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May 2025
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Home/Insights/Retailers/vanceoutdoors.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.6M
Revenue
338.9K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
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Vance Outdoors is an e-commerce platform that sells a diverse range of outdoor equipment and supplies. Their inventory consists of firearms, munitions, optics, hunting gear, fishing equipment, knives, clothing, and accessories. The website offers a convenient shopping experience for enthusiasts looking for outdoor products.

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vanceoutdoors.com's revenueOVER TIME
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Over the past three months, vanceoutdoors.com revenue has experienced decline of 22%, compared to the preceding three months.

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vanceoutdoors.com revenue decline for last six months
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OVERVIEW
In May 2025, vanceoutdoors.com in the SPORTS industry reported online sales revenue of $2,564,291, with a median revenue of $99,988. Their conversion rate ranged from 2.00-2.50%, with a high of 2.49% and a low of 0.5%. The average order value (AOV) was between $325-350, with a high of $658 and a low of $114. The website had 338,905 sessions, while the highest sessions were recorded at 13,843,748 on gunbroker.com, and the median sessions in the industry were 38,858.
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vanceoutdoors.com competitors

In May 2025, vanceoutdoors.com generated $2,564,291 in revenue from 7,594 transactions with 338,905 sessions, boasting an average order value (AOV) of $325-$350 and a conversion rate of 2.00-2.50%. Compared to its competitors, budsgunshop.com leads the pack with $8,341,741 in revenue from 22,500 transactions and 2,277,897 sessions, with an AOV of $350-$375 and a conversion rate of 0.50-1.00%. sportsmansguide.com follows closely behind with $16,337,638 in revenue from 67,022 transactions and 1,161,580 sessions, featuring an AOV of $225-$250 and a conversion rate of 5.50-6.00%. rkguns.com, iammo.com, and sportsmansoutdoorsuperstore.com also showcase competitive revenue figures, transactions, sessions, AOV, and conversion rates in the online firearms and outdoor sports market.

sportsmansoutdoorsuperstore.com screenshot
#1 sportsmansoutdoorsuperstore.com
4.9M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
8.3M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
iammo.com screenshot
#3 iammo.com
17.3K
Revenue
12.1K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
sportsmansguide.com screenshot
#4 sportsmansguide.com
16.3M
Revenue
1.2M
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
rkguns.com screenshot
#5 rkguns.com
3.2M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
vanceoutdoors.com vs top market performers
vanceoutdoors.com
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conversion rate vs average order value for vanceoutdoors.com and its competitors
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Revenue share by device at vanceoutdoors.com

In May large majority of sales on vanceoutdoors.com, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.

In May large majority of sales on vanceoutdoors.com, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.
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vanceoutdoors.com channels

Identify top traffic channels that drive growth for vanceoutdoors.comand discover how performance of traffic channels has changed over time.

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vanceoutdoors.com Google Ads spend

Evaluate vanceoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanceoutdoors.com devices

Review vanceoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanceoutdoors.com top markets

Explore vanceoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanceoutdoors.com country & global rank

Assess the ranking of vanceoutdoors.com among other retailers within its primary country and worldwide.

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