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Apr 2026
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Home/Insights/Retailers/fashionnova.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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48.7M
Revenue
Apr 26
36.1M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Fashionnova.com is a trendy, online e-commerce platform that offers a wide array of fashion-forward clothing for men and women. From casual basics to statement pieces, they provide a diverse range of styles for various occasions, including dresses, tops, jeans, shoes, and accessories. They cater to a youthful and fashion-savvy customer base.

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fashionnova.com Annual Revenue and Growth

fashionnova.com's annual sales on its online store amounted to $597.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$597.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fashionnova.com revenue by year

fashionnova.com's monthly revenueOVER TIME
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Over the past three months, fashionnova.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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fashionnova.com revenue decline for last six months
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OVERVIEW
In April 2026, fashionnova.com generated $48,698,255 in online sales with a conversion rate of 1.50-2.00%, significantly lower than the industry's high of 3.05%. Its average order value (AOV) ranged between $50-75, while the median AOV in the FASHION AND APPAREL sector is $76. With 36,148,792 sessions, Fashion Nova outperformed the median of 35,276 but fell short of the industry leader, shein.com, which boasted 281,585,790 sessions and revenue of $860,961,522. The company's revenue is also well below the FASHION AND APPAREL median of $78,791, highlighting the competitive landscape.
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fashionnova.com competitors

In April 2026, fashionnova.com outperformed its competitors significantly, generating $48,698,255 in revenue from 663,496 transactions and attracting 36,148,792 sessions. Its average order value (AOV) ranges from $50 to $75, with a conversion rate of 1.50-2.00%. In contrast, prettylittlething.us generated $4,957,254 with a higher AOV of $75-100 but a slightly better conversion rate of 2.00-2.50%. boohoo.com, while securing $10,445,010 in revenue and a superior conversion rate of 3.00-3.50%, struggled with a lower AOV of $25-50. Other competitors, such as nastygal.com and forever21.com, reported revenues of $816,177 and $579,523, respectively, with conversion rates mirroring fashionnova.com. Meanwhile, rainbowshops.com trailed with $1,723,609 and the lowest conversion rate at 0.50-1.00%. Overall, fashionnova.com remains a dominant force in the fast-fashion market.

prettylittlething.us screenshot
#1 prettylittlething.us
5M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#2 boohoo.com
10.4M
Revenue
7.1M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
nastygal.com screenshot
#3 nastygal.com
816.2K
Revenue
525.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
579.5K
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
rainbowshops.com screenshot
#5 rainbowshops.com
1.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fashionnova.com vs top market performers
fashionnova.com
top retailers
conversion rate vs average order value for fashionnova.com and its competitors
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Revenue share by device at fashionnova.com

In April large majority of sales on fashionnova.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on fashionnova.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fashionnova.com channels

Identify top traffic channels that drive growth for fashionnova.comand discover how performance of traffic channels has changed over time.

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fashionnova.com Google Ads spend

Evaluate fashionnova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionnova.com devices

Review fashionnova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionnova.com top markets

Explore fashionnova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionnova.com country & global rank

Assess the ranking of fashionnova.com among other retailers within its primary country and worldwide.

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