roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
GRIPS CUSTOMERS & RESEARCH PARTNERS
roller.de Annual Revenue and Growth
roller.de's annual sales on its online store amounted to $99.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
roller.de's monthly revenueOVER TIME
Over the past three months, roller.de revenue has experienced decline of 5.7%, compared to the preceding three months.
roller.de competitors
In October 2025, roller.de reported a revenue of 4,385,840 with 14,987 transactions and 2,161,341 sessions, boasting an average order value (AOV) of 275-300 and a conversion rate of 0.50-1.00. When comparing roller.de to its competitors, poco.de stands out with a revenue of 10,752,799, 44,322 transactions, and 4,320,371 sessions. hoeffner.de follows closely behind with a revenue of 33,873,674, 42,157 transactions, and 3,043,625 sessions, featuring a higher AOV of 800-825. home24.de and xxxlutz.de both surpass roller.de in revenue, transactions, and sessions, with impressive AOV ranges of 300-325 and 350-375 respectively. On the other hand, wayfair.de lags significantly behind roller.de and its competitors in terms of revenue, transactions, and sessions, although sharing a similar AOV range and conversion rate. Overall, roller.de holds its own in the market but faces stiff competition from larger players like xxxlutz.de and home24.de.
Revenue share by device at roller.de
In October large majority of sales on roller.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
Gain even more insights with the Grips app
roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
