bhfo.com
BHFO.com is an online platform that specializes in selling a wide range of brand name clothing and accessories at discounted prices. Their product offerings include apparel, footwear, and accessories for men, women, and children. The website provides a convenient and accessible platform for customers to shop from a variety of popular brands.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bhfo.com Annual Revenue and Growth
bhfo.com's annual sales on its online store amounted to $2.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
bhfo.com's monthly revenueOVER TIME
Over the past three months, bhfo.com revenue has experienced decline of 50%, compared to the preceding three months.
bhfo.com competitors
In May 2026, bhfo.com reported a revenue of $15,414 from 115 transactions across 11,764 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. In comparison, competitors like shoppremiumoutlets.com generated significantly higher revenue at $707,227 from 3,281 transactions, with a much stronger conversion rate of 75.00-75.50%. Similarly, bluefly.com outperformed bhfo.com with $810,022 in revenue, despite fewer transactions at 2,318, showcasing an impressive AOV of $325-350 and a conversion rate of 1.00-1.50%. shoemall.com dominated the market with revenue of $2,645,719 and 15,386 transactions, achieving a conversion rate of 2.50-3.00%. Other competitors like samedelman.com and naturalizer.com also surpassed bhfo.com, indicating the latter's need for improved performance in attracting and converting customers.
Revenue share by device at bhfo.com
In May large majority of sales on bhfo.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries bhfo.com operates in
bhfo.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
bhfo.com channels
Identify top traffic channels that drive growth for bhfo.comand discover how performance of traffic channels has changed over time.
bhfo.com Google Ads spend
Evaluate bhfo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bhfo.com devices
Review bhfo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
