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Home/Insights/Retailers/aimsurplus.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.4M
Revenue
Jul 26
732.5K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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aimsurplus.com Annual Revenue and Growth

aimsurplus.com's annual sales on its online store amounted to $20.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$20.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
aimsurplus.com revenue by year

aimsurplus.com's monthly revenueOVER TIME
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Over the past three months, aimsurplus.com revenue has experienced growth of 9%, compared to the preceding three months.

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aimsurplus.com revenue growth for last six months
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OVERVIEW
Compared to the average store in the hunting and shooting category, aimsurplus.com demonstrates impressive performance metrics for July 2026. With $2.4 million in online sales, it significantly exceeds the average store's $99,500 monthly revenue. Its conversion rate of 1.50-2.00% is comfortably within the typical range of 0.52% to 2.5%. The average order value (AOV) of $200-225 also falls within the category's typical range of $113 to $663. Additionally, aimsurplus.com recorded 733,000 sessions, far surpassing the average store's 37,900 monthly sessions.
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aimsurplus.com competitors

In July 2026, aimsurplus.com leads its competitors with a conversion rate of 1.50-2.00%. While it ranks third overall in revenue at $2.4 million, it trails primaryarms.com by $8 million. In terms of transactions, aimsurplus.com again holds the third position with 11,800 transactions, falling short of primaryarms.com by 30,200. Although aimsurplus.com receives 733,000 sessions, it is still behind primaryarms.com, which has 2.5 million sessions, trailing by 1.8 million. Its average order value (AOV) of $200-225 is competitive, but lower than primaryarms.com's $225-250. Overall, aimsurplus.com shows strengths in conversion but needs to improve in revenue, transactions, and traffic to compete more effectively.

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aimsurplus.com vs top market performers
aimsurplus.com
top retailers
conversion rate vs average order value for aimsurplus.com and its competitors
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Revenue share by device at aimsurplus.com

In July large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on aimsurplus.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

Industries aimsurplus.com operates in

aimsurplus.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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aimsurplus.com channels

Identify top traffic channels that drive growth for aimsurplus.comand discover how performance of traffic channels has changed over time.

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aimsurplus.com Google Ads spend

Evaluate aimsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aimsurplus.com devices

Review aimsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aimsurplus.com top markets

Explore aimsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aimsurplus.com country & global rank

Assess the ranking of aimsurplus.com among other retailers within its primary country and worldwide.

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