roller.de
Roller.de is an online platform that offers a wide range of products for home furnishing and improvement. They sell furniture, decor, flooring, textiles, and more. Additionally, the website provides comprehensive product information, competitive prices, and convenient delivery options, making shopping for home essentials effortless and accessible.
GRIPS CUSTOMERS & RESEARCH PARTNERS
roller.de's revenueOVER TIME
Over the past three months, roller.de revenue has experienced decline of 21%, compared to the preceding three months.
roller.de competitors
In July 2025, roller.de generated a revenue of €4,313,780 with 15,333 transactions and 1,828,301 sessions. Their average order value (AOV) ranged from €275-€300, with a conversion rate of 0.50-1.00. In comparison to its competitors, poco.de had a higher revenue of €10,535,547 with 42,697 transactions and 3,271,342 sessions. Their AOV was slightly lower at €225-€250, but they had a higher conversion rate of 1.00-1.50. hoeffner.de had a revenue of €15,812,978 with 19,602 transactions and 1,657,073 sessions, boasting a higher AOV of €800-€825 and a similar conversion rate to poco.de. home24.de and xxxlutz.de outperformed roller.de in revenue, transactions, sessions, AOV, and conversion rate. However, wayfair.de lagged behind with a revenue of €374,648 and significantly fewer transactions and sessions compared to roller.de and its competitors.
Revenue share by device at roller.de
In July large majority of sales on roller.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Gain even more insights with the Grips app
roller.de channels
Identify top traffic channels that drive growth for roller.deand discover how performance of traffic channels has changed over time.
roller.de Google Ads spend
Evaluate roller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roller.de devices
Review roller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
