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May 2026
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Home/Insights/Retailers/glossybox.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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3.4K
Revenue
May 26
584
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$125-150
AOV
May 26
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Glossybox.com is an online retailer of beauty products. They offer a subscription service where customers receive a curated box of beauty samples each month for a fixed price. The website provides information about the service, allows for the customization of box preferences, and facilitates online purchases and account management.

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glossybox.com Annual Revenue and Growth

glossybox.com's annual sales on its online store amounted to $44K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$44K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
glossybox.com revenue by year

glossybox.com's monthly revenueOVER TIME
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Over the past three months, glossybox.com revenue has experienced growth of 36%, compared to the preceding three months.

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glossybox.com revenue growth for last six months
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OVERVIEW
In May 2026, glossybox.com reported online sales revenue of $3,384, significantly below the BEAUTY AND COSMETICS median of $41,533, with sessions totaling 584 compared to the median of 16,416; its conversion rate ranged from 4.00% to 4.50%, just shy of the industry high of 4.55%, while the average order value (AOV) was between $125 and $150, also lower than the category's high of $205. This performance highlights challenges for glossybox.com in a competitive landscape dominated by giants like ulta.com, which generates over $131 million in sales.
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glossybox.com competitors

In May 2026, glossybox.com reported revenue of $3,384 from 25 transactions, with sessions totaling 584, yielding an average order value (AOV) of $125-$150 and a conversion rate of 4.00-4.50%. In comparison, competitors like rituals.com outperformed significantly, achieving revenue of $21,478,966 from 248,984 transactions over 7,974,592 sessions, with a lower AOV of $75-$100 and a conversion rate of 3.00-3.50%. Glossybox's closest rival, glossybox.co.uk, earned $342,356 with a conversion rate of 2.00-2.50%, reflecting a lower AOV of $25-$50. birchbox.com also lagged, generating $147,277 from 2,349 transactions and a conversion rate of 3.00-3.50%. kinderbeauty.com, while having higher AOV at $150-$175, only reported $4,406 in revenue from 26 transactions. Overall, glossybox.com demonstrates competitive performance but faces strong competition in terms of revenue and transaction volume.

rituals.com screenshot
#1 rituals.com
21.5M
Revenue
8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
glossybox.co.uk screenshot
#2 glossybox.co.uk
342.4K
Revenue
279.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
birchbox.com screenshot
#3 birchbox.com
147.3K
Revenue
75K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
medusasmakeup.com screenshot
#4 medusasmakeup.com
26.2K
Revenue
19.8K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
kinderbeauty.com screenshot
#5 kinderbeauty.com
4.4K
Revenue
552
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
glossybox.com vs top market performers
glossybox.com
top retailers
conversion rate vs average order value for glossybox.com and its competitors
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Industries glossybox.com operates in

glossybox.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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glossybox.com channels

Identify top traffic channels that drive growth for glossybox.comand discover how performance of traffic channels has changed over time.

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glossybox.com Google Ads spend

Evaluate glossybox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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glossybox.com devices

Review glossybox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glossybox.com top markets

Explore glossybox.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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glossybox.com country & global rank

Assess the ranking of glossybox.com among other retailers within its primary country and worldwide.

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