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Sep 2025
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Home/Insights/Retailers/fashionnova.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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47.2M
Revenue
Sep 25
25.8M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Fashionnova.com is a trendy, online e-commerce platform that offers a wide array of fashion-forward clothing for men and women. From casual basics to statement pieces, they provide a diverse range of styles for various occasions, including dresses, tops, jeans, shoes, and accessories. They cater to a youthful and fashion-savvy customer base.

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fashionnova.com Annual Revenue and Growth

fashionnova.com's annual sales on its online store amounted to $516.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$516.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
fashionnova.com revenue by year

fashionnova.com's monthly revenueOVER TIME
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Over the past three months, fashionnova.com revenue has experienced decline of 14%, compared to the preceding three months.

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fashionnova.com revenue decline for last six months
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OVERVIEW
In September 2025, fashionnova.com reported revenue of $47,240,086 with a conversion rate of 2.00-2.50%, below the high industry standard of 3.2% and far from the leading competitor, shein.com, which garnered $819,580,923. The average order value (AOV) ranged between $50-75, below the high AOV of $382. Additionally, the website had a total of 25,828,512 sessions, significantly trailing behind shein.com's 297,137,690 sessions, yet surpassing the median sessions of 34,221 in the FASHION AND APPAREL sector, indicating a strong engagement despite lower sales figures compared to industry leaders.
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fashionnova.com competitors

In September 2025, fashionnova.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. fashionnova.com generated a revenue of $47,240,086 from 645,151 transactions and 25,828,512 sessions, with an AOV ranging from $50 to $75 and a conversion rate between 2.00% to 2.50%. In comparison, prettylittlething.us had a revenue of $7,889,464 from 79,750 transactions and 2,892,636 sessions, with a higher AOV of $75 to $100 but a similar conversion rate. boohoo.com performed better than prettylittlething.us with $10,027,347 in revenue from 172,452 transactions and 6,430,250 sessions, while nastygal.com, forever21.com, and rainbowshops.com fell behind fashionnova.com in all metrics. fashionnova.com's strong performance indicates its competitive edge in the online fashion retail market.

prettylittlething.us screenshot
#1 prettylittlething.us
7.9M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#2 boohoo.com
10M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#3 nastygal.com
546.4K
Revenue
418.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
798.8K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
rainbowshops.com screenshot
#5 rainbowshops.com
1.1M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fashionnova.com vs top market performers
fashionnova.com
top retailers
conversion rate vs average order value for fashionnova.com and its competitors
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Revenue share by device at fashionnova.com

In September large majority of sales on fashionnova.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fashionnova.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fashionnova.com channels

Identify top traffic channels that drive growth for fashionnova.comand discover how performance of traffic channels has changed over time.

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fashionnova.com Google Ads spend

Evaluate fashionnova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionnova.com devices

Review fashionnova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionnova.com top markets

Explore fashionnova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionnova.com country & global rank

Assess the ranking of fashionnova.com among other retailers within its primary country and worldwide.

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