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May 2026
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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.2M
Revenue
May 26
100.9K
Sessions
May 26
12.0-12.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk Annual Revenue and Growth

boden.co.uk's annual sales on its online store amounted to $41.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
boden.co.uk revenue by year

boden.co.uk's monthly revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced growth of 92%, compared to the preceding three months.

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boden.co.uk revenue growth for last six months
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OVERVIEW
In May 2026, boden.co.uk generated impressive online sales of $1,248,223, significantly exceeding the lifestyle/fashion and apparel median of $74,720. Its conversion rate ranged between 12.00-12.50%, far surpassing the high benchmark of 3.18%, while its average order value (AOV) of $100-125 remained competitive against the industry's high of $405. With 100,851 sessions, boden.co.uk demonstrated strong engagement, though it fell short of the market leader shein.com, which recorded a staggering 309,473,559 sessions. Overall, these metrics highlight boden.co.uk's strong performance within the competitive landscape of the lifestyle/fashion and apparel sector.
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boden.co.uk competitors

In May 2026, boden.co.uk generated $1,248,223 in revenue from 12,118 transactions and 100,851 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 12.00-12.50%. In contrast, competitors such as bodenusa.com achieved $3,374,936 with a higher transaction count of 20,223 and a notable conversion rate of 26.00-26.50%. greatplains.co.uk, while having a low revenue of $2,810 from just 18 transactions, faced significant challenges in session volume (1,811) and a conversion rate of 0.50-1.00%. landsend.co.uk generated $806,141 but struggled with a lower AOV of $50-75 and a conversion rate of 2.50-3.00%. The whitecompany.com and newlook.com showed stronger performances, with revenues of $6,317,086 and $23,628,116 respectively, emphasizing boden.co.uk's competitive position in terms of conversion rates but needing improvement in overall revenue and transactions compared to its top rivals.

bodenusa.com screenshot
#1 bodenusa.com
3.4M
Revenue
77.2K
Sessions
26.0-26.5%
Conv. rate
$150-175
AOV
greatplains.co.uk screenshot
#2 greatplains.co.uk
2.8K
Revenue
1.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
landsend.co.uk screenshot
#3 landsend.co.uk
806.1K
Revenue
393.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
newlook.com screenshot
#4 newlook.com
23.6M
Revenue
7.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
thewhitecompany.com screenshot
#5 thewhitecompany.com
6.3M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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Industries boden.co.uk operates in

boden.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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