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Sep 2025
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Home/Insights/Retailers/karenmillen.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.8M
Revenue
Sep 25
1.5M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Karenmillen.com is an e-commerce platform that offers a variety of fashionable clothing and accessories for women. Their inventory includes dresses, tops, trousers, coats, shoes, and handbags. The website enables users to browse, shop, and make online purchases, providing a convenient and stylish shopping experience for customers.

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karenmillen.com Annual Revenue and Growth

karenmillen.com's annual sales on its online store amounted to $80.2M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
karenmillen.com revenue by year

karenmillen.com's monthly revenueOVER TIME
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Over the past three months, karenmillen.com revenue has experienced decline of 30%, compared to the preceding three months.

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karenmillen.com revenue decline for last six months
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OVERVIEW
In September 2025, karenmillen.com achieved online sales revenue of $4,844,172, significantly surpassing the median of $74,931 in the FASHION AND APPAREL sector, although still dwarfed by shein.com’s $819,580,923. The site recorded a conversion rate between 2.00-2.50%, falling short of the industry high of 3.2%. Its average order value (AOV) ranged from $125-150, compared to the high of $382 and low of $73 in the industry. With 1,477,169 sessions, karenmillen.com surpassed the median of 34,221 but remained far behind the leader, shein.com, which saw 297,137,690 sessions.
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karenmillen.com competitors

In September 2025, Karen Millen's website boasted a revenue of $4,844,172 with 36,530 transactions and 1,477,169 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. When compared to its competitors, Coast Fashion had a revenue of $1,001,378 with 9,684 transactions and 580,544 sessions, an AOV of $100-125, and a conversion rate of 1.50-2.00%. Hobbs had a higher revenue of $4,298,971 with 16,197 transactions and 863,565 sessions, but a higher AOV of $250-275 and a similar conversion rate of 1.50-2.00%. Pretty Little Thing outperformed them all with a revenue of $7,270,213, 135,532 transactions, 5,717,076 sessions, a lower AOV of $50-75, but a similar conversion rate of 2.00-2.50%. Karen Millen's website falls within the competitive range but could potentially improve its AOV and conversion rate to better compete with the top performers in the industry.

coastfashion.com screenshot
#1 coastfashion.com
1M
Revenue
580.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
chichiclothing.com screenshot
#2 chichiclothing.com
118.3K
Revenue
118.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hobbs.com screenshot
#3 hobbs.com
4.3M
Revenue
863.6K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
nastygal.com screenshot
#4 nastygal.com
546.4K
Revenue
418.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
prettylittlething.com screenshot
#5 prettylittlething.com
7.3M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
karenmillen.com vs top market performers
karenmillen.com
top retailers
conversion rate vs average order value for karenmillen.com and its competitors
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Revenue share by device at karenmillen.com

In September large majority of sales on karenmillen.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on karenmillen.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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karenmillen.com channels

Identify top traffic channels that drive growth for karenmillen.comand discover how performance of traffic channels has changed over time.

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karenmillen.com Google Ads spend

Evaluate karenmillen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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karenmillen.com devices

Review karenmillen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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karenmillen.com top markets

Explore karenmillen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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karenmillen.com country & global rank

Assess the ranking of karenmillen.com among other retailers within its primary country and worldwide.

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