
aimsurplus.com
top retailers
conversion rate vs average order value for aimsurplus.com and its competitors
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Revenue share by device at aimsurplus.com

In April large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In April large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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aimsurplus.com channels

Identify top traffic channels that drive growth for aimsurplus.comand discover how performance of traffic channels has changed over time.

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aimsurplus.com Google Ads spend

Evaluate aimsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aimsurplus.com devices

Review aimsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aimsurplus.com top markets

Explore aimsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aimsurplus.com country & global rank

Assess the ranking of aimsurplus.com among other retailers within its primary country and worldwide.

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