Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/henryusa.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for henryusa.comhenryusa.com

Start benchmarking for free
Sign in with GoogleSign up with Google
2.9M
Revenue
Sep 25
534.1K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$1000-1100
AOV
Sep 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

HenryUSA.com is a retail website offering a wide range of firearms and related accessories. The product inventory includes rifles, handguns, shotguns, and most accessories required for shooting enthusiasts. The site also provides detailed specifications and pricing information for customer convenience.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

henryusa.com Annual Revenue and Growth

henryusa.com's annual sales on its online store amounted to $38.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$38.7M
Annual growth forecast2024/2025
5-10%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
henryusa.com revenue by year

henryusa.com's monthly revenueOVER TIME
View real-time data

Over the past three months, henryusa.com revenue has experienced decline of 1.7%, compared to the preceding three months.

View real-time data
henryusa.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, henryusa.com achieved impressive online sales of $2,851,775, significantly surpassing the heavy industry and engineering median of $406,022, while its conversion rate ranged from 0.50-1.00%, falling short of the industry high of 3.04%. With an average order value (AOV) of $1,025-1,050, henryusa.com notably exceeded the low AOV of $102, yet remained below the industry high of $397. The website recorded 534,065 sessions, substantially above the median of 165,697, yet below the leading store, gunmagwarehouse.com, which achieved 1,435,065 sessions, illustrating its competitive position in the market.
Read more

henryusa.com competitors

When comparing henryusa.com to its competitors in September 2025, it is evident that henryusa.com falls within the mid-range in terms of revenue, with a total revenue of $2,851,775. In comparison, sportsmansoutdoorsuperstore.com leads the pack with a revenue of $5,668,341, while henrypride.com lags behind with only $15,498 in revenue. In terms of transactions, henryusa.com has 2,765 transactions, which is less than vanceoutdoors.com (9,171 transactions) and sportsmansoutdoorsuperstore.com (9,704 transactions). henryusa.com also has a lower average order value (AOV) range of $1025-$1050 compared to sportsmansoutdoorsuperstore.com with an AOV range of $575-$600. However, henryusa.com maintains a competitive conversion rate of 0.50-1.00, similar to most of its competitors. Overall, henryusa.com is holding its own in the competitive online firearms and outdoor equipment market.

rkguns.com screenshot
#1 rkguns.com
2.7M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vanceoutdoors.com screenshot
#2 vanceoutdoors.com
3M
Revenue
404.8K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
5.7M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
henrypride.com screenshot
#4 henrypride.com
15.5K
Revenue
2.5K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
rangerpointstore.com screenshot
#5 rangerpointstore.com
96.7K
Revenue
65.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
henryusa.com vs top market performers
henryusa.com
top retailers
conversion rate vs average order value for henryusa.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at henryusa.com

In September large majority of sales on henryusa.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In September large majority of sales on henryusa.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

henryusa.com channels

Identify top traffic channels that drive growth for henryusa.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

henryusa.com Google Ads spend

Evaluate henryusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

henryusa.com devices

Review henryusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

henryusa.com top markets

Explore henryusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

henryusa.com country & global rank

Assess the ranking of henryusa.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard