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Nov 2025
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Home/Insights/Retailers/fashionnova.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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53.6M
Revenue
Nov 25
34.3M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Fashionnova.com is a trendy, online e-commerce platform that offers a wide array of fashion-forward clothing for men and women. From casual basics to statement pieces, they provide a diverse range of styles for various occasions, including dresses, tops, jeans, shoes, and accessories. They cater to a youthful and fashion-savvy customer base.

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fashionnova.com Annual Revenue and Growth

fashionnova.com's annual sales on its online store amounted to $516.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$516.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
fashionnova.com revenue by year

fashionnova.com's monthly revenueOVER TIME
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Over the past three months, fashionnova.com revenue has experienced growth of 20%, compared to the preceding three months.

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fashionnova.com revenue growth for last six months
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OVERVIEW
In November 2025, fashionnova.com generated $53,598,705 in online sales with a conversion rate of 2.00-2.50%, slightly below the industry average of 3.37%. The average order value (AOV) ranged from $50 to $75, considerably lower than the high AOV of $375 in the lifestyle/fashion and apparel sector. The site recorded 34,285,562 sessions, just shy of the median of 36,492 in its category, and far behind the industry leader, shein.com, which achieved $916,157,774 in revenue and 342,497,064 sessions, highlighting competitive challenges in the fast-paced fashion market.
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fashionnova.com competitors

In November 2025, fashionnova.com outperformed its competitors in terms of revenue with a total of $53,598,705. While prettylittlething.us generated $7,646,626, boohoo.com brought in $19,259,797, nastygal.com earned $635,539, forever21.com made $963,803, and rainbowshops.com saw $1,760,423 in revenue. In terms of transactions, Fashion Nova had the highest at 739,756, followed by boohoo.com with 302,258 transactions. Fashion Nova also had the highest number of sessions at 34,285,562 compared to its competitors. With an average order value (AOV) ranging from $50-75, Fashion Nova was on par with boohoo.com and forever21.com. However, Fashion Nova's conversion rate fell within the range of 2.00-2.50%, while boohoo.com had a higher conversion rate of 3.50-4.00%. Overall, Fashion Nova's performance in revenue and transactions stood out among its competitors in the fashion e-commerce industry.

prettylittlething.us screenshot
#1 prettylittlething.us
7.6M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
boohoo.com screenshot
#2 boohoo.com
19.3M
Revenue
8.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#3 nastygal.com
635.5K
Revenue
450.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
963.8K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
rainbowshops.com screenshot
#5 rainbowshops.com
1.8M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fashionnova.com vs top market performers
fashionnova.com
top retailers
conversion rate vs average order value for fashionnova.com and its competitors
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Revenue share by device at fashionnova.com

In November large majority of sales on fashionnova.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on fashionnova.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fashionnova.com channels

Identify top traffic channels that drive growth for fashionnova.comand discover how performance of traffic channels has changed over time.

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fashionnova.com Google Ads spend

Evaluate fashionnova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionnova.com devices

Review fashionnova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionnova.com top markets

Explore fashionnova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionnova.com country & global rank

Assess the ranking of fashionnova.com among other retailers within its primary country and worldwide.

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