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Jun 2026
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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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2.2M
Revenue
Jun 26
107.8K
Sessions
Jun 26
18.0-18.5%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk Annual Revenue and Growth

boden.co.uk's annual sales on its online store amounted to $41.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
boden.co.uk revenue by year

boden.co.uk's monthly revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced growth of 42%, compared to the preceding three months.

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boden.co.uk revenue growth for last six months
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OVERVIEW
In June 2026, boden.co.uk achieved online sales revenue of $2,172,961, significantly outperforming the FASHION AND APPAREL median of $72,361, while its conversion rate of 18.00-18.50% greatly exceeded the category's high benchmark of 3.17%. The average order value (AOV) ranged from $100-125, which is notably below the sector's high of $404 but above the low of $82. With 107,815 sessions, boden.co.uk outpaced the median of 28,254 but fell short compared to shein.com, the leading store, which garnered 281,242,442 sessions, showcasing its strong market presence and potential for further growth.
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boden.co.uk competitors

In June 2026, boden.co.uk reported revenues of $2,172,961 with 19,486 transactions and 107,815 sessions, reflecting a conversion rate of 18.00-18.50%. Comparatively, bodenusa.com achieved $1,472,557 in revenue from 8,254 transactions across 30,495 sessions, boasting a higher conversion rate of 27.00-27.50% but a lower average order value (AOV) of $175-200. In stark contrast, newlook.com led the market with a significant revenue of $24,722,600 and 317,188 transactions, despite its lower AOV of $75-100. thewhitecompany.com performed strongly with $6,689,591 in revenue and a comparable AOV to boden.co.uk, though its conversion rate was notably lower at 3.00-3.50%. landsend.co.uk and greatplains.co.uk lagged significantly, generating $1,059,143 and $2,453 in revenue, respectively. Overall, boden.co.uk stands out for its conversion efficiency, although it trails behind larger competitors in total revenue.

bodenusa.com screenshot
#1 bodenusa.com
1.5M
Revenue
30.5K
Sessions
27.0-27.5%
Conv. rate
$175-200
AOV
greatplains.co.uk screenshot
#2 greatplains.co.uk
2.5K
Revenue
1.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
landsend.co.uk screenshot
#3 landsend.co.uk
1.1M
Revenue
480.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
newlook.com screenshot
#4 newlook.com
24.7M
Revenue
7.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
thewhitecompany.com screenshot
#5 thewhitecompany.com
6.7M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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Industries boden.co.uk operates in

boden.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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