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Oct 2025
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Home/Insights/Retailers/karenmillen.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.5M
Revenue
Oct 25
1.5M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Karenmillen.com is an e-commerce platform that offers a variety of fashionable clothing and accessories for women. Their inventory includes dresses, tops, trousers, coats, shoes, and handbags. The website enables users to browse, shop, and make online purchases, providing a convenient and stylish shopping experience for customers.

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karenmillen.com Annual Revenue and Growth

karenmillen.com's annual sales on its online store amounted to $80.2M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
karenmillen.com revenue by year

karenmillen.com's monthly revenueOVER TIME
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Over the past three months, karenmillen.com revenue has experienced decline of 17%, compared to the preceding three months.

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karenmillen.com revenue decline for last six months
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OVERVIEW
In October 2025, karenmillen.com generated $5,500,688 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, despite being far behind the category leader, shein.com, at $977,396,912. The site's conversion rate ranged from 2.50% to 3.00%, just shy of the industry's high of 3.36%, with an average order value (AOV) between $125-150, compared to the upper industry benchmark of $378. With 1,479,478 sessions, karenmillen.com vastly exceeded the median of 33,163 but lagged behind shein.com's impressive 321,650,758 sessions, highlighting its competitive positioning within the sector.
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karenmillen.com competitors

In October 2025, karenmillen.com generated a revenue of $5,500,688 from 41,406 transactions with 1,479,478 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In comparison, chiciclothing.com had significantly lower revenue of $129,013 from 1,146 transactions and 115,800 sessions, with an AOV of $100-125 and a conversion rate of 0.50-1.00%. hobbs.com performed similarly to karenmillen.com, with revenue of $5,106,106 from 19,626 transactions and 1,164,008 sessions, AOV of $250-275, and a conversion rate of 1.50-2.00%. nastygal.com had revenue of $611,206 from 7,809 transactions and 416,797 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. prettylittlething.com outperformed all competitors with revenue of $9,978,927 from 181,076 transactions and 5,739,922 sessions, an AOV of $50-75, and a conversion rate of 3.00-3.50%.

chichiclothing.com screenshot
#1 chichiclothing.com
129K
Revenue
115.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hobbs.com screenshot
#2 hobbs.com
5.1M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
nastygal.com screenshot
#3 nastygal.com
611.2K
Revenue
416.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
prettylittlething.com screenshot
#4 prettylittlething.com
10M
Revenue
5.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
phase-eight.com screenshot
#5 phase-eight.com
4.2M
Revenue
957.1K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
karenmillen.com vs top market performers
karenmillen.com
top retailers
conversion rate vs average order value for karenmillen.com and its competitors
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Revenue share by device at karenmillen.com

In October large majority of sales on karenmillen.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on karenmillen.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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karenmillen.com channels

Identify top traffic channels that drive growth for karenmillen.comand discover how performance of traffic channels has changed over time.

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karenmillen.com Google Ads spend

Evaluate karenmillen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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karenmillen.com devices

Review karenmillen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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karenmillen.com top markets

Explore karenmillen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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karenmillen.com country & global rank

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