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Sep 2024
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Home/Insights/Retailers/roller.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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9.2M
Revenue
2.3M
Sessions
1.0-1.5%
Conversion rate
$325-350
Average order value
Online only revenue for roller.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.

roller.de’s revenueOVER TIME
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Over the past three months, roller.de revenue has experienced growth of 34%, compared to the preceding three months.

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roller.de revenue growth for last six months
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OVERVIEW
roller.de, in the FURNITURE industry, had a revenue of $9,207,034 for online sales in September 2024, with a conversion rate of 1.00-1.50% and an AOV of $325-350. It recorded 2,276,673 sessions, while the highest sessions were 234,650,631 from ikea.com. The median revenue in the category was $181,763, the highest AOV was $1,203, and the lowest was $287. The very high conversion rate was 2.09%, and the very low was 0.35%, while the median sessions were 37,530.
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roller.de competitors

In comparison to its competitors, roller.de falls behind in terms of revenue with only €9,207,034 in September 2024. While roller.de had 28,098 transactions and 2,276,673 sessions, it had an average order value (AOV) ranging between €325-€350 and a conversion rate of 1.00-1.50%. Looking at similar domains like home24.de, wayfair.de, hoeffner.de, xxxlutz.de, and poco.de, roller.de's performance is notably lower. For instance, xxxlutz.de outperformed roller.de with a revenue of €56,830,882, 146,400 transactions, and 8,599,996 sessions, along with a higher AOV range of €375-€400 and a conversion rate of 1.50-2.00%. This comparison shows that roller.de has room for growth and improvement to compete more effectively with its industry rivals.

#1 poco.de
14.3M
Revenue
4.7M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#2 hoeffner.de
28.3M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#3 home24.de
32.3M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
#4 xxxlutz.de
56.8M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#5 wayfair.de
24.7M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
Favicon for wayfair.dewayfair.de
Favicon for segmueller.desegmueller.de
Favicon for poco.depoco.de
Favicon for manomano.demanomano.de
Favicon for moemax.demoemax.de
Favicon for roller.deroller.de
$9.2M
Favicon for betten.debetten.de
Favicon for norma24.denorma24.de
Favicon for porta.deporta.de
Favicon for quelle.dequelle.de
Favicon for sconto.desconto.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$678.1M
2
Favicon for otto.deotto.de
3
Favicon for kaufland.dekaufland.de
4
Favicon for lidl.delidl.de
5
Favicon for xxxlutz.dexxxlutz.de
6
Favicon for maisonsdumonde.commaisonsdumonde.com
7
Favicon for home24.dehome24.de
8
Favicon for baur.debaur.de
9
Favicon for hoeffner.dehoeffner.de
10
Favicon for hornbach.dehornbach.de
roller.de vs top market performers
roller.de
top retailers
conversion rate vs average order value for roller.de and its competitors
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roller.de brandsby revenue

1
Logo for online plusOnline Plus
2
Logo for grauer webstoffGrauer Webstoff
3
Logo for rauchRauch
Top retailers:otto.defurniturevillage.co.ukwayfair.de
4
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5
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roller.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
3
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
4
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Top retailers:amazon.comwayfair.comwalmart.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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roller.de channels

Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.

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roller.de Google Ads spend

Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roller.de devices

Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roller.de top markets

Explore roller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roller.de country & global rank

Assess the ranking of roller.de among other retailers within its primary country and worldwide.

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