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Nov 2025
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Home/Insights/Retailers/henryusa.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3.2M
Revenue
Nov 25
544.1K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$900-1000
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

HenryUSA.com is a retail website offering a wide range of firearms and related accessories. The product inventory includes rifles, handguns, shotguns, and most accessories required for shooting enthusiasts. The site also provides detailed specifications and pricing information for customer convenience.

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henryusa.com Annual Revenue and Growth

henryusa.com's annual sales on its online store amounted to $38.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$38.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
henryusa.com revenue by year

henryusa.com's monthly revenueOVER TIME
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Over the past three months, henryusa.com revenue has experienced growth of 8.2%, compared to the preceding three months.

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henryusa.com revenue growth for last six months
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OVERVIEW
In November 2025, henryusa.com, operating in the heavy industry and engineering sector, achieved online sales revenue of $3,191,279, significantly exceeding the industry median of $492,606 but trailing behind the largest competitor, gunmagwarehouse.com, which reported $6,031,162. The site recorded a conversion rate between 0.50-1.00%, below the sector's high of 3.39%, with an average order value (AOV) between $975-1,000, markedly higher than the $404 industry benchmark. Additionally, henryusa.com attracted 544,074 sessions, well above the median of 161,699, yet still less than gunmagwarehouse.com's impressive 2,024,004 sessions.
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henryusa.com competitors

When comparing henryusa.com to its competitors in November 2025, we see that Henry USA falls slightly behind in terms of revenue, with $3,191,279 compared to sportsmansoutdoorsuperstore.com at $5,033,215. However, Henry USA outperforms rangerpointstore.com, which only brought in $133,593. In terms of transactions, henryusa.com had 3,230 transactions, while vanceoutdoors.com had 11,758. The number of sessions on henryusa.com was 544,074, lower than sportsmansoutdoorsuperstore.com with 1,234,167 sessions. henryusa.com also had a higher average order value (AOV) range of $975-$1,000 compared to rangerpointstore.com's $150-$175. Overall, Henry USA maintains a competitive position in the market, with room for growth in revenue and transactions to catch up to some of its competitors.

rkguns.com screenshot
#1 rkguns.com
3.7M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
vanceoutdoors.com screenshot
#2 vanceoutdoors.com
3.7M
Revenue
504.5K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
rangerpointstore.com screenshot
#4 rangerpointstore.com
133.6K
Revenue
89K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
iammo.com screenshot
#5 iammo.com
15.5K
Revenue
10.9K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
henryusa.com vs top market performers
henryusa.com
top retailers
conversion rate vs average order value for henryusa.com and its competitors
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Revenue share by device at henryusa.com

In November large majority of sales on henryusa.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In November large majority of sales on henryusa.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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henryusa.com channels

Identify top traffic channels that drive growth for henryusa.comand discover how performance of traffic channels has changed over time.

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henryusa.com Google Ads spend

Evaluate henryusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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henryusa.com devices

Review henryusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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henryusa.com top markets

Explore henryusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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henryusa.com country & global rank

Assess the ranking of henryusa.com among other retailers within its primary country and worldwide.

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