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Dec 2025
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Home/Insights/Retailers/fashionnova.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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51M
Revenue
Dec 25
37.2M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Fashionnova.com is a trendy, online e-commerce platform that offers a wide array of fashion-forward clothing for men and women. From casual basics to statement pieces, they provide a diverse range of styles for various occasions, including dresses, tops, jeans, shoes, and accessories. They cater to a youthful and fashion-savvy customer base.

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fashionnova.com Annual Revenue and Growth

fashionnova.com's annual sales on its online store amounted to $516.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$516.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
fashionnova.com revenue by year

fashionnova.com's monthly revenueOVER TIME
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Over the past three months, fashionnova.com revenue has experienced growth of 21%, compared to the preceding three months.

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fashionnova.com revenue growth for last six months
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OVERVIEW
In December 2025, fashionnova.com generated online sales revenue of $50,996,583, significantly below the FASHION AND APPAREL median of $92,600, with sessions totaling 37,227,925, just shy of the median of 39,789. The site's conversion rate ranged between 1.50-2.00%, under the category's high of 3.17% but above its low of 0.72%. The average order value (AOV) fell between $50-75, contrasting sharply with the high AOV benchmark of $389 and the low of $75, indicating room for improvement in attracting higher spending customers in a competitive market dominated by players like macys.com and shein.com.
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fashionnova.com competitors

In December 2025, fashionnova.com outperformed its competitors in terms of revenue with $50,996,583. prettylittlething.us generated $7,603,002, boohoo.com brought in $17,218,443, nastygal.com earned $575,985, forever21.com made $911,137, and rainbowshops.com saw $1,916,570 in revenue. fashionnova.com also had the highest number of transactions with 740,514, followed by boohoo.com with 287,464 transactions. In terms of sessions, fashionnova.com had 37,227,925, while boohoo.com had 9,167,885. The average order value (AOV) for fashionnova.com ranged between $50-75, similar to boohoo.com and forever21.com, while prettylittlething.us and nastygal.com had higher AOV between $75-100. The conversion rate for fashionnova.com was between 1.50-2.00%, while boohoo.com had the highest conversion rate of 3.00-3.50%.

prettylittlething.us screenshot
#1 prettylittlething.us
7.6M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#2 boohoo.com
17.2M
Revenue
9.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#3 nastygal.com
576K
Revenue
527.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
911.1K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
rainbowshops.com screenshot
#5 rainbowshops.com
1.9M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fashionnova.com vs top market performers
fashionnova.com
top retailers
conversion rate vs average order value for fashionnova.com and its competitors
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Revenue share by device at fashionnova.com

In December large majority of sales on fashionnova.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on fashionnova.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fashionnova.com channels

Identify top traffic channels that drive growth for fashionnova.comand discover how performance of traffic channels has changed over time.

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fashionnova.com Google Ads spend

Evaluate fashionnova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionnova.com devices

Review fashionnova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionnova.com top markets

Explore fashionnova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionnova.com country & global rank

Assess the ranking of fashionnova.com among other retailers within its primary country and worldwide.

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