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Aug 2025
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Home/Insights/Retailers/vanceoutdoors.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.7M
Revenue
Aug 25
375.8K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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Vance Outdoors is an e-commerce platform that sells a diverse range of outdoor equipment and supplies. Their inventory consists of firearms, munitions, optics, hunting gear, fishing equipment, knives, clothing, and accessories. The website offers a convenient shopping experience for enthusiasts looking for outdoor products.

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vanceoutdoors.com Annual Revenue and Growth

vanceoutdoors.com's annual sales on its online store amounted to $41.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$41.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vanceoutdoors.com revenue by year

vanceoutdoors.com's monthly revenueOVER TIME
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Over the past three months, vanceoutdoors.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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vanceoutdoors.com revenue decline for last six months
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OVERVIEW
In August 2025, vanceoutdoors.com in the SPORTS industry had online sales revenue of $2,662,819, conversion rate of 2.00-2.50%, AOV of $300-325, and 375,791 sessions. Compared to gunbroker.com, the largest online store in the category had revenue of $267,962,289 and 12,467,945 sessions. The median revenue for the industry is $103,840, with a very high conversion rate of 2.44% and AOV of $636, and a very low conversion rate of 0.48% and AOV of $104. The median number of sessions in the industry is 37,927.
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vanceoutdoors.com competitors

In August 2025, vanceoutdoors.com reported revenue of $2,662,819 from 8,356 transactions and 375,791 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate of 2.00% to 2.50%. When compared to its competitors, vanceoutdoors.com falls behind in revenue and transactions. sportsmansguide.com leads the pack with $15,864,355 in revenue from 67,698 transactions and 1,264,732 sessions, boasting an impressive AOV of $225 to $250 and a high conversion rate of 5.00% to 5.50%. budsgunshop.com also outperforms vanceoutdoors.com with $8,863,622 in revenue from 24,404 transactions and 2,395,021 sessions, with an AOV of $350 to $375 and a conversion rate of 1.00% to 1.50%. Despite these strong competitors, vanceoutdoors.com maintains a competitive AOV and conversion rate within its industry.

sportsmansoutdoorsuperstore.com screenshot
#1 sportsmansoutdoorsuperstore.com
4.4M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
8.9M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
iammo.com screenshot
#3 iammo.com
16.5K
Revenue
12.3K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
sportsmansguide.com screenshot
#4 sportsmansguide.com
15.9M
Revenue
1.3M
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
rkguns.com screenshot
#5 rkguns.com
2.9M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
vanceoutdoors.com vs top market performers
vanceoutdoors.com
top retailers
conversion rate vs average order value for vanceoutdoors.com and its competitors
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Revenue share by device at vanceoutdoors.com

In August large majority of sales on vanceoutdoors.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In August large majority of sales on vanceoutdoors.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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vanceoutdoors.com channels

Identify top traffic channels that drive growth for vanceoutdoors.comand discover how performance of traffic channels has changed over time.

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vanceoutdoors.com Google Ads spend

Evaluate vanceoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanceoutdoors.com devices

Review vanceoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanceoutdoors.com top markets

Explore vanceoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanceoutdoors.com country & global rank

Assess the ranking of vanceoutdoors.com among other retailers within its primary country and worldwide.

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