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Home/Insights/Retailers/henryusa.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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2.7M
Revenue
Aug 26
473.9K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$1000-1100
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

HenryUSA.com is a retail website offering a wide range of firearms and related accessories. The product inventory includes rifles, handguns, shotguns, and most accessories required for shooting enthusiasts. The site also provides detailed specifications and pricing information for customer convenience.

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henryusa.com Annual Revenue and Growth

henryusa.com's annual sales on its online store amounted to $40M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$40M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
henryusa.com revenue by year

henryusa.com's monthly revenueOVER TIME
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Over the past three months, henryusa.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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henryusa.com revenue decline for last six months
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OVERVIEW
henryusa.com operates within the heavy industry and engineering category, generating $2.7 million in online sales for August 2026. This figure significantly exceeds the typical heavy industry and engineering store's revenue of around $396,000 monthly. With a conversion rate of 0.50-1.00%, henryusa.com falls below the typical range of 1.08% to 3.04%. Its average order value (AOV) of $1025-1050 is also within the typical heavy industry and engineering category range of $108 to $413. Additionally, henryusa.com recorded 474,000 sessions, far exceeding the typical heavy industry and engineering store’s 148,000 sessions per month, highlighting its strong online presence.
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henryusa.com competitors

In August 2026, sportsmansoutdoorsuperstore.com outperformed henryusa.com in several key metrics, boasting a revenue of $6.6 million, 10,700 transactions, and 1.4 million sessions. Meanwhile, henryusa.com generated $2.7 million with 2,631 transactions and 474,000 sessions, ranking fourth among competitors in all three categories. vanceoutdoors.com also excelled, achieving a revenue of $4.5 million and leading in transactions with 11,800. Although henryusa.com had an average order value (AOV) range of $1,025 to $1,050, it was significantly higher than the AOVs of its competitors, such as rkguns.com, which ranged from $275 to $300. However, both rkguns.com and rangerpointstore.com trailed henryusa.com in revenue and transactions, with $2.8 million and 9,712 transactions, and $280,000 and 1,480 transactions, respectively. The conversion rate for henryusa.com fell between 0.50% and 1.00%, mirroring the rates of some competitors, but still positioned it behind others like vanceoutdoors.com, which had a conversion rate of 2.00% to 2.50%.

rkguns.com screenshot
#1 rkguns.com
2.8M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vanceoutdoors.com screenshot
#2 vanceoutdoors.com
4.5M
Revenue
495.2K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
6.6M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
rangerpointstore.com screenshot
#4 rangerpointstore.com
279.6K
Revenue
120.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
iammo.com screenshot
#5 iammo.com
10.5K
Revenue
6.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
henryusa.com vs top market performers
henryusa.com
top retailers
conversion rate vs average order value for henryusa.com and its competitors
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Industries henryusa.com operates in

henryusa.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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henryusa.com channels

Identify top traffic channels that drive growth for henryusa.comand discover how performance of traffic channels has changed over time.

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henryusa.com Google Ads spend

Evaluate henryusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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henryusa.com devices

Review henryusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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henryusa.com top markets

Explore henryusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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henryusa.com country & global rank

Assess the ranking of henryusa.com among other retailers within its primary country and worldwide.

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