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May 2025
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Home/Insights/Retailers/karenmillen.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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6.9M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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Karenmillen.com is an e-commerce platform that offers a variety of fashionable clothing and accessories for women. Their inventory includes dresses, tops, trousers, coats, shoes, and handbags. The website enables users to browse, shop, and make online purchases, providing a convenient and stylish shopping experience for customers.

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karenmillen.com's revenueOVER TIME
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Over the past three months, karenmillen.com revenue has experienced growth of 30%, compared to the preceding three months.

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karenmillen.com revenue growth for last six months
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OVERVIEW
karenmillen.com in the FASHION AND APPAREL industry had a revenue of $6,886,348, a conversion rate of 2.00-2.50%, and an AOV of $150-175 in May 2025. With 1,744,066 sessions, it falls short of shein.com, the top performer with 224,142,058 sessions. Despite not reaching the highest conversion rate of 3.09% or the highest AOV of $415 in the industry, karenmillen.com outperformed the median revenue of $81,783 and sessions of 33,223 for the FASHION AND APPAREL category.
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karenmillen.com competitors

In May 2025, karenmillen.com stands out among its competitors in terms of revenue, transactions, and sessions. prettylittlething.com leads in revenue with $8,497,259, followed closely by karenmillen.com with $6,886,348. However, karenmillen.com surpasses all competitors in transactions with 43,060, indicating a strong customer base and sales performance. In terms of sessions, prettylittlething.com leads with 6,024,625 sessions, while karenmillen.com follows with 1,744,066 sessions. When comparing average order value (AOV), hobbs.com has the highest range of $275-$300, while karenmillen.com falls in the range of $150-$175. Interestingly, karenmillen.com and coastfashion.com share the same conversion rate range of 2.00-2.50, showcasing their ability to convert sessions into transactions effectively. Overall, karenmillen.com remains competitive in the fashion e-commerce market with a strong sales performance and conversion rate, positioning it well against its rivals.

coastfashion.com screenshot
#1 coastfashion.com
1.5M
Revenue
578.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
chichiclothing.com screenshot
#2 chichiclothing.com
296.1K
Revenue
219.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
hobbs.com screenshot
#3 hobbs.com
3.5M
Revenue
856.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
nastygal.com screenshot
#4 nastygal.com
1.2M
Revenue
991.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
prettylittlething.com screenshot
#5 prettylittlething.com
8.5M
Revenue
6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
karenmillen.com vs top market performers
karenmillen.com
top retailers
conversion rate vs average order value for karenmillen.com and its competitors
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Revenue share by device at karenmillen.com

In May large majority of sales on karenmillen.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on karenmillen.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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brands overtime comparison

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karenmillen.com channels

Identify top traffic channels that drive growth for karenmillen.comand discover how performance of traffic channels has changed over time.

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karenmillen.com Google Ads spend

Evaluate karenmillen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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karenmillen.com devices

Review karenmillen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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karenmillen.com top markets

Explore karenmillen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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karenmillen.com country & global rank

Assess the ranking of karenmillen.com among other retailers within its primary country and worldwide.

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