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Jan 2026
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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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436.5K
Revenue
Jan 26
191.8K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk Annual Revenue and Growth

boden.co.uk's annual sales on its online store amounted to $41.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
boden.co.uk revenue by year

boden.co.uk's monthly revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced decline of 56%, compared to the preceding three months.

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boden.co.uk revenue decline for last six months
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OVERVIEW
In January 2026, boden.co.uk, a player in the lifestyle and fashion apparel sector, generated online sales revenue of $436,498, significantly surpassing the median of $91,806; it recorded a conversion rate between 1.50-2.00%, while the high benchmark stands at 3.1%, and its average order value (AOV) ranged from $100-125, lower than the high of $390; with 191,780 sessions, boden.co.uk's traffic was notably above the median of 38,909, yet far behind the market leader, shein.com, which boasts a staggering 279,580,739 sessions.
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boden.co.uk competitors

In January 2026, boden.co.uk generated $436,498 in revenue from 3,730 transactions and 191,780 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, Boden's revenue is higher than bodenusa.com's $215,654 but lower than landsend.co.uk's $1,687,930 and newlook.com's $20,215,416. However, Boden's transaction and session numbers are also lower than both landsend.co.uk and newlook.com. Boden's AOV falls within the mid-range compared to its competitors, while its conversion rate is on par with bodenusa.com and thewhitecompany.com, but lower than landsend.co.uk and newlook.com. Overall, Boden is positioned well in terms of revenue and AOV but may need to focus on increasing its transaction and session numbers to compete more effectively with its high-revenue competitors.

bodenusa.com screenshot
#1 bodenusa.com
215.7K
Revenue
84.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
greatplains.co.uk screenshot
#2 greatplains.co.uk
2.4K
Revenue
2.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
landsend.co.uk screenshot
#3 landsend.co.uk
1.7M
Revenue
688.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
newlook.com screenshot
#4 newlook.com
20.2M
Revenue
6.1M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
thewhitecompany.com screenshot
#5 thewhitecompany.com
5.4M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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