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Apr 2026
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Home/Insights/Retailers/henryusa.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.9M
Revenue
Apr 26
528.3K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$1000-1100
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

HenryUSA.com is a retail website offering a wide range of firearms and related accessories. The product inventory includes rifles, handguns, shotguns, and most accessories required for shooting enthusiasts. The site also provides detailed specifications and pricing information for customer convenience.

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henryusa.com Annual Revenue and Growth

henryusa.com's annual sales on its online store amounted to $40M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$40M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
henryusa.com revenue by year

henryusa.com's monthly revenueOVER TIME
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Over the past three months, henryusa.com revenue has experienced decline of 50%, compared to the preceding three months.

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henryusa.com revenue decline for last six months
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OVERVIEW
In April 2026, henryusa.com generated $2,932,518 in online sales, significantly surpassing the heavy industry and engineering median of $383,501, although still below the top competitor, gunmagwarehouse.com, at $4,600,864. With a conversion rate ranging from 0.50% to 1.00%, henryusa.com remains below the industry's high of 2.76% and above its low of 1.0%. The average order value (AOV) was between $1,075 and $1,100, markedly higher than the high AOV of $396 in the sector. The site attracted 528,346 sessions, well above the median of 158,149 but less than gunmagwarehouse.com's 1,730,222 sessions.
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henryusa.com competitors

In April 2026, henryusa.com generated a revenue of $2,932,518 from 2,692 transactions across 528,346 sessions, yielding an average order value (AOV) of $1,075-$1,100 with a conversion rate of 0.50-1.00%. Comparatively, rkguns.com earned $2,573,246 from 9,198 transactions, with a lower AOV of $275-$300 and a similar conversion rate of 0.50-1.00%. vanceoutdoors.com outperformed henryusa.com, recording $3,329,214 in revenue, 8,809 transactions, and a conversion rate of 2.00-2.50%, although with a lower AOV of $375-$400. Meanwhile, sportsmansoutdoorsuperstore.com led with $4,633,790 in revenue and a conversion rate of 0.50-1.00%. In contrast, henrypride.com, while showing a high conversion rate of 3.00-3.50%, generated minimal revenue at $6,130. Overall, henryusa.com stands competitively but faces stronger contenders in terms of both revenue and conversion performance.

rkguns.com screenshot
#1 rkguns.com
2.6M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vanceoutdoors.com screenshot
#2 vanceoutdoors.com
3.3M
Revenue
415.8K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
4.6M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
henrypride.com screenshot
#4 henrypride.com
6.1K
Revenue
1.6K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
rangerpointstore.com screenshot
#5 rangerpointstore.com
115.2K
Revenue
78.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
henryusa.com vs top market performers
henryusa.com
top retailers
conversion rate vs average order value for henryusa.com and its competitors
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Revenue share by device at henryusa.com

In April large majority of sales on henryusa.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In April large majority of sales on henryusa.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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henryusa.com channels

Identify top traffic channels that drive growth for henryusa.comand discover how performance of traffic channels has changed over time.

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henryusa.com Google Ads spend

Evaluate henryusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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henryusa.com devices

Review henryusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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henryusa.com top markets

Explore henryusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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henryusa.com country & global rank

Assess the ranking of henryusa.com among other retailers within its primary country and worldwide.

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