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May 2025
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Home/Insights/Retailers/henryusa.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3M
Revenue
542.6K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

HenryUSA.com is a retail website offering a wide range of firearms and related accessories. The product inventory includes rifles, handguns, shotguns, and most accessories required for shooting enthusiasts. The site also provides detailed specifications and pricing information for customer convenience.

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henryusa.com's revenueOVER TIME
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Over the past three months, henryusa.com revenue has experienced decline of 41%, compared to the preceding three months.

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henryusa.com revenue decline for last six months
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OVERVIEW
henryusa.com in the HEAVY INDUSTRY AND ENGINEERING sector had a revenue of $3,041,355 in May 2025, with a conversion rate of 0.50-1.00% and an AOV of $1000-1025. The highest online store revenue in the category was gunmagwarehouse.com with $4,542,554, boasting a very high conversion rate of 3.21% and a very low AOV of $107. henryusa.com had 542,586 sessions, while the highest sessions were 1,437,385 from gunmagwarehouse.com, and the median sessions in the HEAVY INDUSTRY AND ENGINEERING sector was 148,271.
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henryusa.com competitors

In May 2025, henryusa.com stands out among its competitors in several key metrics. While henryusa.com reported a revenue of $3,041,355 from 2,986 transactions and 542,586 sessions with an average order value (AOV) of $1000-$1025 and a conversion rate of 0.50-1.00, its closest competitor in terms of revenue is rkguns.com with $3,210,468 in revenue from 11,149 transactions and 1,128,774 sessions. However, rkguns.com has a higher AOV of $275-$300 and a similar conversion rate. On the other hand, sportsmansoutdoorsuperstore.com outperformed henryusa.com in revenue, transactions, and sessions, reporting $4,885,403 in revenue from 8,761 transactions and 1,119,053 sessions. Despite having a higher AOV of $550-$575, sportsmansoutdoorsuperstore.com also had a comparable conversion rate to henryusa.com. Overall, henryusa.com holds its own in the competitive landscape with solid performance across key metrics.

rkguns.com screenshot
#1 rkguns.com
3.2M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vanceoutdoors.com screenshot
#2 vanceoutdoors.com
2.6M
Revenue
338.9K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
4.9M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
henrypride.com screenshot
#4 henrypride.com
7.6K
Revenue
961
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
rangerpointstore.com screenshot
#5 rangerpointstore.com
97.2K
Revenue
58.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
henryusa.com vs top market performers
henryusa.com
top retailers
conversion rate vs average order value for henryusa.com and its competitors
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Revenue share by device at henryusa.com

In May large majority of sales on henryusa.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In May large majority of sales on henryusa.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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henryusa.com channels

Identify top traffic channels that drive growth for henryusa.comand discover how performance of traffic channels has changed over time.

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henryusa.com Google Ads spend

Evaluate henryusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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henryusa.com devices

Review henryusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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henryusa.com top markets

Explore henryusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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henryusa.com country & global rank

Assess the ranking of henryusa.com among other retailers within its primary country and worldwide.

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