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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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42.4M
Revenue
Jul 26
14.5M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Belk.com is a retail website offering a diverse range of products including apparel, shoes, accessories, beauty products, and home goods. Their inventory consists of items for men, women, and kids, encompassing various styles and sizes. Additionally, they provide an online shopping platform for customers looking for quality merchandise.

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belk.com Annual Revenue and Growth

belk.com's annual sales on its online store amounted to $416.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$416.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
belk.com revenue by year

belk.com's monthly revenueOVER TIME
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Over the past three months, belk.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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belk.com revenue decline for last six months
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OVERVIEW
In July 2026, belk.com, a part of the e-commerce and shopping category, generated $42.4 million in online sales, which is lower than the average e-commerce and shopping store's revenue of around $80,800 per month. Its conversion rate stands at 2.00-2.50%, within the typical range of 0.75% to 3.8%. The average order value (AOV) is $100-125, also within the category's range of $59 to $332. belk.com recorded 14.5 million sessions, significantly higher than the average e-commerce and shopping store's 35,800 sessions.
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belk.com competitors

In July 2026, belk.com performs strongly with an average order value (AOV) of $100-125, comparable to its competitors. However, it ranks 4th in revenue at $42.4 million, trailing jcpenney.com by $72.3 million. In terms of transactions, belk.com recorded 358,000, again in 4th place, falling short of nordstromrack.com by 742,000. When it comes to sessions, belk.com generated 14.5 million, significantly lower than nordstromrack.com, which had 44.6 million sessions, trailing by 30.1 million. The conversion rate for belk.com stands at 2.00-2.50%, on par with several competitors, yet it still struggles to close the gap in overall performance compared to jcpenney.com, dillards.com, and nordstromrack.com.

dillards.com screenshot
#1 dillards.com
49.4M
Revenue
17.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jcpenney.com screenshot
#2 jcpenney.com
114.7M
Revenue
29.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
84.4M
Revenue
44.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
6pm.com screenshot
#4 6pm.com
2.9M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
macys.com screenshot
#5 macys.com
687.6M
Revenue
92M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
belk.com vs top market performers
belk.com
top retailers
conversion rate vs average order value for belk.com and its competitors
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Revenue share by device at belk.com

In July large majority of sales on belk.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on belk.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries belk.com operates in

belk.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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belk.com channels

Identify top traffic channels that drive growth for belk.comand discover how performance of traffic channels has changed over time.

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belk.com Google Ads spend

Evaluate belk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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belk.com devices

Review belk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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belk.com top markets

Explore belk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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belk.com country & global rank

Assess the ranking of belk.com among other retailers within its primary country and worldwide.

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