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Oct 2025
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Home/Insights/Retailers/glossybox.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.8K
Revenue
Oct 25
575
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Glossybox.com is an online retailer of beauty products. They offer a subscription service where customers receive a curated box of beauty samples each month for a fixed price. The website provides information about the service, allows for the customization of box preferences, and facilitates online purchases and account management.

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glossybox.com Annual Revenue and Growth

glossybox.com's annual sales on its online store amounted to $616.4K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$616.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
glossybox.com revenue by year

glossybox.com's monthly revenueOVER TIME
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Over the past three months, glossybox.com revenue has experienced decline of N/A, compared to the preceding three months.

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glossybox.com revenue decline for last six months
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OVERVIEW
In October 2025, glossybox.com generated $3,802 in online sales, significantly below the industry median of $41,294, with a conversion rate of 4.00-4.50%, slightly below the high benchmark of 4.65%. The average order value (AOV) ranged between $150-175, below the sector's high of $202, while the site attracted 575 sessions, far below the median of 18,156 in the BEAUTY AND COSMETICS category. The largest competitor, themancompany.com, achieved a staggering revenue of $119,786,747, highlighting glossybox.com's need for improved visibility and engagement to boost its performance metrics.
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glossybox.com competitors

In October 2025, glossybox.com stood out with a revenue of $3,802 from 24 transactions and 575 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 4.00-4.50%. In comparison, rituals.com emerged as a frontrunner in revenue with $31,315,553, 385,342 transactions, and 7,383,895 sessions, with an AOV of $75-$100 and a conversion rate of 5.00-5.50%. glossybox.co.uk, on the other hand, generated $377,887 in revenue from 7,547 transactions and 355,003 sessions, featuring a lower AOV of $50-$75 and a conversion rate of 2.00-2.50%. birchbox.com and medusasmakeup.com also showed lower performance metrics in comparison to glossybox.com and its competitors.

rituals.com screenshot
#1 rituals.com
31.3M
Revenue
7.4M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
glossybox.co.uk screenshot
#2 glossybox.co.uk
377.9K
Revenue
355K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
birchbox.com screenshot
#3 birchbox.com
85K
Revenue
50.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
medusasmakeup.com screenshot
#4 medusasmakeup.com
31.6K
Revenue
24.7K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
herocosmetics.us screenshot
#5 herocosmetics.us
185.4K
Revenue
281.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
glossybox.com vs top market performers
glossybox.com
top retailers
conversion rate vs average order value for glossybox.com and its competitors
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glossybox.com channels

Identify top traffic channels that drive growth for glossybox.comand discover how performance of traffic channels has changed over time.

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glossybox.com Google Ads spend

Evaluate glossybox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glossybox.com devices

Review glossybox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glossybox.com top markets

Explore glossybox.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glossybox.com country & global rank

Assess the ranking of glossybox.com among other retailers within its primary country and worldwide.

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