belk.com
Belk.com is a retail website offering a diverse range of products including apparel, shoes, accessories, beauty products, and home goods. Their inventory consists of items for men, women, and kids, encompassing various styles and sizes. Additionally, they provide an online shopping platform for customers looking for quality merchandise.
GRIPS CUSTOMERS & RESEARCH PARTNERS
belk.com Annual Revenue and Growth
belk.com's annual sales on its online store amounted to $416.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
belk.com's monthly revenueOVER TIME
Over the past three months, belk.com revenue has experienced decline of 20%, compared to the preceding three months.
belk.com competitors
In April 2026, belk.com generated $40,413,904 in revenue with a conversion rate of 2.50-3.00%, achieving 345,785 transactions across 13,114,136 sessions and an average order value (AOV) of $100-125. Its competitor, dillards.com, reported slightly higher revenue at $41,231,198 but had a lower AOV of $75-100 and a similar conversion rate of 2.50-3.00%. jcpenney.com led the pack with the highest revenue of $78,889,379 and an AOV of $125-150, though its conversion rate fell to 2.00-2.50%. nordstromrack.com also outperformed belk.com in revenue at $58,613,546 with a lower conversion rate of 2.00-2.50%. In contrast, 6pm.com lagged behind significantly, earning just $2,551,020 from 21,839 transactions, despite having a comparable AOV of $100-125. Overall, belk.com remains competitive, particularly in its transaction count and average order value.
Revenue share by device at belk.com
In April large majority of sales on belk.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
belk.com channels
Identify top traffic channels that drive growth for belk.comand discover how performance of traffic channels has changed over time.
belk.com Google Ads spend
Evaluate belk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
belk.com devices
Review belk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
