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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.6M
Revenue
Mar 26
144.7K
Sessions
Mar 26
9.0-9.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk Annual Revenue and Growth

boden.co.uk's annual sales on its online store amounted to $41.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
boden.co.uk revenue by year

boden.co.uk's monthly revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced decline of 54%, compared to the preceding three months.

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boden.co.uk revenue decline for last six months
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OVERVIEW
In March 2026, boden.co.uk generated $1,596,991 in online sales, significantly surpassing the lifestyle/fashion and apparel median of $83,040, with an impressive conversion rate of 9.00-9.50%, well above the industry average of 3.14%. Their average order value (AOV) ranged from $100-125, while the median AOV in the sector stands at $73. With 144,712 sessions, they performed notably better than the median of 36,457 but remain far behind shein.com, the leading store with 298,145,068 sessions and $945,812,338 in revenue. Overall, boden.co.uk showcases exceptional performance in key metrics within the competitive fashion industry.
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boden.co.uk competitors

In March 2026, boden.co.uk generated a revenue of $1,596,991 from 13,631 transactions and 144,712 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 9.00-9.50%. When compared to its competitors, boden.co.uk falls behind in revenue compared to bodenusa.com, which generated $2,370,765 with a significantly higher conversion rate of 38.00-38.50% despite having fewer sessions. greatplains.co.uk, on the other hand, had lower revenue at $1,744 but with a much lower conversion rate of 0.50-1.00%. landsend.co.uk had a revenue of $921,929 with a similar AOV range as boden.co.uk but a lower conversion rate of 2.50-3.00%. newlook.com and thewhitecompany.com outperformed boden.co.uk in revenue and transactions, with newlook.com having the highest revenue of $13,235,341 and thewhitecompany.com with $5,471,794, although their AOV and conversion rates vary.

bodenusa.com screenshot
#1 bodenusa.com
2.4M
Revenue
37.3K
Sessions
38.0-38.5%
Conv. rate
$150-175
AOV
greatplains.co.uk screenshot
#2 greatplains.co.uk
1.7K
Revenue
1.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
landsend.co.uk screenshot
#3 landsend.co.uk
921.9K
Revenue
408.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
newlook.com screenshot
#4 newlook.com
13.2M
Revenue
6.7M
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
thewhitecompany.com screenshot
#5 thewhitecompany.com
5.5M
Revenue
2.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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