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Jun 2025
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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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3.6M
Revenue
167K
Sessions
18.0-18.5%
Conv. rate
$100-125
AOV
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk's revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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boden.co.uk revenue decline for last six months
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OVERVIEW
In June 2025, boden.co.uk in the FASHION AND APPAREL industry generated online sales revenue of $3,577,227 with a conversion rate of 18.00-18.50% and an AOV of $100-125. The website had 166,994 sessions, far below the top performer shein.com with 269,380,116 sessions. Compared to the industry median revenue of $77,815, boden.co.uk's metrics demonstrate a strong performance, especially with a high conversion rate and AOV.
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boden.co.uk competitors

In June 2025, boden.co.uk stands out among its competitors in terms of revenue, with a total of £3,577,227. Although it may not have the highest revenue compared to newlook.com with £25,820,845, boden.co.uk has a much higher conversion rate of 18.00-18.50% compared to newlook.com's 3.50-4.00%. boden.co.uk also has a competitive average order value (AOV) ranging between £100-125. In terms of transactions and sessions, boden.co.uk falls behind newlook.com but surpasses greatplains.co.uk, landsend.co.uk, and thewhitecompany.com. bodenusa.com comes close to boden.co.uk in terms of revenue, but boden.co.uk's higher conversion rate gives it an edge in turning sessions into transactions. Overall, boden.co.uk demonstrates strong performance in conversion rate and AOV compared to its competitors in June 2025.

bodenusa.com screenshot
#1 bodenusa.com
1.9M
Revenue
31.7K
Sessions
36.0-36.5%
Conv. rate
$150-175
AOV
greatplains.co.uk screenshot
#2 greatplains.co.uk
1.1K
Revenue
469.6
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
landsend.co.uk screenshot
#3 landsend.co.uk
1.2M
Revenue
527.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
newlook.com screenshot
#4 newlook.com
25.8M
Revenue
8.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
thewhitecompany.com screenshot
#5 thewhitecompany.com
3.7M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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Revenue share by device at boden.co.uk

In June large majority of sales on boden.co.uk, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In June large majority of sales on boden.co.uk, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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