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Jul 2025
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Home/Insights/Retailers/karenmillen.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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5M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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Karenmillen.com is an e-commerce platform that offers a variety of fashionable clothing and accessories for women. Their inventory includes dresses, tops, trousers, coats, shoes, and handbags. The website enables users to browse, shop, and make online purchases, providing a convenient and stylish shopping experience for customers.

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karenmillen.com's revenueOVER TIME
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Over the past three months, karenmillen.com revenue has experienced growth of 7.7%, compared to the preceding three months.

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karenmillen.com revenue growth for last six months
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OVERVIEW
karenmillen.com's performance metrics for July 2025: online sales revenue of $4,974,725, conversion rate of 2.00-2.50%, AOV of $150-175, and 1,481,413 sessions in the FASHION AND APPAREL industry. The largest online store in the category is shein.com with $817,680,251 in revenue and 294,721,604 sessions. Median revenue is $82,875, conversion rate is 2.96%, AOV is $402, and sessions are 36,317. karenmillen.com's metrics show solid performance but lag behind the industry leaders.
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karenmillen.com competitors

In July 2025, karenmillen.com outperformed some of its competitors in terms of revenue, with a total revenue of $4,974,725. However, in terms of transactions and sessions, it lagged behind prettylittlething.com, which had the highest number of transactions (136,186) and sessions (5,894,690). karenmillen.com had a higher average order value (AOV) range of $150-175 compared to competitors like nastygal.com with an AOV of $75-100. Additionally, karenmillen.com had a competitive conversion rate of 2.00-2.50%, similar to prettylittlething.com, while Chi Chi Clothing had the lowest conversion rate at 0.50-1.00%. Overall, karenmillen.com demonstrated strong performance in revenue and AOV, but can focus on increasing transactions and sessions to compete with prettylittlething.com in the future.

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776.2K
Sessions
1.5-2.0%
Conv. rate
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AOV
chichiclothing.com screenshot
#2 chichiclothing.com
221.9K
Revenue
163K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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3.5M
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765.6K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
nastygal.com screenshot
#4 nastygal.com
821.6K
Revenue
660.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
prettylittlething.com screenshot
#5 prettylittlething.com
7.8M
Revenue
5.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
karenmillen.com vs top market performers
karenmillen.com
top retailers
conversion rate vs average order value for karenmillen.com and its competitors
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Revenue share by device at karenmillen.com

In July large majority of sales on karenmillen.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on karenmillen.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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karenmillen.com channels

Identify top traffic channels that drive growth for karenmillen.comand discover how performance of traffic channels has changed over time.

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karenmillen.com Google Ads spend

Evaluate karenmillen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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karenmillen.com devices

Review karenmillen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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karenmillen.com top markets

Explore karenmillen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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karenmillen.com country & global rank

Assess the ranking of karenmillen.com among other retailers within its primary country and worldwide.

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