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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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52.3M
Revenue
Sep 26
12.6M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Belk.com is a retail website offering a diverse range of products including apparel, shoes, accessories, beauty products, and home goods. Their inventory consists of items for men, women, and kids, encompassing various styles and sizes. Additionally, they provide an online shopping platform for customers looking for quality merchandise.

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belk.com Annual Revenue and Growth

belk.com's annual sales on its online store amounted to $416.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$416.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
belk.com revenue by year

belk.com's monthly revenueOVER TIME
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Over the past three months, belk.com revenue has experienced growth of 29%, compared to the preceding three months.

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belk.com revenue growth for last six months
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OVERVIEW
In September 2026, belk.com generated $52.3 million in online sales, while an average e-commerce and shopping store generates around $73,500 monthly. The site’s conversion rate is between 3.00-3.50%, which is within the typical range of 0.72% to 3.81% for the category. belk.com’s average order value (AOV) of $100-125 falls within the typical range of $59 to $347. The site attracted 12.6 million sessions, compared to around 34,400 sessions for an average e-commerce and shopping store and 36.4 million for qvc.com.
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belk.com competitors

In September 2026, belk.com outperformed its competitors with a conversion rate of 3.00-3.50%, standing above dillards.com at 2.00-2.50% and jcpenney.com at 2.50-3.00%. However, belk.com generated $52.3 million in revenue, placing it third behind jcpenney.com’s $114.3 million and nordstromrack.com’s $96.5 million. In terms of transactions, belk.com achieved 431,000, trailing nordstromrack.com, which led with 1.1 million transactions. Additionally, belk.com recorded 12.6 million sessions, ranking fourth, well behind nordstromrack.com’s 41.5 million sessions. All competitors presented varied average order values, with belk.com and dillards.com sharing a range of $100-125, while jcpenney.com and 6pm.com had higher ranges of $125-150. Overall, belk.com excels in conversion rates but faces challenges in revenue, transactions, and sessions compared to its competitors.

dillards.com screenshot
#1 dillards.com
42.7M
Revenue
16M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jcpenney.com screenshot
#2 jcpenney.com
114.3M
Revenue
28.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
96.5M
Revenue
41.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
6pm.com screenshot
#4 6pm.com
2M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
macys.com screenshot
#5 macys.com
681.9M
Revenue
86.6M
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
belk.com vs top market performers
belk.com
top retailers
conversion rate vs average order value for belk.com and its competitors
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Revenue share by device at belk.com

In September large majority of sales on belk.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on belk.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries belk.com operates in

belk.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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belk.com channels

Identify top traffic channels that drive growth for belk.comand discover how performance of traffic channels has changed over time.

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belk.com Google Ads spend

Evaluate belk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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belk.com devices

Review belk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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belk.com top markets

Explore belk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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belk.com country & global rank

Assess the ranking of belk.com among other retailers within its primary country and worldwide.

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