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Dec 2025
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Home/Insights/Retailers/karenmillen.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.9M
Revenue
Dec 25
1.9M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Karenmillen.com is an e-commerce platform that offers a variety of fashionable clothing and accessories for women. Their inventory includes dresses, tops, trousers, coats, shoes, and handbags. The website enables users to browse, shop, and make online purchases, providing a convenient and stylish shopping experience for customers.

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karenmillen.com Annual Revenue and Growth

karenmillen.com's annual sales on its online store amounted to $80.2M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
karenmillen.com revenue by year

karenmillen.com's monthly revenueOVER TIME
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Over the past three months, karenmillen.com revenue has experienced growth of 22%, compared to the preceding three months.

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karenmillen.com revenue growth for last six months
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OVERVIEW
In December 2025, karenmillen.com generated $3,879,963 in online sales, significantly surpassing the FASHION AND APPAREL median of $92,600, yet far from the $926,839,757 of the top competitor, macys.com; its conversion rate ranged from 1.00-1.50%, below the category high of 3.17%, while its average order value (AOV) was $125-150, also lower than the peak of $389; with 1,946,868 sessions, karenmillen.com exceeded the median of 39,789 but trailed behind shein.com's 304,519,814 sessions, showcasing a competitive but challenging position within the industry.
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karenmillen.com competitors

In December 2025, karenmillen.com generated a revenue of $3,879,963 with 28,408 transactions and 1,946,868 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Comparing Karen Millen to its competitors, we see that coastfashion.com had a revenue of $922,250 with 9,902 transactions and 619,482 sessions, an AOV of $75-100, and a conversion rate of 1.50-2.00%. hobbs.com outperformed Karen Millen with a revenue of $5,882,130, 21,354 transactions, 1,159,904 sessions, an AOV of $275-300, and a conversion rate of 1.50-2.00%. prettylittlething.com also surpassed Karen Millen in revenue with $5,181,970, 113,949 transactions, 6,752,816 sessions, an AOV of $25-50, and a conversion rate of 1.50-2.00%. Karen Millen falls behind in revenue compared to some of its competitors, but it maintains a competitive AOV and conversion rate.

coastfashion.com screenshot
#1 coastfashion.com
922.2K
Revenue
619.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
chichiclothing.com screenshot
#2 chichiclothing.com
108.3K
Revenue
118.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hobbs.com screenshot
#3 hobbs.com
5.9M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
nastygal.com screenshot
#4 nastygal.com
576K
Revenue
527.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
prettylittlething.com screenshot
#5 prettylittlething.com
5.2M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
karenmillen.com vs top market performers
karenmillen.com
top retailers
conversion rate vs average order value for karenmillen.com and its competitors
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Revenue share by device at karenmillen.com

In December large majority of sales on karenmillen.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on karenmillen.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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karenmillen.com channels

Identify top traffic channels that drive growth for karenmillen.comand discover how performance of traffic channels has changed over time.

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karenmillen.com Google Ads spend

Evaluate karenmillen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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karenmillen.com devices

Review karenmillen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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karenmillen.com top markets

Explore karenmillen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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karenmillen.com country & global rank

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