roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
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roller.de Annual Revenue and Growth
roller.de's annual sales on its online store amounted to $99.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
roller.de's monthly revenueOVER TIME
Over the past three months, roller.de revenue has experienced growth of 32%, compared to the preceding three months.
roller.de competitors
In December 2025, roller.de lagged behind its competitors in terms of revenue. roller.de generated $5,268,243 with 18,596 transactions and 2,167,884 sessions, boasting an average order value (AOV) of $275-300 and a conversion rate of 0.50-1.00%. In comparison, poco.de outperformed roller.de with $11,132,008 in revenue from 44,996 transactions and 4,405,771 sessions, along with an AOV of $225-250 and a conversion rate of 1.00-1.50%. hoeffner.de excelled with $31,141,022 in revenue, while home24.de and xxxlutz.de also surpassed roller.de with $22,502,720 and $54,681,842 in revenue, respectively. wayfair.de trailed behind roller.de and its competitors with revenue of $448,661, showing the lowest number of transactions and sessions, but the highest conversion rate of 2.00-2.50%.
Revenue share by device at roller.de
In December large majority of sales on roller.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
