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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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41.8M
Revenue
Aug 25
24.7M
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Fashionnova.com is a trendy, online e-commerce platform that offers a wide array of fashion-forward clothing for men and women. From casual basics to statement pieces, they provide a diverse range of styles for various occasions, including dresses, tops, jeans, shoes, and accessories. They cater to a youthful and fashion-savvy customer base.

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fashionnova.com Annual Revenue and Growth

fashionnova.com's annual sales on its online store amounted to $516.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$516.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
fashionnova.com revenue by year

fashionnova.com's monthly revenueOVER TIME
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Over the past three months, fashionnova.com revenue has experienced decline of 16%, compared to the preceding three months.

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fashionnova.com revenue decline for last six months
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OVERVIEW
In August 2025, fashionnova.com in the FASHION AND APPAREL industry generated $41,784,438 in online sales revenue, with a conversion rate of 2.00-2.50% and an AOV of $50-75. The store had 24,728,508 sessions, compared to shein.com's 323,426,413 sessions. The median revenue in the industry is $77,469, while the highest revenue was from shein.com at $865,065,186. The highest conversion rate in the industry is 3.01%, with a very low rate of 0.62%. A very high AOV in the industry is $393, while a low AOV is $75, and the median number of sessions is 36,717.
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fashionnova.com competitors

fashionnova.com outperforms its competitors in terms of revenue, with a staggering $41,784,438 in August 2025. This is significantly higher than PrettyLittleThing's $8,094,256, Boohoo's $9,336,300, Nasty Gal's $622,824, Forever 21's $820,066, and Rainbow Shop's $1,170,049. fashionnova.com also leads in transactions with 565,141, followed by Boohoo with 165,580. However, when it comes to sessions, fashionnova.com falls behind Boohoo's 6,432,107 with 24,728,508 sessions. In terms of Average Order Value (AOV), fashionnova.com is on par with Boohoo at $50-75, while PrettyLittleThing has a higher AOV of $100-125. fashionnova.com's conversion rate of 2.00-2.50% is competitive, although Boohoo and PrettyLittleThing have slightly higher rates at 2.50-3.00%. Overall, fashionnova.com stands out with its impressive revenue and solid performance across various metrics compared to its competitors.

prettylittlething.us screenshot
#1 prettylittlething.us
8.1M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
boohoo.com screenshot
#2 boohoo.com
9.3M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#3 nastygal.com
622.8K
Revenue
575.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
820.1K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
rainbowshops.com screenshot
#5 rainbowshops.com
1.2M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fashionnova.com vs top market performers
fashionnova.com
top retailers
conversion rate vs average order value for fashionnova.com and its competitors
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Revenue share by device at fashionnova.com

In August large majority of sales on fashionnova.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on fashionnova.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fashionnova.com channels

Identify top traffic channels that drive growth for fashionnova.comand discover how performance of traffic channels has changed over time.

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fashionnova.com Google Ads spend

Evaluate fashionnova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionnova.com devices

Review fashionnova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionnova.com top markets

Explore fashionnova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionnova.com country & global rank

Assess the ranking of fashionnova.com among other retailers within its primary country and worldwide.

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