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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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32.9M
Revenue
Sep 25
8.1M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Belk.com is a retail website offering a diverse range of products including apparel, shoes, accessories, beauty products, and home goods. Their inventory consists of items for men, women, and kids, encompassing various styles and sizes. Additionally, they provide an online shopping platform for customers looking for quality merchandise.

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belk.com Annual Revenue and Growth

belk.com's annual sales on its online store amounted to $429.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$429.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
belk.com revenue by year

belk.com's monthly revenueOVER TIME
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Over the past three months, belk.com revenue has experienced growth of 3.8%, compared to the preceding three months.

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belk.com revenue growth for last six months
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OVERVIEW
In September 2025, belk.com reported online sales revenue of $32,923,762, significantly below the industry median of $81,105, while also falling short of qvc.com's leading revenue of $118,237,048. The site achieved a conversion rate of 3.00-3.50%, close to the high of 3.72%, with an average order value (AOV) between $100-125, notably lower than the industry high of $351. belk.com garnered 8,058,218 sessions, well below the leading site michaels.com with 30,281,186 sessions and the industry median of 37,786, reflecting room for growth in both traffic and sales performance.
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belk.com competitors

In September 2025, belk.com showed a revenue of $32,923,762 with 274,969 transactions and 8,058,218 sessions, boasting a conversion rate of 3.00-3.50% and an average order value (AOV) of $100-125. In comparison, dillards.com had lower revenue at $26,849,305, with similar AOV and conversion rate metrics, but higher sessions at 11,394,275. JC Penney outperformed belk.com with significantly higher revenue of $98,883,321, 830,889 transactions, and 30,201,149 sessions, but a slightly lower conversion rate. Nordstrom Rack showed similar revenue to belk.com but higher transactions and sessions, while 6pm.com had the lowest revenue and sessions but a higher AOV. zappos.com demonstrated higher revenue, transactions, and sessions than belk.com, with similar AOV and conversion rate metrics.

dillards.com screenshot
#1 dillards.com
26.8M
Revenue
11.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jcpenney.com screenshot
#2 jcpenney.com
98.9M
Revenue
30.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
80.1M
Revenue
31.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
6pm.com screenshot
#4 6pm.com
1.9M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
zappos.com screenshot
#5 zappos.com
56.7M
Revenue
19.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
belk.com vs top market performers
belk.com
top retailers
conversion rate vs average order value for belk.com and its competitors
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Revenue share by device at belk.com

In September large majority of sales on belk.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on belk.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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belk.com channels

Identify top traffic channels that drive growth for belk.comand discover how performance of traffic channels has changed over time.

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belk.com Google Ads spend

Evaluate belk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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belk.com devices

Review belk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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belk.com top markets

Explore belk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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belk.com country & global rank

Assess the ranking of belk.com among other retailers within its primary country and worldwide.

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