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Nov 2025
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Home/Insights/Retailers/karenmillen.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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7.9M
Revenue
Nov 25
2.1M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Karenmillen.com is an e-commerce platform that offers a variety of fashionable clothing and accessories for women. Their inventory includes dresses, tops, trousers, coats, shoes, and handbags. The website enables users to browse, shop, and make online purchases, providing a convenient and stylish shopping experience for customers.

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karenmillen.com Annual Revenue and Growth

karenmillen.com's annual sales on its online store amounted to $80.2M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
karenmillen.com revenue by year

karenmillen.com's monthly revenueOVER TIME
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Over the past three months, karenmillen.com revenue has experienced growth of 20%, compared to the preceding three months.

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karenmillen.com revenue growth for last six months
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OVERVIEW
In November 2025, karenmillen.com generated $7,891,395 in online sales, significantly exceeding the FASHION AND APPAREL median of $93,064, while its conversion rate ranged from 2.50-3.00%, close to the high of 3.37%. With an average order value (AOV) between $125-150, it sits above the category low of $76 but far below the high of $375. The site attracted 2,087,491 sessions, well above the median of 36,492, but significantly less than the industry leader, shein.com, which saw 342,497,064 sessions, highlighting both the competitive landscape and karenmillen's robust performance within its niche.
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karenmillen.com competitors

In November 2025, karenmillen.com outperformed some of its competitors in terms of revenue and transactions. karenmillen.com generated a revenue of $7,891,395 with 58,660 transactions from 2,087,491 sessions, resulting in an average order value (AOV) of $125-$150 and a conversion rate of 2.50-3.00%. In comparison, coastfashion.com had a revenue of $1,284,144 with 13,795 transactions, while chichiclothing.com generated $124,978 in revenue with 1,136 transactions. hobbs.com performed well with a revenue of $6,631,175 and 24,510 transactions, boasting a higher AOV of $250-$275, but a lower conversion rate of 1.50-2.00%. nastygal.com and prettylittlething.com also had impressive revenue numbers, with the latter leading in revenue at $11,010,689 with 200,761 transactions. However, prettylittlething.com had a lower AOV and higher conversion rate compared to karenmillen.com.

coastfashion.com screenshot
#1 coastfashion.com
1.3M
Revenue
569.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
chichiclothing.com screenshot
#2 chichiclothing.com
125K
Revenue
92.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hobbs.com screenshot
#3 hobbs.com
6.6M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
nastygal.com screenshot
#4 nastygal.com
635.5K
Revenue
450.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
prettylittlething.com screenshot
#5 prettylittlething.com
11M
Revenue
5.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
karenmillen.com vs top market performers
karenmillen.com
top retailers
conversion rate vs average order value for karenmillen.com and its competitors
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Revenue share by device at karenmillen.com

In November large majority of sales on karenmillen.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on karenmillen.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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karenmillen.com channels

Identify top traffic channels that drive growth for karenmillen.comand discover how performance of traffic channels has changed over time.

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karenmillen.com Google Ads spend

Evaluate karenmillen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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karenmillen.com devices

Review karenmillen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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karenmillen.com top markets

Explore karenmillen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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karenmillen.com country & global rank

Assess the ranking of karenmillen.com among other retailers within its primary country and worldwide.

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