roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
GRIPS CUSTOMERS & RESEARCH PARTNERS
roller.de Annual Revenue and Growth
roller.de's annual sales on its online store amounted to $99.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
roller.de's monthly revenueOVER TIME
Over the past three months, roller.de revenue has experienced growth of 17%, compared to the preceding three months.
roller.de competitors
In November 2025, roller.de reported a revenue of €6,524,500 from 22,402 transactions and 2,159,990 sessions, with an average order value (AOV) of €275-300 and a conversion rate of 1.00-1.50%. Compared to its competitors, poco.de generated €13,058,463 in revenue from 53,779 transactions and 4,495,258 sessions, with an AOV of €225-250 and a similar conversion rate. hoeffner.de outperformed roller.de and its competitors with a revenue of €47,334,265 from 58,352 transactions and 3,633,330 sessions, boasting an AOV of €800-825 and a conversion rate of 1.50-2.00%. home24.de and xxxlutz.de also surpassed roller.de in revenue, transactions, sessions, AOV, and conversion rate. wayfair.de, on the other hand, had significantly lower performance metrics compared to roller.de and its competitors in November 2025.
Revenue share by device at roller.de
In November large majority of sales on roller.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Gain even more insights with the Grips app
roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
