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Dec 2025
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Home/Insights/Retailers/aimsurplus.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.1M
Revenue
Dec 25
703.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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aimsurplus.com Annual Revenue and Growth

aimsurplus.com's annual sales on its online store amounted to $19.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$19.8M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
aimsurplus.com revenue by year

aimsurplus.com's monthly revenueOVER TIME
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Over the past three months, aimsurplus.com revenue has experienced growth of 19%, compared to the preceding three months.

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aimsurplus.com revenue growth for last six months
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OVERVIEW
In December 2025, aimsurplus.com, operating in the SPORTS industry, achieved impressive online sales revenue of $2,056,971, significantly surpassing the median of $110,843, although still below the leading competitor gunbroker.com's $333,534,269. The site reported a conversion rate between 1.00-1.50%, slightly below the high industry benchmark of 2.62%, while its average order value ranged from $200-225, which is below the industry high of $632. aimsurplus.com also attracted 703,273 sessions, vastly exceeding the median of 41,382 yet far behind gunbroker.com's record of 14,932,027 sessions.
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aimsurplus.com competitors

In December 2025, aimsurplus.com generated $2,056,971 in revenue from 9,810 transactions and 703,273 sessions, with an average order value (AOV) ranging from $200-$225 and a conversion rate of 1.00-1.50%. Comparing aimsurplus.com to its competitors, ar15discounts.com stands out with $3,568,419 in revenue from 19,695 transactions and 1,286,888 sessions, an AOV of $175-$200, and a conversion rate of 1.50-2.00%. primaryarms.com leads the pack with $11,981,507 in revenue from 49,371 transactions and 3,215,290 sessions, an AOV of $225-$250, and a conversion rate of 1.50-2.00%. On the other hand, armorally.com has significantly lower revenue at $34,236 with only 92 transactions and 33,024 sessions, an AOV of $350-$375, and a conversion rate of 0.00-0.50%. Overall, aimsurplus.com remains competitive with its peers in terms of revenue, transactions, sessions, AOV, and conversion rate.

armorally.com screenshot
#1 armorally.com
34.2K
Revenue
33K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
ar15discounts.com screenshot
#2 ar15discounts.com
3.6M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
aeroprecisionusa.com screenshot
#3 aeroprecisionusa.com
1.2M
Revenue
481.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
primaryarms.com screenshot
#4 primaryarms.com
12M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
wingtactical.com screenshot
#5 wingtactical.com
431.5K
Revenue
223.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
aimsurplus.com vs top market performers
aimsurplus.com
top retailers
conversion rate vs average order value for aimsurplus.com and its competitors
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Revenue share by device at aimsurplus.com

In December large majority of sales on aimsurplus.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In December large majority of sales on aimsurplus.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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aimsurplus.com channels

Identify top traffic channels that drive growth for aimsurplus.comand discover how performance of traffic channels has changed over time.

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aimsurplus.com Google Ads spend

Evaluate aimsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aimsurplus.com devices

Review aimsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aimsurplus.com top markets

Explore aimsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aimsurplus.com country & global rank

Assess the ranking of aimsurplus.com among other retailers within its primary country and worldwide.

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