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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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35.2M
Revenue
May 26
12.8M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$100-125
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Belk.com is a retail website offering a diverse range of products including apparel, shoes, accessories, beauty products, and home goods. Their inventory consists of items for men, women, and kids, encompassing various styles and sizes. Additionally, they provide an online shopping platform for customers looking for quality merchandise.

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belk.com Annual Revenue and Growth

belk.com's annual sales on its online store amounted to $416.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$416.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
belk.com revenue by year

belk.com's monthly revenueOVER TIME
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Over the past three months, belk.com revenue has experienced decline of 8.4%, compared to the preceding three months.

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belk.com revenue decline for last six months
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OVERVIEW
In May 2026, belk.com generated $35,215,185 in online sales, well below the e-commerce sector median of $82,750, with a conversion rate of 2.00-2.50%, compared to the high of 3.88% in the industry. The site's average order value (AOV) ranged from $100 to $125, significantly lower than the sector's high of $350. With 12,804,275 sessions, belk.com is notably behind the leading store, qvc.com, which had 30,400,863 sessions, and the median session count of 35,027 for the e-commerce sector indicates potential areas for improvement in traffic and revenue generation.
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belk.com competitors

In May 2026, belk.com generated $35,215,185 in revenue from 308,510 transactions over 12,804,275 sessions, achieving an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Competitors such as jcpenney.com and nordstromrack.com surpassed belk.com with revenues of $74,954,971 and $78,224,680, respectively, while also handling more transactions—588,107 and 986,186. Both competitors attracted larger session counts as well, with jcpenney.com receiving 28,826,726 sessions and nordstromrack.com reaching 41,950,135 sessions. Dillard's, another notable rival, earned $37,528,943 with an AOV of $75-100, slightly lower than belk.com's. In contrast, 6pm.com struggled significantly, generating only $2,631,009 from 21,780 transactions, with a conversion rate of 1.00-1.50%. Overall, belk.com remains competitive, but it trails behind several major players in both revenue and transaction volume.

dillards.com screenshot
#1 dillards.com
37.5M
Revenue
16.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jcpenney.com screenshot
#2 jcpenney.com
75M
Revenue
28.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
78.2M
Revenue
42M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
6pm.com screenshot
#4 6pm.com
2.6M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
macys.com screenshot
#5 macys.com
699.9M
Revenue
95.9M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
belk.com vs top market performers
belk.com
top retailers
conversion rate vs average order value for belk.com and its competitors
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Revenue share by device at belk.com

In May large majority of sales on belk.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on belk.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries belk.com operates in

belk.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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belk.com channels

Identify top traffic channels that drive growth for belk.comand discover how performance of traffic channels has changed over time.

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belk.com Google Ads spend

Evaluate belk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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belk.com devices

Review belk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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belk.com top markets

Explore belk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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belk.com country & global rank

Assess the ranking of belk.com among other retailers within its primary country and worldwide.

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