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Oct 2025
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Home/Insights/Retailers/fashionnova.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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59.6M
Revenue
Oct 25
33.2M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Fashionnova.com is a trendy, online e-commerce platform that offers a wide array of fashion-forward clothing for men and women. From casual basics to statement pieces, they provide a diverse range of styles for various occasions, including dresses, tops, jeans, shoes, and accessories. They cater to a youthful and fashion-savvy customer base.

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fashionnova.com Annual Revenue and Growth

fashionnova.com's annual sales on its online store amounted to $516.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$516.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
fashionnova.com revenue by year

fashionnova.com's monthly revenueOVER TIME
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Over the past three months, fashionnova.com revenue has experienced decline of 1.1%, compared to the preceding three months.

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fashionnova.com revenue decline for last six months
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OVERVIEW
In October 2025, fashionnova.com generated $59,602,488 in online sales, falling below the FASHION AND APPAREL median of $80,524, with a conversion rate of 2.00-2.50%, slightly lower than the industry's high of 3.36%. The Average Order Value (AOV) ranged from $75-100, which aligns with the lower end of the sector's spectrum, while the site attracted 33,170,818 sessions, just above the median of 33,163. In contrast, the leading competitor, shein.com, reported significantly higher figures, with online sales of $977,396,912 and 321,650,758 sessions, highlighting the competitive landscape.
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fashionnova.com competitors

In October 2025, fashionnova.com outperformed its competitors in terms of revenue, transactions, and sessions. fashionnova.com generated $59,602,488 in revenue from 794,372 transactions and 33,170,818 sessions. In comparison, prettylittlething.us had revenue of $7,703,866 from 78,015 transactions and 2,884,351 sessions. boohoo.com recorded revenue of $15,047,373 from 258,977 transactions and 6,850,315 sessions. nastygal.com, forever21.com, and rainbowshops.com also fell behind fashionnova.com in terms of revenue, transactions, and sessions. Although some competitors had higher conversion rates, fashionnova.com's overall performance in key metrics positioned it as a leader in the online fashion industry in October 2025.

prettylittlething.us screenshot
#1 prettylittlething.us
7.7M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#2 boohoo.com
15M
Revenue
6.9M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#3 nastygal.com
611.2K
Revenue
416.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
855.9K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
rainbowshops.com screenshot
#5 rainbowshops.com
1.9M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fashionnova.com vs top market performers
fashionnova.com
top retailers
conversion rate vs average order value for fashionnova.com and its competitors
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Revenue share by device at fashionnova.com

In October large majority of sales on fashionnova.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on fashionnova.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fashionnova.com channels

Identify top traffic channels that drive growth for fashionnova.comand discover how performance of traffic channels has changed over time.

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fashionnova.com Google Ads spend

Evaluate fashionnova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionnova.com devices

Review fashionnova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionnova.com top markets

Explore fashionnova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionnova.com country & global rank

Assess the ranking of fashionnova.com among other retailers within its primary country and worldwide.

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