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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for xxxlutz.dexxxlutz.de

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47.9M
Revenue
Sep 25
6.8M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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XXXLutz.de is a website that offers a wide range of furniture products for customers. They provide a diverse selection of items including beds, sofas, tables, chairs, and home accessories. Customers can browse through different styles, designs, and sizes to suit their preferences and needs. The website also provides delivery options for convenience.

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xxxlutz.de Annual Revenue and Growth

xxxlutz.de's annual sales on its online store amounted to $683.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$683.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xxxlutz.de revenue by year

xxxlutz.de's monthly revenueOVER TIME
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Over the past three months, xxxlutz.de revenue has experienced growth of 3.2%, compared to the preceding three months.

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xxxlutz.de revenue growth for last six months
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OVERVIEW
In September 2025, xxxlutz.de generated online sales revenue of $47,875,885, significantly above the median of $128,623 in the home and garden/furniture industry, though far below the leader, ikea.com at $948,741,774. With a conversion rate of 1.50-2.00%, it slightly trails the high of 1.96% in the sector. The average order value (AOV) ranges from $350-375, which is below the industry high of $1,213 but above the low of $284. The site recorded 6,808,838 sessions, starkly lower than ikea.com's 238,090,084 but well above the industry median of 34,751.
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xxxlutz.de competitors

In September 2025, xxxlutz.de outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of €47,875,885 from 130,169 transactions and 6,808,838 sessions, xxxlutz.de surpassed home24.de, hoeffner.de, moemax.de, wayfair.de, and roller.de. Although hoeffner.de had a higher average order value (AOV) of €775-800 compared to xxxlutz.de's AOV of €350-375, xxxlutz.de maintained a competitive conversion rate of 1.50-2.00. Among its competitors, home24.de, hoeffner.de, moemax.de, and wayfair.de had a similar conversion rate range of 1.00-1.50, while roller.de lagged behind with a conversion rate of 0.50-1.00. Overall, xxxlutz.de demonstrated strong performance across key metrics, solidifying its position as a leading player in the industry.

home24.de screenshot
#1 home24.de
22.1M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
wayfair.de screenshot
#2 wayfair.de
237.5K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
hoeffner.de screenshot
#3 hoeffner.de
22.1M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
moemax.de screenshot
#4 moemax.de
7.3M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
roller.de screenshot
#5 roller.de
3.8M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
xxxlutz.de vs top market performers
xxxlutz.de
top retailers
conversion rate vs average order value for xxxlutz.de and its competitors
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Revenue share by device at xxxlutz.de

In September large majority of sales on xxxlutz.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on xxxlutz.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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xxxlutz.de channels

Identify top traffic channels that drive growth for xxxlutz.deand discover how performance of traffic channels has changed over time.

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xxxlutz.de Google Ads spend

Evaluate xxxlutz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xxxlutz.de devices

Review xxxlutz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xxxlutz.de top markets

Explore xxxlutz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xxxlutz.de country & global rank

Assess the ranking of xxxlutz.de among other retailers within its primary country and worldwide.

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