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Home/Insights/Retailers/fashionnova.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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91.8M
Revenue
Jul 26
40.8M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Fashionnova.com is a trendy, online e-commerce platform that offers a wide array of fashion-forward clothing for men and women. From casual basics to statement pieces, they provide a diverse range of styles for various occasions, including dresses, tops, jeans, shoes, and accessories. They cater to a youthful and fashion-savvy customer base.

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fashionnova.com Annual Revenue and Growth

fashionnova.com's annual sales on its online store amounted to $597.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$597.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
fashionnova.com revenue by year

fashionnova.com's monthly revenueOVER TIME
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Over the past three months, fashionnova.com revenue has experienced growth of 54%, compared to the preceding three months.

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fashionnova.com revenue growth for last six months
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OVERVIEW
In July 2026, fashionnova.com attracted 40.8 million sessions, significantly exceeding the typical fashion and apparel store's 28,400 sessions. The site's revenue for online sales reached $91.8 million, far surpassing the typical fashion and apparel store's $71,300 monthly revenue. Its conversion rate stood at 2.50-3.00%, comfortably within the typical range of 0.66% to 3.1%. Additionally, fashionnova.com reported an average order value (AOV) of $75-100, which is slightly below the typical fashion and apparel category range of $84 to $403. Overall, these metrics illustrate fashionnova.com's robust performance in the fashion and apparel category.
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fashionnova.com competitors

The competitive set includes fashionnova.com, prettylittlething.us, boohoo.com, nastygal.com, forever21.com, and rainbowshops.com. In July 2026, fashionnova.com generated $91.8 million in revenue, significantly outperforming its closest competitor, boohoo.com, by $76.9 million. With 1.1 million transactions, fashionnova.com also leads boohoo.com by 883,000 transactions. Additionally, fashionnova.com attracted 40.8 million sessions, surpassing boohoo.com by 33.8 million. The average order value (AOV) for fashionnova.com ranges from $75-100, while competitors like prettylittlething.us have a higher AOV of $125-150. Despite similar conversion rates of 2.50-3.00% for fashionnova.com and prettylittlething.us, it remains the market leader in overall performance metrics, establishing a strong presence in the fast-fashion industry.

prettylittlething.us screenshot
#1 prettylittlething.us
10.4M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
boohoo.com screenshot
#2 boohoo.com
14.9M
Revenue
7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#3 nastygal.com
1.1M
Revenue
900.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
1.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
rainbowshops.com screenshot
#5 rainbowshops.com
2M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
fashionnova.com vs top market performers
fashionnova.com
top retailers
conversion rate vs average order value for fashionnova.com and its competitors
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Revenue share by device at fashionnova.com

In July large majority of sales on fashionnova.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fashionnova.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries fashionnova.com operates in

fashionnova.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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fashionnova.com channels

Identify top traffic channels that drive growth for fashionnova.comand discover how performance of traffic channels has changed over time.

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fashionnova.com Google Ads spend

Evaluate fashionnova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionnova.com devices

Review fashionnova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionnova.com top markets

Explore fashionnova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionnova.com country & global rank

Assess the ranking of fashionnova.com among other retailers within its primary country and worldwide.

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